Freeloader Friday: Red Fang, Pale Honey & More
What’s goin’ on Freeloaders? I’m sure you’re ready for the weekend after a packed week of industry news, namely the introduction of a(nother) new streaming service. Similarly, we have a packed batch of eleven tracks for you right here! Let’s get into them, shall we?
Red Fang rips. They are a bad ass, beer-drinkin’ guitar-riffin’ four piece with a stranglehold on rock and roll. The band’s gnarly new album Only Ghosts finally arrived this week and it’s exactly what we were hoping for. The album feeds a strict diet of nasty licks, anthemic lyricism and hard breakdowns that are sure to provide the satan seal of approval. If you’re not already compelled to listen to this record by my flawless description, you’ll have to check out the band’s hilarious promo. On top of the simply absurd video for “Shadows,” Red Fang just put out a Tetris-style game surrounding Only Ghosts called Fangtris. To give you an idea, the game’s home screen begs the question: “Can you help Red Fang stack their gear on stage before the gig starts?” To be honest, I’ve gotten very little work done this week because I’ve been trying to beat our office’s high score currently held by Marissa. Anyways, check out a full stream of Only Ghosts here and good luck with Fangtris.
Case Study: Sabaton “The Last Stand”
If you take a look at the picture above, you’ll notice a few things about Sabaton [Nuclear Blast]. First, these dudes are obviously a metal band. Second, you can deduce from this image that Sabaton is entirely and wonderfully epic in every sense of the word. The band’s August 2016 release The Last Stand was no exception. With each song elaborately illustrating a heroic battle throughout history’s great societies, The Last Stand‘s dominating thematic elements gave our interactive marketing team an opportunity to get crafty/creative with the art of war. Along with fueling social activity and creating buzz for the new record, our team’s overarching goal was to engage Sabaton‘s massive and active fanbase in new and exciting ways.
5 Ways to Snapchat in a Snap
With the announcement of Snapchat’s name change to Snap Inc. and the upcoming release of the new Spectacles, we’re counting down 5 of our favorite ways to use Snapchat. What are yours?
1. Track Previews/Announcements
Snap is the perfect platform to tease new tracks by using its concept of short disappearing content. Each Snap video lasts a max of 10 seconds, giving just enough of a snippet to entertain and entice fans. Snap is also a great way to make first announcements about tours, upcoming videos, albums and more in a casual way that makes fans feel they are getting a more personal/behind-the-scenes experience. (more…)
Freeloader Friday: Mouth Tooth, Sleigh Bells & More
Hello hello to the world’s Freeloaders on this wonderful Friday. There’s been some big news lately about streaming services such as Spotify, Google Play and more extending to new countries. Not to mention a new friendship between China and yours truly that we’re all pretty excited about. Globalization is sick! Anyways, we have the tracks you need to hear this week. Ready?
Mouth Tooth is a duo of dudes that have mastered the art of indie. With a minimalist approach of electric guitar and vocals, this band will have your heart strings yanked midway through track one. The band’s new record Group Therapy / Memory Foam is a combination of two EPs written several years apart that still manage to intertwine beautifully. In a somber mixture of Kurt Vile and Yo La Tengo’s slower music, Mouth Tooth‘s style has been called a “soundtrack to a film” due to the the band’s strong emotional pull and sensory timbre that gives you a visual and feel with each melody. The group’s artistry is obvious and apparent in the their music videos as well, I recommend checking them out. Stream Group Therapy / Memory Foam here.
What The #&@$ Do You Do, Andrew?!?
Senior Account Manager, Video Services
Joined The Orchard in October 2012
We know you’ve made quite the ascension at The Orchard and recently moved to a new position on the Video Services team. In this new role, what the #&@$ do you do Andrew?!!?
Well, I gotta start by saying that it’s quite the honor to have been chosen for WTFDYD, thank you! It has been an awesome four years here at The Orchard since I started as a part-time QC Coordinator in what was then a very small YouTube department. Honestly, the growth I’ve been fortunate enough to experience here is owed in large part to The Orchard environment and the people around me. (more…)