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2022 Twitter Best Practices

Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...

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Use The Orchard’s Insights Application For Your Next Release Strategy

Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...

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Honoring 88 Keys On the 88th Day

Did you know that today, March 29th, is Piano Day? That’s right, the 88th day of the year, representative of the 88 keys on a piano, is recognized annually as Piano Day!  The piano is arguably one of the most versatile instruments used across all g...

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2022 Instagram Best Practices

With over 1 billion monthly active users, Instagram holds its place as one of the largest social media platforms in the world. With an ever-growing user base, Instagram continues to expand their offerings. What started as a photo-sharing app has grown into...

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YouTube 2022 Best Practices

With nearly 300 hours of new video content uploaded to YouTube every minute, more creators are joining the platform to share ideas, make a living, and to establish a sense of global community. As our world rapidly changes and adapts to new times, YouTub...

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Love (and Streams) Grow Where My Rosemary Goes

In January of 1970, English pop group Edison Lighthouse climbed to the top of the UK singles chart with their sweet love song, “Love Grows (Where My Rosemary Goes).” 52 years later, the bubblegum pop hit is having another moment, thanks to, you guessed it:...