The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Freeloader Friday: Four Year Strong, The Raveonettes, Naomi Shelton & The Gospel Queens, Big Freedia, The Black Angels, & Suicide Silence

Four Year Strong: Go Down In HistoryWe’ve made it to another Friday, folks. Whether the week dragged on or flew by, it always feels good to reach the weekend, amiright?! Let’s kick this weekend off with the latest and greatest in albums, videos, and more!

Start strong with the latest album from Four Year Strong. It’s Punk at its finest – full of riffs and laced with breakdowns. Next up, the surprise release from The Raveonettes will not disappoint. It’s been considered akin to “surfing in the rain,” and if that’s not a magical sonic dream, I don’t know what is. Then, go back to ’60s Soul with Naomi Shelton & The Gospel Queens as she sings and swings over tracks that will make you want to get up and dance.

Get ready to be distracted for hours with the extremely addicting new Soundboard from Big Freedia. Listen to the Queen’s most iconic phrases on command and on repeat!

Finish off with some new videos to round out your week. The Black Angels take concert footage to a psychedelic level, while Suicide Silence has a stare-down complete with hair-flipping, guitar-thrashing, and some unexpected guests in the form of snakes and spiders.

That does it for this week. Pat yourself on the back for successfully reaching another Friday, and enjoy the weekend, Freeloaders!

Four Year Strong: Full album stream via Billboard
Go Down in History out now on Pure Noise Records

The Raveonettes: Surprise album release and “Endless Sleeper” lyric video via Pitchfork
Pe’ahi out now on Beat Dies

Naomi Shelton & The Gospel Queens: Full album stream via NY Times
Cold World out July 29th on Daptone Records

Big Freedia: Soundboard!
Just Be Free out now on Queen Diva Music

The Black Angels: “The Flop” video premiere via Noisey
Clear Lake Forest out now on Blue Horizon

Suicide Silence: “You Can’t Stop Me” official video via YouTube
You Can’t Stop Me out now on Nuclear Blast Entertainment

Long Live Cassettes: Cassette Store Day 2014

CassetteStoreDayLOGOLow and behold analog enthusiasts… The second annual Cassette Store Day is quickly approaching! On Saturday, September 27th, fans will once again gather at participating shops to celebrate the cassette as a music format. This year, the event will be coordinated from both sides of the Atlantic with Fullerton, California-based Burger Records overseeing efforts in the US, while Kissability and Suplex Cassettes will once again be organizing things in the UK/EU.

In a blog post on NME.com, one of the original founders of Cassette Store Day, BBC Radio 1 DJ / Kissability’s Jen Long, had this to say towards the viability of the format, “Music today moves faster than ever before. We are swamped hourly with new acts, new tracks, and endless free downloads. It becomes addictive, with more and more bands wanting to release their music, and most importantly, more fans than ever wanting to become a part of this world and start a label. However, you can’t sell mp3s from the merch table (and it isn’t the most romantic way of introducing someone to a great band). Plus cassettes are cheap to make and you don’t have to commit to large quantities, unlike vinyl.”

Originally conceived as a way to celebrate the lost format, the first Cassette Store Day, held last September, was met with open arms with stores participating in over eighty cities worldwide and releases from the likes of The Flaming Lips, Haim, At the Drive-In, Deerhunter, and more!

This year’s event looks to expand on 2013’s success while staying focused, “When planning this year we really tried to keep cassette labels and fans at the heart of the event. Last year grew far bigger than we had expected, so we are thrilled to have Burger involved to help us cover the US side,” said Long.

However, according to Billboard, “While CSD 2013 warmed the hearts and ears of listeners both nostalgic for music journalist Rob Sheffield’s ‘Love Is A Mixtape’ era and hopeful for analog’s growing sweet spot in the music industry, it did not inspire strong sales: in the week ending Sept. 8, 2013, cassette albums sold just 1,000 — up 1% compared to the previous week, according to Nielsen SoundScan. To boot, those numbers represent a miniscule 0.02% of the total 289 million music units moved sold in 2013.”

Despite these harrowing numbers, Burger Records is very much looking forward to this year’s festivities and had this to say, “Burger Records loves tapes! We’ve built our foundation on the forgotten format and have been preaching the merits of warm analog cassette culture for years. We’re honored to be ambassadors of Cassette Store Day 2014 in the good ol’ USA! We plan to bring some of our favorite labels to the table and invite everyone to the party and partake in the fun phenomena of releasing top shelf music on cassette tapes in pop culture today!”

Matt Flag of Suplex Cassettes offered this final consideration in the same NME blog post mentioned above:“Today [tapes are] the most affordable showcase for a band that is not ready to spend £1000 to drop 500 7″s into the world, so I can run a label that takes chances and puts out as many releases as I want to due to the cheapness and convenience of the format. Plus they look rad!”

