Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Sit Back, Relax & Enjoy the Show: YouTube Playlists

February 28, 2014 Featured News, YouTube No Comments

man-watching-tvWhile it will likely be some time before tons of people are watching YouTube on internet-connected TVs, more and more people are turning to the popular video platform to watch full length movies, documentaries and other pieces of long form content on their computers, mobile devices and tablets. The reason? Many people crave the same experience they get with traditional TV — the ability to flip it on, sit back and watch for an extended period of time without having to do much else (other than make some popcorn!). How can you tap into your viewers’ desires for a lean back experience? Create and update playlists on your channel!

As we discussed previously, YouTube has placed a larger emphasis on watch time and audience retention. The search and recommendation algorithms both reward videos and channels with higher watch time, and watch time also has an impact on ad CPMs, which can be affected by a number of factors. Playlists are a great way of extending viewing sessions and increasing your watch time. Pro tip: when promoting a video on your channel, always link to the video within a playlist. Odds are the viewer will stick around to watch more than one video.

Be sure to get creative with your playlists. Artist-specific playlists are great, but go above and beyond! Create them around sub-genres, creative themes and tentpole events. And don’t limit playlists to only videos on your channel. Use videos from other channels, too: fan videos, in-studio performances, live footage, etc. Playlists are also a great way of leveraging popular content on your channel (or someone else’s) to help drive views to your newer or less frequently viewed videos.

Be sure to update your playlists regularly and rotate them on your channel. They’re also a great way to keep your channel fresh and active, even if you’re not uploading new videos. It’s worth incorporating a playlist strategy into your YouTube planning and getting your viewers to watch for longer!

Having trouble with thinking of new content for your YouTube channel?  Check out our post on Solving YouTube Writer’s Block!

Welcome, Ken!

February 26, 2014 Orchard News No Comments

Ken Gu Orchard AccountingIntroducing Ken Gu, Senior Accountant

Hi everyone, I’m Ken and here’s a quick About Me:

I spent my post-college years being part of the accounting team for Pepsi in New York doing both financial and inventory accounting. After Pepsi, I transitioned into working in software companies where the rapid advances of technology combined with the structured nature of accounting has shown me the ideal environment for myself. All this has culminated in my current role in supporting our department as Senior Accountant here at the NY office.

My Music Bio: I learned piano in my youth and my affinity for music allowed me to rise above the other kids and even gave me visions of being a concert pianist, however the ABRSM Graded Piano exam quickly put an end to that. I’ve since realized a more humble dream and that is to be able to play any role in Rock Band and Guitar Hero, an achievement that’ll help me achieve my new vision of being The Orchard’s Accounting Hero.

Got Live If You Want It…

we were promised jetpacksThe title of this blog post is the title of the Stones’ first “live” album (a play on bluesman Slim Harpo‘s “Got Love If You Want It”). It’s a poor recording (even rumored to be live in the studio with overdubbed cheering) and the Stones essentially disowned it. We’ve come a long way…

In the beginning, every song was recorded live. Get everyone in the room and get that tune down on cylinder, then wax, eventually tape and so forth. The pioneering Les Paul (at Bing Crosby‘s suggestion, apparently) helped to develop multi-track recording (which he had experimented with since the 30′s) in 1949 when he began working on an eight-track recording machine with Ampex, which was finally produced in 1957. Prior to this, every recording was virtually live.

So we’ve gotten used to the studio sheen of echoes, reverbs and gated drum machines — effects that keep our favorite new songs modern and up-to-date. But there’s nothing quite like a stellar recording of a great show in a memorable venue to bring a sense of history to a listener… early live landmarks like Judy (Garland) at Carnegie Hall and James Brown Live At The Apollo 1962 give almost equal (and deserved) billing to the venue and artist. As recording techniques got better, the live Rock albums of the 70′s came into vogue (The Who Live At LeedsLou Reed Rock & Roll Animal and The Allman Brothers Live At The Fillmore East are varying examples) culminating in one of the biggest sellers of all time: Peter Frampton Comes Alive. Check out the similarly warm room sound in the Fillmore East during that time on the Allman Brothers sets as well as the albums recorded there by Neil YoungFrank Zappa & The Mothers and Derek & The Dominoes. Records recorded at Bill Graham‘s other venue, the Fillmore West, by SantanaMiles Davis and especially Aretha Franklin also have a unique, warm sound.

As time marched on, improved recording techniques brought a lot of live albums to the forefront; simultaneously, cranking up the cheering and crowd noise also came into vogue with mixed results. While Supertramp‘s Live 1988 and Ted Nugent‘s Double Live Gonzo might seem like polar opposite ends of the sound spectrum, they both suffer sound-wise. Coming into the 21st century, contemporary artists of all genres are finding that performing live is their bread and butter. While there is a dearth of live albums now, many artists have steered those recordings toward thematic albums of innovative versions of their hits and/or clever covers. Our own Jimmy Page & The Black Crowes Live At The Greek is a very strong seller; Daft Punk produces a live album every decade (in 1997 and 2007 so far); Pink, Beyonce and Katy Perry all have shows available, and Eric Clapton‘s Crossroads Guitar Festival features him alongside Robert Cray, John Mayer, Gary Clark Jr., Buddy Guy among others.

