The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Make GIFs from YouTube Videos

GIF YouTube

Do you have trouble creating teasers for your YouTube videos? Sure, we all do!
Welcome to a new, simple-to-use service called GIF YouTube.

Simply visit any YouTube video. We’ll try this lovely intro video for EchoBoom Sports’ Arrival release:
http://www.youtube.com/watch?v=C1WamzPIlFQ

Then, add GIF to the domain, like so:
http://www.gifyoutube.com/watch?v=C1WamzPIlFQ

Pick a start time and length. Then click “Create GIF.”

Voilà!

EchoBoomGIF
There. You no longer have an excuse NOT to promote your YouTube content on social media with GIFs.

We’re still not taking sides in how you pronounce GIF, though.

Welcome, Devin!

September 3, 2014 Orchard News No Comments

DevinPassarielloIntroducing Devin Passariello, Quality Control Coordinator

Hello everyone! My name is Devin, and I’m thrilled to be joining the Audio Operations team here in New York City. If you see me around the office, say hi! I’m the big dude with the tattoos and beard (yes you can touch it, please just ask me first).

I was born and raised in Queens, NY which is where I still reside today. I have a Music Business degree from Five Towns College in Dix Hills, Long Island. Adam Levine from Maroon 5 went there for a semester or two, so we’re basically BFF’s.

I’ve been a music lover my entire life, and spent the better part of the period between 2007 and 2013 touring with a few bands, one of which is signed to Pure Noise Records, who The Orchard distributes (represent, woop woop!).

Unfortunately I reached a point in my life where sleeping in vans and not showering for days got kind of old, so I decided to settle down and get myself a “real job.” I found myself working at Warner Music Group for the legendary A&R man, Seymour Stein at Sire Records. It was an incredible experience, but a few months ago I thought it was time for a change.

I had been following The Orchard’s various social media accounts for a while, and always took notice as to how happy their employees seemed to be. So when a Quality Control Coordinator position opened up, I jumped at it. Thankfully I got the job and my happiness cannot be put into words! I’m excited about the experience that lies ahead!

5 Reasons Why People Aren’t Watching Your YouTube Videos

YouTubeStyleThis article, written by our very own Orchardite, Aaron Ford, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Let’s talk about YouTube.

We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it’s so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine.

I hear you: “But I’m on YouTube and I’m not getting any views!” Here are five of the most common reasons why your YouTube videos may be getting ignored:

1. You don’t have fans
Sometimes, an artist uploads a video on his YouTube channel of him playing an acoustic version of one of his songs. That channel has two subscribers, the artist has 300 Likes on Facebook, and barely 100 Twitter followers. The artist then wonders why his video didn’t “go viral.” This artist has failed to generate enough interest in the original recording of the song or create a loyal following. Therefore, it makes no sense to upload a rare version of a song, when it’s your fans that are rare.

2. You make “viral” videos
If before you made your video, you said, “Let’s make a viral video,” then you’re doomed from the very start. Look up “viral” in a dictionary and you will realize your mistake. Focus on creating consistent content on which your audience can rely. Trust your audience to be of basic human nature and want to share great videos they find. Create content with the purpose of increasing the watch time on your channel. By focusing on your channel’s watch time, consistency and quality of content, the views will naturally follow.

3. You’re annoying about your self-promotion
Use the annotations feature wisely and program your channel. Anything else is annoying. This means don’t have “BUY MY ALBUM NOW!” covering important parts of your music video or your face when you’re talking/singing. Look to the best YouTube channels in your genre for programming guidance. For example, renowned metal label Nuclear Blast Records has one of the best-programmed channels with episodes, series and more. It respects its audience by giving them compelling things they want to see.

4. You don’t optimize your videos to be discovered organically
You may have great content, but if you leave the description blank and don’t have a relevant title or tags, you’re making it enormously difficult for people who actually want to watch your videos to discover them. YouTube has an entire playbook on how to optimize your videos and channel, from metadata to thumbnails. Take a few minutes to read through it – you’ll be glad you did.

