The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

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Polish Your Instagram Best Practices in 2015

February 19, 2015 Featured News, Marketing No Comments

InstagramLocationSmallWe’ve added a new best practices guide to help improve your Instagram account. Whether you’re brand new to the platform and just getting started or looking for ways to create better content, our guide outlines simple steps and fun ideas. In it you’ll find:

Basics for getting started

– The best ways to share Instagram content across other socials (and when not to share)

Hashtag and location basics

– Ways to tag other accounts and interact with fans in comments

– How to use Instagram Direct

Favorite apps to slideshows, collages, and adding text to photos

– Simple free tools for tracking and measuring results

Dig in!

Welcome, Tara!

February 18, 2015 Orchard News No Comments

image (1)Introducing Tara Mulvaney, Operations Manager, Performance Rights Services

Hi everyone, my name is Tara Mulvaney and I’m very happy to join the Performance Rights Services team.

I come to The Orchard directly from Harry Fox Agency where I most recently worked as a Distributions Technology Analyst to support the implementation of innovative royalty applications and related systems. I’m currently working on my Master’s at NYU Gallatin with an area of concentration on Business, Technical, and Creative Aspects of Music in Media.

I’m looking forward to meeting and working with everyone!

Martial Arts’ Next Big Thing: “Kung Fu Elliot”

static1.squarespaceWhat happens when Napoleon Dynamite is mixed with a few Jackie Chan-esque films? You get Kung Fu Elliot, one of our recent film acquisitions and the documentary that’s headed your way next week.

How could those two very different genres quite possibly meld together into movie form? It’s simple, really. You’ve got Elliot “White Lightning” Scott — Canada’s first great action hero (or so he hopes). Elliot, the amateur, very low-budget filmmaker he is, has already taken a stab at filmmaking with They Killed My Cat, among other non-blowout karate short films he’s made. Though not the blockbuster knockout expected, it’s amassed (somewhat) of a cult following. This martial arts fetish along with aspirations for a Hollywood hit make for an interesting bit of nonfiction by way of Elliot himself.

Hence why Jaret Belliveau and Matt Bauckman (filmmakers and directors in their own right) asked to document the making of Elliot’s next film, Blood Fight. In doing so, the perplexing eccentricities of this Canadian martial artist are captured. The film explores not just the making of Elliot’s film, but his real-life complex crisis. The initial humor slowly flows into a much deeper and darker look into Elliot’s background, his lies and how he plans on making it out on top.

The documentary, which raked in awards at this past year’s Fantastic Fest and Slamdance, is hitting movie theaters & VOD next week, and you do not want to miss out on this next cult classic. Check out more info on our press release, and watch the official trailer below:

Short But Sweet: Using Album Trailers to Build Buzz

February 18, 2015 Featured News, YouTube 1 Comment

Album TeaserWe recently talked about the benefits of bootstrapping your album release promotion on YouTube through simple but effective lyric videos. Treating YouTube as the music streaming service that it is by using these videos is a huge benefit for drawing on search and discovery. With that in mind, we can take simplicity one step further with a well-planned album trailer to supplement your release. These short, but punchy videos can draw a lot of attention when used the right way, ultimately expanding your reach and awareness.

Benefits

Don’t underestimate the power of short-form content. With decreasing attention spans and increased noise in the music industry, you need to get your message across unobtrusively, but with precision. An album trailer accomplishes both of these goals incredibly well.

Often lasting only 30 seconds, these little videos can pack a punch. The idea is to introduce and announce your album with vital information for the viewer to immediately take action. Displaying a compelling visual with key information and action items gives the user what they need without wasting their time. In 30 seconds or less, they know when and where to get more of your music.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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