YouTube has had quite a year. Not only has the company updated its video player and released its new beta premium service, but the team has also been hard at work expanding the reach of YouTube Live. We’ve told you about how streaming live events can garner attention and interest in your channel; Q&As and live concert broadcasts are great ways to interact with your fan base. Now, YouTube is calling attention to live streaming in a different way.
D.C.-based Hip-Hop artist Oddisee decided 2015 was a good year for an album, his sophomore project The Good Fight to be specific. For the US-based digital and physical marketing campaign surrounding the release, out on Mello Music Group, we knew we’d have no trouble getting people excited about the album drop. Through forward-thinking marketing tactics, we aimed to spread the word about the album and grow awareness for this multi-talented musician. (more…)
Hello, my name is João and I’m very glad to be the newest member of The Orchard in Brazil! I was born and raised in Rio where I still live and work as a music teacher in my spare time. My musical studies started when I was 7 and, a few years ago, I graduated as a music teacher. I’ve worked in many places and played recorder, flute, percussion or sung with various groups, from Classical to Brazilian popular music, including a carnival “bloco” that plays Beatles songs mixed with Brazilian rhythms! I’m always listening to music: early Classical music, Brazilian popular music, Rock, Jazz… I also like traveling and cooking with my friends and, whenever I can, I love doing some woodwork and studying sound engineering.
Radio airplay is important when it comes to getting new fans and increasing sales. But hiring a traditional radio promotor can be expensive and covering several territories requires an even heavier investment. So how would you go about promoting your music around the world, without eating away at your entire promotional budget? iPluggers.
August was another good month on the charts for our artists, and as always, we tip our hats to their hard work and creativity. Nuclear Blast in particular was on fire, with many of their artists gracing the Billboard Top 200, namely: Fear Factory, Soilwork and Soulfly. The incredible Joss Stone also made a killing, gracing the top of the charts in Switzerland, Germany, Austria and the Netherlands. Towards the end of the month, our favorite Spanish brothers Gemeliers had not one, but two releases in the Official Charts in Spain.