“Use Your Time Wisely” & Get Your Groove on with Strange Names

strangenamespicFrenchkiss Records’ New Wave outfit Strange Names released its debut album, Use Your Time Wisely, this week, opening the milestone with a show at a hometown venue, Brooklyn’s Baby’s All Right. The show followed a tour opening for Azaelia Banks and was packed full; the crowd, electric.

Rightly so, since the 11-tracked album is packed with infectious bass lines, reverberated hooks and driven rhythms, giving listeners no choice but to break out their best moves. Try not to dance; I dare you.


5 Ways for Musicians to Use Facebook Video

Facebook_VideoPlaybook2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. The Orchard has been working with Facebook’s video offering for almost two years; here are five things we’ve learned in that time to help labels and artists use Facebook Video to the fullest.

You’ll want to know more when you’re done, so please download The Orchard’s full Facebook Video Playbook here.


What The #&@$ Do You Do, Michelle?!?

MichelleArnoldMichelle Arnold
Senior Counsel
Joined The Orchard in September 2012

We know you as lawyer, photographer of our Radial Live sessions and participant of several past Orchard Battle of the Bands. Now we want to know more: what the #&@$ do you do, prey tell?
I draft lots and lots of agreements – mostly for content-in deals relating to physical and/or digital audio distribution, YouTube channels, and recording agreements (for Frenchkiss Records), as well as any amendments to those documents. I also sometimes handle video distribution agreements, Marketplace agreements, and other types of agreements or legal things that come up from time to time… for example, the other week, I drafted Terms and Conditions and a Privacy Policy for our new film and TV B2B site. Another important part of my job is working with and advising Orchard staff regarding the intersection between business and legal considerations.


Welcome, Christina!

ChristinaRosadoIntroducing Christina Rosado, Coordinator, Rights Management, YouTube

Hi everyone! My name is Christina and I am so excited to become full-time here at the Orchard! I’ve spent the past few months working part-time in the Video Services department on the Rights team. I grew up in NYC, where I studied at the “Fame” high school, Hobart and William Smith Colleges and John Jay for my Masters in Forensic Psychology. I play the flute and I’m really good (and modest). I’ve worked in background casting for film and at a classical music publisher before coming to The Orchard in October. I just finished an externship at the Brooklyn Supreme Court where I assessed defendants competency to stand trial under a team of Doctors. I work for Match.com by night hosting speed dating events. If you want to hear some stories about criminals or awkward speed dates, feel free to drop me a line in the comments!

Should You Post the Same Content on Facebook and Twitter? Here’s How to Decide

twitter_facebook_Sonicbids_CyberPRThis article, written by Brooklyn-based electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! 

We’ve all seen it: Twitter feeds with incomplete sentences that turn into “on.fb” links, Facebook pages with nothing but tweets that are smothered in hashtags and Twitter handles we can’t click. Yes, it’s nice and convenient to be able to share the same post on both platforms, but is it always smart? Will it really make the most of each platform and help you reach your following to its full potential? These are questions you should ask yourself when posting the same content on Facebook and Twitter. We see artists doing this all the time, so below, we’ve weighed the pros and cons for you to help you decide on an approach that works best for you.