Tips to Effectively Market Your Music with Workstation
A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...
TikTok: Going Viral or Black Hole Spiral?
TikTok has been a standout app the past few years, tripling its size since 2018. 2020 was a game-changing year for the app, bringing in even more users while the world was stuck at home and eager to engage. With currently 800 million active monthl...
Case Study: Black Honey “Written & Directed”
Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...
Doing The Most (Effectively) On Instagram: 2021 Best Practices
Instagram now has over 1 billion active monthly users and 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook! With an ever-growing user base, Instagram keeps expanding what they offer ...
Facebook gets a Facelift: 2021 Best Practices
With over 2.74 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. Facebook has seen a year-over-year increase of 12% in its active users since September 2019 (active users are those who have log...
Marketing Music On Twitter: 2021 Best Practices
With over 145 million daily active users, Twitter has the potential to connect you to new and loyal fans alike. The biggest change we’ve seen this year from Twitter, in addition to their updated interface, has been the addition of Fleets. Read up on how Tw...