Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Explore YouTube’s New Copyright Claims Troubleshooter

YouTube_CopyrightHave you recently received a notification from YouTube regarding a copyright claim but are unsure of what it means? Well, have no fear, YouTube user! YouTube’s launched a new Copyright Claims Troubleshooter in their Help Center, making it easier than ever to pinpoint specific copyright issues related to your YouTube videos. The troubleshooter takes you step by step through multiple scenarios, such as receiving a notification that your video was removed, and outlines the actions you can take to resolve the issue.

Start by looking up the status of your video in the Copyright Notices section of your channel’s account, then choose the option that best applies to your video. The Troubleshooter provides seven common options to choose from, including “Removed (copyright strike)” or “Video blocked worldwide.” You’ll then learn what this notification means and what steps you need to take, if any. For example, if you’ve received a notification that your video “Matched third-party content,” it could mean that you’ve uploaded a video featuring music that is owned by another copyright owner. Your video is still viewable, but the copyright owner may be running ads or tracking viewership statistics. You have the option to replace the music,  dispute the claim, or allow the copyright owner to claim the video.

Next time you receive a copyright notification on your video, keep in mind that YouTube’s Help Center has a ton of helpful information! Better yet, play around with the troubleshooter now to educate yourself and prepare for future uploads.yt copyright troubleshooter

Freeloader Friday: Nothing, Lushes, The Unsemble, My Morning Jacket, Missing Persons’ Dale Bozzio, Ringworm, Kina Grannis, Sun Glitters & Magnolia Memoir

February 28, 2014 Freeloader Friday No Comments

Nothing - Guilty of Everything AlbumWe’ve reached the end of another week, and the end of a brutally cold month — here’s to hoping March will bring us some warmer days. Looking on the bright side, though, we’ve got a slew of new tunes for you on this happy Friday.

You might still be recovering from a big night out, or maybe you never even left the office. Either way, listening to Nothing’s album in full will definitely help you nurse your early weekend wounds with their Hardcore/not-so-Hardcore Shoegazey sound. Lushes, on the other hand, will ease you out of zombie-mode and get you into your last-stretch end-of-week work-mode with their frenzied Rock noise, coming at you from their debut album. Get your final motivation boost with The Unsemble, whose album is so full of chaotic, experimental and flurried Rock instrumentals, you might have to take a breather every now and then.

Now for some track premieres: My Morning Jacket’s “Farewell Transmission” cover (a beautiful tribute to the late Jason Molina) has a fantastic underlying tribal beat to go along with the anthemic Rock. I Am The Avalanche have a new head-bopper of a Punk-Rock track that’ll more than likely get you a little buzzed. Meanwhile, Dale Bozzio (of Missing Persons) is back with a Pop-Rock ballad of bounciness, and Metalcore vets Ringworm have a furiously charged track that’ll be sure to wake you up from your post-lunch food coma. But careful, because Au Revoir Simone‘s Glam-Pop Trance tune might just send you right back into a daydream state.

To get your mind ready for your 2-day vacay, how about some music videos to get you to the finish line? Lovely lady Kina Grannis premieres a glorious and melodic lyric video; Sun Glitters provide a free-falling, ambient track that might make you feel like you’re in Middle Earth; and last, but absolutely, positively not least, newcomers Magnolia Memoir roll out quite the star-studded video (it’s like ‘Where’s Waldo’ for celebs).

So, Freeloaders, stop your complaining about this bitter cold. Get to enjoying these freebies, and have a fun-filled weekend while you’re at it!

Nothing: Full album stream on NPR
Guilty of Everything out March 4 on Relapse Records

Lushes: Full album stream via Stereogum
What Am I Doing out March 4 on Felte

The Unsemble: Full album stream via Pitchfork Advance
The Unsemble out March 4 on Ipecac Recordings

My Morning Jacket: “Farewell Transmission [Songs: Ohia cover]” track premiere via Pitchfork
Farewell Transmission: The Music of Jason Molina out April 22 on Rock the Cause

I Am The Avalanche: “Where Were You” track premiere via DIY
Wolverines out March 18 on I Surrender Records

Missing Persons’ Dale Bozzio: “Hello Hello” track premiere via USA Today
Missing In Action out March 4 on Cleopatra Records

Ringworm: “One Of Us Is Going To Have To Die” track premiere via Pitchfork
Hammer of the Witch out March 18 on Relapse Records

Au Revoir Simone: ““Boiling Point (Todd Rundgren Remix)” track premiere via Stereogum
Brightness/Contrast – EP out March 4 on Instant Records

Kina Grannis: “The Fire” lyric video premiere via YouTube
Elements out May 6 on One Haven Music

Sun Glitters: “Closer to the Sun” video premiere via The Fader
Scattered Into Light out now on Mush Records

Magnolia Memoir: “Odds & Ends” video premiere via VEVO
Odds & Ends [Single] out now on Pale Fire

Sit Back, Relax & Enjoy the Show: YouTube Playlists

February 28, 2014 Featured News, YouTube No Comments

man-watching-tvWhile it will likely be some time before tons of people are watching YouTube on internet-connected TVs, more and more people are turning to the popular video platform to watch full length movies, documentaries and other pieces of long form content on their computers, mobile devices and tablets. The reason? Many people crave the same experience they get with traditional TV — the ability to flip it on, sit back and watch for an extended period of time without having to do much else (other than make some popcorn!). How can you tap into your viewers’ desires for a lean back experience? Create and update playlists on your channel!

