The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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The Orchard Chart Toppers: August 2014

September 12, 2014 Featured News, Orchard News No Comments

The Orchard Chart Toppers

As we bid farewell to the summer month, we also bid congrats to some great acts who made themselves known on the charts this past month. Highlights include the hot new band Jessica Hernandez & The Deltas. This brand new act has shown tremendous organic growth, seducing fans at every turn, and landed some impressive spots on the charts with their debut Secret Evil. Join the bandwagon, guys. Spanish brother Gemeliers took their local charts by storm as well, and label Vidisco released such awesome compilations, that together with other big local artists, they pretty much monopolized half of the Portugal official charts. Way to go!

August also saw the release of our very first theatrical film, Rich Hill. We all went to see the premiere as an exciting summer outing, and the film clearly hit home around the world. It’s a must-see — bring some tissues.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING August 31, 2014

Billboard Top 200 Albums
#133 — Accept: Blind Rage [Nuclear Blast]

Billboard Current Albums
#111 — Accept: Blind Rage [Nuclear Blast]

Billboard Independent Albums
#22 — Accept: Blind Rage [Nuclear Blast]

Billboard Heatseekers
#18 — Will Dailey: National Throat [Wheelkick]
#26 — Jessica Hernandez & The Deltas: Secret Evil [Instant Records]

Billboard Tastemakers
#19 — Accept: Blind Rage [Nuclear Blast]

Spain Top Albums
#2 — Gemeliers: Lo Mejor está por venir [Pep's Records]

Portugal Top Albums
#2 — Various Artists: Kizomba Mix – Mixed by DJ. Manu Santos [Vidisco]
#3 — Various Artists: Caribe Mix 2014 [Vidisco]
#4 — Tony Carreira: 25 Anos [Farol]
#9 — Various Artists: Piradinha 3 [Vidisco]
#12 — Various Artists: Latin Hits 3 [Vidisco]
#15 — Various Artists: Disco Ouro 2014/15 [Espacial]
#17 — Various Artists: Caribe 2014 – o Teu Toque [Vidisco]
#18 — Various Artistas: Kuduro Portugal Vol. 2 [Espacial]
#20 — David Carreira: A Força Está Em Nós [Farol]

Italy Top Albums
#17 — Elisa: L’anima vola [Sugar Music]

iTunes Top 200 Albums
#191 — Souls Of Mischief: There Is Only Now (Deluxe Version) [Linear Labs]

iTunes Italy Top Albums
#18 — Negramaro: Una storia semplice [Sugar Music]

iTunes Russia Top Albums
#3 — Smyslovye Gallyutsinatsii: Мысленный Волк (Лучшее 2000-2014) [Первое Музыкальное Издательство]
#5 — Various Artists: Танцевальный Рай 33 [2014 Studia SOYUZ]
#15 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Top Documentary Movies US
#8 — Rich Hill [Dinky Pictures]
#15 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies US
#6 — Into the Mind [Sherpas Cinema]

iTunes Top Documentary Movies CA
#11 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies CA
#10 — Slednecks 16 [Slednecks Inc]
#12 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies UK
#19 — Into the Mind [Sherpas Cinema]

iTunes Top Short Films UK
#1 — NotBad [Anthill Films]

iTunes Top Documentary Movies AU
#10 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies AU
#17 — Into the Mind [Sherpas Cinema]

iTunes Top Independent Films AU
#11 — Rich Hill [Dinky Pictures]

… Continue Reading

3 Simple Ways to Improve Your Facebook Ads

September 11, 2014 Featured News, Marketing No Comments

Optimizing Facebook AdsIt is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition:

1. Use first-party data whenever possible.

Whenever one advertises, the first question is often about who should see the ads. Though prospecting targets allows you to discover engaged audiences that react to your message, using first-party data to retarget potential customers hones in on those most likely to purchase your product.

There are a few ways that first-party data can be collected. If you have an email list of your fans, you can import the list into Facebook and it will securely compare the email addresses to any matching Facebook IDs so that you can retarget these people with your ads. Another way that you can retarget is by embedding a tracking tag onto your website so that you can capture website visitors into an audience. If you’ve ever wondered how you’re getting served Facebook ads for websites you recently visited, it’s because of these delicious browser cookies that inform Facebook about your optimal advertising experience.

