The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Fans Chip In With YouTube Fan Funding

YouTubeFanFundingYouTube has always been about putting the power in the hands of its users. Now they’re taking it a step further and letting users take the reigns on creator support with Fan Funding. This new feature allows fans to send cash to channels they love, directly through The program is already in a pilot phase with a few fan favorite channels like Soul Pancake and The Young Turks, with more channels to be rolled out in the next few months.

Perhaps the most exciting aspect of Fan Funding is how creators will respond. With many channels boasting multi-million subscriber stats, it’s no secret that YouTube has an avid fan base. Creators have the potential to create more and better content if they have access to financial backing. Crowdfunding sites like Kickstarter and Indiegogo have already successfully funded multiple video projects, the most successful of which, the film Veronica Mars, funded $5.7 million of its $2 million goal in 30 days. YouTube Fan Funding brings this potential directly where fans are already watching.

Monetization on YouTube has taken a number of forms in the past. From the most common ad-supported system to pay-to-watch channels and VOD rentals, YouTube is not afraid to experiment with its platform. This most recent iteration will leave creators to use their funding however they like. Each contribution will be capped at $500, with YouTube taking 5% plus $0.21 per transaction.

But will fans actually pay? YouTube has yet to report on any numbers, but you can expect channels to get creative with incentivizing funding. Some will require funding out of necessity for production: there might be more incentive for fans to chip in some cash if the next episode of their favorite show is on the line. Others may generate supporter-exclusive content to reward fans who chip in with videos just for them. Fan Funding opens up new levels of potential with fans by allowing them to directly impact the success of their favorite channels.

Here’s a look at how Fan Funding looks on Soul Pancake:


So keep an eye out for this option, coming soon to a channel near you!

Welcome, Jess!

July 16, 2014 Orchard News No Comments

JessChungIntroducing Jess Chung, Software Engineer, Video Services

My name is Jess and I am ecstatic to be joining the team at The Orchard, as a member of the Video Services team. I grew up in Chicago, but also spent long-ish periods of time in Honolulu and San Diego. I attended Williams College in Western Massachusetts, where I was the music director of WCFM 91.9 (among other things).

After graduating, I spent a year teaching high school chemistry at Horace Mann School. Most recently, I worked at IBG, which provides consulting, research and systems integration services in biometrics and identity intelligence for federal government agencies and commercial customers. If you ever feel like talking biometric collection and matching, let me know!

During my free time, I enjoy going to shows and listening to new music (the photo is me with Marnie Stern a couple of weeks ago — she really shreds it and let me shake her hand), going to the gym and hanging out at dog parks with my miniature schnauzer, Fred.

On the Road to “Harmontown”

Dan Harmon - HarmontownHow many sitcom writers can you name off top of your head? Studly actors and actresses – sure. The Kardashian Klan — no doubt. But those guys behind the scenes of your favorite TV show? Now that might take you a bit longer. That is, unless we’re talking about Dan Harmon. The creator of Community is a mega-star in his own, brilliant “write.” And now, The Orchard is rolling out the red carpet for Mr. Harmon: we’re distributing his tour documentary, Harmontown!

You know Harmon for his witty, hillariously over-the-top script-writing for Community (which just got picked up by Yahoo for a sixth season) or his podcast series that came about about from his post-firing from Community. Facts you may not already know about the genius writer? For all that creative prowess, he’s got his fair share of demons.

That’s where the documentary Harmontown comes into play. While traveling cross-country to take his podcast to hardcore fans, director Neil Berkeley followed Harmon to examine what exactly it is that makes this writer such an adored icon in the midst of his excessive, real-life drama.

After a blowout premiere at this year’s South by Southwest Film Festival, Film & TV reps from The Orchard knew they had to jump on a golden opportunity. And so they did! We acquired all North American & U.K. theatrical/digital rights so that you get the chance to see this gem of a documentary.

Be on the lookout for the official release this fall. In the meantime, check out what others like Variety and Indiewire have to say about the deal, and read the full report here.


Freeloader Friday: French Style Furs, Suicide Silence, Honeyblood, Jessica Hernandez & The Deltas, Ted Nugent, The Rural Alberta Advantage, The Budos Band, Princess Superstar, Handguns, & The Slow Revolt

French Style FursHappy July! We’re now in the heart of summer, which means BBQs, splashing in the pool, bike rides in the park, and infinite ice cream. Plus fresh tunes, right? No season is complete without music to dance to, so read on for what you need to hear this week!

Start off your weekend with some rockin’ full album streams. First up, Indie supergroup French Style Furs‘ moody debut will not disappoint — one-third We Barbarians plus two-thirds Cold War Kids equals Alt-Rock perfection. Then, prepare for your face to be blown off with the latest from Suicide Silence. It’s extreme Metal like you’ve never heard extreme Metal before. Recover from that with Honeyblood‘s new album full of simple melodic Pop tunes that will leave you wanting more.

