Posts Categorized: Marketing

The Story on SoundCloud Instagram Stories


Have you heard the news? Get your head out of the clouds because SoundCloud has come to Instagram! New to Instagram Stories, you can now share what you’re listening to on SoundCloud. When posting on Stories, the album artwork will become the background of your Story, and a SoundCloud branded sticker will be generated with the song… Read more »

Submit Your Music for the Independent Music Awards


Back again, the Independent Music Awards are providing members of The Orchard with a bonus Free Song entry to the program’s 17th annual edition. Click HERE to enter in any IMA Album, EP, Song, Producer, Video and Design category, and you’ll receive a coupon with your receipt to submit a Free Song entry. Whether it’s a debut release… Read more »

Pandora Pairs Up With Snapchat


Pandora and Snap recently announced an exciting new partnership—Pandora Premium listeners can start sharing their favorite songs, albums, stations and playlists via Snap. Any Snapchatter in the US who has a Pandora Premium account will have direct access to Pandora’s entire music library. If the Snapchatter who receives the music card doesn’t have a Pandora Premium… Read more »

Facebook Watch Goes Global & Introduces New Features


As users spend more and more time watching video content, social networks have been taking a more hands-on approach to video in response. Facebook’s more formalized vision for video content launched under the “Watch” section last year and, as you read this post, has been expanded to a global feature of the social network. Facebook… Read more »

Creative Promo Tools That Will Stop Fans In Their Tracks


Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that’s nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts by sparking a conversation, capturing people that might not have heard of your release, otherwise.