In a 2015 Music Week report titled “The growth engine of the music industry,” Fintage House music division president Andrew Gummer was quoted saying, “Neighboring rights is a fascinating market… growing when not much else seems to be.” It’s no secret that the last few years have seen a dramatic increase in revenue from streaming services, and it’s no surprise that digital revenue now accounts for more than half of the recorded music market globally. But there is another revenue source that, although perhaps not as well-known, has been showing a steady increase in revenue for years, and that is public performance.
Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London.
My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the digital marketing teams at Ministry of Sound and Anjunabeats, and my most recent role was Director at Digital Marketing agency Motive Unknown.
Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture and internet trends, our campaign was based on giving dedicated fans something they can participate in, share and interact with.
Since YouTube launched its YouTube for Artists site last year, it has continued to develop and grow the tools it provides artists and fans to both share and find music. New additions like Music Insights have brought greater transparency to the popularity and viewership of musicians on YouTube.
When Music Insights was first rolled out, it only offered data for a few select artists and locations. This alone provided some interesting insights, like Ed Sheeran’s popularity in the Philippines, but as more artist and geographical information become accessible, one can see even larger trends, like the lasting appeal of bachata. One particularly interesting Music Insight feature is the “Locally Popular” tab, which gives you weekly summaries of music that’s popular for a specific location compared to what’s popular across an entire country.
Here we are once again, Freeloaders, with a full Friday’s worth of fresh, free tracks. This week, our Freeloader Friday is packed to the brim with female powerhouses who are ready to rock your socks off. The real question is, though – are you ready?
If “Bad Reputation” and “Blitzkrieg Bop” had a child, it would be “I Don’t Need You,” the latest track from sister act Dog Party. The song is short and straightforward, clocking in at a mere 2:36, but its repeated angst-filled sentiments are effectively translated through catchy melodic hooks and instrumentation that is rough without being off-putting. Gritty guitars flood and shred their way through the stereo field, leaving just enough room for the vocals and smashing drums to have great performances from siblings Gwendolyn and Lucy Giles, respectively. If you want a record reminiscent of late ‘70s rock with infused with a young spirit, Dog Party’s newest album ‘Til You’re Mine is definitely one you won’t want to miss.