We recently had the lovely Alix Rosenberg from Spotify Label Relations come into The Orchard office and run a Spotify School special for our clients. We liked it so much, we asked her to write a guest post for us, too. Check it out below along with some Frequently Asked Questions and links to further resources. Alix, take it away!
Since my time at Spotify began almost two years ago. I’ve seen the platform develop into one of the most robust tools an artist can hold in their arsenal.
Spotify not only allows artists to clearly, and accurately display their full catalog, allowing users to peruse their entire discography, but it also allows fans to connect with them on a deeper level. Through the addition of features like verified artist profiles, social sharing and follow, users can now get a complete picture of who that artist really is. Whether it be an intimate playlist of tracks that got them through a hard time, a playlist of album inspirations, or a simple summer BBQ playlist, the artist is able to give their fans a glimpse of what they’re like behind the curtain, and how they personally like to consume music as part of their larger creative process.
Last year’s acquisition of Tunigo and its full integration into the platform as our new homepage, or Browse page, gives us a more clear ability to expose our users to great music. Through our plethora of owned playlists spanning many genres, some with over 1M followers to date, we’ve created an environment that fosters discovery and introduces users to new music in an ecosystem that they’re already comfortable with. We pride ourselves in the ability to highlight great artists, and give equal visibility across both the major label and independent spaces.
Aside from the promotional opportunities Spotify provides, we are also able to provide our partners with different perspectives on their artists’ successes through data and analytics. Our partnership with Next Big Sound allows any artist, manager or label to sign up and track plays across Spotify, while comparing those numbers against social properties and other digital service providers. We hope these tools are able to provide even further insight into what moves the needle for a particular artist, if there are new territories to consider while routing tours, and even hope it may enable artists to get better terrestrial radio play by displaying the popularity of a particular track. For more information on Next Big Sound, and the services Spotify provides for artists, visit SpotifyArtists.com.
For more information on our best practices, verification, and marketing opportunities, please visit our Spotify Hub.
See below for answers to some FAQs, and click here for a full list. Do not hesitate to reach out to your Orchard rep with any further questions!
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