Spotify Unveils New Ad Studio Metrics To Measure ROI

Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...

Who’s Your Biggest Fan? Quiz Your Instagram Followers To Find Out

Pop quiz: How do you use the new Quiz feature on Instagram Stories? Lucky for you we're providing the answers this round, so let’s dive in! (more…)

Spring is Here and So Are New Snapchat Features

‘Tis that time of year again, Snapchatters! It's time for a quick deep dive into some of the new features Snapchat has rolled out for its platform for you, the creator, to take advantage of when sharing your Snaps with the world. From Shazam integratio...

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Keep It Interesting: Marketing With Instagram In 2019

As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular ...

Putting Your Best Tweets Forward in 2019

There can be a lot of noise on Twitter, which is why you need to know how to stand out and get your voice (or instruments) heard! The past couple of years have been transformative for Twitter. While bot surges and new data privacy laws have potentially c...