Sundance Special: We Get Swingin’ With “The Overnight”


the-overnightSundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it for distribution in North America.

The film stars some of Hollywood’s finest: Adam Scott (Parks and Recreation), Jason Schwartzman (The Darjeeling LimitedThe Grand Budapest Hotel), Taylor Schilling (Orange Is the New Black) and Judith Godreche (The Man in the Iron Mask). As if that’s not enough for this A-lister soiree, the Duplass brothers (yep, the ones basically owning Sundance this year with all their projects) are behind the film’s production.

So what’s the story here? Well, even though the movie’s storyline is based on a chance meeting of two kids at a playground, it’s definitely not suitable for children’s eyes. Alex (Scott) and Emily (Schilling) are new to the LA area and on the lookout for friends their age. Their son hits it off with Kurt’s (Schwartzman), who incidentally invites the couple to his home for dinner and a playdate of their own. As you might’ve guessed, the dinner party tuns into a swingers’ party and the couples’ night gets steadily kinkier.

Check out all the news in our official press release, press coverage from Variety and Consequence of Sound, and hear director Patrick Brice‘s take on his film below:

 

Campaign Marketing Tips Courtesy of Naked Press


NakedPressOur Marketplace partner, Naked Press, helps you extend your reach into the UK Press. But pitching to press isn’t as easy as just sending your music in when it’s ready — it requires planning. To get the most out of your press campaigns, follow these great tips from our friends at Naked Press, and check out the app in The Orchard Marketplace! 

To start with, it helps to have an approximate schedule of events planned for your release, to give it the best opportunity for review consideration by the music press. So when you have your completed, mastered and mixed record, you also need to have your assets (biography, photos, cover artwork etc.) ready in advance, to roll out ahead of the actual release date. Writers are under deluge from so much music every single day — why should they pay attention to your new record? Make them want to know more about you, invite them in, make sure they don’t pass you by. In a nutshell: make your whole package look as intriguing (and professional) as you can!

Whether it’s an album, EP or single, it makes sense to have at least one track available for listening early on, preferably via a streamed link (there are various platforms you can use — Soundcloud, Press Kit, etc.). It’s all very well having that great cover art, really cool photos and a fantastically exciting biog post, but without the music to listen to, these aren’t that useful to a music writer, so think about a strong lead track to anchor their attention and make them want to hear more.

Monthly publications typically need to receive your record news up to 12 weeks ahead of the release date in order to plan their editorial coverage to coincide with its availability. For instance, if your release is coming out in May, make sure your key contacts at the monthlies can hear it, or at the least know about it, in February. Newspapers and weekly supplements work with shorter lead times and if you’re aiming more for online press, then you’ll still need to work ahead but 4-6 weeks is long enough for most sites to commission any interviews, features or reviews.

The rule is that the music press generally doesn’t like reviewing music that’s already out there, so think ahead if you want to be considered. Plan, strategise and be prepared! Good luck!

Freeloader Friday: Suburban Living, The Bright Light Social Hour & More


889176060144If this week’s Freeloader Friday is any indication of the music that’s rolling out this year, we’re most definitely set for a helluva good one! Let me show you why:

First up on the list is Suburban Living and his full album stream. This week was the first I’d ever heard of this guy, but he is rad — one to keep tabs on, for sure. He’s from Virginia, but you wouldn’t guess it by his sound — a jangly, almost English-accented crooner with 80s synths atop Dream Pop (on the darker side at times). Young Ejecta follows with a spacey, synth-Pop album, and Dirty Dishes (yep, same ones from last week) finishes up with their full-fledged Grunge Rock, a mixture of 90s melancholy and Punk explosions.

Next up: The Bright Light Social Hour. With the news of their new album, the group provided a track premiere full of lush guitar medleys grooving in and out of danceable beats and warped southern Rock. It’s the only track this week, but totally worth your while. This is going to be one hell of an album.

What’s lacking in track premieres is made up entirely in the music videos that came out this week. Check out: The Black Ryder‘s gorgeously trippy “short film;” Jesse Harris‘ tribute to famed film director and illustrator Hayao Miyazaki; Tess Henley‘s idyllic romance; and Disappears‘ colorfully psychedelic (think lava lamps) world.

There it is. The foreshadowing of what an amazing year of music this is going to be! Make sure to keep an eye on all these artists — some very great things are bound to come.

Suburban Living: Full album stream via Nylon
Suburban Living out January 27 on PaperCup Music

Young Ejecta: Full album stream via Pitchfork Advance
The Planet out January 27 on Driftless Recordings

Dirty Dishes: Full album stream via Stereogum
Guilty out January 27 on Exploding in Sound

The Bright Light Social Hour: “Infinite Cities” track premiere via Huffington Post
Space Is Still the Place out March 10 on Frenchkiss Records

The Black Ryder: “Seventh Moon” music video premiere via Noisey
The Door Behind the Door out February 24 on The Anti Machine Machine

Jesse Harris: “Miyazaki” music video premiere via Juxtapoz
No Wrong No Right out February 10 on Dangerbird Records

Tess Henley: “Wonderland” music video premiere via Teen Vogue
Wonderland out February 10 on Hey! Listen to This!

Disappears: “Halcyon Days” music video premiere via Decoder
Irreal out now on kranky

How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule


UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via facebook.com)

UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via Facebook)

This article, written by electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.

70 percent of your content should build your brand

The large majority of your content should be centered on your story and brand. Maybe your brand is hardcore, but your personality has a sense of humor. Blend the two in a way that gives your followers a window into who you are. A few examples are:

  • posting a picture of your singer belting out that third take in the studio
  • writing a sincere thank you note to your fans who follow and support you
  • sharing an interesting article relevant to your genre of music – something you yourself would read
  • posting a video of the band dancing backstage

(more…)

In The Moment: The Value of YouTube’s Real-Time Analytics


YouTube-logo-full_color (1)YouTube Analytics are an incredibly powerful tool that provide a wealth of knowledge and insight into your channel’s performance. However, normal analytics typically have a delay of 24-48 hours, leaving you waiting to track recent performance. Perhaps you’ve noticed this delay when the view count gets “stuck” at 301+ on a newly published video. That’s just YouTube validating the views to make sure they’re authentic, but if you’ve worked hard to set up a premiere with a partner or are meticulous about tracking video performance, the delay can be a bit frustrating. Fortunately, YouTube recently rolled out a feature to provide real-time analytics for your videos.

Real-time analytics are estimates, but still very useful. For individual videos, YouTube provides two data graphs:

1) Hour-by-hour for a sliding window of the last 48 hours

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2) Minute-by-minute for a sliding window of the last 60 minutes

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YouTube has stated that there is a few minutes of latency between when the views take place and the data populates the graph, but obviously this is a much shorter wait than 24-48 hours for normal analytics. Most importantly, you can use this real-time data to gain valuable intel to improve your channel’s performance. For instance, you could see how initial video views are affected by the time you publish in order to find optimal times to post new videos. Or you could see how views correspond to social chatter and make improvements to your strategy on the other platforms.

To view real-time analytics, head to the analytics section of your channel and click on “Realtime.” To get even more info out of your YouTube analytics, check out our post on vidIQ‘s Google Chrome extension here.