The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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Freeloader Friday: Ruby the Hatchet, Saun & Starr and More

February 27, 2015 Freeloader Friday No Comments

889176227035This whole debacle over #thedress is about to make me lose my mind. Is it white& gold, black&blue? Who freaking knows at this point. One thing’s for sure, though: Katy Perry said exactly what I’m thinking. So I’m going to stop trying to convince people that it really is white and gold, and get busy with some truly good conversation: our Freeloader Friday list.

Ruby the Hatchet starts things off this weekend with a full album stream of perfectly fuzzed-out, heavy Rock brilliance. The female-driven band has a sultry old-school Psychedelic twinge that will leave you mystified and running back for more. Also in its entirety, Pile‘s album falls into the initial Rock genre but leans on the grungier, Noise Punk side. Take your pick.

In track premieres, there’s The Bright Light Social Hour‘s latest Groove Jam (yes, there’s most definitely a graphics theme going on here if you’ve been following along), another one based in Alt. Rock territory that easily melds into a Dance track. There’s also a wonderfully infectious Doo-Wop track from The Mighty Sceptres duo — it’s got a smoky Mad Men era feel to it coupled with Surf Rock guitar, so yet another one to boogie with. Next on deck is one of the biggest names in Rock history: Toto — who’ve premiered a brand new classic. Follow that up with Saun & Starr‘s Soul n’ Funk infused jangle, then try out a more mellow vibe with the The Acorn‘s Electro-Rock single.

And finally, time to wrap things up with some visual enticement. First up on the music video roster is Malik B & Mr. Green‘s Frankenstein-esque ghoulish gore. Next, watch Novella‘s adorably girly minimalistic experience and put the cherry on top with Night Drive, who do just that and take a late night moto loop (which just so happens to be very aesthetically pleasing).

That does it for this week — have a great weekend!

Ruby the Hatchet: Full album premiere via All Music
Valley of the Snake out now on Tee Pee Records

Pile: Full album stream via The Fader
You’re Better Than This out March 2 on Fierce Panda

The Bright Light Social Hour: “Dreamlove” track premiere via The Wild Honey Pie
Space Is Still the Place out March 10 on Frenchkiss Records

The Mighty Sceptres: “Sting Like a Bee” track premiere via Wax Poetics
All Hail the Mighty Sceptres! out now on Ubiquity Records

Toto: “Holy War” track premiere via YouTube
‘Toto XIV’ out 24th March on Frontiers

Saun & Starr: “Look Closer” track premiere via Nylon
Look Closer out May 19 on Daptone Records

The Acorn: “Influence” track premiere via Noisey
Vieux Loup out May 19 on Paper Bag Records

Malik B & Mr. Green: “Rips In The Paper” music video premiere via Okay Player
Unpredictable out now on Enemy Soil

Novella: “Land Gone” music video premiere via Noisey
Land out May 12 on Sinderlyn

Night Drive: “Easy to Lie” music video premiere via Spin
Easy to Lie out now on Sound Control Records

Welcome, Monisha!

February 25, 2015 Orchard News 1 Comment

MonishaGandhiIntroducing Monisha Gandhi, Client Manager, Film & TV

Hey there! I’m Monisha and it’s great to greet you! I’m super excited to be joining The Orchard Team and look forward to getting to know everyone. In the meantime, here’s a little bit about me…

I was born and raised in the suburbs just outside NYC, round about a little artsy village north of the Hudson, called Nyack. Post Nyack, I spent many years living in Buffalo, NY assisting in the management of one of the city’s most legendary indie music venues catering to such acts as, Moe, Jeru the Damaja, Every Time I Die, and Fishbone.

Upon my return to the New York Metropolitan Area, or as Buffalonians like to say, “Downstate,” I was offered the opportunity to continue working in support of my passion for Arts and Entertainment becoming a consultant to a number of film festivals in Venue and Programming Operations, starting and ending with the Tribeca Film Festival as Screenings Operations Manager.

But alas, home is where the heart is and after many years of living a nomadic lifestyle, I am ready and eager to settle down and make a home for myself both personally and professionally. Aside from work, you can find me in my kitchen cooking, in my car singing, in the park playing with my pitbull, at the bar shooting pool, on the phone making reservations, on the dance floor… well, you know, or simply on my couch watching Netflix.

Now that you know a little bit about me, please feel free to drop me a line in the comments to say hello!

Laugh, Cry, Smile in Our Latest Film, “Nasty Baby”

cdn.indiewireIn what Vanity Fair deemed “2015’s greatest ‘shit happens’ movie,” we find actor/director Sebastián Silva, TV on the Radio‘s Tunde Adebimpe and everyone’s celebrity crush Kristen Wiig cooking up a modern day ménage-à-trois dramedy. Nasty Baby finds the threesome grappling with heavy subjects, albeit with a fair bit of humor, and we’ve just picked up this roller coaster of emotion so that we can dish it out to North American audiences later this year.

So what’s all the fuss about here? Brooklyn couple Freddy (Silva) and Mo (Adebimpe) are in the neighborhood for a child of their own, and they’ve asked Freddy’s best friend Polly (Wiig) to add her half to the baby-making process. But when Freddy learns that his sperm count is too low, all eyes are on Mo to take over. Intimate conversations and clashing opinions ensue until the film’s final act, when Silva (as director) throws everyone a nasty curveball. The movie takes a very dark turn, one that, much like life itself, goes from creating life to pondering just how quickly it can be taken away.

Nasty Baby, filmed almost entirely in Fort Greene, Brooklyn, has its initial moments of comedy and naïveté, but matures into a poignant look at how life’s extreme situations can take a toll. The “naturalistic, accessible and likable” performances from the trio (apparently Wiig’s best since Bridesmaids) create a film that could very well hit close to heart and home.

Be on the lookout for the film’s release happening later this year — you do not want to let this one slip you by. For more info on the deal, check out our press release and Indiewire’s coverage.

Our Doors Are Open for a Shoegaze Revival

February 24, 2015 Artist News, Featured News 2 Comments

TheBlackRyderTheDoorBehindTheDoorTrends come and go and cycle back around in the music business — there have been revivals of Punk, Psychedelic Rock, Dance music in various forms from Disco to House to today’s EDM, three waves of Ska, even Rockabilly. So when Ride announced their first major tour since the 1990s, I tried to get tickets to their only NYC show at Terminal 5 on June 4. But sold out, $35 face value tix currently reselling at a minimum of $155 means my only other realistic shot of catching Shoegaze’s most commercially successful band will be at Coachella 2015.

With reunion tours by the likes of My Bloody Valentine and Slowdive — and the long-delayed/anticipated release in April 2013 of MBV, a Shoegaze revival could almost be imagined. The genre has come a long way since MBV’s hugely influential and genre-defining classics Isn’t Anything (1988) and Loveless (1991). Of course, while these bands were long-dormant, something weird happened in the 2000s… could it be? “Nu gaze?” Acts like Dangerbird Records’ Silversun Pickups, Maps, Blonde Redhead, and My Vitriol were inspired by all of the above and some of the original source material (Sonic Youth, Dinosaur Jr., Jesus & Mary Chain, etc.).

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Master Your Calls-To-Action & Video on Facebook

February 23, 2015 Featured News, Marketing 2 Comments

FB-CTACompared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people during that first stop using the new Calls-To-Action feature in concert with video content and page design.

Few brands use the cover photo space for any type of programming notes, though labels and artists tend to do this by putting album covers and release dates here. Almost no one uses the cover image together with Facebook’s Page Call-to-Action (CTA) feature yet, though this would be quite effective.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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