The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Gear Up For The World Cup With Our Brazilian Sampler

SpanningTheGlobe_BRAZIL_playlistIn anticipation of the FIFA World Cup 2014, which kicks off next Thursday in Rio, we’ve updated our Brazilian sampler with a variety of contemporary and vintage tracks that should lend themselves quite nicely to your viewing party soundtrack.

Highlights include a collaborative World Cup-themed anthem from multi-Platinum Sertaneja duos Victor & Leo and Jorge & Mateus; a hugely popular single from Axé singer Claudia Leitte, whom you might know from the official tournament anthem “We Are One (Ole Ola),” also featuring Pitbull and Jennifer Lopez; and recent music from Techno-Pop sensation Gaby Amarantos, MTV Brazil’s 2012 “Artist of the Year,” and Samba supergroup Monobloco, who both appear on Coca-Cola’s official tournament anthem “Todo Mundo / The World Is Ours,” which has 32 different versions that have reached the Top 10 in 40 different countries.

Happy listening.

Get Your Splash Page Checklist On

I have a confession.

I’m e-lazy.

When I find out about a new band or an upcoming record from an old favorite, I don’t want to bounce from site to site looking for content and information. I want one place where I can listen to a track, pre-order in my format of choice, and see tour dates. Signing up for an email list and knowing where else I can follow the artist is pretty handy, too.

Whether you’re creating a standalone splash page or updating a homepage for a new release, it’s important to have everything a fan needs to know in one easy location. Here’s a checklist to reference before you kick off any marketing campaign.

clap your hands say yeah splash page

Release info

Obvious? Sure. But plenty of artists and their teams overthink and overlook the basics so we’ll consider this a good first step. Include the name of the album and the release date.

Content

Keep it simple and put some kind of streaming content right there. This makes it easy for visitors arriving via search to find out more without leaving a property that you control for another one filled with lots of other, more familiar music (or distracting cat videos).

Tour Dates

Remember that one time you posted on Facebook or tweeted about that one show in that one city? Yep… no one else does, either. Keep a tour date widget on the splash page (and on Facebook, but that’s another blog post…) so your upcoming shows are always there and up to date.

Socials and Email

The splash page is just step one. Give your fans options to keep in touch by including links to all social properties (including a YouTube subscribe button and Spotify follow button) and an email signup form. Including everything means that fans may not follow everywhere but will follow in the places where they’re most likely to pay attention.

kina grannis splash page

Purchase links

Oh right. Those things. Make it easy to pre-order or purchase an album. Give fans options to buy and stream music in the format or method of their choice. Include links to different stores and retailers in addition to any D2C options you might have.

Nerd stuff

Google Analytics for AcquisitionI could write an entire second blog post about important pieces of code to include in a splash page (hey… that’s not a bad idea for next time), but I’ll keep it simple for this checklist. You’ll absolutely want to incorporate Google Analytics so you can learn how visitors find and interact with your page. You’ll also want to include remarketing or tracking pixels if you plan on running online advertising of any sort. Finally, make sure your metadata is accurate, informative, and compatible with Facebook sharing. We like this guide to making sure a page has all the meta tags it needs.

Welcome, Sabrina!

June 4, 2014 Orchard News No Comments

sabrina_petersenIntroducing Sabrina Petersen, Office Manager, London

Hello to all of you lovely people!

It is an honour to introduce myself as part of The Orchard team. My name is Sabrina and I joined The Orchard’s London office back in January 2014 as a Scandinavian client and marketing intern. Only two months later, the team decided to give me the opportunity as their new Office Manager. So here I am.

Born and raised in Denmark, in between fields of pigs, cows, Carlsberg’s and LEGO, I enjoyed a peaceful life. But back in 2010, having had enough of bacon and Danish beers, I decided to hit the road like a lone ranger traveling through Australia and Asia on my lonesome. I met a Londoner who convinced me to move over — and I soon realised it was nothing like Notting Hill, it was way more cool.

