The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Balkan Beat Box Talks Dirty To You

balkanbeatboxUnless you have been living under a rock for the past few weeks you have probably heard the hit Jason Derulo song “Talk Dirty.” The track is fairly ubiquitous these days. However, you probably did not know that the skronky saxophone sample that is essentially the centerpiece of the song appears courtesy of The Orchard.

“Talk Dirty” samples parts of the master recording “Hermetico” by Balkan Beat Box, which was included as part of our acquisition of the JDub Records catalog back in 2012. We licensed out the use of “Hermetico” in the Derulo recording.

Since its release, “Talk Dirty” has taken the world by storm, reaching #1 in charts in the UK, Australia, Belgium, Germany and Israel and charting in the top 10 in the US (#3) and several other countries. The track has sold over 2.7 million copies in the US alone, and the video has over 175 million views on YouTube.

It’s hard to leave your house without hearing it:

More info on the track: Talk Dirty (Jason Derulo song) on Wikipedia

Watch the video on YouTube: Jason Derulo – “Talk Dirty” feat. 2 Chainz (Official HD Music Video)

Even Forbes has weighed in: Jason Derulo’s Talk Dirty: It’s All About The Sax

Jimmy Fallon and Kevin Spacey caught the fever:  Jimmy Fallon Does Barbershop Version of ‘Talk Dirty to Me’ [Video]

Welcome, Sara!

saralunardelliIntroducing Sara Lunardelli, Client Services Representative, International

I’m a former Rock star wannabe born and raised in Venice. Already at the age of 18, I had to face the harsh reality that my band sucked and that we would never become the new Metallica, so I obviously decided to go to uni, and study what every Rock star would have studied… Literature.

Fighting fog, high water and the daily crowd of tourists I graduated in foreign languages and literature at Ca Foscari University in Venice. I’ve always loved humanities and during my undergrad, I had the chance of studying a good mix of subjects from Philosophy to Film Studies.

After my degree I realized that what I really wanted to do was to somehow work in the music industry, so I moved to London and did a Masters in what was the natural continuation of what I had previously studied… Management.

I really loved studying in London. During my Masters, I learned to look at things from a different point of view, which was brand new to me. While writing my dissertation I became slightly obsessed about Amanda Palmer who ended up being the case study of the dissertation itself.

After my Masters, I interned for a small recording studio in North London for a few months. I started as an intern at The Orchard last summer, worked here part-time and now I have officially joined the team!

I obviously like music… a lot! I like Indie music (Rock and Metal are probably my favorite genres), but my guilty pleasure is 80′s and 90′s Dance music (and I mean really Trash Dance music). I also like dogs, sneakers, books, carbohydrates in any shape and form and hate sweet corn. (Selfie included.)

My Hip Hop Before The Internet

COOKIE IN RECORD SHOPI’m taking it back to the days when there was NO WiFi to access music and music videos.

I can’t and won’t deny — these were some great times. Discovering new music was a journey in itself — most times that journey would mean booking a flight to NYC to check out the latest clubs, artists and releases through the mediums of TV and Radio.

Cassette tapes were my lifeline — 100′s lined shelves in my room and my car contained several cassette boxes, which now looking back, were equivalent to having suitcases in the car.

WiFi back then was word of mouth, a hand written flyer, listening to a local pirate radio stations, hanging out in the cool spots in Central London and being connected to a close knit Hip Hop scene that was rapidly growing in the city and across the country.

We never had the internet to give us the most current information on what was hot and not in the music industry. Stats were street cred; a website was how damn fly your crew was; a smartphone was a Red Phone box on the corner; SoundCloud was a real mixtape recorded on Memorex tape; Facebook was a diary; Twitter was “spitting 16 bars;” iTunes was going to HMV, Virgin Megastores or a local record store; streaming was an “All-Dayer” in Nottingham, Birmingham or Manchester; going online was actually “going out;” iPlayer was VHS; Catch Up TV was “wait for a repeat showing;” the Personal Computer a.k.a. the laptop/notebook/tablet was pen and paper.

The list is endless….. my point is, we survived before the internet and now that we have all this technology in the palm of our hands, what we’re capable of doing in the very near future is anyone’s guess.

