Posts Categorized: Marketing

musical.ly: The Music Industry’s Secret Weapon


While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry. A mixture of social platforms; musical.ly provides short-form video length similar to Vine,… Read more »

Are You Using Instagram Stories To Its Full Potential?


With Instagram’s introduction of Polling for Instagram Stories, you might be asking yourself if you’re using the feature to its full potential. You’re not alone. It seems every week there is a new update to the popular social media app. You could be surprised as Stories in particular, has become more and more useful as a marketing… Read more »

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

Welcome, Alessio!


Introducing Alessio Radoccia, Marketing Manager, Italy Hi everybody, I’m Alessio the newest Marketing Manager for the Italian territory. I’m very excited to become a part of the wonderful team at The Orchard! As a professional, I’ve worked primarily in the music business because it’s the only thing I’ve always wanted to do in my life…. Read more »