This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.
Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post!
You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.
Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?