The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Freeloader Friday: Blackburner, Ted Nugent, Laurel, Kid Astray, Mortals, Lusine, Chicago, Cowbell, & Incan Abraham

Blackburner: From Dusk To Dub album coverWith the World Cup in full swing, it’s time to take a break from watching the latest match and instead rock out to some music. Lucky for you, we’ve got the perfect set of tunes to fill the weekend.

There are a record six new tracks for you this week! Get your Trap on with the latest from Blackburner, an innovative EDM banger featuring Yellowman. Then, Ted Nugent will have you Rockin’ and Rollin’ along to the newest song from his upcoming album. This inspirational track encourages listeners to “never stop dreaming” while electric guitars jam in the background. Chill out with a dreamy track from Laurel that evokes somber sentiments over Electronic-meets-Folk instrumentation. Kid Astray takes “summer jam” to a whole new meaning with the M83 and Pet Shop Boys influenced title track from their upcoming EP. This is Indie Synth-Pop at its finest. Next, go dark with the surprise-filled “thrashed boogie” from Black Metal band Mortals. Finally, listen to Lusinefind beauty in strange places” via subtle beats and pulsing synths.

Now, enjoy an eclectic mix of music videos! First, go old-school with the Brass-fueled Rock of the new (but quintessentially) Chicago track that backs their homemade-style music video. Then, take a journey to the Spanish desert with Soul-Rock duo Cowbell in the video for the latest track from their upcoming album. Lastly, time travel to another era in the video for Incan Abraham’s luscious, percussive Synth-Pop track.

And that’s a wrap, Freeloaders. Enjoy your weekend!

Blackburner: “All Night Rave” track premiere via VENTS
From Dusk to Dub out June 24 on Cleopatra Records

Ted Nugent: “Never Stop Believing” track premiere via Billboard
Shutup&Jam! out July 8 on Frontiers Records

Laurel: “Shells” track premiere via The Line of Best Fit
To the Hills EP out now on Next Time Records

Kid Astray: “Taking You With Me” track premiere via The Music Ninja
Taking You With Me EP out June 23 on Cosmos

Mortals: “Epochryphal Gloom” track premiere via NPR All Songs Considered
Cursed to See the Future out July 8 on Relapse Records

Lusine: “Arterial” track premiere via XLR8R
Arterial out August 4 on Ghostly International

Chicago: “Now” music video premiere via Billboard
Now (Chicago XXXVI) out July 8 on Frontiers Records

Cowbell: “Tallulah” music video premiere via American Songwriter
Beat Stampede out July 1 on Too Much To Offer Productions

Incan Abraham: “All You Want” music video premiere via Spin
Tolerance out now on White Iris

Get “Jaded & Faded” with Cerebral Ballzy

Cerebral Ballzy Jaded & Faded Album CoverCerebral Ballzy redefines Punk with their much-anticipated sophomore release, Jaded & Faded, out this week on Cult Records. In an interview with The Guardian, frontman Honor Titus says “being true to yourself and succeeding with that is a Punk-Rock victory.” With the expansion of the Punk genre in recent years, everyone is starting to question the definition of modern Punk. Cerebral Ballzy makes it clear that, to them, Punk doesn’t need to be dangerous, it just has to be honest.

True to that goal, originality is what you can expect on Cerebal Ballzy’s latest. The album was recorded in rural Texas — at Sonic Ranch studio with Dave Sitek, to be exact — instead of in the midst of the busy energy of New York and all its distractions. The band took away what was familiar and embarked in a new direction, taking on heavier subjects in a more straightforward way.

Unafraid to explore love with vulnerability, Titus sings, “And with you in my arms, I’ll get by,” on “Better Than Leather,” which the band recently performed when they made their television debut on Last Call With Carson Daly. With this admission, it is clear that there’s been some growing up since the last album.

Cerebral Ballzy also opts for subtlety on Jaded & Faded. “Lonely As America” is an unexpectedly restrained take on what Titus calls “the vapid existence that so many of us fall into, shrouded under the guise of everyday life.” This approach is entirely different to the one on their debut album, which shows that Cerebral Ballzy‘s focus has shifted from pure rebellion to honest and purposeful nonconformity.

Get a load of Jaded & Faded‘s darkness and depth on your service of choice. You won’t be disappointed.

A “Rad” Premiere in Great “Company”

Screen Shot 2014-06-12 at 3.36.09 PMEarlier this month, the Mountain Bike community descended upon the beautiful city of North Vancouver, Canada for the world premiere of Brandon Semenuk’s “Rad Company.” A joint project produced by Red Bull Media House and Freeride Entertainment, had the hype meter pegged at 10!

