Brace Yourself: The Orchard Brings Historic Shrapnel Records Catalog to Digital

MikeVarney_JasonPascal_Shrapnel-RecordsMike Varney created Shrapnel Records in 1980 as the first dedicated metal label. With the introduction of the Tone Center and Blues Bureau International imprints, he developed the Shrapnel Label Group into the definitive home of guitar-based excellence, bringing legendary guitarists like Vinnie Moore, Tony MacAlpine, Yngwie MalmsteenJason BeckerMarty Friedman and many more to worldwide attention.


Welcome, Claudia!

ClaudiaOchoaIntroducing Claudia Ochoa, Client & Marketing Manager, Mexico

Hi everyone! I’m Claudia Ochoa, raised and born in Mexico City. I’m really excited to have the opportunity to develop The Orchard in Mexico and to work with many different labels.

I’ll tell you a little bit about myself, like a short Mexican telenovela but without all the drama! Like any teenager who loved music, I did my best to get tickets for concerts, saving money for months and participating in every contest around. I skipped school to get in line for tickets to the first The Cure concert in Mexico and even waited for six hours to get my favorite artist’s (at the time) autograph.


Discover YouTube Music: An App For Enthusiasts

YouTubeMusicOne year ago, YouTube launched Music Key Beta, the long-rumored subscription service for the behemoth video hosting social network. YouTube was clearly hungry for feedback: they extended the initial trial period from six months to nine, finally ending it for U.S. users in September. During the summer, YouTube released two new apps: Kids and Gaming (the latter of which I told you about a few weeks ago). And this past week, the trifecta was made complete with YouTube Music, an app based largely on user feedback from Music Key’s trial period.  (more…)

Find the Value in Email for Download Campaigns

email-for-downloadThe digital marketing landscape is ever-changing, and with a plethora of new tools, gadgets and gizmo’s, there are always new ways to connect with your audience and market music to them.

In the build up to a record’s release, consider your marketing and advertising strategy and whether you have direct access to the people that matter: the fans. Email is still an incredibly valuable resource for the marketer, giving you direct access into a fan’s inbox, and thus should be utilised within your campaign.


Freeloader Friday: Fiction Plane, Red Pill & More

Fiction Plane Album ArtThe term “freeloader” sort of has a negative connotation — we know that. But here, we try to use it in a positive sense: Freeloaders work hard all week and deserve a Friday afternoon treat: to enjoy, without judgment, a few moments of hassle-free, uninterrupted music discovery. Shake off some stress and keep reading for The Orchard’s freshest-of-the-fresh.

Take some time and listen to Mondo Lumina from start to finish. This brand new album from UK Acoustic Rock band, Fiction Plane, experiments with the sounds of Americana and Pop Rock, but never strays far from an easy-going, singable and Acoustic home. My personal favorite is “Listen,” a deep and mellow groove, groomed with glockenspiel, shaker and mellotron.