Freeloader Friday: Slothrust, The Shacks & More

slothrust-everyone-elseHello and happy Halloween weekend Freeloaders! Today is the annual costume contest and we already have some early leaders. Orchardites are entering the office dressed as Bruno Mars, Ariana Grande, a giant M&M, a cone head, a devil… It’s more star-studded than spooky, but regardless, it’s shaping up to be a good day. Anyways, we have some killer tunes for every Halloweener’s playlist. Let’s get to it!

After weeks of building anticipation, it is finally release day for indie jazz-rock band Slothrust‘s definitive record, Everyone ElseLet me tell you, it exceeds the hype. Capped at ten tracks, this LP has you singing along to anthemically emotional lyrics and grooving to instrumental breakdowns within each song. With the controlled energy and intense drive of a band that’s been playing together for decades, Everyone Else is truly an accomplishment for this young band. It’s a bittersweet masterpiece of a sophomore record, you can hear for yourself with a full album stream here.


10 Tips for Perfect Playlist Curation

playlist-curationIn the world of song promotion, no format has gotten more coverage than playlisting. From how to get on them to knowing which ones are the most popular, everyone wants a piece of the playlist pie. The downside of being featured on someone else’s playlist, however, is being at the mercy of the curator. One day your plays spike out of control and the next they take a nosedive. For this reason, one recommendation we often make to clients is creating playlists of their own. This ensures you have a certain amount of control over the promotion of your content. Easier said than done, right? Let the following steps be your guide to creating the perfect playlist for your audience. (more…)

Welcome, Morgan!

Introducing Morgan Lory, Executive Assistant, CEO

Hi everyone! I’m Morgan Lory, Brad‘s new Executive Assistant (aka the new Shelby). I was previously working at SoulCycle at the UNSQ Studio and even though I still love going to SoulCycle (lmk if you need a work-out buddy), my real passion is music. Before working at SoulCycle, I was in the music/hospitality business working for a company that provides custom playlists to hotels, restaurants and retail stores all over the world. I am happy to be back in the music industry and extremely excited to join The Orchard!


Musicians: Use Our Pinterest Starter Guide & Get Pinning

pinterest-starter-guidePinterest, the photo sharing site that allows you to ‘pin’ images to virtual boards, recently announced it has hit 150 million monthly users. That’s an impressive 50% more than last year and what’s more, 40% of these new users are men — quite a big deal for the platform, which is known to be heavily female-based. In addition, Pinterest noted that over 50% of millennials are now on the platform. What’s drawing in a majority of these users is not only the social aspect of following and sharing ideas with friends, but also the ability to discover products from various brands and even buy them. The incredibly effective “buy pins” Pinterest announced in 2015 have users purchasing items they find left and right.


The Low-Down on Chatbots

chatbot-adobestockChatbots. Alongside VR, this year has certainly been the year of chatbot technology and AI. So what are these chatbots I speak of? Look no further, here’s the lowdown on all things chatbots.

What are chatbots and what is AI?

A chatbot is a chat service that is powered by certain rules. The technology is nothing new and stems all the way back from the 1960s. I remember as a child in Sweden during the 1990s, we had a chatbot doctor program on our computer at school which was meant to educate us on different diseases. You could ask questions giving your symptoms and it would come back with various answers. Safe to say that it wasn’t used for its educational purposes by 10-year old kids.