Red Bull pulled all the stops and hosted a great event at the North Vancouver Shipyard. In the shadow of a giant shipping crane, guests arrived early for the sold out event as bartenders handed out Vodka Red Bull. The standing room only venue maxed out at 750, which left non-ticket holders peeking through the windows. Tourists in the area strolled by to see what all the commotion was about. They had no idea “Rad Company” was in town!

Anticipation was high for the film dubbed as “pure shred flick.” The lights dimmed and the film hit the screen. There were no storylines, drawn out interviews or fancy post production. “Rad Company” was 48 minutes of some of the biggest, most progressive mountain bike freeriding ever fused together on film. The soundtrack was just as awesome with tunes from Billy Idol, Run DMC and The Stooges to name a few. The crowd loved every minute of it and followed it up with a massive round of applause when stars hit the stage for a little Q&A with the audience.

Brandon and friends set a goal to make a film that pushed the limits of what is possible on a Mountain Bike, and “Rad Company” did not disappoint. He and his handpicked crew filmed in locations including Retallack, the Sunshine Coast, Kamloops, Fiji and Utah.

Check out the official trailer or get in on the action on iTunes. And don’t forget to check out EchoBoom Sports for more HD trailers, full movie parts, classic clips and more!

I leave you with some pics from the premiere and shots from the flick below:

Screen Shot 2014-06-12 at 3.36.25 PM

Boost Your Reach with Your Very Own YouTube Billboard

YTBillboardHave a new album or film coming out soon? Of course you do! But do your fans know about it? Pre-release promotion is a no brainer, but ask yourself how you are conveying that message. YouTube is one of the most powerful tools available for making your voice heard, though it’s often underutilized as a promotional tool. Consider your video’s watch page as a virtual, interactive billboard for your message. Creating a simple, yet compelling video announcement can invoke pure excitement among eager fans while allowing you to convert potential sales right off the bat.

Let’s take an album release for example. If you want to draw a genuine response from your audience, they’re going to want a taste of what to expect. Tease a track that fans have never heard before with creative imagery behind the audio. You’ll build up expectations while also leaving your audience wanting more. Time this the right way and your album will already have eager eyes waiting in anticipation for street date.

Aside from giving fans a sneak peak at what you’re promoting, you also have some prime real estate to work with to take care of business. Display vital information like the album title and release date in both your video’s title and description (or burned directly in the video itself). More importantly, give your fans the opportunity to buy the album instantly. You’ve gotten them amped up for the release, now turn that excitement into a sale by including pre-order links in the videos description and in-video annotations.

What if your following isn’t that great on YouTube yet and your fans are more centered around Facebook or Twitter? No problem! This strategy will work there too. Create your video billboard the same way we talked about above, and simply copy and paste the link as a post anywhere else on social media. As long as your vital information is included in the video’s title or burned into the video itself, you’ll get traction anywhere else your fans are. Excited fans will spark up conversation either on YouTube itself or directly in your social posts, all leading up to a strongly boosted street date.

Check out our decorated example below:


Welcome, Konstantinos!

June 18, 2014 Orchard News No Comments

KonstantinosAdamIntroducing Konstantinos Adam, Account Coordinator, Video Services, Greece

Allow me to introduce myself.

My name is Konstantinos Adam and I am beyond excited to be joining forces and to be a part of the Video Services team here at The Orchard.

I was born and raised in Greece and for as long as I remember myself, I have always had a big passion for music. I can always recall moments of my life from back in the day when my father used to educate me about music and its magic, as he was and still is a big music lover, while listening to records out of his huge record selection.

Not a long time after I reached the age of 6 years old, I decided that I wanted to extend my passion for music into practice and so I began taking classical guitar lessons and theory of music. While I was pursuing a career in the music field, I was also very interested about pursuing simultaneously a career in Marketing and Business Economics, which I finally did after I got accepted at the Aristotle University of Thessaloniki.

After I graduated and received my Bachelor’s, I thought it was time for me to combine both of my passions for Marketing and Music. After some time, I started to work as a Digital Marketer to one of the biggest independent Greek record label, Heaven Music.

I enjoy listening to Jazz, Soul and Electronic music (I know they are very different genres but can be combined harmoniously) and attending live performances (last two I can remember were Trentemoller and Dee Dee Bridgewater).

About The Orchard

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