Last time we covered Belize, where over 6% of the country’s population visited us that month. This month San Marino ups the ante, sending over 8% of its citizens to watch videos with content from The Orchard.
So far 2,200 Sanmarinese have watched our videos over 6,000 times. Our visitors from the enclaved republic in the Northeast of Italy are mainly interested in videos of goings-on in San Marino. Unsurprisingly for a country founded by monastics in 301 CE, many of these views have gone to a video showing the daily procession of monks.
One thing I find odd about this country’s viewers is their lack of attention span. It’s one of the lowest I’ve seen, at 22% or so. The demographics also skew older, in the 45 – 54 range. If I were attempting to capture the interest of more of San Marino’s 30,000 inhabitants, I’d probably focus on local content. For instance, if I were a band that really wanted to tour here, I’d produce a promo video with a slideshow of beautiful Sanmarinese mountainsides. I don’t guarantee that this will work, but there does appear to be a strong patriotic flavor to their viewing habits!
I wouldn’t expect anyone to ‘like’ what you create, though. Very few visitors are interacting with videos on any level other than watching. Almost no likes and no favorites added. A grand total of three people said anything at all in comments and only 15 decided to share something. In my estimation it would probably be harder to corner the market in San Marino than it looks. It’s definitely a place worth a visit, but it’s probably not who you’re trying to reach on YouTube.
Take a look at your YouTube Analytics to find out how you can similarly adjust your strategy for a specific market.