The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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BalconyTV – Music Sessions: Coming to a Telly Near You

btvlondonLondon, you’re in for a treat. London Live, the city’s latest TV channel, seems to be curating quite the music-lover fantasy with the list of programs they plan to premiere on the cable network. With what appears to be a knack for exposing the top in the London music scene, they’ve handpicked BalconyTV - Music Sessions to be part of their weekly lineup.

If you’re unaware of BalconyTV and its utter coolness, here’s a rundown: eight years ago, Stephen O’Regan thought it might be a good idea to take advantage of the view from his Dublin apartment by inviting bands to play against the backdrop. Pretty simple, right? Fast forward to today, and Stephen’s simple idea has turned into acoustic band performances on balconies all over the world with jaw-dropping city views and a web-series of over 10,000 recordings.

Now, what began as a simple online series has grown to a full-blown TV program! If you’ve got a telly in Londontown (sorry, rest-of-world, you’re not quite ready for this new-age bandstand just yet), you can catch the BalconyTV London 30-minute segments each Monday evening, beginning May 19th. Producers/hosts Tina and Louise will make you feel right at home on the balcony overlooking Westminster (not too shabby), and you can expect some talented entertainment from the likes of Janet Devlin, Kal Lavelle and Big Narstie.

Read the full story here, and be sure to tune in next Monday!

In Memoriam: Artists We Lost In The Last Twelve Months

In Memoriam playlistLast week, the charity organization and label Rock The Cause reissued Fix Me Up, the debut album from A Firm Handshake, a Minnesota band whose story is both heartbreaking and inspirational. Roughly a year ago, on May 20, 2013, one of their members, Zach Sobiech, succumbed to cancer at just 18 years old — but not before he impacted the lives of millions of people. Faced with his terminal diagnosis, he wrote and recorded “Clouds,” a moving song about facing death that soon became a viral sensation, attracted national media exposure, reached #26 on the Billboard Hot 100, and inspired a celebrity tribute version featuring Jason Mraz, Rainn Wilson, Bryan Cranston, Ashley Tisdale, Colbie Caillat, and others. His mother, Laura Sobiech, just published a memoir titled Fly A Little Higher which details the story at length, and she appeared on several media outlets last week, including CNN, Fox News and Huff Post Live.

Revisiting this story, along with the recent passings of house legend Frankie Knuckles and footwork icon DJ Rashad, got us thinking about some of the other musicians the world has lost in the past few months. The list is, unfortunately, pretty staggering. It includes absolute titans in the worlds of Folk (Pete Seeger and Richie Havens), Pop (Phil Everly of The Everly Brothers and Eydie Gorme) Proto-Punk (Lou Reed and Scott Asheton of The Stooges and Destroy All Monsters), Country (George Jones and Ray Price), Jazz (Yusef Lateef and Marian McPartland), Latin Music (Cheo Feliciano and Juan Formell of Los Van Van), Classical (longtime London Symphony Orchestra conductor Sir Colin Davis), Reggae (Junior Murvin and Bunny Rugs of Third World), Blues (Bobby Bland and Bob Brozman) and World Music (Tabu Ley Rochereau and Georges Moustaki), plus slightly lesser known figures like British musician Jackie Lomax, who recorded for The Beatles’ Apple label, Secret Machines / School Of Seven Bells member Benjamin Curtis and Chris Levoir, lead singer for popular Toronto band The Mark Inside.

In memory of these and other musicians, we’ve assembled the following Spotify playlist, also available on

Welcome, Dan!

May 14, 2014 Orchard News No Comments

dantruongIntroducing Dan Truong, Director, Release Strategy & Financial Planning, Video Retail

My name is Dan and I’m really excited to be joining the Video Retail team!

I was born and bred in Worcester, Massachusetts, but after 14 years in New York I’m almost ready to call myself a New Yorker. I’m coming from Focus Features where I was a member of the finance team, oversaw the greenlight modeling process and helped to launch the digital-first label Focus World.

When I’m not working, I like to nerd out with design, illustration and some amateur programming. And of course, I watch a lot of movies (some of my favorites from last year were The Act of Killing and The Great Beauty). I also shoot a mean game of pool!

Get to Know Your Fans (Really Well) with YouTube Fan Insights

1900113_266170920211205_747889287_nYou know how many views your channel is getting and generally where they are coming from. But is each fan created equal? Sure you love all of them, but wouldn’t you like to know which ones are having the most influence on your content? Now, thanks to YouTube, you can see which fans are interacting with your content the most and sharing it with others.

