The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Freeloader Friday: Suburban Living, The Bright Light Social Hour & More

January 23, 2015 Freeloader Friday No Comments

889176060144If this week’s Freeloader Friday is any indication of the music that’s rolling out this year, we’re most definitely set for a helluva good one! Let me show you why:

First up on the list is Suburban Living and his full album stream. This week was the first I’d ever heard of this guy, but he is rad — one to keep tabs on, for sure. He’s from Virginia, but you wouldn’t guess it by his sound — a jangly, almost English-accented crooner with 80s synths atop Dream Pop (on the darker side at times). Young Ejecta follows with a spacey, synth-Pop album, and Dirty Dishes (yep, same ones from last week) finishes up with their full-fledged Grunge Rock, a mixture of 90s melancholy and Punk explosions.

Next up: The Bright Light Social Hour. With the news of their new album, the group provided a track premiere full of lush guitar medleys grooving in and out of danceable beats and warped southern Rock. It’s the only track this week, but totally worth your while. This is going to be one hell of an album.

What’s lacking in track premieres is made up entirely in the music videos that came out this week. Check out: The Black Ryder‘s gorgeously trippy “short film;” Jesse Harris‘ tribute to famed film director and illustrator Hayao Miyazaki; Tess Henley‘s idyllic romance; and Disappears‘ colorfully psychedelic (think lava lamps) world.

There it is. The foreshadowing of what an amazing year of music this is going to be! Make sure to keep an eye on all these artists — some very great things are bound to come.

Suburban Living: Full album stream via Nylon
Suburban Living out January 27 on PaperCup Music

Young Ejecta: Full album stream via Pitchfork Advance
The Planet out January 27 on Driftless Recordings

Dirty Dishes: Full album stream via Stereogum
Guilty out January 27 on Exploding in Sound

The Bright Light Social Hour: “Infinite Cities” track premiere via Huffington Post
Space Is Still the Place out March 10 on Frenchkiss Records

The Black Ryder: “Seventh Moon” music video premiere via Noisey
The Door Behind the Door out February 24 on The Anti Machine Machine

Jesse Harris: “Miyazaki” music video premiere via Juxtapoz
No Wrong No Right out February 10 on Dangerbird Records

Tess Henley: “Wonderland” music video premiere via Teen Vogue
Wonderland out February 10 on Hey! Listen to This!

Disappears: “Halcyon Days” music video premiere via Decoder
Irreal out now on kranky

How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule

January 23, 2015 Featured News, Marketing No Comments
UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via facebook.com)

UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via Facebook)

This article, written by electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.

70 percent of your content should build your brand

The large majority of your content should be centered on your story and brand. Maybe your brand is hardcore, but your personality has a sense of humor. Blend the two in a way that gives your followers a window into who you are. A few examples are:

  • posting a picture of your singer belting out that third take in the studio
  • writing a sincere thank you note to your fans who follow and support you
  • sharing an interesting article relevant to your genre of music – something you yourself would read
  • posting a video of the band dancing backstage

… Continue Reading

In The Moment: The Value of YouTube’s Real-Time Analytics

YouTube-logo-full_color (1)YouTube Analytics are an incredibly powerful tool that provide a wealth of knowledge and insight into your channel’s performance. However, normal analytics typically have a delay of 24-48 hours, leaving you waiting to track recent performance. Perhaps you’ve noticed this delay when the view count gets “stuck” at 301+ on a newly published video. That’s just YouTube validating the views to make sure they’re authentic, but if you’ve worked hard to set up a premiere with a partner or are meticulous about tracking video performance, the delay can be a bit frustrating. Fortunately, YouTube recently rolled out a feature to provide real-time analytics for your videos.

Real-time analytics are estimates, but still very useful. For individual videos, YouTube provides two data graphs:

1) Hour-by-hour for a sliding window of the last 48 hours

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2) Minute-by-minute for a sliding window of the last 60 minutes

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YouTube has stated that there is a few minutes of latency between when the views take place and the data populates the graph, but obviously this is a much shorter wait than 24-48 hours for normal analytics. Most importantly, you can use this real-time data to gain valuable intel to improve your channel’s performance. For instance, you could see how initial video views are affected by the time you publish in order to find optimal times to post new videos. Or you could see how views correspond to social chatter and make improvements to your strategy on the other platforms.

To view real-time analytics, head to the analytics section of your channel and click on “Realtime.” To get even more info out of your YouTube analytics, check out our post on vidIQ‘s Google Chrome extension here.

Welcome, Vipul!

January 21, 2015 Orchard News No Comments

VipulChopraIntroducing Vipul Chopra, Graphic Designer

Hello everyone! My name is Vipul, I’m the new Graphic Designer for The Orchard.

A quick background: I just moved to New York earlier this month from Orange County, California and graduated in the spring of 2014 from California State University, Long Beach, with a BFA in Graphic Design, concentrating mainly on branding.

Things I like about New York so far:

  • Working at a company like The Orchard, where I get to create design for the music & film industry
  • Awesome public transportation. It’s easy to get around anywhere and everywhere (vs. Cali, where I had to drive all the time)
  • Awesome variety of food
  • Tons of things to do: museums, bars, Central Park, all sorts of Meetups. (Design is very concentrated in NYC and that is a big inspiration for me moving here.)
  • I feel very safe in the city

Things I like to do for fun:

  • Go to museums and art/design galleries
  • Play and watch anything basketball. (I can’t wait to watch a Knicks or Nets game live.)
  • Explore and travel
  • Try all sorts of new food
  • Hang out with friends and bar hop!

I’m looking forward to working with everyone here, and appreciate the warm welcome.

Visualize It: Make Your Social Media Stand Out With Images

January 21, 2015 Featured News, Marketing No Comments

Visualize-Your-Goals-Dreams-and-Achieve-ThemA picture is worth a thousand words… or so they say. And with the focus on video with major platforms like Facebook, it is worth integrating visuals into your digital marketing strategy. When? How? What? Here are a few examples and networks to think about.

So you have a video release planned? Create 10-15 second clips of the video to tease on your socials leading up to the premiere, and upload to Instagram and Facebook natively. Facebook’s video functionality allows you to add a call to action at the end of the video you are uploading; this is where you can add the official video link within the teaser to drive fans to watch the full length content. Twitter video cards are starting to roll out, so keep an eye out to start incorporating these into your video strategy as well.

How about audio? Have a song you want to give your fans a sample of? Create a video using your album art, press photos, or images with a sample of the track. This type of content also works well for the afore-mentioned platforms and is fairly easy to create in iMovie or programs like Animoto. Bonus: check out this great blog post on album trailers.

I personally love GIFs and using them as content when marketing a release. Tumblr is a great place for GIFs. Grab stills from your video and create one in Photoshop, or use GIFYouTube to grab directly from your video on YouTube. While GIFs don’t work well on every network, you can use apps like Cinemagram to build cinemagraphs that can be shared to Facebook, Twitter, Tumblr, and Email. Tie in visual platforms, for example Pinterest, to showcase artwork or stills from a video release. You can link to the full length content in the Pins description, and YouTube also shares easily to Pinterest. Check out this awesome case study on how Kina Grannis rolled out her “My Dear” video using Pinterest.

I hope you are feeling visually inspired!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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