Keepin’ Up With Instagram’s Latest Updates: Stories, Zoom, Comments


instagram_appiconOver the past couple of months, Instagram has released some key updates that we think you should be aware of, including Stories, Zoom and Comments management. Take a look below to get an idea of how you can best utilize these updates and maximize your marketing efforts on this platform.

Instagram Stories

Having a hard time grasping Snapchat and adding in yet another social account to your arsenal? Instagram released an update over the summer that allows you to post stories, much like Snapchat. (more…)

The Orchard & Taihe Music Group Take China in Exclusive Deal


orchard-taihe-music-group-chinaIt’s been a long-time coming and after slowly building our presence in the region — opening an office in Singapore, attending conferences like last week’s Music Matters, building partnerships and relationships — we’ve signed a deal with Taihe Music Group that will change the game.

Through our exclusive partnership, all of The Orchard’s music will be distributed to local Chinese stores and services including Ali Music, Kugou, Kuwo, NetEase Cloud Music, QQ Music and Baidu Music, among others. In addition, Taihe Music Group’s catalog — which features top C-Pop artists like Chen Jieyi (陈洁仪), Xu Song (许嵩), Fang Datong (方大同) and Zhang Shaohan (张韶涵) — will be distributed everywhere outside of China through The Orchard.

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Freeloader Friday: Summer Moon, The Exquisites & More


Summer-MoonHello from NYC, freeloaders! It’s been a wild week here in the office with announcements from Pandora, SoundCloud, Apple Music and just about everyone else. No matter where your streaming loyalty lies, we can all appreciate free tracks . We’ve got some good ones for you this week, let’s have a look…

The Strokes is one of my favorite bands, period. Although I’m constantly dazzled by the sea of complex melodies produced by my dudes Albert Hammond Jr. and Julian Casablancas, the most mind blowing part of the alt rock giants is the unstoppable rhythm section led by bassist Nikolai Fraiture. This week, Fraiture announced a new project called Summer Moon with members of Jane’s Addiction, Airborne Toxic Event and Uh Huh Her’s. If that lineup alone isn’t enough to drop your jaw, check out the band’s first track “With You Tonight.” It’s the mechanically sound funkiness you’d expect from The Strokes, but atmospheric guitar work and island bongo beats make this band a whole new animal. I’m not sure what the future holds for Summer Moon, but I can only hope for more.

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Welcome, Giulia!


Giulia-GoriIntroducing Giulia Gori, Client & Marketing Manager, Italy

Hi everyone! I’m happy to meet you all and am very excited to be joining The Orchard as Client and Marketing Manager for Italy.

My background is in Economics, with a specialization in Digital Marketing. I worked for seven years in Knowledge Management and Business Collaboration, first in the oil and gas industry for Eni and later for PerkinElmer, an American company in the chemical sector, managing collaboration projects on a worldwide basis. More recently I was Community Engagement Leader for Zomato Italy, a digital guide for restaurants, where I was leading marketing activities to acquire new users and engage the community. Now here I am, finally working in the industry that allows me to follow my passion: music!

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