The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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The Orchard Catalog on Screen: Summer 2014

Last month we wrote about You Say Party‘s “Glory” appearing in a new Subaru ad, but they’re hardly the only Orchard artist that you might have heard in some form of media recently. We’ve rounded up a few recent notable examples:

Native American / Mexican American rock group Redbone‘s million-selling 1974 hit “Come And Get Your Love” is featured in the hugely successful film, Guardians Of The Galaxy (which has also greatly bolstered sales of Blue Swede‘s chart-topping single “Hooked On A Feeling.”)

Scottish Ballet members danced to Sleeping At Last‘s cover of The Proclaimers’ hit “I’m Gonna Be (500 Miles)” at the Commonwealth Games opening ceremonies in Glasgow on July 23rd. Check it out below. The sequence begins at 31:47.

Boston singer-songwriter Chris Garneau‘s “The Leaving Song” was used in the July 23rd episode of “So You Think You Can Dance” to a Contemporary Travis Wall routine which you can watch below. The track is taken from his 2009 album  El Radio.

In more car commercial news, Brooklyn duo Computer Magic‘s “Running” is used in a new Lexus “Amazing in Motion” strobe ad spot. The track can be found on their Electronic Fences – EP which was released in 2011. 

Actor David Soul is perhaps best known for playing Hutch in the original “Starsky & Hutch” TV series but he also enjoyed a successful singing career, particularly in the UK. And so a new UK National Express ad features the actor performing his hit 1977 single “Silver Lady” while driving a National Express coach. “Silver Lady,” which topped UK charts for three weeks, first appeared on his second album, Playing To An Audience Of One.

Last but certainly not least, Sonia Dada‘s 1992 hit “(Lover) You Don’t Treat Me No Good,” which reached #1 in Australia, was recently covered by Australian Electronic artist Chet Faker for the AU alt-radio giant Triple J’s “Like A Version” series. Watch his soulful, choral rendition below. The original appears on the Chicago band’s debut album, Sonia Dada.

Welcome, Larron!

August 13, 2014 Orchard News No Comments

larron_armsteadIntroducing Larron Armstead, Senior Software Engineer

My name is Larron Armstead and I was born a hot July day in Los Angeles, California. During my childhood I spent some time bouncing between Dayton, Ohio and my former home, California. My father was a C++ programmer so it was only natural that my younger brother and I would flourish in the world of technology.

At age 11, my training shot into serious mode when a friend of mine showed me the ropes with torrenting, Napster and the like. The technology realm was wide open and left me with no other choice but to LEVEL UP. I installed Flash and animated my first ridiculously hilarious comic within a week. I won’t go into extreme detail about the clip but I will say that it had a cowbell sound and was about an alien coming down in a UFO who set his eyes on a cow and ultimately had barbeque for dinner (yes, flames were involved).

I continued to train and decided that I wanted to make some cash, so I began picking up odd jobs from technology forums and freelance websites. I got through the frustration of my training along with the cold winter months of Dayton, Ohio by using one simple tool… Push-Ups.

At the age of 15, as you’d assume, I was quite leveled up and had started a web development company that needed clients. I took to what seemed to be the most obvious route — manual_e-mail_spam. I know… I know what you’re thinking, but hey, read on! One dark and gloomy day (or night) I just happened to e-mail a real estate agent who just happened to be at the executive level of an international real estate company formerly named Red Carpet. After a few phone calls, a deal was inked and I’d like to think that I was the happiest 15 year old in the world at the time. Looking back I think they may have been the happiest old people considering that I would later go on to rebuild their entire corporate website for six large (=$600). Obviously my tech skills were elite but my negotiation skills needed some help. Fortunately this later led to a business meeting in a suit and with the head dude in charge of not only Red Carpet, but also Home Life and Realty World (yeah, pretty cool).

… Continue Reading

The Orchard Chart Toppers: July 2014

The Orchard Chart Toppers

July brought us much excitement on the charts, and we’re happy to be able to share the love and pride with you here. First, we’re stoked at how long we managed to take over the iTunes Brazil Singles chart, claiming up to 15/20 spots including the full Top 10 with local band and “SuperStar” reality TV show winner, Malta. Deathcore Metal champs Suicide Silence absolutely killed it — erm, no pun intended — debuting at #16 on the Billboard Top 200 and staying put there and on the Independent and Current Albums charts for three straight weeks. Country/Hip-Hop Georgia man Colt Ford also took impressive hold of the charts; The Raveonettes’ surprise album Pe’ahi got a warm welcome both in the U.S. and their native market, Denmark; and we even scored a #1 Jazz hit with Smooth Jazz trumpet player, Rick Braun.

