The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Use YouTube End Cards to Build Watch Time

Screen Shot 2014-06-02 at 11.44.22 AMBy now, most YouTube creators understand that building watch time is more important than simply gaining views on their videos. And since building watch time will positively impact search, recommendation and ad CPMs for your videos, it’s in your best interest to work to improve it. There are a couple of tactics you can use. In a previous blog post, we examined how creating playlists is an effective way of getting viewers to watch multiple videos in a session. Another method, which we’ll look at today, is to add end cards to your videos.

What’s an end card? Think of it as brief interactive credits after the main content of your video, with calls-to-action (like subscribe, watch another video, buy a track on iTunes, etc) and clickable annotations. End cards are less intrusive to the viewing experience than traditional in-video annotations and typically perform much better. They usually last about 10-15 seconds at the end of the video. For a great example, check out this video.

How do I create an end card? Use Photoshop or similar graphics editing software to create your end card and save it as a reusable template. Be sure to include a space for at least one other video and a subscribe call-to-action. You can also leave space for multiple videos or playlists, but avoid making it too crowded. Simpler is better. After you’ve created your template, use video editing software like Final Cut Pro to add your end card to your video. Here’s a good walkthrough of how to do this. After you’ve added your end card and included the necessary content to it, export your video and upload to YouTube. That’s it!

End cards are a great way of extending viewer watch time and gaining subscribers for your channel. And they add a nice level of professionalism to your videos. Be sure to check out some of our other YouTube-related blog posts for tips and ideas for improving your videos and channel.

Freeloader Friday: Clap Your Hands Say Yeah, King Buzzo, My Iron Lung, Blackburner, Riverwild, Naomi Shelton & The Gospel Queens, Within Temptation, Racing Glaciers & Jessica Hernandez and the Deltas

Clap Your Hands Say Yeah - Only RunWith the month of May coming to an end and June about to unfold, summer is well on its way. Can you feel it in the air?! And with the summer months, we’ll be seeing plenty of backyard BBQ’s, beach parties, concerts under the stars… you name it. Along with all that, there’ll be plenty of summer jams to sift through, and we’ll lead you through them all summer long.

First up this weekend are the full albums that are up for grabs. Clap Your Hands Say Yeah comes back full swing with their first album since 2011, laden with glorious Indie Rock and seesaw synths. King Buzzo (known for his all-out Metal sound with The Melvins) is also out with an album, but its contents may come as a surprise. He’s taken the Hardcore, heavy-Metal sound and laid it down on a completely unplugged, Acoustic LP.

As for tracks, there are plenty of those to be had, too. My Iron Lung has new shreds and Hardcore melodies on their single, while Blackburner fumes over into a bass rager. Also try: Riverwild’s mellow-fueled, swirling syncopation of an Indie track and Naomi Shelton & the Gospel Queens’ rough-around-the-edges rhythmic soul.

And finally, those much adored music videos. Within Temptation teams up with Xzibit for their version of a much shorter Lord of the Rings-themed dystopian anthem, Racing Glaciers pairs their triumphant horn-filled track with a love-lost story, and Jessica Hernandez & the Deltas put a face to the name as the songstress takes to a darker side of the Cali coast with her Demon Friend.

Get into a first of many summer grooves with this stellar lineup, and enjoy your weekend, Freeloaders!

Clap Your Hands Say Yeah: Full album stream via NPR First Listen
Only Run out June 3 on CYHSY

King Buzzo: Full album stream via Dangerous Minds
This Machine Kills Artists out June 3 on Ipecac Recordings

My Iron Lung: “Day Dream” track premiere via Alternative Press
Relief out July 8 on Pure Noise Records

Blackburner: “Butterfly Ghost” track premiere via Spotify
From Dusk to Dub out June 24 on Hypnotic Records

Riverwild: “Bodega” track premiere via Noisey
Bodega out now on Dead Stare Records

Naomi Shelton & The Gospel Queens: “Sinner” track premiere via Soundcloud
Cold World out July 29 on Daptone Records

Within Temptation: “And We Run (Ft. Xzibit)” music video premiere via YouTube
Hydra out now on Nuclear Blast

Racing Glaciers: “First Light” music video premiere via Vevo
First Light out now via Lab Sounds Limited

Jessica Hernandez and the Deltas: “Demons” music video premiere via Baeble Music
Demons EP out now on Instant Records

Let’s Get Together: The New Groups and Comparison Features in YouTube Analytics

apples and orangesLike all major tech platforms, YouTube is constantly working to improve itselfee. Sometimes major changes are highly publicized, but more often than not, subtle upgrades are rolled out with little to no fanfare. The latter is the case with two recent features that were added to YouTube’s (already robust) analytics dashboard — Groups and Comparisons. Let’s take a look at the functions of both and how you can start using them to get more details from your data.

Previously, it was only possible to view data for single videos. In order get an idea of how multiple videos were performing, you had to employ some type of manual tracking (i.e. a spreadsheet). This was no doubt cumbersome, especially for channels with lots of videos. Now, you can set up groups to view aggregate data for both videos and playlists.

Groups can provide some really interesting intel on your content. For instance, find out how all videos for a particular artist are doing. Or, see if your official music videos are outperforming your simple album art videos. The possibilities are endless. There doesn’t seem to be a limit on the number of groups you can set up, however there is currently a limit of 200 videos per group. To set up groups, visit your analytics dashboard and click on the Groups button at the top. Create a new video or playlist group and then use the check boxes to add videos to the group.


