Welcome, Morgan!

Introducing Morgan Lory, Executive Assistant, CEO

Hi everyone! I’m Morgan Lory, Brad‘s new Executive Assistant (aka the new Shelby). I was previously working at SoulCycle at the UNSQ Studio and even though I still love going to SoulCycle (lmk if you need a work-out buddy), my real passion is music. Before working at SoulCycle, I was in the music/hospitality business working for a company that provides custom playlists to hotels, restaurants and retail stores all over the world. I am happy to be back in the music industry and extremely excited to join The Orchard!


Musicians: Use Our Pinterest Starter Guide & Get Pinning

pinterest-starter-guidePinterest, the photo sharing site that allows you to ‘pin’ images to virtual boards, recently announced it has hit 150 million monthly users. That’s an impressive 50% more than last year and what’s more, 40% of these new users are men — quite a big deal for the platform, which is known to be heavily female-based. In addition, Pinterest noted that over 50% of millennials are now on the platform. What’s drawing in a majority of these users is not only the social aspect of following and sharing ideas with friends, but also the ability to discover products from various brands and even buy them. The incredibly effective “buy pins” Pinterest announced in 2015 have users purchasing items they find left and right.


The Low-Down on Chatbots

chatbot-adobestockChatbots. Alongside VR, this year has certainly been the year of chatbot technology and AI. So what are these chatbots I speak of? Look no further, here’s the lowdown on all things chatbots.

What are chatbots and what is AI?

A chatbot is a chat service that is powered by certain rules. The technology is nothing new and stems all the way back from the 1960s. I remember as a child in Sweden during the 1990s, we had a chatbot doctor program on our computer at school which was meant to educate us on different diseases. You could ask questions giving your symptoms and it would come back with various answers. Safe to say that it wasn’t used for its educational purposes by 10-year old kids.


Freeloader Friday: Paul & The Tall Trees, Anthony Valadez & More

anthony-valdez-fade-away-1Hey Freeloaders, welcome to our weekly catch-up where dreams come true with streams for you. This week, we’ll tap into some oldies-inspired sounds, some music to set the mood and lastly, a little history lesson. Let’s have a look!

Born from one of NYC’s finest funk labels Truth & Soul, Big Crown Records knows exactly how to hit your groovy bone. The label produces solid gold only, and their latest release comes from rock and roll outfit Paul & The Tall Trees. The band’s new album Our Love In The Light is a fresh take on a 60s sound built on influences from bands like The Stones and Bowie. Blanketed in the warm tones of analog production and pushed hard by the strong vocal work of Paul Schalda, Paul & The Tall Trees are perfect for anyone that takes to acts like Foxygen and MGMT. It’s good “driving home from work on a Friday” music, give it a stream!


In Uganda: Discovering Local African Music in Kampala

uganda-african-musicAs part of my longstanding relationship with African music, I’ve covered topics such as consumer issues and solutionsthe monetization of music in Africa and the scope of the country’s influence on music. I have always been lucky enough to mix business and pleasure and since these previous pieces, the interest I have for sourcing great African music has reached another level. I am now exploring cultures across the continent, from the musical access point on the West Atlantic Coast to the bustling cities of Cape Verde, Senegal and Benin.