The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Get Your Fix of Sufi & Ghazal Music on Spotify

Sufi_Ghazal_SpotifyCoverThe Orchard and Times Music have engaged in an unprecedented campaign to actively showcase and promote Sufi & Ghazal music from the Indian subcontinent.

Servicing a huge demand for these two genres in the US and UK, Times Music has put together their Top 100 Sufi & Ghazal songs, thereby offering their listeners the very best of both genres from within their repertoire.

If you don’t know, Sufi music is the devotional music of the Sufis, inspired by the works of Sufi poets like Rumi, Hafiz, Bulleh Shah and Khwaja Ghulam Farid. It’s not just about entertainment, but rather about spirituality. Its powerful lyrics talk about achieving divinity by spreading love and harmony. A Ghazal is a poetic expression of pain from loss or separation and the beauty of love in spite of that pain. Ghazals have proved to be capable of a variety of expressions around these central themes, traditionally invoking melancholy, love, longing and metaphysical questions. Ghazals are often sung by Iranian, Afghan, Pakistani and Indian musicians. This playlist features world renowned artists like Nusrat Fateh Ali Khan, The Sabri Brothers, Ghulam Ali, Mehdi Hassan and many more…

“Sufi, Fusion and Ghazal are today’s most progressive forms of music from the Indian subcontinent and Times Music has witnessed a surge of listeners in these genres from the US / UK markets over the last couple of years,” shares Mandar Thakur, COO of Times Music. “Times Music is quite excited to present this amazing collection of Sufi and Ghazal music to consumers through this unique opportunity via The Orchard and Spotify.”

The campaign for this special playlist is running now through the end of the month of August. During that time, you might find the playlist on some of Times Music‘s high-profile online properties, like the Times of India E-Paper and IndiaTimes.com, and if you’re a Spotify freemium user, look out for the cool audio and visual ads we’ve put together to promote the playlist.

Of course, it will be available for your ears long after the promotion ends and will be updated regularly by the label, so be sure to follow it to stay in the loop! And now, for your listening pleasure:

Coming Soon from The Orchard: “Missionary”

Missionary Movie PosterFor those of you looking for a Fatal Attraction déjà vu, The Orchard’s got you covered with our brand spankin’ new acquisition of horror film Missionary. The Anthony DiBlasi–directed thriller follows in the filmmaker’s usual style of relentless terror, but adds to it romance, seduction and religion to really lure you into a cinematic experience of twisted fright.

Dawn Olivieri (House of Lies, American Hustle) plays Katherine Kingsmen, a struggling single mother estranged from her husband. Mormon-in-training Kevin Brock (played by Mitch Ryan, One Tree Hill) arrives in Katherine’s front-yard one afternoon to preach the gospel, and ends up sparking a love interest that turns into a passionate affair. But when that spark goes out for Katherine, it turns into madness for Kevin – he uses his Mormon religion to justify their relationship as God’s destiny. Maniac obsession sets in, and the viewer is left anxiously awaiting an end to the ruthless hysteria.

DiBlasi delves into the daunting truth that no one really knows how random run-ins with others will play out in their lives. Katherine and Kevin have a seemingly innocent chance-meeting, emphasized by religious connotations. But when that meet-cute evolves into gory chaos, DiBlasi shows his audience how true-life happenstance can lead down a very dark trail.

Catch the horror flick on the big screen during its Halloween release, or digitally later on. And if you wanna hear more about the deal itself, check out our official press release here, or the press coverage from ComingSoon.net.

Convert Promos to Monetized Streams

SpotifyEmbed_QMagazineMonetized streaming is becoming a more and more important source of revenue for our artists and labels. It’s often presented as a new world of doing things (which is true), but this does not mean abandoning all the old principles of a music release, rather modifying and melding the two to work together.

Many recent UK chart single successes were streaming for weeks before they hit their ‘impact date’ and achieved a Top 10 status (streams were recently integrated in the UK Singles Chart). Streams were built up as radio and promo were going on, and 11 of the 14 singles on BBC Radio 1 A List are currently available on paid streaming services. Though we may not all have the resources to achieve a No. 1 or even the desire, the principle remains the same: make sure your retail strategy directly takes advantage of a music release’s traditional tools — in this case, press and radio.

Here are some examples:

When you take a single to radio, make it available to stream, too. While non-monetized streaming services are great, make sure you fans are able to listen to it on a monetized stream as well –this will actually put some cash directly in your pocket.

When premiering a track or video on an editorial site, again, make it available on a streaming service that pays out, and suggest getting the site to embed a link from a monetized streaming service as part of the premiere.

Spotify recently announced 10 million paying subscribers; Deezer is at 5 million — and that’s not including freemium users for either. Arguments against accessibility are becoming weaker and weaker. Don’t be afraid of asking your publicist to push for an embedded playlist from a monetized streaming service, rather than just a free streaming platform. It’s becoming increasingly common for editorial sites to accommodate this, and in the past few months, we’ve seen them on premieres from The Guardian, Q, Drowned in Sound, Clash, and Rock Sound among many others. The BBC has even integrated them into their BBC Playlister.