I began studying Music Industry & Media Business Management due to my ongoing passion for music. A passion easy to please in such a buzzing city. During this time, I worked in numerous bars and cafes across London and also interned at an indie record label.

I love love love traveling, coffee, indie rock, Italian food, Ryan Adams, karaoke, dogs and meeting new people. Oh, and I really dislike wine but buy me a beer any day.

Spotify From The Source: Highlights and FAQs

SpotifyQuestionsWe recently had the lovely Alix Rosenberg from Spotify Label Relations come into The Orchard office and run a Spotify School special for our clients. We liked it so much, we asked her to write a guest post for us, too. Check it out below along with some Frequently Asked Questions and links to further resources. Alix, take it away! 

Since my time at Spotify began almost two years ago. I’ve seen the platform develop into one of the most robust tools an artist can hold in their arsenal.

Spotify not only allows artists to clearly, and accurately display their full catalog, allowing users to peruse their entire discography, but it also allows fans to connect with them on a deeper level. Through the addition of features like verified artist profiles, social sharing and follow, users can now get a complete picture of who that artist really is. Whether it be an intimate playlist of tracks that got them through a hard time, a playlist of album inspirations, or a simple summer BBQ playlist, the artist is able to give their fans a glimpse of what they’re like behind the curtain, and how they personally like to consume music as part of their larger creative process.

Last year’s acquisition of Tunigo and its full integration into the platform as our new homepage, or Browse page, gives us a more clear ability to expose our users to great music. Through our plethora of owned playlists spanning many genres, some with over 1M followers to date, we’ve created an environment that fosters discovery and introduces users to new music in an ecosystem that they’re already comfortable with. We pride ourselves in the ability to highlight great artists, and give equal visibility across both the major label and independent spaces.

Aside from the promotional opportunities Spotify provides, we are also able to provide our partners with different perspectives on their artists’ successes through data and analytics. Our partnership with Next Big Sound allows any artist, manager or label to sign up and track plays across Spotify, while comparing those numbers against social properties and other digital service providers. We hope these tools are able to provide even further insight into what moves the needle for a particular artist, if there are new territories to consider while routing tours, and even hope it may enable artists to get better terrestrial radio play by displaying the popularity of a particular track. For more information on Next Big Sound, and the services Spotify provides for artists, visit SpotifyArtists.com.

For more information on our best practices, verification, and marketing opportunities, please visit our Spotify Hub.

See below for answers to some FAQs, and click here for a full list. Do not hesitate to reach out to your Orchard rep with any further questions!

… Continue Reading

Use YouTube End Cards to Build Watch Time

Screen Shot 2014-06-02 at 11.44.22 AMBy now, most YouTube creators understand that building watch time is more important than simply gaining views on their videos. And since building watch time will positively impact search, recommendation and ad CPMs for your videos, it’s in your best interest to work to improve it. There are a couple of tactics you can use. In a previous blog post, we examined how creating playlists is an effective way of getting viewers to watch multiple videos in a session. Another method, which we’ll look at today, is to add end cards to your videos.

What’s an end card? Think of it as brief interactive credits after the main content of your video, with calls-to-action (like subscribe, watch another video, buy a track on iTunes, etc) and clickable annotations. End cards are less intrusive to the viewing experience than traditional in-video annotations and typically perform much better. They usually last about 10-15 seconds at the end of the video. For a great example, check out this video.

How do I create an end card? Use Photoshop or similar graphics editing software to create your end card and save it as a reusable template. Be sure to include a space for at least one other video and a subscribe call-to-action. You can also leave space for multiple videos or playlists, but avoid making it too crowded. Simpler is better. After you’ve created your template, use video editing software like Final Cut Pro to add your end card to your video. Here’s a good walkthrough of how to do this. After you’ve added your end card and included the necessary content to it, export your video and upload to YouTube. That’s it!

End cards are a great way of extending viewer watch time and gaining subscribers for your channel. And they add a nice level of professionalism to your videos. Be sure to check out some of our other YouTube-related blog posts for tips and ideas for improving your videos and channel.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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