Introducing Meghan Erdman, Product Analyst
Hi everyone, my name is Meghan Erdman and I’m joining The Orchard as a Product Analyst on the data squad. I spent the last two years in a Leadership Development Program at The Hartford, which is a large insurance company located in Hartford, CT. At The Hartford, I was on the data & IT track and completed two year-long rotations in Application Architecture and Data Asset Management.
Facebook Tips, Tricks & Best Practices – 2017 Edition
Our top marketers, Nikoo and Victoria, linked-up from different corners of the world. Together they have laid out a comprehensive breakdown of Facebook features for your team to utilize and enjoy!
As of June, Facebook now has 2 billion monthly users! This makes Facebook the largest social app in terms of logged-in users. With statistics like that it is obvious Facebook is important in our marketing strategies for artists and remains the go-to platform for brand presence. Creating a Facebook page for your artist in 2017 should be a no brainer.
Out Today by The Orchard: The Dears, All Those Sleepless Nights, & More
Happy Friday everyone! Now that we’re about midway through summer, it gets harder and harder to fight off summer slump. The obvious solution is to spice up your summer with a fun trip, but that’s easier said than done. Maybe you’re running low on vacation days, or maybe it’s too late to plan a weekend away. If that’s the case, have no fear! This week’s releases will bring you all the travel you need, from some Canadian indie rock, to a portrait of life in Poland, all the way back to 1999.
This week, The Dears release Times Infinity Volume Two, the highly-anticipated second installment of their two-part release, through Dangerbird Records. Though all of Times Infinity was written and recorded at once, Volume Two shows a progression from the tone of the first portion. The Canadian indie rock group maintains their signature orchestral pop noir sound, but the songs reflect a loss of innocence and optimism from the first album. The married duo and frontmen Murray Lightburn and Natalia Yanchak are disarmingly earnest, examining themselves with smoldering honesty as they explore new ideas and sounds throughout their expansive anthems. Although we’re yet to get a video for any new tracks, get a taste of their sound from Times Infinity Volume One track “To Hold and Have” below before diving into Volume Two here. (more…)
Introducing, Evan Morehouse, Manager of Acquisitions, Film & TV
I am excited to join The Orchard family as Manager of Acquisitions. Born and raised in Larchmont, NY, I received a BA in Radio/Television/Film from Northwestern University before promptly thrusting myself into the tumultuous world of film festival gypsy-dom. I spent my days cutting my teeth as a Theatre Manager at the Chicago International Film Festival and slowly working my way up to a position on the programming team.
Five Essential Content Assets You Need For Your Next Release
Our Marketplace partner, Radar Creatives, have recently launched a new tool allowing commissioners to search creative profiles to find talented designers, artists, filmmakers and the like. With more info on this update, we have Lizzie Cooley from Radar with the guest blog post below.
As a current artist or band working in the music industry, you certainly need a lot of content to keep your marketing campaign alive these days. Leading content commissioning platform Radar Creatives share five essential assets you’ll need to hit the ground running with your next single campaign.