Pandora Premium Is Here & It ‘Sounds Like You’


You have likely noticed the new ‘Sounds Like You’ campaign that Pandora has launched to announce the arrival of Pandora Premium, their new paid on-demand subscription service. Pandora Premium is now available to all users on mobile via the Apple App Store and Google Play.

The ‘Sounds Like You’ promotion is an artist driven marketing campaign that is quite unique. Put in motion to celebrate the wide availability of it’s new Pandora Premium music service, ‘Sounds Like You’ highlights Pandora’s “legacy of delivering truly personalized music experiences for listeners and artists.”

(more…)

Welcome, Francisco!


Introducing, Francisco Hernandez, Special Products Manager

Hola! My name is Francisco Hernandez and I’m very excited to be joining The Orchard family as the new Special Products Manager.

I’m transferring over from RCA Records, where I was part of the Pop/Rock Promotion team. I’m looking forward to working with The Orchard and contributing to the company in a positive way. Music has always been a big part of my life, and love listening to everything from Country to EDM.

(more…)

Case Study: Jacob Collier “In My Room”


Jacob Collier

GOALS

The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the case for jazz multi-instrumentalist Jacob Collier. Launching his career on YouTube, Jacob gained a following through videos that displayed his otherworldly ability to build complex vocal harmonies and use almost every instrument under the sun. He quickly caught the eyes and ears of jazz legends like Quincy Jones and Herbie Hancock and, for obvious reasons, the hype surrounding Jacob’s debut record In My Room was huge. With Jacob’s prowess in front of the camera and behind the mic in mind, The Orchard’s Interactive Marketing & Audience Development team formed a campaign to engage fans and raise awareness for In My Room.

(more…)

Out Today by The Orchard: Ali Wong, Her’s & More


Hello out there all you music, film and entertainment lovers. We are back with another hearty helping of incredible new albums and films to share and enjoy. We’ll start your weekend off with a belly laugh followed by a blissfully friendly debut and top it off with a bit of terror that will have you questioning your own existence. Sounds great, right? Let’s begin.

If you haven’t heard of the massively talented Ali Wong, you’re going to need to sit down for this one. Ali’s stand-up special Baby Cobra, premiered on Netflix last year and is now available on audio via Comedy Dynamics. Wong will have you slapping your knee with relatable humor of marriage, STDs … calculators and much more. Watch a bit of her stand up below and stream Ali Wong: Baby Cobra audio here.

(more…)

Premios Gardel A La Música Nominees 2017


Argentina’s largest music awards, Premios Gardel a la Música announced their nominees on Tuesday. From Best Video Clip to Best Catalogue Collection, The Orchard’s releases pulled in a whopping 30% of nominations with 42 of the 139 slots. Wishing the best of luck and congratulations to our labels and artists including Pop Art Discos, Epsa Music, Acqua Records, S-Music, Pelo Music, Alfiz Producciones SRL, Magenta Discos, Level Music, Utopia, BVMusic, Pinhead Records, Mojo, Eternal Sunday and Luis Salinas.

Check out the full list of our nominees below:

(more…)