The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Suicide Silence’s Unstoppable Debut

This past week, American Deathcore band Suicide Silence’s highly anticipated album, You Can’t Stop Me, hit digital retailers worldwide. Here in the Retail Marketing department, we have been working hard on preparing digital music stores for the arrival of this record, heralding updates of its pre-release campaign to all of our accounts. iTunes, Amazon, Google Play and Beats Music were very receptive to the band’s first effort in over two years, and due to some awesome placement, fans were able to help push the album to #18 on the iTunes Top Album Charts and #2 on the iTunes Metal Charts in the US.

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We secured lots of great placement in stores abroad as well. Slots on the main, Rock and Metal pages helped You Can’t Stop Me soar to #2 on the latter pages in iTunes CanadaAustralia’s iTunes charts also got a dose of Suicide Silence, scoring the top Metal and Rock albums alongside some killer placement on both of those pages.

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In addition, a Tagboard contest was implemented in conjunction with all of the retail placement we received. Fans were encouraged to submit pictures of themselves with screenshots of their iTunes, Google Play or Amazon digital download of the album with the hashtag #YCSM. This entered them into a competition to win a signed booklet or poster. The interaction was huge and retail stores as well as fans loved it! Some fans even bought three formats of the album. Engagement is key and because of this, Suicide Silence and their fans successfully unlocked all of the potential to help make this a really great week of release.

After all of the buzz, You Can’t Stop Me debuted at #16 on the Billboard Top 200 and #2 on the Independent Albums Charts!

Welcome, Nick!

July 23, 2014 Orchard News No Comments

nicklevkovichIntroducing Nick Levkovich, Software Engineer

Hi everyone! My name is Nick and I am excited to introduce myself as a new member of The Orchard team. I am originally from Ukraine and moved to the United States right after graduating from university. I have been living in Brooklyn for the past 10 years and been working in computer related fields.

My previous position was a Web Marketing Developer for Complex Media. While there, I worked with a team of 12 front-end developers and was a dedicated back-end developer. I enjoyed working at Complex Media, however, was ready for a new challenge moving forward.

Gladly, I found that The Orchard has it all: the challenge, a great professional team and interesting projects. I am very excited to become a part of the team and am looking forward to getting down to work!

During my free time, I enjoy playing computer games, participating in sports (mostly swimming and boxing) and hanging out with my friends.

Surprise! The Raveonettes Release Brand New Album “Pe’ahi”

The Raveonettes: Pe'ahiWhat’s that? A new album from The Raveonettes?! You heard right, and it’s OUT TODAY via Beat Dies Records.

Turns out Beyoncé isn’t the only one who can put out an album sans pre-release build-up. The Raveonettes decided to break the rules a little by announcing and releasing their new album, Pe’ahi, all in the same day, and we couldn’t be more excited.

Produced by Justin Meldal-Johnsen (M83‘s Hurry Up, We’re Dreaming), Pe’ahi explores a different sound for The Raveonettes. They create a new musical world, one with “choirs, harps, digital bit crushing, rhythmic changes, unconventional song structures, different ways of singing, staccato, machine gun guitar picking, and a somewhat schizophrenic universe,” according to frontman Sune Rose Wagner.

Pe’ahi, which was recorded entirely in a 20th century apartment building in downtown Los Angeles, is named after a dangerous surfing destination in Maui, Hawaii. The opening track, “Endless Sleeper,” talks about “taking risks in order to exist,” and draws from a near-death experience that took place on the island. This sets the tone for the album as one that “would only have been possible to make on the West Coast. Sun, surf, the Pacific, vast spaces yet a sense of isolation.” Pe’ahi is at the same time dark and bright, heavy and light, and oh-so-worth your listen.

Check out fall tour dates after the jump and get your hands on Pe’ahi from your store or service of choice now!

… Continue Reading

“Codebreaker:” The Story of an Unknown Genius

CodebreakerYou may not have ever heard of Alan Turing. Yet, his impact on the outcome of World War II and technology today was monumental. Codebreaker, out earlier this month on your favorite digital video stores, makes his story known to the world.

Winner of the Audience Award at the 2012 Science TV and New Media Awards, Codebreaker is a film about Turing’s life as a scientist and mathematician who used his genius to break the German Engima code and help the British defeat the Nazis during World War II. In addition to saving millions of lives with his breakthrough, Turing also imagined a digital world far before anyone else. He had a visionary mind about the future of technology, but persecution by the British government prevented him from making even greater strides in the fields of computer science and artificial intelligence.

