Hello everyone! My name is Kalie and I’m very excited to be joining The Orchard as the Coordinator for Theatrical Marketing. I am originally from Duluth, Georgia and attended The University of Georgia where I studied Film and Television Production. I then went on to receive my Masters of Fine Arts in Film from Columbia University in New York City. I have produced a number of short films, including Aftermath, which played at over 15 international film festivals and received Best Dramatic Short at the Florida Film Festival. I have also worked on a series for the Travel Channel, in Development at @radical.media, assisted writer/director Naomi Foner and most recently, managed Studio Operations and Communications at Harbor Picture Company — a New York City based post house. In October, I decided to move to Los Angeles and am so thrilled to be a part of The Orchard’s LA team where I’ll be able to work on our amazing new theatrical projects. I look forward to working with you all soon!
As one of our popular Marketplace apps, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. And as we know, radio promotion can accomplish great things for a budding artist. To highlight the benefits of his app, we sat down (virtually) with Founder and A&R Head, Marvin Kuijs, to pick his brain. Check out the interview below, and, if you’re an Orchard client, venture into the Marketplace and try it on for size!
Hi Marvin, thanks for doing this interview with us. iPluggers has been available in The Orchard Marketplace for quite some time now. When did you actually start iPluggers and how did you get the idea to offer musicians radio promotion via a digital system?
Thanks for having me, I’m glad to shed more light on the inner working of iPluggers.
For musicians, the most important way to get heard and get more fans is airplay. But traditional radio promotion is a major investment that is not affordable for every musician or label and certainly independent musicians cannot afford traditional plugging in these times.
Autoplay. It’s a feature we’ve seen creep into the DNA of social platforms like Facebook, Instagram, and soon enough, Twitter. On these platforms, autoplay allows us to preview natively uploaded content as we scroll our newsfeeds. Any videos posted by your friends and any of your ‘liked’ or followed pages’ posted videos will begin playing automatically on mute unless you choose to enable audio. It’s important to note a fundamental distinction between what the term “autoplay” means to these originally non-video-centric social platforms (Facebook, Instagram, Twitter) and what it’s referring to with YouTube’s recent roll out.
Some of you may have been devastated about Zayn Malik’s departure from One Direction, taking the 5-piece all-star boy-band down a notch. But we’re slowly starting to see positive signs for warmer and actual Spring weather, so I can’t wait to finally stow away my winter gear. (Who’s with me?!) Let’s enjoy it by kicking off this weekend with a Super-size edition of Freeloader Friday!
We’ll start with a full album stream by the upbeat Punk/Alternative band, Lost Boy ?, described by Steroegum as sounding like “summer in New York,” so let’s bring in warm vibes from that! Then we have a couple of EPs to check out. First, there’s DÍSA: an Icelandic artist with her Gloom-Pop, Dark Wave style that’s both majestic and devastating. Following that’s an EP that tackles social issues by the activist rapper, Big Pooh. Lastly, enjoy a live Folk-Pop session by Seth Glier.
Mt. Wolf is back with this hypnotic, Electronic rework of Turtle’s ‘Hamburg.’ Then we’ll free fall with Chicago-based Indie-Rock band Geronimo! with their raging, final track as they look to disband after the release of their upcoming EP. Then dig into this aggressive and powerful track by Minsk, and top off these track premieres with one from Communions that displays an immense amount of Reverb goodness and lust-fueled lyrics.
Now let’s jump into the music videos for the weekend, starting with Yokan System, a Japanese Electronic duo performing live at our London office. Then look at Torche‘s badass music video trailer that will have you wanting to watch and listen to the full version once released, followed by the surreal and cinematic video by Electronica group Dems. Finally, dance it all off with Strange Names‘ gloriously danceable B&W video, a tribute to 90s kids and dance-a-thons everywhere.
Here’s to looking forward to the warmer weather of Spring that’ll hopefully hit us next month!
Lost Boy ?: Full album stream via Stereogum
Canned out now on PaperCup Music
DÍSA: Full EP stream via The Line of Best Fit
Sculpture out now on Tigerspring Records
Big Pooh: Full EP stream via XXL Mag
Words Paint Pictures out now on Mello Music Group
Seth Glier: Live session via Daytrotter
Things I Should Let You Know out now on MPress Records
Mt. Wolf: “Hamburg – Turtle Rework” live as a free download via Noisetrade
Red EP out April 13 on X Novo
Geronimo!: “Fires of Hell” track premiere via NPR
Buzz Yr Girlfriend: Vol. 4 – Why Did You Leave Me? out March 31 on Exploding in Sound Records
Minsk: “When The Walls Fell” track premiere via Stereogum
The Crash And The Draw out April 7 on Relapse Records
Communions: “Out Of My World” track premiere via Fader
Communions EP out June 2 on Tough Love Records
Yokan System: “A Dream You Never Wake Up From” live at The Orchard (London office) via YouTube
A Dream You Never Wake Up From out now on Ample Play Recordings
Torche: “Annihilation Affair” music video premiere via YouTube
Restarter out now on Relapse Records
Dems: “Wake” music video premiere via Pigeons and Planes
Muscle Memory out now on Sew In Love Records
Strange Names: “Ricochet” music video premiere via BlackBook
Use Your Time Wisely out May 19 on Frenchkiss Records
Our policy at The Orchard has always been to provide our clients with best-in-breed service and opportunities to facilitate their business. What started off as a one-stop-shop for worldwide digital distribution has grown into physical distribution, performance rights services, sync licensing, audio fingerprinting and claiming, premium video services, compilations, marketing, and now, we add recorded music royalty processing.
Of course, we’re not just adding it lightly: we’ve acquired RoyaltyShare, who launched the industry’s first web-based platform supporting revenue processing and master royalties for indie record labels and music distributors, and we’ve made a strategic investment in Korrect, which has built a robust accounting software and data processing platform that supports the shifts in consumption models we’ve seen in the music biz. Together, RoyaltyShare, Korrect and The Orchard will combine our strengths to become the power rangers of royalty processing for independent record labels.