Skip to content
Array

Creating A Safe & Authentic Community For Your Fans

Now more than ever it’s important to use your platform to amplify voices and causes that are important to you and the community. Fans now want to support artists whose beliefs align with their own. It’s important to use music and the platform it provides t...

Array

The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné

There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...

Array

5 Artists You Should Know: South Africa

Along with its several, distinct natural ecosystems, South Africa boasts an eclectic music scene with budding talent and a range of genres from the traditional styles like Jive and Kwaito to new genres like SA’s Amapiano and interpretations of Rock, R&...

Array

The Orchard Presents: IndustryEd Recap

The Orchard recently held The Orchard Presents: IndustryEd, a three-day virtual summit for emerging independent label owners, managers, and artists, alike. The Orchard’s music industry professionals and distribution experts held panels that covered topics ...

Array

The Orchard Presents: IndustryEd

Are you an entrepreneur, artist, label founder, manager? Join us for The Orchard Presents: IndustryEd, a three-day virtual summit for emerging independent label owners, managers, and artists alike.  Over the course of three days, hear from music bu...

Array

Tips to Effectively Market Your Music with Workstation

A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...