The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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“Loitering With Intent:” Lessons on Inspiration

0fd4739977459a3caa2decbf1ccf3f07What happens when a couple of friends are down on their luck in the midst of a job-hunt? They make their own work, of course! Which is precisely what Michael Godere, Ivan Martin and a slew of other actors and actresses do in Loitering with Intent, the latest film to be added to The Orchard’s catalog.

The true-to-life film came out of the frustration fellow New York City actors and writers felt about the real-life dramas that come from lack of work in the industry. Director Adam Rapp and his motley crew know what failed efforts in the movies feel like. So they did something about it and created their own work with the help of hand-picked friends and colleagues.

The story: Struggling actors Dominic (Godere) and Raphael (Martin) are on a mission to write a screenplay in 10 days. To do so, they decide a retreat to the Catskills is their best option. But their idyllic, countryside setting quickly becomes the center of house party mayhem when their host’s (Marisa Tomei) crazed group of friends start trickling in. The result? More fodder for a screenplay than the so-called “writers” know what to do with.

The movie itself resonates with many in the film industry, but also those looking for a delightful indie dramedy. The all-star lineup also includes Sam Rockwell, Natasha Lyonne and Brian Geraghty, to name a few. The entire ensemble creates a very special friend-fueled romantic comedy that we’ll soon be dishing out for you in theaters and on-demand. Read more about the deal in Indiewire’s coverage and our official press release.

For your viewing pleasure:

Merch, “Experiences,” Serendipity: Spotify Has Everything But The Kitchen Sink

bandpage_spotifySpotify has really ramped up their fan experience with the roll out of their successful artist merchandise store on verified profiles, incorporated tour info via Songkick and stream counts to help fans find popular songs.

They recently took a step further with the integration of BandPage onto artist profiles. Besides providing fans with the option to buy merch, concert tickets and vinyl, BandPage enables artists to really connect with their fans by way of “Experiences.” These experiences can range from private online concerts to meet and greets to even song collaborations. The sky is the limit! The greatest news is that it is completely free for artists to use! For more info on how to get started with BandPage, click here; and for some FAQ action, click right here.

But wait — Spotify also has more fun on the cards with the roll out of their “Serendipity” app that shows users across the world streaming a specific song at the same time within the last hour. So where was your favorite song played across the globe??

Spotify Serendipity

Welcome, Marina!

August 27, 2014 Orchard News No Comments

MarinaSans_TheNationalIntroducing Marina Sans, Video Services Account Coordinator, Spain & Portugal

Hi everybody! My name is Marina and it’s a huge honour to be joining The Orchard team as Video Services Account Coordinator for Spain & Portugal. I was born and raised in Terrassa, a small city near Barcelona (Spain), where I attended university to study a degree in Business Management.

After working in the financial sector for about 2 years, I decided to jump into the awesome but also challenging music industry. I had the chance to become part of the Primavera Sound festival organization team in Barcelona a few months ago, which was an experience that led me to pursue a career in the music industry even more (here’s a pic of me with Matt Berninger from The National, who I met at the festival). And here I am!

Pop-Rock bands are my favourite and in my free time I love attending festivals and concerts, discovering new music and TV series to be hooked on, traveling, going out with my friends and spending time with my dog.

Chimères: A New Vampire Tale

ChimeresThe newly released Chimères is not your typical vampire flick. Swiss director Olivier Beguin brings the genre some international allure with a dark, romantic twist. The film takes place in Romania — the setting of all true vampire tales — where a romantic vacation takes a violent turn for Alexandre and his girlfriend Lavia. When a car accident sends Alexandre to the hospital, he receives a blood transfusion that supposedly saves his life. But leaving Romania with new blood in his veins, Alexandre begins the metamorphosis into a vampire.

The change is slow-burning and suspenseful, set against the backdrop of a love story. It is this relatable transformation from man to monster that recalls cult classics such as 28 Days Later, according to horror genre resource Fangoria. The site has already given Chimères 3 out of 4 stars.

Chimères has been well-received at genre festivals around the globe, including Neuchâtel International Fantasy Film Festival, Los Angeles Screamfest and Fantastic Film Festival. Ain’t It Cool News calls it a “blood spattered masterpiece” that is equally “touching and haunting… horrific and heartbreaking.”

Chimères will give you a hint at the type of rich, intense Horror flicks The Orchard will be releasing this Fall — Horror fans, stay tuned! You can catch Chimères on iTunes now — trailer below:

Annotations 2: Revenge of the Annotations

My friend Matt Gielen and I discuss all aspects of running YouTube channels from the very small to the cliched 30,000 foot view. Matt’s as old a hand at YouTube as you can get and has done great work leading the audience development effort at Frederator Studios, distributors of the finest animated shows on YouTube. We’ve discussed annotations at length and Matt has written the definitive blog post of 2014 on how annotations could be hurting you. Please go read that! Since his post is so definitive, I wanted to touch on some examples from our network where we’ve also proven those best practices, not rehash them.

For our purposes we’re going to use two videos from our action sports channel, Echoboom SportsStreet Dreams is a feature-length film about skaters and features many popular skaters from 2008/2009. We have uploaded the full film to the channel and it’s currently the most-watched video there.

Street Dreams Poster

The other video is a full scene (what we call a “full part” in Action Sports video) from our release Like a Lion – The True Story of Legendary Skier Tanner Hall

Like a Lion film poster

With Street Dreams you can see that the video, launched in January, has very high close rates on its annotations. This means viewers are actively shutting them off. I consider annotation closes to be anti-clickthroughs. They aren’t simply a viewer passively ignoring your message. They are actively doing the exact opposite of what you want them to do. The clickthrough rates (CTR), in this case on annotations asking viewers to subscribe, are very low in part because there’s a high close rate.

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