The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Jon!

November 19, 2014 Orchard News No Comments

jon ngIntroducing Jonathan Ng, IT Service Desk Administrator

I’m Jonathan Ng, most people call me Jon for short.

I’m a born bred New Yorker, and I am a proud well rounded Geek-American.

I studied Cartooning in High School (with an emphasis on comic book art). I then graduated with a BA in History (Medieval European) and studied abroad at Oxford University, studying Medieval Christian Mysticism and CS Lewis.

I’m also a gear-head and weekend musician. My current rig consists of a pre-Fender Gretsch 6119 Tennessee Rose, Pedal board (JHS/TC Electronics/EarthQuaker Devices/Eventide pedals), and a modded Vox AC15 with a Celestion Speaker from a Matchless Spitfire. Currently I’m really into the Foo Fighters, but I grew up listening to bands like P.O.D, Linkin Park, and Incubus. My current hobby consists of upgrading and flipping guitars/gear for cash; it helps facilitate my G.A.S. problem (Gear Acquisition Syndrome LOL).

I volunteer at my local church @CitylightNYC as the lead guitarist in the worship band and as a backup sound engineer.

Career-wise, I have mainly worked in the Higher Education Sector. The Orchard is the second private sector company I have been a part of and I’m glad I’m here. Look forward to working with you all!

New Analytics Feature: YouTube Ad-Enabled & Ad-Disabled Streams

YouTubeAnalyticsImprovements are always around the corner at The Orchard, and our latest update involves how you view your YouTube data in The Orchard Workstation: as of this week, we’ve introduced a few new YouTube-related data channels in Analytics. Rather than lump all your views into one category, Analytics now conveys how many YouTube views are either “ad-enabled,” and are therefore eligible for earnings, or “ad-disabled.”

With that, your new channel lineup includes:

  • Ad-Enabled Audio Streams: number of audio views that were enabled to show ads
  • Ad-Enabled Video Streams: number of video views that were enabled to show ads
  • Ad-Disabled Audio Streams: number of audio views that were disabled from showing ads
  • Ad-Disabled Video Streams: number of video views that were disabled from showing ads

The screenshot below shows sample data from August 1, 2013 through August 1, 2014. YouTube data from prior to October 7, 2013 did not provide a distinction between Ad-Enabled and Ad-Disabled — thus you’ll still see YouTube analytics data in Ad-Supported Streams channels up until that date. Going forward from October 7, 2013, your YouTube analytics data will exclusively be split into the four Ad-Enabled and Ad-Disabled channels for Audio and Video streams mentioned above. For all other monetized streams coming from services like Spotify, Deezer and Hulu, your data remains on our existing Ad-Supported Streams channel.

Ad-Enabled Ad-Disabled

These new data channels provide you with a more complete picture of your YouTube business. We’ve created a one sheet with additional information about factors that may affect whether your content is enabled or disabled for ads. Feel free to open a dialogue with your Client rep and YouTube Account Manager.

Tent-pole for the Holidays: The Art of Attracting Subscribers & Advertisers

November 17, 2014 Featured News, YouTube No Comments

Holiday Tent-polingIt’s that time of year again — the time when every content creator looks to make that last big push before the holidays. Luckily for creators on YouTube, holiday-themed programming can prove to be a channel’s most engaging and lucrative. Whether you have 30 hours or 30 minutes to dedicate to YouTube before the year is up, tent-pole content is low hanging fruit when it comes to gaining not only views, but also brand new subscribers and extra revenue. Trust me, you won’t want to put this off until 2015!

So what is tent-poling? If you create a playlist of holiday jams, you’re tent-poling. If you interview an artist about an upcoming tour, you’re tent-poling. Anytime you create any new content around an event, you’re tent-poling. Tent-pole content can be useful when promoting events like tours or simply when you’d like to take advantage of the traffic around a major search term like Christmas, summer or Lollapalooza, for example.

Why do we tent-pole? Every day, countless fans use YouTube’s search engine to find quality content themed around current events. That’s exactly why creating tent-pole videos and playlists around highly searched-for events (such as the holidays) is an invaluable opportunity. It not only attracts new eyes to your channel, but it targets them at just the right time.

For channels that create tent-pole content during Q4, the benefits don’t stop there. With advertisers rushing to reel in new customers in time for the holidays, YouTube is able to serve the most ads (and at the highest CPMs) during this time of year. That makes videos viewed from October through December prime real estate for ads, and the more content you post during this time, the higher your chances of having those ads placed on your content (extra ad revenue, anyone?). Since creating tent-pole content doesn’t require the budget or editing skills that a high-definition music video does, filming extra holiday interviews or building “Best of” playlists here and there can often be the easiest way to take advantage of this period’s opportunities to attract advertisers.