Told through documentary-style interviews as well as dramatic reenactments, Codebreaker reveals the war that went on within and outside of Turing’s mind. His homosexuality resulted in the government failing to recognize his contributions and instead forcing him to undergo chemical castration. Therapy sessions based on real conversations between Turing and his therapist give insight into the despair Turing experienced: at the young age of 41, Turing’s torment resulted in suicide.

Featured at over twenty-five major universities and corporate screenings at Google, Intel, Microsoft, AT&T, Société Générale and more, Codebreaker is a film that the world needs to see. Alan Turing is an unknown genius who should stand amongst Albert Einstein, Issac Newton and Charles Darwin, and this film finally gives him the recognition he deserves.

Discover the story of the scientist you never knew and check out the trailer below:

Freeloader Friday: The Black Angels, PS I Love You, Mogwai, To The Wind, The Raveonettes, Princess Superstar, Souls of Mischief, Amp Live, Catey Shaw, Naomi Shelton & The Gospel Queens, Kid Vishis & Temara Melek

The Black Angels: Clear Lake ForestSo the World Cup is over…now what? It seems that everyone’s got just a bit more time on their hands since Germany scored that epic final goal, solidifying themselves as winners of the 2014 FIFA World Cup Brazil. I say, what better way to fill your new-found free-time than with this week’s best new music? Sit back and enjoy this all-star lineup!

We’ve got full album streams galore this week. Start with the much anticipated new release from The Black Angels — it’s modern Psychedelic Rock that’ll have you addicted at first listen. Next, turn to Canadian duo PS I Love You as they prove once more that their minimalist Indie Rock is edgy and excellent. After that, get lost in the sullen Art-Rock instrumentals that make up Mogwai‘s 15th anniversary reissue of their 1994 album. Then, go Hardcore with To The Wind as they explore the universal feelings of loneliness, heartbreak, and getting older.

Looking for a quick music fix? No problem! These short, sweet sampler tracks’ll do the trick. Check out The Raveonettes‘ gritty new track filled with the Danish duo’s trademark harmonies over noisy guitar and sparkling harp. Then, get sassy with Princess Superstar as she works her Hip-Hop magic on a 90’s Indie-Pop classic. Following in the Hip-Hop genre, listen to Souls of Mischief‘s rap about reliability in true vintage fashion. Finally, Amp Live goes Electronic with their new Dirt Monkey remix that is rave-ready.

To wrap it all up, we’ve got plenty of music videos to entertain you this week! Catey Shaw teams up with director Jon Jon Augustavo to give Bushwick’s hipster gals the perfect summer anthem. Naomi Shelton & The Gospel Queens meld the past and present in the video for this southern soulful belle’s latest R&B track. Kid Vishis goes gangster in the studio (and the forest) with brother Royce da 5’9″ and Marvwon in his new Rap track. Last but not least, Temara Melek dances her way through her catchy Pop track that’ll have you hitting repeat.

There you have it, Freeloaders, now let the listening begin!

The Black Angels: Full album stream via The New York Times
Clear Lake Forest out July 22 on Blue Horizon

PS I Love You: Full album stream via Pitchfork Advance
For Those Who Stay out July 22 on Paper Bag Records

Mogwai: Full album stream via The Guardian
Come On Die Young (Deluxe Edition) out July 22 on Chemikal Underground

To The Wind: Full album stream via Alt Press
Block Out the Sun & Sleep out July 22 on Pure Noise Records

The Raveonettes: “Sisters” track premiere via The Raveonettes Website
Pe’ahi coming soon on Beat Dies Records

Princess Superstar: “Chick Habit” track premiere via USA Today
I’m A Firecracker EP out now on Instant Records

Souls of Mischief: “All You Got Is Your Word” track premiere via ego trip
There Is Only Now out August 26 on Linear Labs

Amp Live: “Penny Nickel Dime (Dirt Monkey Remix)” track premiere via Soundcloud
Headphone Concerto out August 5 on Plug Research

Catey Shaw: “Brooklyn Girls” music video premiere via Papermag
The Brooklyn EP out September 9 on Complex/Lefthook

Naomi Shelton & The Gospel Queens: “Sinner” music video premiere via Entertainment Weekly
Cold World out July 29 on Daptone Records

Kid Vishis: “Talk Behind My Back (Ft. Royce da 5’9″ and Marvwon)” music video premiere via YouTube
Timing is Everything out July 22 on Seven13 Music

Temara Melek: “Fingerprints” music video premiere via VEVO
Fingerprints out now on Straight Forward Music

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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