The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

Recent Articles:

Freeloader Friday: PROM, Diamond District, Obituary & More

October 17, 2014 Freeloader Friday No Comments

888831712633Lots going on at the NY office today (did you see our our Naïve Records announcement?!), but not enough to forget about Freeloader Friday. Although, I’m gonna keep this one short and sweet. Here we go!

Three fantabulous album streams are lined up for your ears to hear this weekend. Newcomers PROM burst onto the scene with what Nylon calls “Dream-Pop infused with piano and whiskey.” (That description alone should have you weak at the knees) Also, listen to Elliott BROOD’s rootsy Folk Rock that has a “days of abandon” sound running through it, and then soulful Rap over Beat-heavy beats from Diamond District, AKA Oddisee, yU and XO (ultimate trifecta).

Next up, turn the volume down for this one – it’s Obituary’s title track off their upcoming album, and, as you might imagine, it gets to Thrasher level. Anna Phoebe follows up with a dramatic, Middle Eastern Instrumental – heavy on Violin — and High Hazels round out the track premieres with that swooning Psychedelic sound that only the English can do.

Finally, get your dose of visual stimulants by way of music video. Go on tour with Catey Shaw & crew, jumping from concert hall to highway diner, and every other stop along the way. Then, continue on the open road with Forever Came Calling, hitting up epic Cali spots while cruising in a baby blue Cadillac.

These should keep you covered till next week – Happy Friday!

PROM: Full album stream via Nylon
Keeping Company out now on Crazy Heart Records

Elliott BROOD: Full album stream via Relix
Work and Love out October 21 on Paper Bag Records

Diamond District: Full album stream via 2 Dope Boyz
March on Washington out now on Mello Music Group

Obituary: “Inked in Blood” track premiere via Guitar World
Inked in Blood out October 27 on Relapse Records

Anna Phoebe: “Inception” track premiere via NoiseTrade
Between the Shadow and the Soul out October 20 on Anna Phoebe Music

High Hazels: “The Promenade” track premiere via NoiseTrade
High Hazels out October 27 on Heist or Hit Records

Catey Shaw: “Outerspace” official music video premiere via The Music Ninja
The Brooklyn EP out now on Complex/Lefthook

Forever Came Calling: “Defenseless” official music video premiere via Glamour Kills
What Matters Most out October 21 on Pure Noise Records

Bienvenue, Naïve Records!

NaiveRecordsA very big shout-out today to French label Naïve Records, the newest member of The Orchard family! Naïve is the second largest indie label in France, and is anything but its namesake in terms of music variation. If you’re flipping through their music catalog, you’ll find all sorts of genres: from Pop to Jazz to Classical, and just about every other music style in between!

CEO and founder Patrick Zelnik transitioned from working at major Virigin Records during its growing years, to creating his own label Naïve, one mainly specialized in French Pop and Jazz. Later, though, Zelnik incorporated Classical French label Auvidis and others into the Naïve imprint.

Today, the Naïve name touts a diverse range of artists on its roster, from singer-songrwiter Asa’s Bluesy, Soulful Pop to M83’s Electronic Synthpop; there’s also French Joni Mitchell sound-alike, Carla Bruni, and Belgian indie-Rockers Girls in Hawaii, just to name a few.

We are so excited to be working with Patrick and the gang to distribute such a phenomenal catalog! Be on the lookout for new releases rolling out, as well as all the fab ones already out there (Benjamin Biolay is a personal fave).

To read more about the deal, check out Music Week’s coverage and our official press release. Naïve, glad to have you join us!

Naive Presents (via Spotify):

Plan Your 2014 CMJ Music Marathon Right

CMJ Music Marathon 2014When the 2014 edition of the CMJ Music Marathon kicks off next week, 1,300+ artists will perform for tens of thousands of fans at 80 venues across New York City in the span of about five days. And those are just the official numbers. For the die-hard music fan, planning one’s schedule is roughly as complicated as it was to decode the human genome.

