The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Hey Lovie, Got a Vote to Spare?

September 26, 2014 Featured News, Orchard News No Comments

2014_Finalist_WhiteWe were delighted to receive the news this week that BalconyTV has been named a Finalist in the Internet Video: Music and Entertainment category of the Lovie Awards. The Lovie Awards are essentially the European version of the Webby Awards, and for those not in the know, the Webby Awards are considered to be the “Oscars of the Internet.” So I guess it’s a bit like being selected in competition for the Cannes Film Festival. That’s what we’re saying anyway.

Awards competitions are a strange business. In truth, most awards that are based around art are a bit silly. Art is subjective after all. Nevertheless, a lot of us get in a tizzy over them shiny statues. We all want one. At the end of the day, it’s nice to receive an award even if there is not much logic to the madness. On the other hand, if you lose… well who needs ‘em? Right?

They do have importance though. And I would advise anybody considering a startup venture to take heed. If it was not for awards, it’s likely that BalconyTV would not be here right now.

In 2007, BalconyTV won Best Music Website at the Digital Media Awards in Ireland. This surprise win gave us the impetus to keep running with the show. We beat some pretty high profile competitors and were able to use the phrase ‘award winning’ liberally. Ah yes, that phrase has done well by us. It rings bells in people’s heads. It shouldn’t, but it does.

After the success at the Irish awards, we thought we should go global in our recognition seeking. As we mentioned earlier, the Webby Awards touted themselves as the “Oscars of the Internet”… and that was good enough for us. So in 2008, BalconyTV was nominated for Best Viral Video Content at the Webbys. This was a huge accolade for us, and we didn’t even win!

In ’08, YouTube was still a relatively new phenomenon. Thus, to be nominated as one of the Top 5 Viral Video concepts at a time when the concept of viral video was just breaking through was pretty on the money. We were up against the likes of (remember these) Chocolate Rain, Obama Girl, Diet Coke + Mentos and my favorite, Here Comes Another Bubble by The Richter Scales.

Although we didn’t win, we were covered by National TV News in Ireland and that led directly to BalconyTV receiving its first angel investment round, which secured BalconyTV’s future.

… Continue Reading

Welcome to the Compilation Era

chill out

Rumors of “The Death of the Album” have been greatly exaggerated. Sure, comparing this week’s SoundScan numbers to those 20 years ago is good for a laugh (or a cry), but it bears remembering that the album, as we currently think of it, has only existed since the late-’60s. Before that, it was really more analogous to a photo album — a collection of pieces packaged together more out of convenience than any sense of artistic necessity. The LP had been around for about twenty years before the real beginning of “The Album Era,” which, interestingly enough, is about how long the MP3 has been around today.

Now that we all have basically every song ever recorded in our pockets at all times, the signal-to-noise ratio can be overwhelming, and people need new ways to consume and engage with music. To that end, the digital compilation might just be the “capital-A Album” of the post-MP3 era, providing a fresh listening experience based more on real-world utility than genre, era, or perceived cultural capital.

There are countless ways that repackaging can breathe new life into a piece of music. A compilation that features your best-selling artist and your 20th best-selling artist will benefit both — further driving track sales for an established hit, while also using that hit to attract fans and buoy sales for under-performing catalog — but this doesn’t just work for two artists within the same label or genre. With compilations that focus on moods or activities (“Music for Dinner Parties,” “Music for Road Trips,” “Music for Writing Long-Winded Blog Posts,” etc.), anything goes, provided it flows well and fits the stated function of the collection. For example, “Chill Out: Mellow Music for Relaxation” (pictured above) is a mixture of underground Hip Hop, Jazz Standards, ’70s Psychedelia, Classical Guitar, downtempo Electronic music and Reggae. These seemingly disparate styles can all be packaged together in the right context, introducing the consumer to new music they might have otherwise dismissed.

As genres splinter into smaller and increasingly arbitrary sub-genres, and established catalog continues to outperform new releases, it is clearly time for a new way forward. Spotify‘s front page has a list of curated playlists where “Workout” and “Focus” are listed between “Pop” and “Latino;” and Songza (recently purchased by Google for eight figures) has built an entire business around curating playlists to compliment any situation, and recommending them based on what you’re likely to be doing at any time of day.

More and more each day, this seems like the logical next step for an industry in constant transition. Welcome to the Compilation Era.

Welcome, Kellie!

September 24, 2014 Orchard News No Comments

KellieMcElderryIntroducing Kellie McElderry, Manager, Film & TV

In a world where the millennials have made cable cutting cool, you have to decide if you’re going to wait for each phase to pass or jump on the boat before you’re left on an island alone. Several years ago I took a leap (no cable or TV) and it all made sense. These kids aren’t crazy — they see the future before most people do and embracing it is the key to success. Not only do you realize you have everything you need via Apple TV, Roku, etc. but you find yourself happy to pay any price for good quality content. Consumers are hungry for the next Jiro Dreams of Sushi and The Orchard is going to fulfill that need and more. When Paul started talking about picking up films from the festivals and really getting behind great content in a new way I already envisioned myself on the team and knew I had to be in this role.

