Welcome, Azu!


Azu OlveraIntroducing Azu Olvera, Marketing Manager, US Latin

My name is Azu Olvera and I am from the crazy but awesome Mexico City. I’ve joined The Orchard sales team in New York as Marketing Manager for US Latin releases.

I have been working in the music industry for many years, first as an independent manager, then as A&R manager at Sony Mexico. So I definitely love going to big music festivals but also discovering new artists at some small local bars and venues.

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The 2018 A2IM Libera Award Nominations Are Here


The good people at the American Association of Independent Music, better known as A2IM, announced the nominees for the annual Libera Awards this week. The ceremony takes place on June 21st, celebrating acts and labels of all sizes in indie music. Among the many fantastic nominees are several from The Orchard family.

2018 has been quite a whirlwind of a year already for Run The Jewels. Following their 2017 release RTJ3, the duo took the crown as ambassadors of Record Store Day, released a remix and will be touring with pop sensation Lorde, and now, they’ve earned a spot on the Libera Awards ballot. El-P and Killer Mike earned nominations for both Best Sync Usage for EA’s FIFA ’18 Official trailer starring Cristiano Ronaldo and Marketing Genius for their ‘Call Ticketron!’ campaign.

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Out Today by The Orchard: Soccer Mommy, Camp Cope & More


Whether you’re looking for new entertainment post Winter Olympics or you’re motivated to walk home rather than taking an Uber after watching those incredibly talented athletes, The Orchard comes to the rescue once again! This week’s releases range from strong women of the indie rock scene to heavyweights of metal, all out today.

Soccer Mommy‘s story is one that will inspire you to listen to your heart and not be afraid to speak up. Sophie was sure that she wanted to become a musician at the age of six, but never got the courage to tell anyone thinking “it would be too big of a deal.” Dating a guy in a punk band in high school, she had spent time in the Nashville rock scene, yet kept her own creations to herself until she moved to New York for college. Thinking back, she reveals her insecurities were due to male dominance, speaking to Fader “It was the little things — not being asked to jam, or not being considered for this new band. Sometimes you have to say, ‘Hey, I’m here and I do this. Check my shit out.'” Now being an ambitious player of the New York indie music scene, Soccer Mommy releases her debut full length album Clean via Fat Possum. Clean is built around the self-discovery of Sophie, through growth, isolation and change. She explains “The more you accept, the more you comes out.” On top of her impressive singing and songwriting skills, Sophie plays guitar and bass on the album as well. The 20-year-olds album is produced by Gabe Wax (War On Drugs, Deerhunter, Beirut) and mixed by Ali Chant (Perfume Genius, PJ Harvey). Check out Sophie’s attitude towards oppressive men in the music video “Your Dog” below and access the full album here.
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The Young Karl Marx Premiere: 1844 Going On 2018


A film 10 years in the making, Raoul Peck’s The Young Karl Marx premiered Friday night at the Metrograph theater in New York. Following the screening, audiences were joined by the Oscar-nominated director for a very candid conversation about the revolutionary minds that provoked a social movement.

We are introduced to Karl Marx (August Diehl) as a struggling 26-year old writer whose ideas to challenge capitalism expand far beyond his resources to achieve the change he seeks. While in exile in 1844 Paris with his wife Jenny (Vicky Krieps) and their two infant daughters, he meets the young Friedrich Engels (Stefan Konarske), a reluctant member of the bourgeois and son of a factory owner, who writes on his first-hand observations of the inhumane conditions of the working class. This union sparks an intellectual counterpart bromance that leads to an evolution of ideas responsible for forming of The Communist League and ultimately to the publication of The Communist Manifesto. A historic text that would launch a massive labor class uprising and would continue to be cited to this day.

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Welcome, Emma M.!


Emma ManfrediIntroducing, Emma Manfredi, Film/TV & Sports Client Management Coordinator 

My name is Emma Manfredi and I’m very excited to be a part of The Orchard team. I am joining the Client Management/Film department in New York as a Coordinator for TV & Sports Films.

I attended Binghamton University, where I studied English with a concentration in creative writing. While in school, I combined my love of film and television with my major and found a focus in scriptwriting for the stage and screen. After I graduated last December, I went back home to Connecticut where I spent time working at a local television station, and doing some traveling, before I officially moved to Brooklyn last August.

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