Festivals: Then, Now and Beyond


festivalWe’re in the throng of summer festivals, and as I recover from attending Solidays in Paris just recently, I have to reflect on the past 20 years of festivals and how things have changed (I’m not as old as that sounds, really). Here are 5 examples that stood out to me:

Big screens: to see the show even when you’re far far away from the stage. (That should save many of us the muscle strain of carrying people on your shoulders all summer!)  (more…)

Welcome, Jim!


JimWehrfritzIntroducing Jim Wehrfritz, Manager, Strategy and Finance, Film & TV

Hi everyone, I grew up in Colorado and graduated from Indiana University. After school, I completed GE Capital’s Financial Management Program and then worked in their leveraged finance business. While working at GE, I received my MBA at Northwestern University. Subsequently, I’ve worked at several start-ups in a finance capacity and most recently worked in music, doing the accounting and finance for touring bands (mostly indie rock/indie pop). I’m really excited to bring my passion for all forms media to The Orchard!

VR: Virtual Reality, Very Ready


virtual realityIt is hard to determine how a product will be received by the public. Sometimes brands try to create demand for new products to expand their line, for example when Pepsi tried to launch Pepsi A.M., intended as a breakfast substitute for coffee or tea. It didn’t work. Sometimes the public has such a strong perception of a brand that they can only relate one single product to that specific name. Coors tried to introduce a line of mineral water — disappointing if to you Coors screams beer — or think about Colgate kitchen entrees — just looking at the picture makes you feel sick right?

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Freeloader Friday: Jacob Collier, Edison & More


jacob-coverHello there, my stunning freeloaders. Did you do something new with your hair today? A new outfit? Have you gotten a sneak peek of this week’s brand new tracks, perhaps? Well, whatever you’ve been doing, it certainly suits you. Speaking of brand new tracks, let’s get this show on the road:

Okay, I’ve got a bit of a doozy for you: check out a full album stream of In My Room, the debut album from multi-instrumentalist and multi-tracking perfectionist Jacob Collier. To say this album is unique would be the ultimate understatement; it takes risks, bends genres, and changes up instrumentation, rhythm, and texture – all within the album’s opening track. Each song takes you on an adventure, filled with unexpected musical twists and turns that keep you guessing until the album’s very last second. Although Collier is a talented instrumentalist, his vocal chops truly shine with his calculated and sonically perfect overdubbed harmonies (see: his rich, jazzy a cappella rendition of Stevie Wonder’s “You and I.”) Not to mention, he is the only artist I know who can take the Flinstones theme song and turn it into a three-minute harmonic spectacle. If you’re a fan of jazz, funk, or your college’s a cappella group, you’ll definitely enjoy this release.

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Watch YouTube Videos Offline, Smartly


YouTube offlineLook out India! YouTube knows about your data woes. To take advantage of lower late night mobile rates and save you both time and money, YouTube is rolling out a new feature: Smart Offline. An expansion to the previous YouTube offline tool, which allows viewers to temporarily cache videos for later viewing, Smart Offline automatically downloads videos during off-peak hours.

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