Posts Categorized: Marketing

So You’re Thinking About Advertising on Spotify?


Spotify is based on a”freemium” model — where all users can have free, unlimited access supported by 15 and 30-second ad breaks. Users can opt to pay for a premium account for an ad-free listening experience. The largest number of Spotify’s listeners choose the ad-supported version and with access to over 101 million ad-supported users in 65 markets… Read more »

The Story on SoundCloud Instagram Stories


Have you heard the news? Get your head out of the clouds because SoundCloud has come to Instagram! New to Instagram Stories, you can now share what you’re listening to on SoundCloud. When posting on Stories, the album artwork will become the background of your Story, and a SoundCloud branded sticker will be generated with the song… Read more »

Submit Your Music for the Independent Music Awards


Back again, the Independent Music Awards are providing members of The Orchard with a bonus Free Song entry to the program’s 17th annual edition. Click HERE to enter in any IMA Album, EP, Song, Producer, Video and Design category, and you’ll receive a coupon with your receipt to submit a Free Song entry. Whether it’s a debut release… Read more »

Pandora Pairs Up With Snapchat


Pandora and Snap recently announced an exciting new partnership—Pandora Premium listeners can start sharing their favorite songs, albums, stations and playlists via Snap. Any Snapchatter in the US who has a Pandora Premium account will have direct access to Pandora’s entire music library. If the Snapchatter who receives the music card doesn’t have a Pandora Premium… Read more »