While many in the industry will snicker and others may write off the cassette resurgence to, “F#@&ing Hipsters,”[1]  there is something to be said for the DIY spirit and practicality of it all that makes it deserving of support.

Cassette Store Day 2014 takes place on Saturday September 27th. Labels wishing to release a cassette on the day can sign up for a small admin fee of $10/£10 from June 30th – August 15th at cassettestoreday.com.  Stores wishing to participate can sign up for free on the site. A full guide to assist labels and stores is also available for download.

Looking forward to pulling out my old Walkman!

[1] ^Long, Jen (12 July 2013). “Why We’ve Created Cassette Store Day (And Why It’s Not Just Hipster Nonsense)”. NME.

Suicide Silence’s Unstoppable Debut

This past week, American Deathcore band Suicide Silence’s highly anticipated album, You Can’t Stop Me, hit digital retailers worldwide. Here in the Retail Marketing department, we have been working hard on preparing digital music stores for the arrival of this record, heralding updates of its pre-release campaign to all of our accounts. iTunes, Amazon, Google Play and Beats Music were very receptive to the band’s first effort in over two years, and due to some awesome placement, fans were able to help push the album to #18 on the iTunes Top Album Charts and #2 on the iTunes Metal Charts in the US.

iTunes_Metal_Showcase_SuicideSilence_YouCantStopMe_20140715

20140715_Suicide Silence_BeatsMusic_ METAL_Featured New Releases

We secured lots of great placement in stores abroad as well. Slots on the main, Rock and Metal pages helped You Can’t Stop Me soar to #2 on the latter pages in iTunes CanadaAustralia’s iTunes charts also got a dose of Suicide Silence, scoring the top Metal and Rock albums alongside some killer placement on both of those pages.

Screen Shot 2014-07-21 at 4.17.49 PM

In addition, a Tagboard contest was implemented in conjunction with all of the retail placement we received. Fans were encouraged to submit pictures of themselves with screenshots of their iTunes, Google Play or Amazon digital download of the album with the hashtag #YCSM. This entered them into a competition to win a signed booklet or poster. The interaction was huge and retail stores as well as fans loved it! Some fans even bought three formats of the album. Engagement is key and because of this, Suicide Silence and their fans successfully unlocked all of the potential to help make this a really great week of release.

After all of the buzz, You Can’t Stop Me debuted at #16 on the Billboard Top 200 and #2 on the Independent Albums Charts!

Welcome, Nick!

July 23, 2014 Orchard News No Comments

nicklevkovichIntroducing Nick Levkovich, Software Engineer

Hi everyone! My name is Nick and I am excited to introduce myself as a new member of The Orchard team. I am originally from Ukraine and moved to the United States right after graduating from university. I have been living in Brooklyn for the past 10 years and been working in computer related fields.

My previous position was a Web Marketing Developer for Complex Media. While there, I worked with a team of 12 front-end developers and was a dedicated back-end developer. I enjoyed working at Complex Media, however, was ready for a new challenge moving forward.

Gladly, I found that The Orchard has it all: the challenge, a great professional team and interesting projects. I am very excited to become a part of the team and am looking forward to getting down to work!

During my free time, I enjoy playing computer games, participating in sports (mostly swimming and boxing) and hanging out with my friends.

Surprise! The Raveonettes Release Brand New Album “Pe’ahi”

The Raveonettes: Pe'ahiWhat’s that? A new album from The Raveonettes?! You heard right, and it’s OUT TODAY via Beat Dies Records.

Turns out Beyoncé isn’t the only one who can put out an album sans pre-release build-up. The Raveonettes decided to break the rules a little by announcing and releasing their new album, Pe’ahi, all in the same day, and we couldn’t be more excited.

Produced by Justin Meldal-Johnsen (M83‘s Hurry Up, We’re Dreaming), Pe’ahi explores a different sound for The Raveonettes. They create a new musical world, one with “choirs, harps, digital bit crushing, rhythmic changes, unconventional song structures, different ways of singing, staccato, machine gun guitar picking, and a somewhat schizophrenic universe,” according to frontman Sune Rose Wagner.

Pe’ahi, which was recorded entirely in a 20th century apartment building in downtown Los Angeles, is named after a dangerous surfing destination in Maui, Hawaii. The opening track, “Endless Sleeper,” talks about “taking risks in order to exist,” and draws from a near-death experience that took place on the island. This sets the tone for the album as one that “would only have been possible to make on the West Coast. Sun, surf, the Pacific, vast spaces yet a sense of isolation.” Pe’ahi is at the same time dark and bright, heavy and light, and oh-so-worth your listen.

Check out fall tour dates after the jump and get your hands on Pe’ahi from your store or service of choice now!

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