Label Spotlight: Azteca Records

unnamed-1Azteca Records is a household name for lovers of Regional Mexican music, and if it’s not in yours, it should be.

In a world of competition from every corner, these guys are in it to win it. Growing a brand and label that is not only successful but truly cares for the artists it represents sets them apart. Azteca Records has some of the biggest names in the Regional Mexican genre. Between newer artists such as Banda Troyana, BXS, La Fiera de Ojinaga and more well known musicians like Los Pescadores Del Rio Conchos, La Maquina Nortena, Polo Urias y Su Maquina Norteña and many many more, they have created an empire.

I had the pleasure of chatting with Carlos Alvarez, Publishing/Digital/A&R Manager, who gave me some insight on how it all began and what keeps them going.  (more…)

Freeloader Friday: Cécile McLorin Salvant, Albert Cummings & More

For One to LiveWell hello Freeloader Nation, it’s good to see you again. As another exciting week at The Orchard office wraps up, we are here once again to recap some sweet stuff for you to enjoy. This week’s round-up is riddled with virtuosity, as some masters of their craft have new music to share. Let’s have a listen!

Cécile McLorin Salvant is a Jazz genius. Her voice is unbelievable, she owns the keys and her songwriting is something special. In anticipation of her new album For One to Love, her label Mack Avenue did an interview with her about the creative process behind the LP. If you’re a fan, it’s cool insight on her inspiration. If you’re a new listener, it’s a great introduction to Cécile, who is sure to become one of your favorites.


The Dears Turn It Up “Times Infinity”

TimesinfinityPioneers of the 2000s Canadian Indie invasion, The Dears are back with and an epic new track accompanied by an album announcement. The band’s newly revealed record, grandly titled Times Infinity Volume One, is the Montreal musicians’ first LP in four years and is due out this Fall.

The first single, “I Used to Pray for the Heavens to Fall,” is almost too much to handle. The introduction is dramatic, the transitions are unpredictable, and the lyricism, impeccable — all characteristics of The Dears‘ eclectic soundscape that captured the globe’s attention when the band began.


Major Brands & Advertisers Shift Focus Towards YouTube

advertAccording to Google’s latest Q2 financial reports, YouTube is now bigger than any individual U.S. cable network in the key demographic of 18-49. With cable customer stories like these, it’s no shock people have continued to gravitate towards the video-sharing platform and away from traditional cable TV companies. With notable increases in watch time year-over-year and expanded mobile viewership due to larger mobile screen sizes and more widespread access to broadband and 4G services, the shift seems inevitable.


Welcome, Scott!

ScottSmitelliIntroducing Scott Smitelli, Senior Software Engineer

Hi there, I’m Scott Smitelli. I’m the newest Software Engineer to join The Orchard family, and I’m excited to be here! I come from Maker Studios, where I worked on a video platform that some may remember by an old name, Before that I worked at Thomson Reuters and Worldnow, building sites that distributed breaking and local news to the users who needed it most. I’ve also done freelance film and audio work on the side, recording and editing audio for a number of shorts and independent features. I spend my time in New Jersey, where I’m usually either taking something apart or putting something back together. Drop me a line in the comments and say hello!