Just like any business operation, the basic workings of YouTube come down to the concept of “give and take.” While YouTube is indeed a transcending, real-time platform for content creators to share their videos with millions of viewers internationally, the video sharing site would ultimately fade into oblivion if it wasn’t for the creators providing engaging content.
There’s no better time than the summer to think fiestas, hip-shaking bambas and sharing it all with friends on the interwebs. Enter: Magisto, or to be specific, our partnership with the video storytelling app that pairs music with images to create engaging mini-movies you can share ’til your heart’s content.
Hardcore veterans Fear Factory are on a tear recently in anticipation of their new album, Genexus. This week, the band debuted a new track, “ProtoMech,” via lyric video. Metal heads rejoice: it’s killer. The music is signature Fear Factory, as broken down verses lead effortlessly into melodic choruses. The video follows the band’s everlasting man vs. machine motif, aligning itself perfectly with the lyrics of the song. It’s everything you could ask for in classic Fear Factory fashion.
When we met Austin-based Psych Rock band The Bright Light Social Hour (TBLSH), they had already piqued the interest of many in and around Texas following their self-titled, self-released debut album in 2010. For TBLSH’s second album and their first with Frenchkiss Records, our goals were simple: to excite existing fans while simultaneously growing the band’s audience beyond the Southeast by creating meaningful promotions that would ultimately drive sales.
I am very pleased to now be the new Coordinator for YouTube Content. I received my undergraduate degree in Marketing from Rutgers Business School. I’ve had the opportunity to tour North America throughout my twenties in two bands, the latest being Trophy Scars. My professional background includes experience with Live Nation, Columbia Records and most recently producing Think Events and Product Launches for Google.