The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Label Spotlight: Linear Labs

Adrian Younge1In this Label Spotlight, we wanted to highlight self-taught musician, recording engineer, record store owner of LA-based The Artform Studio, and founder of record label Linear Labs: Adrian Younge. He’s been busy with some exiting upcoming projects including a new Souls of Mischief album, There Is Only Now, due at the end of the summer, and a new Ghostface Killah record.

At what point did you realize that you wanted to be so involved with music?

I realized that I wanted to become seriously involved with music around ’96. At this point, I began sampling music and realized that my mind was going further than the limitations presented in sampling. I decided to pick up instruments in hopes that one day I’d be able to not only make music, but release this music via an artisan label of my own.

I have to ask, are you more biased to recording analog or digital?

I am a strictly analog recording engineer. For the type of music I create, the analog format is just better served. I seek to create a modern sound that is based on the nostalgic breaks revitalized during the golden era of Hip Hop. I have nothing against digital recording, but tape-based soundscapes are just more pleasing to my ear.

Where do you draw a lot of your creative influences from when creating a new album or working with other musicians?

I own a record shop in Los Angeles called “The Artform Studio,” and most of my inspiration is fueled by this record collection. My co-owner, Patrick Washington, is also a record enthusiast and we share rare records daily. Ironically, it’s the old music that inspires my new music. In short, my artistic palette is satisfied by studying unique and old records.

As a producer and small record store business owner, at what point did you decide to move into the label side of the music business with Linear Labs?

I’ve always dreamed of owning a record label, but timing is everything. I wanted to take my time to learn the retail aspects of selling music before starting a label that is primarily focused on digital and physical record sales. After running a record store for three years, I felt the time coming near; this feeling was secured upon learning of label veteran, Andrew Lojero’s, desire to commence this venture together. Lojero is my partner in Linear Labs and is a kindred spirit, very passionate about the curation of captivating music. We feel that the time has come to change the modern landscape of the record business as it applies to modern soul music and we plan to do this with an artisan approach.

We are extremely excited about some of the upcoming releases like Souls of Mischief due out later this summer and a few other amazing albums in the works. How do you manage your time between studio and the label?

Lojero essentially runs the label logistics and I focus on the curation of the music. He creates a daily agenda for us to review as it pertains to music business as well as music production. I couldn’t do this without him and we are hoping to start a musical empire together.

What was the most compelling project that you’ve worked on up to this point in your career?

The Souls of Mischief project is definitely my most compelling to date. It forced me to become a better all around musician and producer, especially because they are four of the greatest lyricists ever assembled. Also, this project serendipitously introduced me to Ali Shaheed Mohammed of A Tribe Called Quest. He is a person that has become a dear friend and musical partner on the creation of this Souls of Mischief project, along with our own project (between Ali and myself) slated to be released on Linear Labs. This entire project changed my life and I hope it touches people in a novel way.

Get People to Your Shows With These Social Media Tactics

This article, written by Andrew Hall, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Social media is a huge tool for your band to connect with your fans these days. With people rarely looking up from their smartphones and laptops, a simple band poster on the wall to promote your show just ain’t going to cut it anymore. Here’s what you need to do on your social media accounts to get people out to your next show.

Create an event

Sonicbids-create_an_eventFirst things first: you’re going to need to create a Facebook event, as well as upload the details of your show to other show discovery sites. This is really day one stuff, but you must make it as easy as possible for people to find and share your event information. Facebook allows you to do that with their platform, as well as other integratable show discovery apps like Bandsintown and Songkick.

If there are several bands on the bill, coordinate with each other to ensure that you’re all directing your fans to the same place. Having three or four different Facebook events floating around for a single show will only create confusion and dilute your promotional efforts.

Leverage your community

sonicbids-leverage_your_communityOnce you have a place to direct people to, it’s time to start leveraging your resources, creativity and community to help fill that room.

Think about it: as a band, you really do have a lot of resources that you can leverage to get people to your show. You can give away things like tickets, merch, drinks – all physical things that would require winners to show up to your event to claim them, and all things that would not break your bank to give away, with a potential large return.

