Case Study: Myrkur “M”



Myrkur is the Black Metal project from Danish artist Amalie Bruun. In the past, Bruun released music under a handful of pseudonyms and Myrkur was the least well-known of all of her artistic projects, so we set out to ensure the release of her latest album, M [Relapse Records], would draw attention to this creative outlet in particular. We aimed to build a strong digital presence for her on all social media platforms, help her communicate with her most passionate fans, and create a steady stream of content for her to share throughout the campaign.  (more…)

Welcome, Ryan!

Introducing Ryan Lee, Associate Product Manager, Data

Hey everyone, my name is Ryan Lee and I recently joined The Orchard as an Associate Product Manager. Most recently, I was building a next-gen smart TV at Samsung and, before that, was working on making online dating a less painful activity (alongside our friend Ben Rubin) at HowAboutWe. In regards to music — my favorite genres are hip-hop and jazz. Also, it took me three tries (piano, violin, and percussion) to realize that I was always meant to be a fan, and not an artist.


Congratulations to 2016’s Snowboarding Video of the Year: Absinthe Films’ “Eversince”

tws_riders-poll-awards-2016TransWorld SNOWboarding recently descended upon Denver, CO for the 17th Annual Riders’ Poll Awards show. For 17 years now, TWS has polled the professional snowboarding community to find their picks for the best riders and films of the year. Each season, these awards are decided by the opinions of over 100 top snowboarding pros. After 3 years of poor snowfall in North America, the recent epic conditions of 2016 charged the night as 1,100 pro snowboarders and industry members crammed into the Ogden Theater to honor the world’s best for their accomplishments.


Snapchat Tips, Tricks & Best Practices

snap-ghost-yellowSnapchat! All the kids are doin’ it! I’m not going to pretend that Snapchat is the right platform for everyone, but it might be time to add it to your social strategy if your fan base is young and digitally engaged.

Snapchat is quickly growing in popularity, with over 100 million daily active users. More than 800 million photos and videos are shared on the platform every day.

Learn the basics with our Snapchat tips, tricks and best practices:  (more…)

Freeloader Friday: Charles Bradley, Rick Springfield & More

changesHappy Friday fellow Orchard friends! My name is Charlotte and I’ll be hanging out with you quite a bit during the next few weeks, introducing you to some great new music. This week has been a fruitful one for fresh tunes — let’s dive in!

With his third album just around the corner, soul self-made man Charles Bradley has released his highly addictive second single, “Change For The World.” Don’t let the sleek guitar licks, the smooth brass section or his poignant voice blur your judgement — this is a cry for openness, understanding, and, well, love. The good news is, he might be touring in your city — mark the date!  (more…)