Next up, we’ve got the tracks you won’t want to miss. Jessica Hernandez & The Deltas are back with another preview of the new album. It’s a sassy and Soulful track that will have you singing along in no time. Get moving with Rock icon Ted Nugent on his upbeat new track, and then experience “exuberant sadness” with Indie-Rockers The Rural Alberta Advantage on their latest track. Finally, go on a Psychedelic-Funk journey with The Budos Band on their new over-the-top Soul jam.

Now, it’s time for some videos! Princess Superstar takes over Times Square with a twerk party in the new video for her latest Hip-Hop slap. Also check out: Handguns‘ Pop-Punk family reunion takeover and The Slow Revolt‘s Electronic-Soul black-and-white melodrama.

Have a great weekend, Freeloaders!

French Style Furs: Full album stream via Consequence of Sound
Is Exotic Bait out now on Frenchkiss Records

Suicide Silence: Full album stream via YouTube
You Can’t Stop Me out July 15 on Nuclear Blast

Honeyblood: Full album stream via Pitchfork Advance
Honeyblood out July 15 on FatCat Records

Jessica Hernandez & The Deltas: “No Place Left to Hide” track premiere via PopMatters
Secret Evil out August 19 on Instant Records

Ted Nugent: “Everything Matters” track premiere via YouTube
Shutup&Jam! out now on Frontiers Records

The Rural Alberta Advantage: “Terrified” track premiere via Stereogum
Mended with Gold out September 30 on Paper Bag Records

The Budos Band: “The Sticks” track premiere via Soundcloud
Burnt Offering out October 21 on Daptone Records

Princess Superstar: “I’m A Firecracker” music video via Huffington Post
I’m A Firecracker EP out July 15 on Instant Records

Handguns: “The Loved Ones Who Hate Us” music video premiere via Alt Press
Life Lessons out now on Pure Noise Records

The Slow Revolt: “Never Get Close” music video premiere via VEVO
Never Get Close out July 14 on FIELDS

Geo-Target Your Tunes on SoundCloud

soundcloud logoWith a world of music out there and a corresponding number of territorial rights and restrictions, it’s important to be able to control where your sounds are heard and when on sites and services like SoundCloud, which are growing in both popularity and reach. It’s also helpful when you’re promoting a track in one country but have a separate release strategy for another. And anyway, it’s just nice to be able to manage this kind of thing, period.

Lucky for us, SoundCloud has a geoblocking tool that does just that. It’s only available on whitelisted accounts, so be sure to use our SoundCloud Connect app in the Marketplace to get your or your artist’s account whitelisted first, and you can use it to restrict and allow hand-picked territories for each of your uploaded tracks. It works on the SoundCloud website as well as embedded players, and you can apply it to individual tracks as well as playlists (more on that later).

To get to your geoblocking settings, click on the “Availability” menu you see when you upload a new track to SoundCloud.


Tracks are set to be available worldwide by default, but by checking the Geoblocking box, you gain control over which countries can and cannot access your music.

SoundCloud_Geoblocking_Continent_CountrySimply enter a country or continent in the box, filtering down your range of availability as you go. If you want to remove a selection, just hover over the ‘x’ next to the given country or continent. You can even remove an entire continent except for a certain country. For example, if I’d like my track to be excluded everywhere in Europe except for France and Switzerland, my settings would look like the image on the right.

If you’re not ready to manage your geoblocking settings at the time of upload, you can also edit them later for any track or playlist. Just click on the edit icon, scroll to where it says “Geographic availability for this track/set,” and choose between the following options:

  • Use existing settings: this will keep any individual track settings you’ve already implemented
  • Available worldwide: pretty straightforward…
  • Custom settings: this allows you to either Block or Allow your sound in specific territories through handy drop-down menus

Note that if you want to manage geoblocking for an entire playlist, the settings you implement for the playlist will override any existing settings for the tracks within it. So if I’ve restricted one of my tracks in Europe, but it’s in a playlist for which I select “Available worldwide,” this last setting will override my initial European block. If however I’ve only blocked one of the tracks in Europe but I want this whole playlist to do the same, I can adjust the custom settings in my playlist and it will apply to all my tracks. Here’s what that would look like using the same filters I used earlier:


Note, if you’re not using playlist-level geoblocking, make sure to have all the tracks within a playlist abide by the same rules for seamless playback.

Voilà! That’s how you manage your geographical presence on SoundCloud. Remember that this tool is only open to whitelisted accounts, and you can manage that straight from The Orchard Workstation via our SoundCloud Connect app.  If you don’t have access to The Orchard Marketplace, contact your client rep for assistance.

About The Orchard

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