The ability to track and retarget people who have already been exposed to your brand is an invaluable tool. According to marketing expert Dr. Jeffrey Lant’s “Rule of Seven,” one should expose a product to a potential consumer at least seven times within an 18-month period in order to have the person remember the message and perhaps, even buy your product. Retargeting further expedites this process because the consumer has expressed initial interest by signing up for an email list or visiting your website. You have their attention; now you just need to keep it and make a sale.

2. Make sure you’re picking the right objective.

When setting up an ad campaign on Facebook, the first thing you need to ask yourself is “What am I trying to accomplish?” In fact, Facebook asks you what your objective is before you start creating your ad. Examples of objectives include website clicks, post engagements, and page likes. Though these are similar in very nuanced ways, the most significant reason to choose your exact objective is that Facebook will optimize your campaign to help you reach that goal.

Many campaigns we run use the “website clicks” goal, as we want fans to arrive at the digital retailer after the click: the clicks lead directly to a point-of-purchase. Facebook optimizes the impressions so that they are served to the audiences that yield the most website clicks. It prioritizes website clicks over other objectives such as engagement (shares, likes, comments, etc.). Selecting the right objective allows Facebook to work in your favor.

3. Use look-alike models. 

Prospecting potential customers incurs financial cost and can be an arduous process that may or may not yield positive results. In order to alleviate some of these uncertainties, you should create and target a look-alike model of the fans on your Facebook page. Look-alike modeling allows you to create a unique audience of people on Facebook who are very similar to the people who either like your page or are part of one of your first-party data groups. This similarity modeling is based on their interests, behaviors, and other demographic information. You can actually select a percentage between 1-10% to choose how similar and/or large you want this custom audience to be (1% being the top one-percent of people on Facebook who are the most similar and 10% containing a larger group of people who are less similar). You can create these for each country where you have enough fans for the algorithm to create a new audience.

Look-alike modeling opens the door to targeting people who are interested in liking your page or purchasing your product. These are people you would have never been able to identify through manual targeting. If you have a tight budget, you may not have the flexibility to discover new audiences on your own. Targeting a look-alike of your current fans is a viable and efficient method of engaging potential new customers.

With so much content on Facebook with which to compete, it can be a very difficult and daunting task to break through the noise and run an effective advertising campaign. However, following the aforementioned tips will ensure that your ads are reaching the right people and allowing for the appropriate type of engagement.

“Club Life:” A Look Behind the Nightlife Curtain

stillEver wonder what it must be like walking into a star-studded, sparkler-in-your-champagne kind of nightclub? Tons of people see the glitz and glam all the time on TV, but few ever get to experience it, much less live it on a regular basis. That’s because few ever reach the New York or Las Vegas big-name club promoter status. But Danny A. Abeckaser did, and now he’s letting you in on the secret life in his film, Club Life.

The movie follows Johnny D. (Jerry Ferrara), a young New Yorker desperately seeking monetary relief for his father’s medical treatment. Just as the stars align in life every so often, they line-up perfectly for Johnny so that he meets top club-guru Mark (played by Danny A. himself, the legendary NY nightlife don). Little by little, hustle by hustle, Johnny broadens his horizons and becomes a top-dog himself. He no longer waits in line behind that velvet rope, but decides who’s allowed behind it. Drama is inevitable – amongst co-workers, his trusted club-going guide, and girlfriend Tonya (Jessica Szohr). Ultimately, Johnny must decide if the sparkling lights and bottle service are enough to tear him away from a more simplistic, blue-collar life, and how to stay in the runnings.

What’s cool about this flick? For starters, it features Jerry Ferrara (whom you’ll know from Entourage) and Jessica Szohr (Gossip Girl’s rebel-darling). On top of that, the film is loosely based on Danny A., the NYC club god who not only stars in the film, but also wrote and produced it. So you know you’re getting a true-to-life insider look.

Be on the lookout for this hot premiere next year! In the meantime, read the full press release here and check out official coverage from The Hollywood Reporter.

Now, press play below for a sneak peak:

Welcome, Jonathan!