So with the prizes and rewards laid out, now is the time to be creative. Asking people to simply invite friends to your event is a great way to start. It’s a simple button for people to click, and immediately your community and exposure grows. This allows your fans to become your advocates, and you can reward those who work the hardest. However, you can take it even a step further…

Create fun contests to engage and build excitement

sonicbids-build_excitementTie in your promotion with the theme of your show. One way that you can encourage your fans to engage with you and each other by creating fun competitions and contests. Use sites like Instagram and Twitter to develop that community conversation, and don’t forget to use simple and unique hashtags to help track and keep things organized.

Not only will this help you establish that authentic connection, it’ll get people excited for the show. Even if they don’t win, they’re still sharing more than just the event — they’re sharing your brand.

Unless you’re huge like The Black Keys, it’s important to keep timing in mind. You can’t be bombarding people, but you also have to give them enough time to catch on. Generally, having a 2-4 week promotion plan is a good amount of time to get the job done.

sonicbids-black_keys_build_excitementMake sure that you’re tagging the venue you’re playing at in these posts, as they’ll love your hustle and exposure to their venue. They’re definitely more likely to share a unique promotion or contest you’re running, as opposed to the boring, “We’re really excited to be playing at ________. Check us out!” Posts like that don’t give any insight into who you are or what your show and community is like, so have fun with it!

And don’t forget — once you’ve used these tactics to play to a full house, it’s your job to make sure they have an amazing time and to capitalize after you’ve melted their faces.

Freeloader Friday: Tombs, Tom Vek, 3TEETH, Big Freedia, Vanna, Eaux, Killer Be Killed & Earthless Meets Heavy Blanket

Tombs - Savage GoldHey, Freeloaders! It’s Friday. But not just any Friday – it’s the first Friday of June! Let’s celebrate with some fresh new tunes from the week.

First off, we have a full album stream of the latest and greatest from Tombs: an extreme and dark, but genius display of Hardcore Metal. To recover from that, stream Tom Vek’s album, where he sing-talks his way through the fundamental feelings that come with growing up via Dance-synths and Electro-Rock whirls. Lastly, 3TEETH offers a blow-your-face-off new Industrial album with depth and grit, reminiscent of Trent Reznor’s ‘Girl with the Dragon Tattoo’ scoring. It will actually shake your bones…you can’t miss this.

Next, we’ve got three track premieres coming your way. Get ready to rage-dance with Angor Republic‘s explosive remix of Big Freedia’s track — definitely one for the clubs. Then, get your scream on with the latest from Vanna, a complete binge of riotous fury. Finally, chill with an ethereal and effervescent track from Eaux where Sian’s vocals soar angelically over beat-based House synths.

Now for your visual pleasure, watch Killer Be Killed jam-out in a warehouse — healthy Hardcore doses, but also elements of Punk-Pop. Then, get pumped for Earthless Meets Heavy Blanket’s new album with this 46-second tease that’ll have you thinking you’ve come across an epic jam clip from a ’60s Rock festival.

There you have it, Freeloaders, the perfect soundtrack to your first weekend of June. Enjoy!

Tombs: Full album stream via Pitchfork Advance
Savage Gold out June 10 on Relapse Records

Tom Vek: Full album stream via Consequence of Sound
Luck out June 10 on Moshi Moshi Records

3TEETH: Full album stream via Terrorizer
3TEETH out now on Artoffact Records

Big Freedia: “Explode (Angor Republic Remix)” track premiere via Spin
Just Be Free out June 17 on Queen Diva Music

Vanna: “Yüth Decay” track premiere via Metal Hammer
Void out June 17 on Pure Noise Records

Eaux: “The Light Falls Through Itself” track premiere via The Fader
Plastics out now on ATP Recordings

Killer Be Killed: “Wings of Weather and Wax” music video premiere via Kerrang!
Killer Be Killed out now on Nuclear Blast

Earthless Meets Heavy Blanket: “In A Dutch Haze” album trailer via YouTube
In a Dutch Haze out July 8 on Outer Battery Records

The Orchard Chart Toppers: May 2014

The Orchard Chart Toppers

As every month, we’re proud to give a shoutout to our top charting artists and labels! Standouts from May include the mesmerizing Kina Grannis with her album Elements, Metal knockouts Epica and Killer Be Killed, Danish Electronic hot stuff Julias Moon and Turkish artist Çeşitli Sanatçılar. On the film side, the motorcycle sports documentary “Why We Ride” was all over the charts these past few weeks. Cheers to that and all of the great artists we work with!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING June 1, 2014