Now that you’ve heard all about the benefits of creating tent-pole content, it’s time to brainstorm. Depending on the time, resources and creativity you can spare before 2015, the possibilities range from creating a “12 Days of Christmas” video series to simply building a “Best of 2014″ playlist that showcases some of your channel’s best content this year. The sky is really the limit here, so don’t be afraid to get creative.

Tent-poling doesn’t have to come and go with the holidays, either. Are your artists playing any summer festivals in 2015? Consider making a curated playlist that features all the best artists on the bill. Expecting a slow release schedule in the fall? Keep fans engaged by interviewing your artists about their worst Halloween costumes of all time. There’s already an audience searching for this content and advertisers looking to place ads on it, so you might as well be engaging them.

No matter how much time you have to spare, get tent-poling this holiday season! Consider it our gift to you.

Freeloader Friday: The 1978ers, Wax Stag, HOMESHAKE & More

November 14, 2014 Freeloader Friday No Comments

888608918527It’s bring-your-gloves-to-work day here in our NY office! Yep. It’s that time of year. I think we all stepped outside this morning a bit frightened by the drastic chill in the air. But not to worry! It’s the start of the fire, soup, cider and holiday season. And along with it, a new bundle of songs for you Freeloaders!

Two album streams made their way onto the “chart” this week. Lovers of yU and Slimkat – you’re in for a treat. The duo’s new project, The 1978ers, have dropped their much anticipated LP, and it is dope. Push play all the way through on this if you’re in the mood for classic Hip-Hop put to sharp, on-point lyrics. On the flip side, there’s Megafortress’s Minimalistic approach, which sees Bill Gillim using falsetto vocals and Electronic instrumentals to convey the conceptually heavy album theme.

After you get lost in your thoughts with that last one, move on to Wax Stag’s latest, a trancey whirlwind track that features a repetitive Electronic melody set to a tranquil tone. Dart Party’s next – still Electronic, but total opposite end of the spectrum: Dance House. Yep, perfect for any Saturday night pre-game.

And as for videos, I’ve got lots! If you’re planning on doing some post-Halloweening, HOMESHAKE will give you a clown-face demo. For a much more low-key artist performance (perhaps Sunday-in-bed?), Elliott Brood’s out with a new acoustic session set to a church backdrop. But if you’re feeling up for some full-on, all-out intensity, Machine Head’s got a short film Thriller (more clowns… ) and Rated X go B&W for an old-school Rock feel.

Happy Friday, y’all. And have a great weekend!

The 1978ers: Full album stream via Okay Player
People of Today out now on Mello Music Group

Megafortress: Full album stream via Pitchfork Advance
Believer out now on Driftless Recordings

Wax Stag: “Summit” track premiere via Dummy
II out February 2 on Old Habits

Dart Party: “Going My Way” track premiere via Earmilk
Going My Way out now on Crazy Heart Records

HOMESHAKE: “Making a Fool of You” official music video premiere via DIY
In The Shower out now on Sinderlyn

Elliott BROOD: “Taken” Paperbag Session video premiere via The Bluegrass Situation
Work and Love out now on Paperbag Records

Machine Head: “Now We Die” official music video premiere via YouTube
Bloodstone & Diamonds out now on Nuclear Blast

Rated X: “Fire and Ice” official music video premiere via Blabbermouth
Rated X out now on Frontiers Records

Today’s The Day: YouTube Announces Music Key Subscription Service

November 12, 2014 Featured News, YouTube 3 Comments

YouTubeMusicKeyBetaAlthough it’s faced numerous delays and roadblocks, YouTube has finally announced the launch of its monetized subscription service, YouTube Music Key, in the United States, United Kingdom, Finland, Ireland, Italy, Portugal and Spain, with more countries launching soon. In beta for now, the service will initially be open to select music consumers and anyone with Google Play Music All Access. (Hint: that’s your in if you want to check it out.)

A slew of new music-focused features are available for free on YouTube for everyone starting today:

  • Personalized Music ‘What to Watch” page — a new home page for music
  • Topic Channels for Artists
  • Search Knowledge Cards — special search results for artists and albums called watch cards
  • Album Playlists
  • YouTube Mix (Radio)
  • Tens of millions of Art Tracks — millions of high-quality songs and complete discographies

US desktop

YouTube Music Key, the paid music subscription, will be available on Android starting on 11/17 and on iOS soon. The paid service will unlock additional features:

  • Ad-free music on badged content across all devices (mobile, desktop, TV)
  • Background listening and offline playback on badged content on mobile
  • A complimentary subscription to Google Play Music All Access

music homepage_framed (1)

We’ve created a one sheet to recap what you need to know about YouTube Music Key. Stay tuned for additional updates.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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