With this is mind, some of us have taken time off from painstakingly constructing color-coded Google docs and RSVP’ing to every party invitation that comes through the ol’ digital transom to create the following Spotify sampler titled  CMJ 2014: The Bands, The Music, The City, which highlights a few of our favorites including, of course, the 130+ Orchard-distributed artists that will be in attendance. Just push play on the embedded playlist below to start listening!

We also wanted to give a shout out to a few showcases near and dear to The Orchard family.

Balcony TV
Tuesday, October 21st @ 5:00 PM
The Marlin Room at Webster Hall (125 E. 11th St, Manhattan)
Performances from Brooklyn Alt-Pop bands Little Daylight and M O T H X R (the latter is fronted by “Gossip Girl” actor Penn Badgley), plus Heavenly Beat  (a side project of Beach Fossils bassist John Pena), NYC (and viral) Pop sensation Catey Shaw, NYC artists on the rise Tiny Victories (featuring The Orchard’s own Zach Meyer on bass), and more.

Red Dust Music
Wednesday, October 22nd @ 7:00 PM
Parkside Lounge  (317 E. Houston St, Manhattan)
This emerging imprint (run by The Orchard’s own Heather Ellis) will host performances from bluesy Charlottesville, VA band Erin & The Wildfire and DC-area Pop-Rock singer-songwriter Dave Farah.

Frenchkiss Records
Thursday, October 23rd @ 8:00 PM
Fontana’s Bar (105 Eldridge St, Manhattan)
Performances by L.A. trio French Style Furs (members of Cold War Kids and We Barbarians),  Austin, TX Psych Rockers The Bright Light Social Hour, Minneapolis Indie Pop duo Strange Names, Bronx-based duo The Suits, and DC-based Surf-Punk oufit Shark Week.

Ernest Jenning
Thursday, October 23rd @ 7:00 PM
The Grand Victory (245 Grand St, Brooklyn)
Performances from local rockers Wild Yaks, Dinosaur Feathers, and Miniboone plus New Jersey Punk-Rock-Doo-Wop septet The Everymen, and Philadelphia orchestral Pop outfit Grandchildren.

Captured Tracks / Omnian Music Group
Thursday, October 23rd @ 1:00 PM
Baby’s All Right (146 Broadway, Brooklyn)
Omnian signees HOMESHAKE aka Montreal musician Peter Sagar (a former member of Mac DeMarco’s band), Mega Bog, the Seattle experimental Pop project of singer-songwriter Erin Birgy, and L.A. Punk trio Girl Tears join Captured Tracks vets Widowspeak and Juan Waters.

Goodnight Productions
Thursday, October 23rd @ 7:00 PM
The Gutter  (200 N 14th St, Brooklyn)
Performances from Heliotropes (named “the best garage band in NYC” by the Village Voice this week and featuring The Orchard’s own Meredith Meyer on keys), Brooklyn Chamber-Pop group Friend Roulette, sunbaked Baltimore band Sun Club, and many others.

Exploding In Sound
Friday, October 24th @ 6:30 PM
Trash Bar (256 Grand St, Brooklyn)
The cult Boston label’s showcase features performances from Boston’s Krill, Chicago’s Geronimo!, Maryland’s Two-Inch Astronaut, New York’s own Lost Boy?, and many others.

Happy CMJ!

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
by:

Christmas is Compilations Season!

Christmas Compilations!It may still be October, but it’s beginning to feel a lot like Christmas here at The Orchard Compilations Department, because for us, the Holiday Season is Compilation Season.

It’s no secret that the gift giving season is one of our most productive times of the year. Right now, we’re preparing our strategy to make the most of it by putting together the very best custom compilations, and we’d like to invite you to be a part of that.

The territory we cover in the Compilations Department is as vast as it is varied, designing custom compilations in genres as diverse as Classic Rock, Hip-Hop, Country and Western, Classical music, Blues, Heavy Metal, Electronica and more. Finding the perfect match for your music is what we do best, and we’re confident we can create the perfect digital stocking stuffer to reach your audience this shopping season.