On the film front, Brandon Semenuk’s Rad Company didn’t go anywhere since last month, and is still claiming its spot on Documentary and Sports Films charts around the world. Other notable mentions include Zero to 100: The Lakey Peterson Story, an action sports doc on female surfing sensation Lakey Peterson, and Shock Till You Drop horror flick, Ghostlight.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING August 3, 2014

Billboard Top 200 Albums
#52 — Colt Ford: Thanks For Listening [Average Joes]
#56 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#108 — Yes: Heaven & Earth [Frontiers Records]

Billboard Current Albums
#52 — Colt Ford: Thanks For Listening [Average Joes]
#56 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#95 — Yes: Heaven & Earth [Frontiers Records]

Billboard Independent Albums
#4 — Colt Ford: Thanks For Listening [Average Joes]
#5 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#15 — Yes: Heaven & Earth [Frontiers Records]
#48 — Various Artists: Hits Of The 90’s [TUTM]

Billboard Heatseekers
#8 — The Raveonettes: Pe’ahi [Beat Dies]
#20 — Vanna: Void [Pure Noise]
#30 — To The Wind: Block Out The Sun & Sleep [Pure Noise]
#39 — Front Porch Step: Aware [Pure Noise]

Portugal Top Albums
#12 – Various Artists: Latin Hits 3 [Vidisco]
#14 – Various Artist: Caribe 2014 – o Teu Toque [Vidisco]
#10 – Various Artist: Piradinha 3 [Vidisco]
#20 – Tony Carreira: 25 Anos [Farol]

Spain Top Albums
#1 — Gemeliers: Lo Mejor está por venir [Pep’s Records]

Denmark Top Albums
#9 — The Raveonettes: Pe’ahi [Beat Dies Records]

iTunes Top 200 Albums
#190 — Four Year Strong: Go Down In History EP [Pure Noise]

iTunes Metal Albums
#1 — Suicide Silence: You Can’t Stop Me (Special Edition) [Nuclear Blast]

iTunes Italy Top Albums
#9 — Elisa: L’anima vola [Sugar Music]

iTunes Russia Top Albums
#3 — Various Artists: Новая волна 2014 [Studia Soyuz]
#5 — Владимир Высоцкий: Избранное [Melodiya]
#17 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Latvia Top Albums
#5 — Various Artists: Vislabākā Latviešu Šlāgermūzikas Izlase (Izdevniecība MicRec)

iTunes Brazil Top Albums
#4 — Sambô: Sambô (Ao Vivo) [Som Livre/Globo]
#6 — Chitãozinho & Xororó – 40 anos: Chitãozinho e Xororó [Som Livre/Globo]
#14 – Jorge & Mateus: A Hora é Agora (Ao Vivo) [Som Livre/Globo]

iTunes Denmark Top Albums
#7 — The Raveonettes: Pe’ahi [Beat Dies Records]

iTunes Denmark Top Electronic Tracks
#2 — Julias Moon: “Lipstick Lies” [NMS]
#10 — Julias Moon: “Bay [Single]” [NMS]

iTunes Top Documentary Movies US
#5 — Zero to 100: The Lakey Peterson Story [LIEBERVISION]
#16 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Sports Movies US
#1 — Zero to 100: The Lakey Peterson Story [LIEBERVISION]
#10 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Short Films US
#9 — The Cradle of Storms [Surfer Films]

iTunes Top Documentary Movies CA
#5 — Brandon Semenuk’s Rad Company [Red Bull Media House]
#14 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Sports Movies CA
#5 — Brandon Semenuk’s Rad Company [Red Bull Media House]
#8 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Documentary Movies AU
#5 — Lost: MH 370 [Journeyman Pictures]
#11 — Discovering Mavericks (Bonus Cut) [Joshua Pomer Films]

iTunes Top Sports Movies AU
#3 — Discovering Mavericks (Bonus Cut) [Joshua Pomer Films]

iTunes Top Horror Films AU
#9 — Saving Grace [Eagle One Media]

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Freeloader Friday: Literature, Jessica Hernandez & the Deltas, Emilyn Brodsky, Johnny Aries, Pretty & Nice, Au Revoir Simone, Foxes in Fiction & Catey Shaw

749846020185I don’t know what everyone else is talking about with all this nonsense about summer drawing to an end because, as far as I’m concerned, it’s still beach weather and I’m wearing shorts! Summer’s still here guys, and so are the jams. To prove it, we’ve got some stellar music picked out, and then I’m outta here to enjoy this summertime greatness!

Literature starts us off with the quintessential feel-good, sunshiny-day kind-of album. The good ole’ fashioned Indie Pop dude band gives you eleven reasons to open your windows to the breeze and dance around barefoot at any given time. There’s mention of smelling the flowers on one track, and another that leans heavily on ample amounts of Garage Pop and 80s Pop-Rock. Plenty in there for everyone!