5. You record video holding your phone vertically
This sums it up perfectly. (Basically, your videos need to look professional if you expect people to watch them.)

Freeloader Friday: Souls of Mischief, Code Orange, Melvins, Diamond District, Whirr, We Were Promised Jetpacks, Obituary & Catey Shaw

August 29, 2014 Freeloader Friday No Comments

856040005013It’s about that time again. It’s been a most marvelous summer, but it’s drawing to an end, slowly but surely. Not to say that all the Saturday college football games and Sunday Night madness won’t make for an excellent Fall! But we will miss our beach days and BBQ’s. So, here’s to one last summer Friday!

To start us off, we’ve got the very epic Souls of Mischief guys telling a story with their sixth album, filled to the brim with quite the cast of characters: Ali Shaheed Muhammed (A Tribe Called Quest), Busta Rhymes, Snoop Dogg, William Hart (The Delfonics), and Scarub (Living Legends). It is, quite effortlessly, a stupendous hip-hop dialogue. After that, switch over to the likes of Code Orange for a Metal-heavy album sound.

For track streams, hear the Melvins team up with two Butthole Surfers for an initially Rocked-out screamer that turns into a Psych jam, Diamond District’s groovy Boom Bap synth grind, Whirr’s ultimate Shoegazer mantra, the mesmerizing Indie-Punk sound from We Were Promised Jetpacks’ rallying cry, and Obituary’s nasty, gnarly growl.

To round things out on this fabulous three-day weekend, play the most feel-good, dance-happy tune you’ve probably heard all summer. That’d be Catey Shaw’s latest single, along with a stellar backdrop of brightly-colored fruits, florals, and flamingos in her music video.

Whatever you may have planned for this Labor Day weekend, enjoy these final few days of summer, and get ready for an awesome Fall!

Souls of Mischief: Full album stream via USA Today
There Is Only Now out now on Linear Labs

Code Orange: Full album stream via Consequence of Sound
I Am King out September 2 on Deathwish, Inc.

Melvins: “Brass Cupcakes” track premiere via Rolling Stone
Hold It In out October 14 on Ipecac Recordings

Diamond District: “March on Washington” track premiere via Washington City Paper
March on Washington out October 14 on Mello Music Group

Whirr: “Lines” track premiere via Noisey
Sway out September 23 on Graveface Records

We Were Promised Jetpacks: “I Keep It Composed” track premiere via Consequence of Sound
Unravelling out October 14 on FatCat Records

Obituary: “Visions In My Head” track premiere via SoundCloud
Inked In Blood out October 28 on Relapse Records

Catey Shaw: “Human Contact” music video premiere via Billboard
The Brooklyn EP out September 9 on Complex/Lefthook

YouTube Teaches You How to YouTube

August 28, 2014 Featured News, YouTube No Comments

photo.jpgThere’s a wealth of instructional videos on YouTube. Tutorial and “edutainment” videos are some of the most watched and shared content on the site. From brewing coffee and cutting watermelons to street fighting and cutting a glass bottles in half with fire and string (in case you needed to know), the topics are endless. But what if you need to learn more about using YouTube itself?

YouTube has had instructional videos about its platform for some time now, but only recently have they made more calculated efforts with results and transparency as the focus. With their Creator Academy channel, YouTube has delivered helpful and engaging instructional videos that used to take hours of scouring online help articles. And what better place to learn about YouTube than from YouTube itself?

Videos on the Creator Academy cover creative strategies like programming and branding as well as the intricacies of monetization and analytics. Topics are presented by both YouTube staff as well as top creators themselves, including Barely Political, Vsauce2, and iJustine. This variety helps ensure that you get an honest, accurate insight into what you’d like to learn. There are also some longer, more conversational videos shot using Google Hangouts with a question and answer format.

Though there may be instructional videos about YouTube from other uploaders, the Creator Academy is by far your most up-to-date and credible source. Here are two of their best videos to get you started:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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