Disappearing Content is Here to Stay: Why You Should Care

Snapchat disappearing contentBy now, you’ve heard the buzz around Snapchat, every millennial’s favorite social platform. The app revolves around Stories, or a stitched-together series of photos and videos that disappear after 24 hours. Users adorn their Stories in doodles, text and silly lenses like the classic “face swap” that allows friends, family members and sometimes even dogs to swap faces. What did we do before that feature?

But don’t mistake Snapchat’s casual, silly vibe for anything less than serious competition. The app, founded less than 5 years ago, already has an audience of 150 million daily active users (that’s 10 million more than Twitter) and shows no signs of slowing down. As of March, it’s also the fastest growing social network in history(more…)

A New Kind of Movie Theater: The Metrograph

metrograph outsideThis week I visited the Metrograph Theater in downtown NYC.  The theater opened its doors in March after much fanfare from local cineasts and NYC tastemakers. The Metrograph is a movie theater first and foremost but it’s also an event space, a bar, a lounge and a restaurant. The theater focuses mostly on repertory programming but also dabbles in first run and rare prints that have never seen a theatrical debut. Its mission is to bring back those great cinemas of the 1920s that were a world of hospitality beyond just the movies they screened.


Freeloader Friday: Airbird, Lost Boy ? & More

No OriginHey there beauties, Melissa here! Although Chris definitely knocked last week’s Freeloader Friday out of the park, it feels great to be back and ready to share another awesome batch of free tracks with you all. Let’s get this show on the road!

If you thought nature-inspired music started and ended with musique-concrète composers, think again. Producer Joel Ford proves he can manipulate natural sound just as beautifully as the avant-garde school in his latest track “Ecology.” Released under Ford’s pseudonym Airbird, “Ecology” is a weightless, yet sharp combination of new-age rounded synths blended perfectly with shimmering chirps and tweets from an orchestra of birds. While these elements spill over the top end of the sonic spectrum, the main melodic line comes from a saxophone sample that carries just enough weight to keep the track grounded. A playful dialogue between electronic and acoustic ensues, as the saxophone dances its way through the song’s ambient, glistening atmosphere. Sounds pretty amazing, right? Well, just wait ‘till you hear Airbird’s newest EP, No Origin, when it drops on September 16.


Follow This Sample Social Media Rollout For Your New Music Video

music videoThis article, written by freelance pop music journalist, Hugh McIntyre, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business.

Making music videos can be time consuming and expensive, so if you’re going to do it right, make sure you really do it right. That means ensuring that what you end up with looks professional, is edited properly, and most importantly, that you promote the new work to the best of your abilities.


Welcome, Rebecca!

Rebecca-FisherIntroducing Rebecca Fisher, Director, Theatrical Publicity

Hi everyone! I am Rebecca Fisher and I am so happy to be joining The Orchard team as Director of Theatrical Publicity.

I’ve come here from the publicity agency PMK*BNC, where I worked for two years on a variety of films including CAROL, THE HATEFUL EIGHT, THE IMITATION GAME, IRIS, and LIFE AFTER BETH. Prior to PMK, I was at another agency called Block Korenbrot for eight years, where I worked closely with Sony Pictures Classics on a range of wonderful films including AN EDUCATION, A SEPARATION, IN A BETTER WORLD, and SEARCHING FOR SUGAR MAN. I also worked on Pablo Larraín’s NO, which was nominated for a Foreign Language Academy Award. I am thrilled to have the opportunity to work on his new film NERUDA, which we just acquired out of Cannes.