6 Essential Elements of a Killer Album Release Show


The Bright Light Social Hour at a Sold Out Stubb’s Release Show – Photo Credit: Roger Ho

This article, written by owner of Muddy Paw Public Relations, Angela Mastrogiacomo, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! 

As a music journalist-turned-music publicist for over six years, I’ve been to my fair share of album release shows. Some of them blew me away. Others, not so much. But this is your big moment, and your audience should always be left in awe! When I walk into an album release show, I’ll admit my expectations are higher than normal. I expect to see a transfixed crowd, fueled by a passionate band. I expect exclusive merch, and an energy level that’s through the roof. And when I walk out of an album release, I expect to have that album in hand and a reignited love and respect for the band celebrating their release. All of these things are not only achievable, but crucial. Because let’s face it, if you can’t be bothered to pull out all the stops for your CD release, what’s a regular show of yours going to be like?


Some New Ways to Google Play

google-play-logo-designGoogle Play Music has just updated their best practices! This means that there are a few new housekeeping items to be aware of when thinking about your releases on Google’s Music Store. Keeping to these practices will help us help you make the most out Google Play, which currently counts more than 1 billion active Android 30-day users around the world. Of the handful of tips, here are two of the most important in our minds.


Freeloader Friday: L’Orange, Miss Velvet & More

889176308574With Earth Day celebrations and the #kyliejennerchallenge both happening these past few days, it’s been quite a busy week! But the weekend’s finally popping out, and along with it, our Freeloader Friday fun.

If you’ve got plans tonight (or even if you don’t), you’re gonna want to #pushplay on L’Orange‘s new album. It’s streaming in full over at 2 Dope Boyz and it’s one you need to take in. It’s a perfect backdrop for your pre-game, or quintessential lyric listening. The Hip-Hop fusion features Jeremiah Jae throughout, along with appearances from Gift Of Gab and Homeboy Sandman. Go on, take a peak.


Why You Should Be Using YouTube Cards On All Your Videos

YouTube CardsYouTube’s recent rollout of their new Cards feature was initially met with some skepticism (as most new features are). But now that we’ve had a little over a month to play with them and measure their impact, Cards are proving to be a game changer for engaging with fans and cross-promoting your content. A few fundamental changes make all the difference and the new features are already showing a climbing engagement and click-through rate.


Welcome, Haseeb!

HaseebJavedIntroducing Haseeb Javed, Product Manager, Frontline

I grew up in Islamabad, Pakistan and moved to Vancouver, Canada, with my family for High School and University (UBC, Electrical Engineering). I moved south to California after graduation and worked in the SF / Silicon Valley area for a few years (SW and Wireless devices mostly), both in large organizations such as Sony Mobile and very early stage startups backed by YC.

After soaking in the Silicon Valley experience, I chose to move to New York two years ago — a decision that has kept me really happy and hungover :) Stints at TouchTunes and Sony DADC here in NY have helped me acclimatize to the Music and TV/Film world, easing my transition to Product Management at The Orchard. Very excited to be here!