Freeloader Friday: Nothing, PALMAS & More
There was Prince. Then Beyoncé’s Lemonade. To say the least, the past week brought its fair share of discoveries and rediscoveries. As always, our Freeloader Friday list offers you the same array of new and renewed. Let’s check out this week’s bunch.
Philly rock band Nothing premiered another emotionally charged track, “The Dead Are Dumb,” the band’s latest from its sophomore LP, Tired of Tomorrow, set to hit the shelves in two weeks. Both sonically and lyrically, this recording punches hard. While heavy muted drums set the backbone of the track, the masterfully layered guitars build an echoing and overwhelming scenery. Frontman Domenic Palermo’s hazy voice tops it off, as his lyrics float adrift on the intense instrumentation. Rest assured, the band’s gloomy mood can be light at times. Leading up to the May 13 release, Nothing will be giving away prize packages to some deserving fans that came up with the best “Tired of…” memes. There are already some true gems — check them out.
The Importance of Video When Marketing Your Content
By now you have heard rumblings or read articles about the importance of online video and incorporating this content into your marketing strategy. There’s a good reason! With Snapchat reporting more than 7 billion video views per day, people watching hundreds of millions of hours of video every day on YouTube and Facebook’s coming in with 100 million hours of watch time on a daily basis, the proof is in the pudding — not to mention the latest with 360 video and the impending VR. Video should be top of the list when planning your content strategy. (more…)
Boost Your Channel Audience with YouTube Translation Tools
When uploading a new video on YouTube, there are a few basic to do’s to make sure your content is discoverable across the platform, for instance a compelling title and an optimised description. But that’s not all: Considering that 60% of a channel’s views come from outside its home country, including metadata in multiple languages is just as important and helps remove the barrier of language to make the content discoverable for viewers around the world.
Introducing Amy Nelson, Client Relations Manager, Classics
Hi everyone, my name is Amy Nelson and I’m joining The Orchard team as Client Relations Manager, Classics. I’ve come over from LSO Live, the label of the London Symphony Orchestra, where I was the Sales & Marketing Coordinator for the last two years. I studied classical music at Junior Trinity College of Music, Greenwich and the University of York, and can play the trumpet, piano, violin and organ although sadly I don’t have much time to play anymore!
The Orchard Acquires Dark Comedy Homecoming “Donald Cried”
The Orchard found love in Austin once again, picking up 2016 SXSW competition contender Donald Cried, a dark comedy by writer/director Kris Avedisian.
Written by Avedisian, Jesse Wakeman and Kyle Espeleta and produced by Electric Chinoland’s Kyle Martin, the film showed at the New Directors/New Films showcase before being chosen for the IFP labs at SXSW. The team of filmmakers behind the movie were subsequently signed by CAA and Cinetic. With North American distribution rights to the film, The Orchard is planning to release Donald Cried in theaters in early 2017.