Sónar Festival: Transforming Barcelona’s Culture and Music Scene

Sonar-Festival-LogoBarcelona: a thriving cosmopolitan city with a rich history and vibrant culture. The city has hosted the Olympics, is home to arguably the world’s greatest soccer team and has become a world mecca for music of all genres and styles. I’ve loved electronic music for some time now and this year was finally time to pay a visit to the infamous Sónar Festival to feast my eyes and ears on the world’s premier musical talent in electro, house and techno.

Founded in 1994 by Ricard Robles, Enric Palau and Sergi Caballero, the festival is divided into two parts: Sónar by Day and Sónar by Night, based in two different parts of the city. The event has built a reputation in recent years as a global pioneer in its field, now attracting many of the world’s finest DJs, producers and electronic artists. With the influx of brilliant music talent comes the influx of brilliant musical lovers… from all around the world.


Welcome, Jacob!

Jacob-FowlerIntroducing Jacob Fowler, Product Manager, Digital Music Distribution Squad

Hey everyone, my name is Jacob Fowler and I recently joined The Orchard as a Product Manager for the digital distribution team. I grew up in Michigan and continued my stay in “the mitten” by attending the University of Michigan (Go Blue) before realizing the extreme winters weren’t for me. Most recently, I worked as a Product Manager (among other roles) at 2U helping to build out products that allowed students to obtain top-tier graduate degrees from anywhere in the world.


The Orchard Marches to the Beat of Udi Aloni’s “Junction 48″

Junction-48Drop the beat: The Orchard is hyped to announce the acquisition of Udi Aloni‘s multi-film fest favorite, Junction 48, starring Tamer Nafar and Oren Moverman.

Junction 48 follows the tumultuous rise of young hip-hopper Kareem, a character inspired by famous Palestinian rapper and the film’s cowriter/star, Tamer Nafar. The flick describes life growing up in the Israeli ghetto of Lyd, an area south of Tel Aviv riddled with drugs and violence. Kareem makes a name for himself in sketchy clubs around the city as he attempts to transcend the crime and danger around him to spread his music and become the ‘first Arab rapper.’


Dive Into Facebook Branded Content, Enabled for All Verified Pages

Facebook Branded ContentOnce only available to media companies, celebrities or other influencers, branded content has now been enabled for all verified Facebook pages, as of April 8th.

Facebook defines branded content as any post that specifically mentions or features a third party product, brand or sponsor. This can include text, photos, video, instant articles, links, lives video and 360 videos. For example, if you are sponsored by an energy drink company, you can directly tag that brand in your sick new video, and give them access to post metrics as well as the ability to use that content on their page, too.


Freeloader Friday: S U R V I V E, Equador & More

RR7349Hello and happy National Hammock Day (no, seriously) to all of you wonderful Freeloaders! Hopefully you can spend these next couple of days relaxing and swaying along to this week’s set of chill new tracks. Let’s get listenin’!

S U R V I V E, the analog aficionados responsible for scoring Netflix’s Stranger Things, have made new waves in the world of electronic music with their latest track, “A.H.B.” Smooth pulses of sawtooth synth goodness flow effortlessly between multiple musical themes, while softer, wispier synths subtly inject vibrant color and energy – enrobing the listener in ambient bliss. Although “A.H.B.” has no actual lyrics, the beautiful melodic patterns and transitions continuously evolve to tell an open-ended story entirely on their own. With tracks this good, S U R V I V E’s upcoming album RR7349 is sure to be nothing short of an electronic masterpiece.