Check-In on YouTube: 6 Best Practices for Bands and Labels
Following in the footsteps of digital media hosts Netflix and Hulu, YouTube is joining the game of original content programming. YouTube is financially backing stars such as PrankvsPrank, who have been playing spontaneous and creative pranks on each other for the past six years, and Smosh, who make parody videos, to name a few.
This creative content works well on YouTube as opposed to other platforms because of its proven track record as a social network for sharing video and interactive comment system. As avid readers of great content strategy blogs (I mean, you are reading this blog, after all!), we all know the impact of varying your content across social media sites. There are a lot of articles that give insight into posting original content on Facebook, Twitter, Google+, Instagram, Pinterest, etc., — here are some tips to make the most out of your presence on YouTube:
Summer Screen Time for Kids: Our Recommendations
There is a lot of debate about how much “screen time” is too much for kids. But, with a couple of months off from school, long family car trips, and an inevitable rainy day or two, chances are you’re going to be handing over your Instagram machine more often than you’d like. And that’s OK! Because the digital services at your fingertips are creating great spaces for kids to navigate safely and we’re here to provide you with an easy guide and recommendations from The Orchard Kids Film & TV team!
Freeloader Friday: Myrkur, The Glitch Mob & More
Hey Freeloaders, it’s Friday again, and boy do we have some songs to share. First off, though, let me introduce myself: I’m Chris, and I’ll be taking over the Freeloader Friday space this summer at The Orchard. Let’s get going on this batch-o-tracks — these hits hit hard, so get ready to twist and shout in an aggressive way.
Firstly, we gotta full album stream from Punk-inspired Noise Rockers Fight Amp. They’ve been playing for about 12 years now, and their experience and musicianship is obvious. This heavy, tasteful record is badass, to say the least. Happy head banging!
Brain Farm and The Orchard Get Ready to Stun the Action Sports World
2017 to 2020 is going to be one hell of an action sports ride thanks to a new deal between Brain Farm and The Orchard. We’re extending our lead in action sports entertainment by partnering with the market’s global leader in action sports productions. Our 5-year, 11 film output deal will see some of the most excellently, beautifully and insanely crafted action sports films come your way, with the first hitting screens in 2017.
Brain Farm’s family is comprised of the most talented filmmakers, producers, musicians, athletes and all-around action sports gurus out there. The award-winning production studio is the brain child of Curt Morgan, who started as a pro-snowboarder himself. Along with good friend and pro-snowboarder Travis Rice, Morgan embarked on the rather large task of revamping digital cinema, specifically in the realm of capturing motion images in extreme sports. The duo started strong with That’s It, That’s All, followed by the #1 grossing action sports film on iTunes, The Art of Flight, and Morgan has since been making a rather big name for himself with some of the raddest, most innovative video and film production around.
Introducing Caroline Blehart, Client Relations Coordinator, Catalog
Hello! My name is Caroline and I recently joined The Orchard as the Coordinator for Client Relations, Catalog division. Before my move to The Orchard, I worked on the label side of the industry at Sony’s Legacy Recordings and, prior to that, at Warner Classics and Erato (formerly EMI and Virgin Classics). My BA is in Ethnomusicology, and I have a deep interest in the international aspects of music. I love and listen to a variety of genres ranging from Tuareg Rock to ‘90s Brownsville Hip-Hop, and I am always on the hunt for the next amazing album. I’m very excited to be at The Orchard, and I look forward to meeting all of you soon!