As we discussed previously, YouTube has placed a larger emphasis on watch time and audience retention. The search and recommendation algorithms both reward videos and channels with higher watch time, and watch time also has an impact on ad CPMs, which can be affected by a number of factors. Playlists are a great way of extending viewing sessions and increasing your watch time. Pro tip: when promoting a video on your channel, always link to the video within a playlist. Odds are the viewer will stick around to watch more than one video.

Be sure to get creative with your playlists. Artist-specific playlists are great, but go above and beyond! Create them around sub-genres, creative themes and tentpole events. And don’t limit playlists to only videos on your channel. Use videos from other channels, too: fan videos, in-studio performances, live footage, etc. Playlists are also a great way of leveraging popular content on your channel (or someone else’s) to help drive views to your newer or less frequently viewed videos.

Be sure to update your playlists regularly and rotate them on your channel. They’re also a great way to keep your channel fresh and active, even if you’re not uploading new videos. It’s worth incorporating a playlist strategy into your YouTube planning and getting your viewers to watch for longer!

Having trouble with thinking of new content for your YouTube channel?  Check out our post on Solving YouTube Writer’s Block!

Welcome, Ken!

February 26, 2014 Orchard News No Comments

Ken Gu Orchard AccountingIntroducing Ken Gu, Senior Accountant

Hi everyone, I’m Ken and here’s a quick About Me:

I spent my post-college years being part of the accounting team for Pepsi in New York doing both financial and inventory accounting. After Pepsi, I transitioned into working in software companies where the rapid advances of technology combined with the structured nature of accounting has shown me the ideal environment for myself. All this has culminated in my current role in supporting our department as Senior Accountant here at the NY office.

My Music Bio: I learned piano in my youth and my affinity for music allowed me to rise above the other kids and even gave me visions of being a concert pianist, however the ABRSM Graded Piano exam quickly put an end to that. I’ve since realized a more humble dream and that is to be able to play any role in Rock Band and Guitar Hero, an achievement that’ll help me achieve my new vision of being The Orchard’s Accounting Hero.

Got Live If You Want It…

we were promised jetpacksThe title of this blog post is the title of the Stones’ first “live” album (a play on bluesman Slim Harpo‘s “Got Love If You Want It”). It’s a poor recording (even rumored to be live in the studio with overdubbed cheering) and the Stones essentially disowned it. We’ve come a long way…

In the beginning, every song was recorded live. Get everyone in the room and get that tune down on cylinder, then wax, eventually tape and so forth. The pioneering Les Paul (at Bing Crosby‘s suggestion, apparently) helped to develop multi-track recording (which he had experimented with since the 30′s) in 1949 when he began working on an eight-track recording machine with Ampex, which was finally produced in 1957. Prior to this, every recording was virtually live.

So we’ve gotten used to the studio sheen of echoes, reverbs and gated drum machines — effects that keep our favorite new songs modern and up-to-date. But there’s nothing quite like a stellar recording of a great show in a memorable venue to bring a sense of history to a listener… early live landmarks like Judy (Garland) at Carnegie Hall and James Brown Live At The Apollo 1962 give almost equal (and deserved) billing to the venue and artist. As recording techniques got better, the live Rock albums of the 70′s came into vogue (The Who Live At LeedsLou Reed Rock & Roll Animal and The Allman Brothers Live At The Fillmore East are varying examples) culminating in one of the biggest sellers of all time: Peter Frampton Comes Alive. Check out the similarly warm room sound in the Fillmore East during that time on the Allman Brothers sets as well as the albums recorded there by Neil YoungFrank Zappa & The Mothers and Derek & The Dominoes. Records recorded at Bill Graham‘s other venue, the Fillmore West, by SantanaMiles Davis and especially Aretha Franklin also have a unique, warm sound.

As time marched on, improved recording techniques brought a lot of live albums to the forefront; simultaneously, cranking up the cheering and crowd noise also came into vogue with mixed results. While Supertramp‘s Live 1988 and Ted Nugent‘s Double Live Gonzo might seem like polar opposite ends of the sound spectrum, they both suffer sound-wise. Coming into the 21st century, contemporary artists of all genres are finding that performing live is their bread and butter. While there is a dearth of live albums now, many artists have steered those recordings toward thematic albums of innovative versions of their hits and/or clever covers. Our own Jimmy Page & The Black Crowes Live At The Greek is a very strong seller; Daft Punk produces a live album every decade (in 1997 and 2007 so far); Pink, Beyonce and Katy Perry all have shows available, and Eric Clapton‘s Crossroads Guitar Festival features him alongside Robert Cray, John Mayer, Gary Clark Jr., Buddy Guy among others.

Our taste for hearing live shows remains insatiable, and enough is never enough. There are 89 show recordings by the legendary SF Blues/Rock group Hot Tuna in The Orchard catalog… isn’t that enough? I think not. Just released: We Were Promised Jetpacks‘ E Rey (Live In Philadelphia) is a sonic feast for your ears!

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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