Posts Categorized: Marketing

Facebook Watch Goes Global & Introduces New Features


As users spend more and more time watching video content, social networks have been taking a more hands-on approach to video in response. Facebook’s more formalized vision for video content launched under the “Watch” section last year and, as you read this post, has been expanded to a global feature of the social network. Facebook… Read more »

Creative Promo Tools That Will Stop Fans In Their Tracks


Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that’s nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts by sparking a conversation, capturing people that might not have heard of your release, otherwise.

Target The Best Audience For Every Campaign


It’s important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertising campaigns.

IG, You G, We All G on IGTV!


With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form video content to the platform, with the option to… Read more »