What The #&@$ Do You Do, Jess?!?

JessChungJess Chung
Software Engineer
Joined The Orchard in June 2014

As a valued member of our tech team and representing the smart, fierce, female engineers of the world, please tell us, what the #&@$ do you do?!!?
That’s a lot of pressure. First of all, I want to say that I have worked on two great squads — first the Video Services squad and now the Video Retail squad — and a great deal of the work is collaborative and couldn’t be done alone.


Post-Album Rollout: 5 Tactics for Ensuring Your Music Has a Long-Term Impact

Catey Shaw at Nashville Pride - Photo by Steve Voss

Catey Shaw at Nashville Pride –
Photo by Steve Voss

This article, written by marketing/public relations professional and music journalist Eric Bernsen, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

With months and sometimes even years going into the creation of a new body of work, it’s an understood expectation that artists put together some sort of marketing plan in anticipation of their album release. And once your music is available, it feels like the weight of the world is officially off your shoulders. However, too many musicians suffer the fate of their album having a few days of initial buzz but losing most of its momentum within the first week or so. So much music comes out on a daily basis that it’s hard to stay relevant even when you have a devoted fanbase. Therefore, it’s vital to implement multiple post-album release tactics that will help your music maintain its relevancy. Here are five recommended methods you can put into action as an artist that will please your core fanbase, introduce new people to your music, and ultimately ensure your tirelessly crafted album has a long-term impact.  (more…)

Freeloader Friday: Teen Daze, Apollo Brown & More

WebHey Freeloaders, listen, we need to talk. It’s been a great summer and I’ve had so much fun, but I think it’s time for me to move on. That’s right, it’s time for me to go back to school for the Fall. Although today is my last day interning at The Orchard, it’s Friday, and the show must go on. After all, with summer’s hottest days come the season’s hottest tracks, and we have plenty for you today. Let’s take a listen.

Teen Daze‘s new LP Morning World is finally streaming on NPR! If you haven’t checked out any of the singles yet, you need to give this full length a listen, it’s unbelievable. Much more organic than his past work, this album has the emotional drive of Elliot Smith and the instrumental prowess of Jeff Tweedy. Brew a cup of coffee and give it a chance, you’ll know what I’m talking about.


Celebrate Donovan & Spread Hope and ‘Tranquility’ While You’re at It

gazingwithtranqilityRock The Cause, the non-profit record label that brought you the moving story and music of Zach Sobiech, has compiled a tribute album to legendary 60s singer-songwriter, Donovan. In the ranks with Dylan and Clapton, Donovan spent the late sixties writing classics like “Season of the Witch,” “Sunshine Superman” and “Mellow Yellow.” Now, 50 years after his first release, artists of multiple genres are coming together in appreciation of his influence, curating Gazing With Tranquility: A Tribute to Donovan

Some major musicians covering Donovan’s classics include Sharon Van Etten, The Flaming Lips, The Walkmen’s Hamilton Leithauser and many more. Even 50 years later, Donovan’s songs resonate and shine, and these modern revamps will both bring them to a whole new audience and delight long-time fans — all for a good cause.


Welcome, Heather!

HeatherHalakIntroducing Heather Halak, Coordinator, Client Services & International Relations

I’m so excited to officially be a part of the Client Services & International teams here at The Orchard!

A bit about me: I’m half-Cuban, half-Ukrainian (though I only recently discovered the Ukrainian part) from Miami, Florida where I lived until I started college. From Miami, I moved to Gainesville (a small town most notable for Fest, the Gators, Tom Petty, and Fueled by Ramen) to attend the University of Florida (Go Gators!) where I studied English and Linguistics. During my four years there, I DJed for a college radio station, planned a music festival, interned for Spotify, and was a Sony Music college marketing rep. I graduated this past May, packed up everything I own, and drove 16 hours to Hoboken to be in the place where all things music happen.