Streaming is continuing to grow, and having worked closely with Spotify over the past few years, we feel that all independent artists and labels should strengthen their presence on the service.
To help, we’ve compiled these 6 super easy action items we’re confident will make a difference. Try them out!
1. “On Air, On Spotify”
If your music is “On Air” — meaning on the radio, on YouTube, SoundCloud, or anywhere online — it should be available to stream on Spotify. This way, you’re both monetizing your music and encouraging playlist adds and profile follows for continued listening.
2. Verify Your Profiles
By verifying your profile – artist or label — similarly to Twitter, you are giving your artist the ability to directly communicate with fans, and be highlighted with Spotify’s check of approval. These profiles not only show off an artist’s discography but also house tour dates, merchandise, biography, photos, and allow you to toggle over to view your playlists on your user profile. Your verified profile is a way to communicate with your fans within Spotify through the Spotify Social and Discover feeds, and in-client messaging. Every time a new piece of content is released (new single, EP, album), your fans get a push notification, and every time you add tracks to your playlist, all followers of that playlist will get notified.
It’s simple to request a verified profile – just contact your client rep.
3. Tell Your Fans That You Are On Spotify and Grow Your Followers
Think of Spotify as a social network that allows you to monetize your own content in a creative, promotional way. On Spotify, you can gain a follower base, which in turn becomes a promotional channel — these Spotify followers receive notifications about updates to your content and your listening habits. Sharing your Spotify profile across your artist properties and socials will drive fans to follow you on Spotify, and allow you to engage in conversations with your fans.
Here are some practical ways to grow your Spotify followers:
- Follow artists you like to help your fans discover the music you’re listening to
- Create and share your playlists
- Share across external social networks. Encourage conversation when sharing: ask fans what tracks they’re into
- Share single tracks and albums you’re listening to and asks fans what playlists you should follow
- Add Spotify links to YouTube and other video descriptions
- Add the Spotify Follow Button to your website – putting this button on your website allows fans to follow you in an easy single click without leaving your website.
Similar to how a DJ would curate a mix for a radio station or club, streaming services use playlists as an easy way to share tracks and promote discovery.
Keep these in mind when creating your playlists:
- Ensure your account is never empty, and that you have at least 12 public playlists available.
- Focus on one playlist – choose one to maintain, and add to consistently.
- Update regularly – Adding tracks on a regular basis is key. The more frequent the adds and the bigger the playlist, the better. Each time you update your playlist, it will appear in fans’ Discover feeds, and followers of the playlist will be notified.
- Share it. Actively clicking “share” ensures you reach your fans. You’ll find the “share” button towards the top of each page, or right click (cmd+click on Mac) any title to copy and paste the link to be shared across other social platforms.
- Share with messages: Include text when you share to help your story stand out.
- Listen to music from your Spotify account. You’ll appear in the live ticker feed (on the right side of the Spotify client), and you’ll generate stories through Discover.
- Add themed playlists. Once you’ve grown one playlist, add more niche, smaller playlists around certain events or themes.
5. Spotify Play Button
Spotify provides a quick and easy embeddable code that you can put on your website so that your fans can listen to your playlists and discography. By putting this Spotify Play Button on your website or Tumblr, your fans can listen to your music while continuing to engage with your site.
- It’s easy to get the Play Button: just right click on the playlist, track or album on Spotify and select “Copy Embed Code.” This copies the link to your clipboard.
- Paste the code into into your website and the Spotify Play Button will show up on your site.
Next Big Sound provides free up-to-date analytics for your artists. When you log in, you can see your growth in followers, streaming data, and the effects of your social media campaigns. You can see how doing all of these best practices grows your streams and revenue.
- Apply to see your Spotify data here.
- Read this overview for a full breakdown of how to use Next Big Sound.
*For a full description of Spotify Best Practices visit the Spotify Artists Hub.