The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Jonathan!

September 10, 2014 Orchard News No Comments

JonathanEllisIntroducing Jonathan Ellis, Graphic Designer

Name: Jonathan Ellis
Background: Born in Brooklyn, raised in Brooklyn and Long Island
Height: short
Likes: The New York Knicks, Apple Juice, Pasta, Drawing, The Fugees, Bowling like Fred Flintstone
Dislikes: Ketchup (yuck)
Fav Albums: Good Kid Madd City, College Dropout, The Score, Blueprint, Lupe touch the sky mixtape, Channel Orange
Schooling: LaGuardia Highschool and School of Visual Arts
Work history: One year freelancing at The Orchard, four years at Music Choice as a Graphic Designer. Many years freelancing and illustrating.

I’ve appreciated my time here so far and I’m very excited to continue on full-time. Feel free to drop me a line to say hello, and thanks to The Orchard for having me.

Your Quick Guide to Performance Rights Services Lingo

September 8, 2014 Featured News, Rights 1 Comment

PRS Societies World MapWe know you’ve lain awake at night wondering how you and your artists are going to get paid for your song being played in a gastropub in Berlin, at a mall in Rio de Janeiro, or in that exotic French restaurant on the Solomon Islands. Unless you have friends spreading the good word in the myriad islands in the Pacific, though, it’s very unlikely that you have a direct line to the radio stations in the Solomon Islands (did you know that radio is the most influential type of media there?). That’s where The Orchard comes in, collecting that precious revenue on your behalf.

The Orchard is the largest supplier of digital music in the world, and we’re the only distributor that has worldwide representation on the ground. With offices and connections to collection societies in over thirty countries, we make sure that you’re well-represented in and well-connected to as many markets as possible. So you can rest assured that if your song is played in that exotic French restaurant in the Solomon Islands, we know about it.

The Performance Rights Services (PRS) department does a great deal of things here at The Orchard. Our responsibilities include, but are not limited to: collecting revenue for royalties, creating repertoire metadata to send to collection societies, receiving and analyzing payment statements from collections societies, and maintaining claims on tracks you own. Because these tasks can be complex and sometimes nebulous, it can be hard to completely understand just what it is our department does and how we do it. To help you and your artists better understand the processes, we’ve compiled a short glossary of important terms and concepts that together help define PRS. These are some terms you might see when discussing Performance Rights Services:

Master Rights: The rights to the recording of a composition. The owner of the Master Rights owns the actual recording of the song.

Neighboring Rights: These are used mainly in Europe, but are exactly equivalent to Master Rights.

Intellectual Property: Refers to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized. These include copyrights, patents, trademarks and industrial design rights. For instance, Mickey Mouse, the blueprints for a Boeing 747, and a demo of Lil Jon’s “Get Low” are all examples of intellectual property.

Copyrights: A set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute, and adapt the work.

Public Domain (or “PD”): When copyrights for a particular track expire and the song can be used by anyone with no need to report to or pay the original creator or publisher. Copyright law differs depending on the country. In most cases, songs enter into the public domain 50-70 years after the death of the original author or creator. More information on copyright lengths can be found here.

Publishers: Music publishers are entities that sign songwriters to agreements and can either own or control the rights to the compositions.

Mechanicals: These are royalties that are paid to publishers from physical/digital sales.

P-line: The P-line is made up of two parts: The P-name includes the name of the master rights owner of a song, while the P-date is the date of the track’s or album’s first release. (e.g. 2014 The Orchard)

C-line: This includes the name of the owner of the cover art on an album or single. (e.g. 2014 The Orchard)

Synchronization: The pairing of a recording artist’s music to a video. In most cases, this refers music videos, movies, television, or commercials and advertisements.

Composition: Put simply, this is the song written by a songwriter or composer. Composition refers to both the musical and lyrical aspects of any given song, as well as a song with or without lyrics.

Re-recording: A new performance or recording of a contemporary or previously recorded track. A re-recording is often colloquially referred to as a re-record. A cover song (sometimes referred to simply as a cover) often falls into this category, as it, too, is a re-recorded version of a track usually already commercially released.

Remaster: Generally a sound quality enhancement of a previously existing recording. A remastered track is often colloquially referred to as a remaster.

There are, of course, more aspects to Performance Rights Services, and they will be discussed thoroughly in future blog posts. The above terms are a good start for getting to know this department, what we do, and how we do all we can to make you more money and get your music to new listeners all over the globe.

Oh, You Are Most Welcome In This House, “What We Do In The Shadows”

WhatWeDoInTheShadowsIt’s time for TIFF — Toronto International Film Festival, that is — and we have one movie screening there that we’re super excited to tell you about: What We Do In The Shadows. Having first premiered at Sundance, this deep and insightful documentary on how age-old vampires live in modern-day New Zealand will give you chills and blow your mind with the information it reveals.