This feature let’s you look at two things side by side. Perhaps it’s two different date ranges for a particular video (e.g. 6 weeks before and after adding annotations to see if they made an impact). Or the same date range for the same video, but for two different countries. Much like groups, the comparison feature provides a ton of ways to slice and dice your data, often revealing new things that were previously rather difficult to see.

To try a comparison, click on the Comparison button and fill out the two fields. Then navigate analytics just as you would for a single video, but this time you’ll see both sets of data next to each other.

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Hungry for more data and analytics? Read our recent post “Get to Know Your Fans (Really Well) with YouTube Fan Insights” and learn even more about your YouTube audience.

Welcome, Alyse!

May 28, 2014 Orchard News No Comments

alysevellturoIntroducing Alyse Vellturo, Client Relations Coordinator

Hello everyone, words can’t describe how excited I am to be joining The Orchard! Here’s a little about me:

After graduating Berklee College of Music with a dual major in Music Business and Music Production/Engineering in the summer of 2012, I immediately moved to the Big Apple and started a job at Primary Wave Music as an executive assistant to management. Here I worked alongside David Simone and Winston Simone with their roster, which includes ThePianoGuys, Wilson Phillips, and Nik Wallenda.

I started working alongside Jason Levine of Lefthook Entertainment in my time outside of Primary Wave, specifically in artist development/management. This involved me putting together backing bands for our acts, booking shows, day-to-day and strategic planning for upcoming releases.

In my free time I enjoy watching HGTV, analyzing what fascinates major labels so much about viral videos and hosting barbecues in my backyard.

Spotify The Easy Way: 6 Steps to Streaming Success

Spotify New Official LogoStreaming is continuing to grow, and having worked closely with Spotify over the past few years, we feel that all independent artists and labels should strengthen their presence on the service.

To help, we’ve compiled these 6 super easy action items we’re confident will make a difference. Try them out!

1. “On Air, On Spotify”

If your music is “On Air” — meaning on the radio, on YouTube, SoundCloud, or anywhere online — it should be available to stream on Spotify. This way, you’re both monetizing your music and encouraging playlist adds and profile follows for continued listening.

2. Verify Your Profiles

By verifying your profile – artist or label — similarly to Twitter, you are giving your artist the ability to directly communicate with fans, and be highlighted with Spotify’s check of approval. These profiles not only show off an artist’s discography but also house tour dates, merchandise, biography, photos, and allow you to toggle over to view your playlists on your user profile. Your verified profile is a way to communicate with your fans within Spotify through the Spotify Social and Discover feeds, and in-­client messaging. Every time a new piece of content is released ­(new single, EP, album), your fans get a push notification, and every time you add tracks to your playlist, all followers of that playlist will get notified.

It’s simple to request a verified profile – just contact your client rep.

3. Tell Your Fans That You Are On Spotify and Grow Your Followers

Think of Spotify as a social network that allows you to monetize your own content in a creative, promotional way. On Spotify, you can gain a follower base, which in turn becomes a promotional channel­ — these Spotify followers receive notifications about updates to your content and your listening habits. Sharing your Spotify profile across your artist properties and socials will drive fans to follow you on Spotify, and allow you to engage in conversations with your fans.

Here are some practical ways to grow your Spotify followers:

  • Follow artists you like to help your fans discover the music you’re listening to
  • Create and share your playlists
  • Share across external social networks. Encourage conversation when sharing: ask fans what tracks they’re into
  • Share single tracks and albums you’re listening to and asks fans what playlists you should follow
  • Add Spotify links to YouTube and other video descriptions
  • Add the Spotify Follow Button to your website ­– putting this button on your website allows fans to follow you in an easy single click without leaving your website.

4. Playlisting

Similar to how a DJ would curate a mix for a radio station or club, streaming services use playlists as an easy way to share tracks and promote discovery.

Keep these in mind when creating your playlists:

  • Ensure your account is never empty, and that you have at ­least 1­2 public playlists available.
  • Focus on one playlist –­ choose one to maintain, and add to consistently.
  • Update regularly –­ Adding tracks on a regular basis is key. The more frequent the adds and the bigger the playlist, the better. Each time you update your playlist, it will appear in fans’ Discover feeds, and followers of the playlist will be notified.
  • Share it. Actively clicking “share” ensures you reach your fans. You’ll find the “share” button towards the top of each page, or right click (cmd+click on Mac) any title to copy and paste the link to be shared across other social platforms.
  • Share with messages: Include text when you share to help your story stand out.
  • Listen to music from your Spotify account. You’ll appear in the live ticker feed (on the right side of the Spotify client), and you’ll generate stories through Discover.
  • Add themed playlists. Once you’ve grown one playlist, add more niche, smaller playlists around certain events or themes.

5. Spotify Play Button

Spotify provides a quick and easy embeddable code that you can put on your website so that your fans can listen to your playlists and discography. By putting this Spotify Play Button on your website or Tumblr, your fans can listen to your music while continuing to engage with your site.

  • It’s easy to get the Play Button: just right click on the playlist, track or album on Spotify and select “Copy Embed Code.” This copies the link to your clipboard.
  • Paste the code into into your website and the Spotify Play Button will show up on your site.

6. Metrics

Next Big Sound provides free up-to-date analytics for your artists. When you log in, you can see your growth in followers, streaming data, and the effects of your social media campaigns. You can see how doing all of these best practices grows your streams and revenue.

  • Apply to see your Spotify data here.
  • Read this overview for a full breakdown of how to use Next Big Sound.

*For a full description of Spotify Best Practices ­ visit the Spotify Artists Hub.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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