The internet has revolutionized the creative industries, it has given us the power to share whatever we want, instantly, it has given us the power to communicate whatever we want, instantly, it has given us the power to be whatever we want to be — instantly.

The landscape and dynamics have drastically changed how we consume music and everyday in this digital age, there is something new to learn. Coming from a generation where all of this was unimaginable, now keeping on top of the daily changes is mind-blowing and rewarding, too.

I bid you all a good day,
@CookiePryce

The Marketplace Presents: Klick Push

KlickPushLogoIf you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access to games, loyalty programs and standard apps looking to offer rewards to their most engaged users, Klick Push places your music within these apps and in front of more than 60 million active users and potential fans.

The concept is simple: a gamer playing Fruit Ninja reaches level 100; a runner hits a mileage goal in his or fitness app; a shopper spends $100 in their 7-Eleven app, and they are rewarded with a free music download — your song. They can preview the track, rate it, and if they like it, enter their email in exchange for a free download of the song. All tracks come with an accompanying buy link for converted users to purchase your music.

Ratings help Klick Push better target users over time, so that your tracks are more likely to reach a potential fan in a relevant context. And you can track all activity surrounding your music, including listens, downloads, thumbs up or down, impressions and demographics to get a grasp on how well your tracks are being received.

Here’s how it works in The Orchard Marketplace:

  1. Install the app on the artist of your choice.
  2. Select which tracks you’d like to submit for in-app rewards by clicking on  the “Upload your music now!” button.
  3. Pick your tracks and click on “Send your music now.”
  4. The next screen lists all tracks you’ve sent to the app and allows you to remove any you’d like to instantly pull from active rewards. You can return to this screen  at any time by clicking on the Tracks menu at the top. This is also where you can add more music at a later date.
  5. Go to your Dashboard to see your analytics, including all-time and track-level downloads, impressions, shares, plays, likes and dislikes.
  6. Get a grasp of your top cities, states and countries by clicking on Download Locations.

That’s it! So many potential fans at your fingertips, including users of apps like Fruit Ninja, 7-Eleven and JunoWallet. Do keep in mind that any tracks streamed or downloaded through Klick Push are for promotional use only and will not generate direct revenue. What they will do is expand your reach, which in turn should increase your bottom line once you’ve collected some highly engaged new fans.

Check out the full demo video below:

Klick Push is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

Working with a Living Legend: Richard Gottehrer

Richard GottehrerOn my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? Absolutely not. We stopped by our CEO’s office, Brad Navin, who made it clear his was an open-door policy, said hello to our CTO, Josh Builder, who lends his name to some of our signature tools like Release Builder and Artist Builder, and before I could get cold feet, we entered Richard Gottehrer‘s office, the uniquely charismatic and impressive Co-Founder and Chief Creative Officer of The Orchard.

Richard is one of those people whose work and reputation precede him. If you haven’t heard the name, you’ve heard “My Boyfriend’s Back.” If you’re not familiar with the face, you’ll recognize “I Want Candy.” It doesn’t stop there. Richard Gottehrer has worked with industry staples like Blondie and The Go-Go’s, he’s been an advisor and contributor to The Raveonettes since they formed in 2000, he produces the growing buzzband Dum Dum Girls, and of course, he — along with Co-Founder Scott Cohen — is responsible for bringing distribution to indie artists and labels who previously had never had access to it by founding The Orchard 16 years ago and helping it grow into the world’s largest supplier of digital music.

Tonight, Richard will be honored with SESAC’s “Visionary Award” at their annual Pop Music Awards. It’s only the second year the performing rights organization has bestowed this award, and we couldn’t be more proud to support Richard in this exciting milestone. His 50+ years of contributions to the industry aren’t even close to being over, and having been lucky enough to work with Richard, I can confidently assert that the man is a living legend, an inspiring leader full of ideas and ideals, a generous spirit and a remarkable man.

See what I’m talking about in this video about his life and career. Let his stories transport you and his charm seduce you. Learn about his achievements and notice how humbly he talks about them. And please, join me in congratulating him whole-heartedly for the award he’s receiving tonight. Spread the word: you’ve not seen the last of Richard Gottehrer, folks!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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