Just kidding!

Well, only about the “deep and insightful” part. What We Do In The Shadows is, in fact, a hilarious mockumentary/comedy brought to you by Flight of the Conchords and Men in Black 3 veteran Jemaine Clement and Academy Award nominee Taika Waititi. Believe us when we say: this one will have you in stitches, and not because Vladislav, Viago, Deacon or Petyr have sunk their teeth into your sweet, sweet skin. Lucky for us and all vampire lovers out there, we have the privilege of distributing this masterpiece digitally, on DVD and broadcast across the United States in partnership with Funny Or Die and Unison Films.

In What We Do In The Shadows, writers and directors Jemaine and Waititi also star as vampires Vladislav and Viago, who along with their flatmates Deacon and Petyr struggle to adapt to 21st century life, from paying rent and sharing household chores to getting expressly invited into nightclubs. They turn a young hipster, Nick, to feast on both his blood and his knowledge of the modern world. We won’t spoil the rest, but you can expect much discovery, surprise, emotion (vampires have feelings, too) and of course, laughter.

If you’re in Toronto for the fest, catch the film at TIFF on Friday, September 12th at 11:59pm at Ryerson, Saturday, September 13th at 9:30pm at Scotiabank Theatre 12 and Sunday, September 14th at 3:45pm at Scotiabank Theatre 3. Now, we expressly invite you to feast on the trailer below:

Find out more about the deal on our official press release, here.

Freeloader Friday: American Hi-Fi, Catey Shaw, The Black Angels & More

September 5, 2014 Freeloader Friday No Comments

americanhifi_bloodandlemonadeLet me start by saying that despite it being the first Friday in September, summer is by no means over! Technically speaking — though Global Warming might tell you differently — summer doesn’t end until the 23rd, and that means you’ve still got time to hit the beach and dance under the sunset. Here to help you do that is this week’s selection of free music.

Kicking it off with some good ol’ Rock are American Hi-Fi, with a full stream of their first album in four years. Expect “big guitars, big riffs, pounding drums [and] melodic vocals.” Oh yeah. Then Catey Shaw gives us some always needed “human contact” and more with her new EP, which you preview over at HuffPo. Then British Indies JAWS offer up a free download of their song “Holy Cat” (breathe in when downloading); Teenager Bottlerocket help Punk label Red Scare Industries celebrate their 10 year milestone, #bullshit included; and Aussie songstress Laura Jean makes it onto NPR’s Heavy Rotation playlist.

Turn to Raul Midón next to get some crazy cool guitar work, Emilyn Brodsky for your dose of ukelele (Catey Shaw can also help with that one), and close out with three music videos courtesy of The Black Angels, Cyrille Aimée and The Strumbellas. Make sure to BYOBallons for that last one.

Happy Friday, folks! And remember, you’ve still got two and a half more weeks of summer. Make ‘em count.

American Hi-Fi: Full album stream via Red Bull
Blood & Lemonade out September 9 on Rude Records

Catey Shaw: Full EP stream via Huffington Post
The Brooklyn EP out September 9 on Complex/Lefthook

JAWS: “Holy Cat” free track download via NoiseTrade
Be Slowly out September 14 via Rattlepop

Teenage Bottlerocket: “TV Set” track premiere via Noisey
Red Scare Industries: 10 Years of Your Dumb Bullshit out September 9 on Red Scare

Laura Jean: “Don’t Marry The One You Love” track stream via NPR Music
Laura Jean out now on Chapter Music

Raul Midón: “Don’t Hesitate” track premiere via Guitar World
Don’t Hesitate out September 30 on Mack Avenue Records

Emilyn Brodsky: “Paper Thin Line” track premiere via BlackBook
Emilyn Brodsky Eats Her Feelings out September 23 via Dead Stare

The Black Angels: “An Occurrence At 4507 South Third Street” video premiere via Q Magazine
Clear Lake Forest out now on Blue Horizon

Cyrille Aimée: “Bamboo Shoots” video premiere via WSJ
It’s A Good Day out now on Mack Avenue Records

The Strumbellas: “End of an Era” video premiere via Guitar World
We Still Move On Dance Floors out September 9 on Underneath A Mountain Records

Make GIFs from YouTube Videos

GIF YouTube

Do you have trouble creating teasers for your YouTube videos? Sure, we all do!
Welcome to a new, simple-to-use service called GIF YouTube.

Simply visit any YouTube video. We’ll try this lovely intro video for EchoBoom Sports’ Arrival release:

Then, add GIF to the domain, like so:

Pick a start time and length. Then click “Create GIF.”


There. You no longer have an excuse NOT to promote your YouTube content on social media with GIFs.

We’re still not taking sides in how you pronounce GIF, though.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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