September 10, 2014 Orchard News No Comments

JonathanEllisIntroducing Jonathan Ellis, Graphic Designer

Name: Jonathan Ellis
Background: Born in Brooklyn, raised in Brooklyn and Long Island
Height: short
Likes: The New York Knicks, Apple Juice, Pasta, Drawing, The Fugees, Bowling like Fred Flintstone
Dislikes: Ketchup (yuck)
Fav Albums: Good Kid Madd City, College Dropout, The Score, Blueprint, Lupe touch the sky mixtape, Channel Orange
Schooling: LaGuardia Highschool and School of Visual Arts
Work history: One year freelancing at The Orchard, four years at Music Choice as a Graphic Designer. Many years freelancing and illustrating.

I’ve appreciated my time here so far and I’m very excited to continue on full-time. Feel free to drop me a line to say hello, and thanks to The Orchard for having me.

Your Quick Guide to Performance Rights Services Lingo

September 8, 2014 Featured News, Rights No Comments

PRS Societies World MapWe know you’ve lain awake at night wondering how you and your artists are going to get paid for your song being played in a gastropub in Berlin, at a mall in Rio de Janeiro, or in that exotic French restaurant on the Solomon Islands. Unless you have friends spreading the good word in the myriad islands in the Pacific, though, it’s very unlikely that you have a direct line to the radio stations in the Solomon Islands (did you know that radio is the most influential type of media there?). That’s where The Orchard comes in, collecting that precious revenue on your behalf.

The Orchard is the largest supplier of digital music in the world, and we’re the only distributor that has worldwide representation on the ground. With offices and connections to collection societies in over thirty countries, we make sure that you’re well-represented in and well-connected to as many markets as possible. So you can rest assured that if your song is played in that exotic French restaurant in the Solomon Islands, we know about it.

The Performance Rights Services (PRS) department does a great deal of things here at The Orchard. Our responsibilities include, but are not limited to: collecting revenue for royalties, creating repertoire metadata to send to collection societies, receiving and analyzing payment statements from collections societies, and maintaining claims on tracks you own. Because these tasks can be complex and sometimes nebulous, it can be hard to completely understand just what it is our department does and how we do it. To help you and your artists better understand the processes, we’ve compiled a short glossary of important terms and concepts that together help define PRS. These are some terms you might see when discussing Performance Rights Services:

Master Rights: The rights to the recording of a composition. The owner of the Master Rights owns the actual recording of the song.

Neighboring Rights: These are used mainly in Europe, but are exactly equivalent to Master Rights.

Intellectual Property: Refers to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized. These include copyrights, patents, trademarks and industrial design rights. For instance, Mickey Mouse, the blueprints for a Boeing 747, and a demo of Lil Jon’s “Get Low” are all examples of intellectual property.

Copyrights: A set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute, and adapt the work.

Public Domain (or “PD”): When copyrights for a particular track expire and the song can be used by anyone with no need to report to or pay the original creator or publisher. Copyright law differs depending on the country. In most cases, songs enter into the public domain 50-70 years after the death of the original author or creator. More information on copyright lengths can be found here.

Publishers: Music publishers are entities that sign songwriters to agreements and can either own or control the rights to the compositions.

Mechanicals: These are royalties that are paid to publishers from physical/digital sales.

P-line: The P-line is made up of two parts: The P-name includes the name of the master rights owner of a song, while the P-date is the date of the track’s or album’s first release. (e.g. 2014 The Orchard)

C-line: This includes the name of the owner of the cover art on an album or single. (e.g. 2014 The Orchard)

Synchronization: The pairing of a recording artist’s music to a video. In most cases, this refers music videos, movies, television, or commercials and advertisements.

Composition: Put simply, this is the song written by a songwriter or composer. Composition refers to both the musical and lyrical aspects of any given song, as well as a song with or without lyrics.

Re-recording: A new performance or recording of a contemporary or previously recorded track. A re-recording is often colloquially referred to as a re-record. A cover song (sometimes referred to simply as a cover) often falls into this category, as it, too, is a re-recorded version of a track usually already commercially released.

Remaster: Generally a sound quality enhancement of a previously existing recording. A remastered track is often colloquially referred to as a remaster.

There are, of course, more aspects to Performance Rights Services, and they will be discussed thoroughly in future blog posts. The above terms are a good start for getting to know this department, what we do, and how we do all we can to make you more money and get your music to new listeners all over the globe.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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