But time is running out! To ensure new compilations appear on stores in time for Christmas, they’ll need to be delivered in the next few weeks, and we’d love to include your music to make the best compilations of the season. Sign up to take part in this golden opportunity to get your content virtually repackaged in new and dynamic ways — just talk to your client rep to find out more. It’s really not too soon to say ho, ho, ho!

Case Study: Sharon Jones & The Dap-Kings “Give The People What They Want”

SJDK_CaseStudy

Goals

Sharon Jones & the Dap-Kings’ highly anticipated fifth studio album, titled Give The People Want They Want, was originally due to come out the summer of 2013. After Sharon was diagnosed with cancer — as our original campaign was already in full swing — the release of the record was pushed indefinitely to many fans’ dismay. When Sharon beat the disease and re-announced the album for a January 2014 release, we adjusted our worldwide strategy with the goal of reinvigorating interest from her fans, expressing Sharon’s appreciation for their support and creating a stronger overall social media presence for her to accomplish this beyond just the album campaign.

Tactics

The first step was reskinning Sharon Jones & the Dap Kings socials with updated art. In addition to the basic background and thumbnail images, we updated FanRx, Bandsintown and Instagram tabs on Facebook and provided Best Practices to the band for how to maximize their social activity.

To match their website with their socials, we created several customized splash pages throughout the course of the campaign. The first was used to share the album announcement and the visually stimulating music video for “Retreat.” The next versions highlighted two key aspects of our campaign: the #wewantsharon campaign and the Spotify contest. Finally, we created one in support of the band’s tour. These splash pages all included remarketing tags.

Riffing off of the album title, we came up with a special hashtag, #wewantsharon, to drive Instagram and Twitter activity. We kicked it off the day Sharon participated in the highly-televised Macy’s Thanksgiving Day Parade, encouraging fans to tag all their photos and videos with #wewantsharon on Twitter, Instagram and Facebook. Later, we set up a share-to-unlock initiative, where in exchange for using #wewantsharon on their socials, fans were able to unlock a new track from the album, “People Don’t Get What They Deserve.” In addition, their tweets and Instagram posts were aggregated on Sharon Jones’ official website splash page using Tint, a social feed display app. Sharon Jones herself encouraged fans to support #wewantsharon through a personal filmed message available on YouTube and embedded on her splash page.

To continue driving shares post street date, #wewantsharon was incorporated in a Spotify playlist contest we organized. Fans were asked to create a playlist which included Sharon Jones & the Dap-Kings music and share it with the hashtag. The selected winners received Spotify Premium codes, one pair of tickets and a signed vinyl copy of Give The People Want They Want.

#wewantsharon was also cross-shared in physical advertisements at Amoeba in LA and Other Music, even making it to the Beacon Theater marquee the night of the tour kickoff in NYC.

Results

  • Through the duration of the campaign, which went from November 2013 through March 2014, we aggregated 1,300 social posts, attracted 10,200 views to the social aggregator and reached 2.12 million people across all socials.
  • In line with our goal to drive engagement on Twitter and Instagram, Twitter was our top network for sharing, followed by Instagram and then Facebook.
  • As compared with the four months preceding the campaign, we noted a 738% increase in Instagram Likes and 370% increase in Instagram comments, a 205% increase in Facebook Likes and a 195% increase in YouTube Video views
  • Via the remarketing tag on the website, we were able to target a highly engaged group of 148,000 fans with Facebook and banner ads
  • Give The People Want They Want debuted at #22 on the Billboard Top 200 (and remained on the chart for 7 weeks), #1 Independent Albums, #2 Tastemaker Albums and #3 R&B Albums
  • The album hit #1 R&B Albums and peaked at #36 on iTunes’ Top 200 Albums in the U.S.
  • The #wewantsharon campaign continued organically months after we stopped pushing the hashtag, with the most recent post to date being from September 1, 2014.

For Your Viewing Pleasure

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives