The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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You Say Party, We Say Subaru’s New Ad “The Fix”

In “The Fix,” the latest ad for the Subaru Legacy, a father comes up with an ingenious solution for assuaging his kids’ disappointment over their broken RC car. We won’t spoil it for you, but obviously the real car plays a pivotal role.

The spot is soundtracked by the revved up (and appropriately titled ) “Glory” from British Columbia dance-punkers You Say Party (formerly  known as You Say Party! We Say Die!). The song is taken from the band’s third album, XXXX  [2010], which received praise from Pitchfork ["encompasses both the gothic ambiance of Siouxsie and the Banshees and the tough-girl 1980s hooks of Pat Benatar"], NMEAlternative Press and others, and was long-listed for Canada’s prestigious Polaris Music Prize.

Check it out below:

Witchcraft, Paganism, Black Magic and Illuminati Imagery

katyperry_darkhorseThe above are words taken from the complaint in a copyright infringement lawsuit filed recently in the Eastern District of Missouri. While accusations of witchcraft, paganism, black magic and Illuminati imagery may seem mundane given the state of the nation, this one is notable given the parties: the plaintiffs include Christian rappers Flame and Lecrae, and the defendants are Katy Perry, Dr. Luke, Max Martin and Capitol Records, among others.

Plaintiffs claim that Katy Perry’s recording of the song “Dark Horse” infringed upon defendants’ copyright in the composition “Joyful Noise” which appeared on the Flame LP titled OUR WORLD REDEEMED, released by Cross Movement Records and distributed digitally by your friends here at The Orchard.

Take a listen side-by-side and let us know what you think.

Fans Chip In With YouTube Fan Funding

YouTubeFanFundingYouTube has always been about putting the power in the hands of its users. Now they’re taking it a step further and letting users take the reigns on creator support with Fan Funding. This new feature allows fans to send cash to channels they love, directly through YouTube.com. The program is already in a pilot phase with a few fan favorite channels like Soul Pancake and The Young Turks, with more channels to be rolled out in the next few months.

Perhaps the most exciting aspect of Fan Funding is how creators will respond. With many channels boasting multi-million subscriber stats, it’s no secret that YouTube has an avid fan base. Creators have the potential to create more and better content if they have access to financial backing. Crowdfunding sites like Kickstarter and Indiegogo have already successfully funded multiple video projects, the most successful of which, the film Veronica Mars, funded $5.7 million of its $2 million goal in 30 days. YouTube Fan Funding brings this potential directly where fans are already watching.

Monetization on YouTube has taken a number of forms in the past. From the most common ad-supported system to pay-to-watch channels and VOD rentals, YouTube is not afraid to experiment with its platform. This most recent iteration will leave creators to use their funding however they like. Each contribution will be capped at $500, with YouTube taking 5% plus $0.21 per transaction.

But will fans actually pay? YouTube has yet to report on any numbers, but you can expect channels to get creative with incentivizing funding. Some will require funding out of necessity for production: there might be more incentive for fans to chip in some cash if the next episode of their favorite show is on the line. Others may generate supporter-exclusive content to reward fans who chip in with videos just for them. Fan Funding opens up new levels of potential with fans by allowing them to directly impact the success of their favorite channels.

Here’s a look at how Fan Funding looks on Soul Pancake:

soulpancake

So keep an eye out for this option, coming soon to a channel near you!

Welcome, Jess!

July 16, 2014 Orchard News No Comments

JessChungIntroducing Jess Chung, Software Engineer, Video Services

My name is Jess and I am ecstatic to be joining the team at The Orchard, as a member of the Video Services team. I grew up in Chicago, but also spent long-ish periods of time in Honolulu and San Diego. I attended Williams College in Western Massachusetts, where I was the music director of WCFM 91.9 (among other things).

After graduating, I spent a year teaching high school chemistry at Horace Mann School. Most recently, I worked at IBG, which provides consulting, research and systems integration services in biometrics and identity intelligence for federal government agencies and commercial customers. If you ever feel like talking biometric collection and matching, let me know!

During my free time, I enjoy going to shows and listening to new music (the photo is me with Marnie Stern a couple of weeks ago — she really shreds it and let me shake her hand), going to the gym and hanging out at dog parks with my miniature schnauzer, Fred.

On the Road to “Harmontown”

Dan Harmon - HarmontownHow many sitcom writers can you name off top of your head? Studly actors and actresses — sure. The Kardashian Klan — no doubt. But those guys behind the scenes of your favorite TV show? Now that might take you a bit longer. That is, unless we’re talking about Dan Harmon. The creator of Community is a mega-star in his own, brilliant “write.” And now, The Orchard is rolling out the red carpet for Mr. Harmon: we’re distributing his tour documentary, Harmontown!

You know Harmon for his witty, hillariously over-the-top script-writing for Community (which just got picked up by Yahoo for a sixth season) or his podcast series that came about about from his post-firing from Community. Facts you may not already know about the genius writer? For all that creative prowess, he’s got his fair share of demons.

That’s where the documentary Harmontown comes into play. While traveling cross-country to take his podcast to hardcore fans, director Neil Berkeley followed Harmon to examine what exactly it is that makes this writer such an adored icon in the midst of his excessive, real-life drama.

After a blowout premiere at this year’s South by Southwest Film Festival, Film & TV reps from The Orchard knew they had to jump on a golden opportunity. And so they did! We acquired all North American & U.K. theatrical/digital rights so that you get the chance to see this gem of a documentary.

Be on the lookout for the official release this fall. In the meantime, check out what others like Variety and Indiewire have to say about the deal, and read the full report here.

 

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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