iTunes Does Indie


IndieAs you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand spanking new Indie genre page!

Run in much the same way as the New Artists page, the Indie page looks across genres for the latest and greatest of music in the Indie sphere, with feature placements editorially selected by iTunes. In the past few weeks, a wide range of Orchard artists have been featured, including Mello Music Group, Lightouts, Evans the Death, Young Guv, Karl Kling, Say Lou Lou, Strange Names, Pale Honey, Lee Fields & the Expressions and more!

You can use the “Indie Releases by Genre” link to break down further into Indie Electronic, Indie Rock, Indie Hip-Hop, Indie Dance and Indie Pop. You’ll also find sections on the page for hot tracks, pre-orders and new artists that you may want to check out.

We are loving this page at The Orchard and think you will too. Go check it out by using the drop down genre menu in the iTunes music store. If you have any questions about any of the recent changes at iTunes, please don’t hesitate to reach out to your client manager.

Freeloader Friday: The Budos Band, Royal Thunder and More


BudosBandBurntOfferingIt’s been a little while since I’ve personally shared Freeloader Friday with you fine folks, and I’m glad to report that the selection I have in store for you today is the perfect soundtrack to your weekend.

Leading with The Budos Band‘s soulful horns and Charlie Cunningham‘s soothing acoustic strings, we continue with four-piece Royal Thunder‘s new single followed by some chilled out instrumentals and soundscapes that’ll have you dreaming the weekend will never end.

If you’re at SXSW, save this one for when you come back and need recovering.

The Budos Band: “Magus Mountain” live performance via KCRW’s Morning Becomes Eclectic
Burnt Offering out now on Daptone Records

Charlie Cunningham: Live session via Daytrotter
Breather EP out now on Kissability

Royal Thunder: “Glow” track premiere via Entertainment Weekly
Crooked Doors out April 7 on Relapse Records

Friend Roulette: “Stoned Alone” track premiere via Spin
I See You. Your Eyes Are Red out June 2 on Goodnight Records

Wax Stag: “Night Trek” track premiere via Pitchfork
II out now on Old Habits

Mute Forest: “Infinity Pools” track premiere via Stereogum
Infinity Pools EP out April 7 on Lost Tribe Sound

Baby Birds Don’t Drink Milk: “Zebra Boy” track premiere via AdHoc
Kill The Fuzz out soon on Fire Talk Records

The Bright Light Social Hour: “Infinite Cities (Matt Lange Remix)” track premiere via LessThan3
Space Is Still The Place out now on Frenchkiss Records

VOWS: “Losing Myself In You” lyric video premiere via Consequence of Sound
Losing Myself In You (Single) out now on Cleopatra Records

Evans The Death: “Enabler” music video premiere via Mother Jones
Expect Delays out now on Slumberland Records / Fortuna POP!

4K & Ultra High Definition: Fact of Fad?


FullHD_vs_UltraHD-x600If you’ve walked into an electronic store recently you’ve probably seen displays and TVs promoting this new fancy 4K and/or UHD concept. So, what is that? How does it work and how does it affect The Orchard and our clients? Below, I’ll provide a concise update and aim to provide some perspective on whether this is fact or fad.

What is 4K / UHD?

4K refers to the video frame size 4096 x 2160 which is exactly twice the size of 2K (2048 x 1080) made popular in digital cinema since the turn of the century. UHD on the other hand is the more accessible version of 4K, ideal for Television and 16 x 9 devices. Just as the extra wide frame size of 2K was passed over for Television in favor of the now common HD frame size 1920 x 1080, UHD is the more accessible version of 4K at 3840 x 2160. This frame size works nicely with the HD aspect ratios and TV sizes we’ve come to live with and expect. If history repeats itself, 4K should come to be the new digital cinema standard with UHD becoming the new Television and home entertainment standard.

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New Focus for YouTube Artists


YouTubeForArtistsEarlier this week, YouTube announced a new music-centric site called YouTube for Artists, geared toward helping artists grow on the platform. As YouTube’s user base continues to expand and evolve, more creators are turning from amateur to pro. Both the quality and quantity of the music they’re making are rapidly increasing, making YouTube one of the largest resources for discovering and listening to music. YouTube for Artists strives to tap into this pool of talent to help artists connect to resources that will allow them to bring their music to the next level.

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Who Run The World? Girls! Celebrating Women Making Music in 2015


LeslieKnopeAs the internet probably told you, March 8 was International Women’s Day. It was a day rife with appreciation for the ladies in our lives and open astonishment at the unwavering grace and role model-ey-ness of Emma Watson.

In a time when it seems that women in music aren’t getting the attention they deserve, I wanted to take this opportunity to give some overdue love and respect to some of the badass female artists in The Orchard’s family.

Holly Miranda has been taking names as a card-carrying musician since the early 2000s, both as a solo artist and as a member of Rock outfit The Jealous Girlfriends. Now she’s gearing up to release her sophomore solo record via Dangerbird Records on May 19.

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