A little bit about me, I’m a Los Angeles native who has adored the entertainment world since I used to sneak into every cinema class I could at USC. I started in Marketing after I graduated then explored the exciting world of PR, working on Fox Searchlight titles at ID Public Relations. I was always curious about what it would be like to be on the corporate side so I went on to work in Digital Marketing at Fox, helping develop the Digital HD brand and pushing the TV studios to do more Fox firsts with free pre-air premieres.

I’m thrilled to be joining The Orchard family!

What The #&@$ Do You Do, Matt?!?

MatthewGaliziaMatthew Galizia
Manager, Business Affairs
Joined The Orchard in October 2012 (as Retail Marketing intern)

You stole our hearts a couple of years ago as a Retail Marketing intern, and then moved upstairs to join the Legal team full time. Tell us, what the #&@$ do you do there, Matt?
It was the fun-loving, hard working atmosphere and all the great personalities of The Orchard that stole my heart during my time as a Retail Marketing Intern. I knew immediately I had to find a way to stick around.
When I moved upstairs to the Business Affairs team, my role changed rather dramatically from taking screenshots of featured Orchard releases and tracking sales figures across digital platforms, to drafting and administering synchronization and master use license agreements, drafting termination letter agreements and putting together contract summaries for our agreements with partnered digital service providers. I also provide general administrative and back-office support for various Orchard teams — things like updating contract and payment information for our labels in OA, filings with the US Copyright Office for our owned content and reviewing contracts and fielding questions internally about what our rights and responsibilities are with respect to our label clients and partners.

More recently, I began getting involved in our mechanical administration service. I’ve become a point of contact both internally and externally for inquiries regarding publishing royalties and DPD (digital reproduction) mechanical licenses, and I help manage and problem solve for any publishing related issues that may arise.

Finally, together with the rest of the Business Affairs and Legal teams, I assist with content rights disputes and third party claims. I help track claims disputes and liaise with partnered service providers to resolve. Yes… I am one of those annoying legal people that send around pushy emails to client managers asking them to inquire about our represented labels’ rights with respect to specific content when we receive disputes.

Mechanical admin sounds important. Can you tell us more about why it matters and how our involvement benefits our clients?
Well… per United States copyright law, music publishers (acting as agents on behalf of songwriters) are entitled to collect a royalty every time a permanent copy of their song is made and distributed on download stores like iTunes and Amazon. Sometimes, when a song is not controlled by our label client (as is the case for many back catalog releases and cover tracks for instance), it can be an administrative nuisance for them to track down the necessary publishers, seek out a license and calculate and pay regular accountings to these publishers. With our mechanical admin service, The Orchard manages that responsibility whenever possible, allowing labels to focus more attention on content creation, curation and promotion, and less on back-office administration.

Our research on you led us to South Africa, where we hear you unleashed your natural inner drummer. So… what else did you let out there?
Haha — I let it all out in South Africa! I lived in Cape Town for just about six months and had the time of my life. I was studying drumming and African music theory but did more partying and exploring than anything else. During my time there I met many of my best friends and some of the most influential people in my life, including some extraordinary musicians from all over Africa at the South African College of Music. All in all, the experience taught me to be more expressive, open minded and to remain passionate without taking life too seriously.

Way to maximize six months of your life! And for all those times you get the cold shoulder in response to your annoying and pushy emails: THANK YOU for all the #&@$ you do, Matt!

specialty homemade dish: I come from a pretty big traditional Italian family so once a year around this time, the whole family gets together to make homemade tomato sauce. The process takes all day and is a lot of hard work but the sauce always comes out absolutely delicious. We make enough and jar for the whole year so you’ll have to come over one Sundayand try it for yourself!
what you did on your last Summer Friday of the year: I relaxed and enjoyed the great weather hanging out with some friends in my backyard.
most memorable live show: That’s a tough one — so many of them have lots of great (and some not so great) memories attached. But the one I find myself thinking about and wishing I could relive most at the moment is Soundwave Croatia Festival 2012. What could be better than wild parties and great music on an absolutely gorgeous Mediterranean island? Favorite acts — De La Soul, Ghost Poet and Jono McCleery.
random fact: I am terrified of bees — mostly because I’ve never been stung.

Jessica Hernandez & The Remixes

Jessica Hernandez & the Deltas - Secret EvilOver here in the Retail Marketing Department, we’ve been fans of Jessica Hernandez & The Deltas for quite some time. In 2013, we were blown away by her Demons EP and last month’s full length, Secret Evil, managed to surpass all of our expectations. Needless to say, we were quite pleased when we saw Jessica lighting up various charts following the first week of release. So what happens next?

Well, thanks to our friends at Beatport, we have the Jessica Hernandez & The Deltas “Caught Up” Remix Contest! Since September 2nd, DJs and Producers around the globe have been downloading the stems for “Caught Up” and putting their own spin (pun intended) on the rocking song. Deep House, Dubstep, Trap, Trance and more are all represented in the heaps of submissions from the last 3 weeks. And with another week to go, we can’t wait to see what else the Beatport community cooks up for our Detroit rocker.

Starting September 30th, voting begins on the top 10 remixes. And with the top 10 entries announced on October 14th, Jessica herself will pick the grand prize winning remix, which will be released on Instant Records in November.

Think you have what it takes to join the ranks of past Beatport Play remix winners like Zedd? Head on over and get “Caught Up” in the remix fever!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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