As you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand spanking new Indie genre page!
Run in much the same way as the New Artists page, the Indie page looks across genres for the latest and greatest of music in the Indie sphere, with feature placements editorially selected by iTunes. In the past few weeks, a wide range of Orchard artists have been featured, including Mello Music Group, Lightouts, Evans the Death, Young Guv, Karl Kling, Say Lou Lou, Strange Names, Pale Honey, Lee Fields & the Expressions and more!
You can use the “Indie Releases by Genre” link to break down further into Indie Electronic, Indie Rock, Indie Hip-Hop, Indie Dance and Indie Pop. You’ll also find sections on the page for hot tracks, pre-orders and new artists that you may want to check out.
We are loving this page at The Orchard and think you will too. Go check it out by using the drop down genre menu in the iTunes music store. If you have any questions about any of the recent changes at iTunes, please don’t hesitate to reach out to your client manager.