As users spend more and more time watching video content, social networks have been taking a more hands-on approach to video in response. Facebook’s more formalized vision for video content launched under the “Watch” section last year and, as you read this post, has been expanded to a global feature of the social network. Facebook… Read more »
Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that’s nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts by sparking a conversation, capturing people that might not have heard of your release, otherwise.
With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is constantly asking. So we’ve gathered a few ideas outside of the typical… Read more »
It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.
With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form video content to the platform, with the option to… Read more »
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