Onto the big-hitter tracks of the week. First up, there’s Soul-Punk indie darling Jessica Hernandez and her Deltas luring in the masses with doo-wop. Then, a vivacious, foot-stomping cutesy-Pop sample from Emilyn Brodsky that makes for a nice segue into Johnny Aries’s (of The Drums) new-age Smiths-style crooning. Pretty & Nice are back with hand-clapping Pop-Synth, Au Revoir Simone hand over their original piano-driven track for a totally danceable remix version by I Am The Cosmos, and Foxes in Fiction delves into a fuzzy, keyboard & synth-based medley.

As for videos, not a whole lot going on this week. But there is one beauty that’s not to be missed: Catey Shaw’s sensational B&W live studio recording. The lady and that piano meld together for a sweet-spot of melodies.

There they are, Freeloaders! Your weekly, hand-picked musical goodies. Now off to  revel in this pure summer beauty!

Literature: Full album stream via Hype Machine
Chorus out August 19 on Slumberland Records

Jessica Hernandez & the Deltas: “Sorry I Stole Your Man” track premiere via USA Today
Secret Evil out August 19 on Instant Records

Emilyn Brodsky: “” track premiere via Refinery29
Emilyn Brodsky Eats Her Feelings out September 23 on Dead Stare Records

Johnny Aries: “This Grave Is My Bed Tonight” track premiere via Stereogum
Unbloomed out 8/26 on Frenchkiss Records

Pretty & Nice: “Summer Boyz” track premiere via Brooklyn Vegan
Infinity Forever out August 12 on Lost Colony Music

Au Revoir Simone: “Love You Don’t Know Me (Remixed by I Am The Cosmos)” track premiere via Beat
Spectrums out August 26 on Instant Records

Foxes in Fiction: “Ontario Gothic” track premiere via Pitchfork
Ontario Gothic out September 23 on Orchid Tapes

Catey Shaw: “Show Up (Live)” music video premiere via YouTube
The Brooklyn EP out September 9 on Complex/Lefthook

Case Study: Into the Mind

Into the Mind - Press

GOALS
The dudes behind Sherpas Cinema have one of the coolest jobs on earth: producing top-of-the-line ski-based films. Malcolm Sangster, Dave Mossop and Eric Crosland possess superb filmmaking, cinematography and graphic design skills, and just so happen to all have an intense love for skiing. When the guys approached us for worldwide digital distribution on their second feature film, Into the Mind, our goal was to bring their brand to the top of the ski community, reaching not only hardcore ski buffs, but also fans on the fringe.

TACTICS
Since there was one main audience for this film, we needed to reach our maximum-potential viewers. We decided to take over the online ski world and get the film “into the minds” (pun intended) of all those fans, from beginners to die-hards.

We secured major press placement in top-notch ski print and digital publication Powder Magazine. They praised the film in their online review and also captured the movie’s official premiere at the Whistler Conference Center in a series of photos and an event recap. Powder’s ski-world influence really got some chatter going with their rave reviews and coverage! We also landed review promotion from Freeskier, another major player for ski publications. They had some pretty awesome words to say about the release as well, calling it “a film that is thought provoking, relatable, and visually inspiring.” Outdoor news source Unofficial Networks had a thing or two to share, too — they covered the whole gamut, start to finish, and basically proclaimed ITM the Double-Black Diamond of ski movies.

Website takeovers were another way for us to rev up the film’s name among ski connoisseurs and onlookers alike. Along with those film reviews mentioned above, we secured prime takeover coverage with a digital poster that was set as the website wallpaper for both Powder Mag and Freeskier. We also hooked up more takeover coverage on Mpora, which has a massive sports action following.

Additionally, pitching to retail was key to our strategy. We secured prime placement on iTunes Movies, Sports and Documentaries pages globally, Google Play, Xbox, Amazon, and Vudu, which put the film in front of our target viewers and helped us climb the charts around the world.

To wrap things up, we ran three targeted ad campaigns in-house: video pre-rolls on YouTube, banner ads that were serviced to relevant audiences, and Google Search ads. These targeted ad campaigns earned major awareness points for the film, generating a 0.65% click-through rate (CTR) online, compared to the average industry rate of 0.12%.

RESULTS

  • #1 on iTunes Sports Movies worldwide: 64 territories including USA, UK, France & Canada
  • #1 on iTunes Canada & UK Documentaries
  • #8 on iTunes Top Movies USA, #5 on iTunes Top Movies Canada, and Top 20 placement on iTunes Top Movies in Australia, Russia and more
  • Top Sports title on Cable VOD
  • Repeated presence on charts from its release last November through February 2014
  • Top digital grossing Ski movie in history

For your viewing pleasure: 

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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