Our taste for hearing live shows remains insatiable, and enough is never enough. There are 89 show recordings by the legendary SF Blues/Rock group Hot Tuna in The Orchard catalog… isn’t that enough? I think not. Just released: We Were Promised Jetpacks‘ E Rey (Live In Philadelphia) is a sonic feast for your ears!

Rediscover the Elements with Kina Grannis

Kina-Grannis-ElementsKina Grannis is primed to take over the Pop world once again with the announcement of her sophomore album, Elements, out May 6 on Kina Grannis Records/One Haven Music. With the help of Aqualung’s Matt Hales, who recorded and produced the album, Elements showcases a decidedly more mature sound, with layered vocals and harmonies and lush, intricate soundscapes.

Born and raised in Mission Viejo, California, Kina has always been a natural performer. After blowing up from winning the Doritos’ Crash the Superbowl contest, she instantly became a YouTube sensation and Pop star with hundreds of thousands of dedicated fans and followers (currently over 825,000 YouTube subscribers and rapidly growing). Kina’s debut album, Stairwells made a number of Billboard chart entries, peaking at #2 on the Heatseekers chart. Her album campaign was in part fueled by her clever and unique music videos, like those for “Valentine” and “In Your Arms,” the latter of which earned her appearances on The Ellen DeGeneres Show and Jimmy Kimmel LiveKina also supported Stairwells with a worldwide tour, growing her fan base while making sure to stay true to those that got her there.

Kina plans on supporting the release with a few intimate shows before embarking on a full U.S. tour in the fall. Check out her album trailer below, featuring the track “My Dear,” and be on the lookout for the first single, “The Fire,” released today.

Freeloader Friday: We Were Promised Jetpacks, Friend Roulette, Nothing, Tycho, R3HAB, Eaters, Honeyblood, Jean Jacket, The Glitch Mob, Sam Roberts Band and Jessica Hernandez & The Deltas

February 21, 2014 Freeloader Friday No Comments

wewerepromisedjetpacks_ereyHappy Friday, Freeloaders! We know you’re itching for the end of the workday and your two-day hiatus so to help you in the final stretch, we’ve got a massive list of goodies for your perusing pleasure.

We’ll start with the rockstar Scottish lads of We Were Promised Jetpacks. These fellas recorded the final show from their 2012 US tour and are releasing it to the world next week. Then spend the next 20 minutes with Friend Roulette’s full EP. This one’s a doozy — chock-full of different instruments and variations of sound, this sextet combines Chamber-Pop with Electro-Rock.

You know what’s up next —  the tracks. First, we have the Shoegaze rockers of Nothing whose latest track is more ghostly and anthemic in style. It’s a loud one in terms of sound, but more like a lullaby with its slow-moving beat. Next up is Tycho, with a highly infectious and ambient new one to get your feet moving in a danceable groove. But for a dance-club rager of a tune, check out R3HAB’s newest Rave-Pop track. Once the flashing lights have subsided from that one, switch it up with Eaters, who’ve offered up a scratchy and mesmerizing new beat of a track. Enough with all these guys, though! We’re in need of some chicks — so take a listen to Honeyblood’s Garage-Rock jam and Jean Jacket‘s a wildly moody Electronic/Trance-Dance tune.

Last but not least, we’ve got those videos you’ve been hankering for. Watch the ENTIRE new Glitch Mob album — yes, the whole thing, because every single track has a corresponding cymatic video on YouTube to go along with it. Then dance with Sam Roberts Band down New York streets with real-life shapeshifters. And finally, round out your freeloading with Jessica Hernandez & the Deltas’ Dance-Rock hotel room witchiness. This lady rocks.

That’s a wrap for your weekly freebies. Now get out there, and have some fun this weekend!

We Were Promised Jetpacks: Full album stream via Noisey
E Rey Live in Philadelphia out February 25 on FatCat Records

Friend Roulette: Full album stream via Stereogrum
Grow Younger EP out February 25 on Goodnight Records

Nothing: “Endlessly” track premiere via Rolling Stone
Guilty of Everything LP out March 4 on Relapse Records

Tycho: “Spectre” track premiere via Death and Taxes
Awake out March 18 on Ghostly International

R3HAB: “Androids” track premiere via DJ Mag
Androids out February 25 on Dim Mak

Eaters: “Far” track premiere via FADER
Eaters LP out April 15 on Driftless Recordings

Honeyblood: “Choker” track premiere via FADER
Honeyblood out May 20 on FatCat Records

Jean Jacket: “Super Party Cups” track premiere via PopMatters
Jean Jacket out March 25 on Decades Records

The Glitch Mob: Full album cymatic videos via YouTube
Love Death Immortality out now on Glass Air

Sam Roberts Band: “Shapeshifters” music video premiere via VEVO
Lo-Fantasy out now on Paper Bag Records

Jessica Hernandez & The Deltas: “Caught Up” music video premiere via LADYGUNN
Demons out now on Instant Records

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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