YouTube’s recent addition to Channel Insights and Analytics is the Fans page. This gem allows you to creep on your viewers just enough for you to make some actionable production decisions. If your channel has at least 1,000 subscribers, this page will populate with your channel’s most “influential” viewers. Influence is based on a combination of the number of subscribers that viewer has on his own channel and his level of engagement on yours. Engaging actions from fans can be anything from likes, comments and shares to playlisting your videos.

The best part about this new functionality is its counterpart, titled simply, “Insights.” Not to be confused with your channel’s YouTube Analytics and Demographics section, Insights is much more powerful and linked directly to your Fans list. If you already have access to the Fans page (i.e. you have 1k subscribers or more), you can enable Insights by linking your channel to Google+ and creating a new circle. If you’ve been putting off using Google+, this new feature alone is reason enough for you to finally jump in.

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When you visit the Insights page for the first time, you’ll be prompted to create a new circle. For those of you that don’t know, a circle is simply a grouping of fans/followers. YouTube will auto-populate this circle with the profiles from your Fans section, but you’ll be able to edit this however you’d like. Once this is saved, your new Insights page will fill in key information about this specific group of fans.

This is where your decision making and promotional plans come into play. For each fan in your Insights section, you’ll see his or her recent activity with your channel (likes, comments, shares), other channels and videos they’ve viewed, and a demographics overview. By reviewing this information, you can carefully assess how fans are reacting to your channel as well as other channels they may like. Don’t be afraid to pivot slightly to cater to what these fans seem to like most about you (or others).

Once you’ve gotten to know your fans, you’ll probably want to reach out to them and reward them for being so great. The most powerful tool in Insights is the ability to send updates and videos exclusively to this group. You can share private and unlisted videos with only your Fans Circle to give them special messages and premium content. This behavior encourages others to follow your channel more closely and subscribe to gain access to this elite group. Drive fan loyalty and reward your top fans!

After you’ve gotten used to the Fans and Insights pages, be sure to update your circle regularly. Watch for new top fans and add them to the circle once you feel they’re similar to others in that group. It’s also important to note that these new features work best if your fans are also following your page on Google+. YouTube is making an effort to encourage fans to follow you, but you should be sure to do the same.

Though these new features could border on the stalker side of social media engagement, the real value is in being able to gain insight on your fan base. Before now, fans were just numbers and statistics. Being able to interact more directly and focus on core groups of fans separately could mean a big boost to your brand’s following. Use responsibly!

Freeloader Friday: TOBACCO, Baths, Animal Years, Gold-Bears, Tombs, Vanna, PAWS & Honeyblood

TOBACCO - Ultima II Massage CoverWell would you look at the time! I do believe it’s Friday afternoon, which only means one thing. Well, ok, it can mean a plethora of things, but you get the idea – it’s the weekend! And what better way to usher it in than with a shortlist of some the latest and greatest in new music releases out there? So here you go, Freeloaders, let’s get the weekend going right.

A major player to start you off: TOBACCO. Now this is a very, very heavy start – be warned. It’s brutal and stark and terrifying, but so very well worth your time: a full album stream of riotous, paranoia-stricken Electronica. Speaking of, there’s another Electronic-fueled full album stream by way of Baths. This one, though, is much more tame, more beat-centric and ambient based. Once you’ve had your fill of house-heaviness, make your way over to Animal Years’s album stream: rhythmic, melodic Indie-Rock for those downtime moments over the weekend.

For short, sweet new listens, check out Atlanta-based Gold-Bears and their Pop-plush swoon-Rock. Still short, but much less sweet, there’s Tombs’s new track. Don’t let the initial slow fuzziness fool you – this is very much a jittery, hell-laden hardcore tune.

Following suit of hell-themed tracks, Vanna offers up a lyric video that encompasses intense screamo vibes. In other videos, you can join PAWS as they take on the American road, and jam with Honeyblood, back and forth between studio and sea.

And that, my Freeloader friends, is a complete wrap on the week. Happy Weekend!

TOBACCO: Full album stream via Pitchfork Advance
Ultima II Massage out May 13 on Ghostly International

Baths: Full album stream via Pitchfork Advance
Ocean Death out now on anticon

Animal Years: Full album stream via American Songwriter
Sun Will Rise (Deluxe Edition) out now on Mike McFadden Music

Gold-Bears: “Yeah, Tonight” track premiere via Stereogum
Dalliance out June 3 on Slumberland Records

Tombs: “Deathtripper” track premiere via AV Club
Savage Gold out June 10 on Relapse Records

Vanna: “Holy Hell” lyric video premiere via Vans Warped Tour
Void out June 17 on Pure Noise Records

PAWS: “Owls Talons Clenching My Heart” video premiere via Bullett
Youth Culture Forever out now on FatCat Records

Honeyblood: “Killer Bangs” video premiere via NPR
Honeyblood out July 15 on FatCat Records

About The Orchard

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