Screen Shot 2014-08-12 at 10.48.12Take a gander over to Pitchfork, where there are Spotify embeds next to most album reviews. See the giant spike in the graph on the right? This was recorded on a Wednesday, two days after the release of the album, which coincided with it receiving Best New Music from Pitchfork. You guessed it, next to the glowing review was a Spotify embed. This demonstrates the powerful effect that directly joining your press with a retailer promo can have on your final numbers.

In addition to new strategies like embeds from streaming services, platforms like Shazam make the connection between hearing something and connecting it to a retailer quicker and simpler. We’re no longer in a situation where you have to wait a month to find that great track you heard at midnight on John Peel’s radio station and purchase it. Take advantage of these new opportunities and find ways to connect your press and promotions with streaming services and tools that will help you monetize your music faster.

Bonus: If you’ve got a WordPress-based site, you only need to copy and paste the HTTP link to include a Spotify embed. Case in point: find below a New Electronic playlist we recently set up in the UK, featuring music from Hyperdub, Caribou and araabMuzik. Enjoy!

The Orchard Catalog on Screen: Summer 2014

Last month we wrote about You Say Party‘s “Glory” appearing in a new Subaru ad, but they’re hardly the only Orchard artist that you might have heard in some form of media recently. We’ve rounded up a few recent notable examples:

Native American / Mexican American rock group Redbone‘s million-selling 1974 hit “Come And Get Your Love” is featured in the hugely successful film, Guardians Of The Galaxy (which has also greatly bolstered sales of Blue Swede‘s chart-topping single “Hooked On A Feeling.”)

Scottish Ballet members danced to Sleeping At Last‘s cover of The Proclaimers’ hit “I’m Gonna Be (500 Miles)” at the Commonwealth Games opening ceremonies in Glasgow on July 23rd. Check it out below. The sequence begins at 31:47.

Boston singer-songwriter Chris Garneau‘s “The Leaving Song” was used in the July 23rd episode of “So You Think You Can Dance” to a Contemporary Travis Wall routine which you can watch below. The track is taken from his 2009 album  El Radio.

In more car commercial news, Brooklyn duo Computer Magic‘s “Running” is used in a new Lexus “Amazing in Motion” strobe ad spot. The track can be found on their Electronic Fences – EP which was released in 2011. 

Actor David Soul is perhaps best known for playing Hutch in the original “Starsky & Hutch” TV series but he also enjoyed a successful singing career, particularly in the UK. And so a new UK National Express ad features the actor performing his hit 1977 single “Silver Lady” while driving a National Express coach. “Silver Lady,” which topped UK charts for three weeks, first appeared on his second album, Playing To An Audience Of One.

Last but certainly not least, Sonia Dada‘s 1992 hit “(Lover) You Don’t Treat Me No Good,” which reached #1 in Australia, was recently covered by Australian Electronic artist Chet Faker for the AU alt-radio giant Triple J’s “Like A Version” series. Watch his soulful, choral rendition below. The original appears on the Chicago band’s debut album, Sonia Dada.

Welcome, Larron!

August 13, 2014 Orchard News No Comments

larron_armsteadIntroducing Larron Armstead, Senior Software Engineer

My name is Larron Armstead and I was born a hot July day in Los Angeles, California. During my childhood I spent some time bouncing between Dayton, Ohio and my former home, California. My father was a C++ programmer so it was only natural that my younger brother and I would flourish in the world of technology.

At age 11, my training shot into serious mode when a friend of mine showed me the ropes with torrenting, Napster and the like. The technology realm was wide open and left me with no other choice but to LEVEL UP. I installed Flash and animated my first ridiculously hilarious comic within a week. I won’t go into extreme detail about the clip but I will say that it had a cowbell sound and was about an alien coming down in a UFO who set his eyes on a cow and ultimately had barbeque for dinner (yes, flames were involved).

I continued to train and decided that I wanted to make some cash, so I began picking up odd jobs from technology forums and freelance websites. I got through the frustration of my training along with the cold winter months of Dayton, Ohio by using one simple tool… Push-Ups.

At the age of 15, as you’d assume, I was quite leveled up and had started a web development company that needed clients. I took to what seemed to be the most obvious route — manual_e-mail_spam. I know… I know what you’re thinking, but hey, read on! One dark and gloomy day (or night) I just happened to e-mail a real estate agent who just happened to be at the executive level of an international real estate company formerly named Red Carpet. After a few phone calls, a deal was inked and I’d like to think that I was the happiest 15 year old in the world at the time. Looking back I think they may have been the happiest old people considering that I would later go on to rebuild their entire corporate website for six large (=$600). Obviously my tech skills were elite but my negotiation skills needed some help. Fortunately this later led to a business meeting in a suit and with the head dude in charge of not only Red Carpet, but also Home Life and Realty World (yeah, pretty cool).

… Continue Reading

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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