Billboard Top 200 Albums
#67 — Various Artists: Mud Digger: Volume 5 [Average Joe's]
#99 — Sabaton: Heroes [Nuclear Blast]

Billboard Current Albums
#63 — Various Artists: Mud Digger: Volume 5 [Average Joe's]
#86 — Sabaton: Heroes [Nuclear Blast]

Billboard Independent Albums
#5 — Various Artists: Mud Digger: Volume 5 [Average Joe's]
#13 — Sabaton: Heroes [Nuclear Blast]

Billboard Heatseeker Albums
#11 — Young And In The Way: When Life Comes To Death [Deathwish Inc.]
#16 — Bury Tomorrow: Runes [Nuclear Blast]
#47 — Agalloch: The Serpent & The Sphere [Profound Lore / Revolver USA]

Portugal Top Albums
#8 — Tony Carreira: 25 Anos [Farol Musica]
#14 — Nemanus: Ao vivo no Coliseu [Espacial]

Spain Top Albums
#3 — Gemeliers: Lo Mejor está por venir [Pep's Records]

iTunes Italy Top Albums
#19 — Elisa: L’anima vola [Sugar Music]

iTunes Turkey Top Albums
#6 — Melis Kar: Kaçak [Dokuz Sekiz Muzik]
#8 — Sezen Aksu: Yeni ve Yeni Kalanlar – EP [SN Music]
#9 — Fahir Atakoğlu & Aytekin Ataş & Soner Akalın: Muhteşem Yüzyıl, Vol. 2 (Orijinal Dizi Müzikleri) [Mira Records]
#10 — Çeşitli Sanatçılar: 98 Hit Şarkı [Dokuz Sekiz Muzik]
#18 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya [Gam Production]
#20 — Gaye Su Akyol: Develerle [Olmadı Kacariz Yapim] * pre-order

iTunes Brazil Top Albums
#9 — Various Artists: Villa Mix – 3a edição [Som Livre]
#17 — Thiaguinho: Outro Dia, Outra Historia [Som Livre]

iTunes Russia Top Albums
#2 — Eva Polna: Поёт любовь (Deluxe Version) [First Music Publishing]
#3 — Legendy Pro: Классики [Soyuz MadStyle]
#8 — Ivan Dorn: Co’n’dorn [First Music Publishing]
#9 — Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#15 — Various Artists: OST Физрук [First Music Publishing]
#16 — Various Artists: Союз 54 (Studia Soyuz)
#20 – Okean Elzi: Избранное [Nikitin]

iTunes Poland Top Albums
#5 — Artur Rojek: Składam się z ciągłych powtórzeń [Kayax]

iTunes Denmark Top Electronic Tracks
#1 — Julias Moon: “Lipstick Lies” [NMS]

iTunes Top Music Movies US
#4 — Billy Joel, A Matter of Trust: The Bridge to Russia – a Documentary Film [SonyMusic]

iTunes Top Documentary CA
#20 — Arrival [SecondBase Films]

iTunes Top Sports Movies CA
#12 — Arrival [SecondBase Films]
#15 — Greatest Moments in NBA History [Team Marketing]

iTunes Top Music Movies UK
#13 — Beyonce: Life Is But a Dream [Sony Music]

iTunes Top Sports Movies AU
#11 — Why We Ride [Gnarlynow Ent & Walking West Ent]

… Continue Reading

Gear Up For The World Cup With Our Brazilian Sampler

SpanningTheGlobe_BRAZIL_playlistIn anticipation of the FIFA World Cup 2014, which kicks off next Thursday in Rio, we’ve updated our Brazilian sampler with a variety of contemporary and vintage tracks that should lend themselves quite nicely to your viewing party soundtrack.

Highlights include a collaborative World Cup-themed anthem from multi-Platinum Sertaneja duos Victor & Leo and Jorge & Mateus; a hugely popular single from Axé singer Claudia Leitte, whom you might know from the official tournament anthem “We Are One (Ole Ola),” also featuring Pitbull and Jennifer Lopez; and recent music from Techno-Pop sensation Gaby Amarantos, MTV Brazil’s 2012 “Artist of the Year,” and Samba supergroup Monobloco, who both appear on Coca-Cola’s official tournament anthem “Todo Mundo / The World Is Ours,” which has 32 different versions that have reached the Top 10 in 40 different countries.

Happy listening.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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