The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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What The #&@$ Do You Do, Jonathan?!?

JonathanSirlinJonathan Sirlin
Operations Manager
Joined The Orchard in August 2012

What we know: You’re tall, you’ve got a great laugh and you’re super friendly. What we don’t know: what the #&@% you do. Go.
First of all, I’m flattered you think I’m tall, and, according to Wikipedia I do have a few inches on the average American male, but we work in an office of some pretty tall dudes, and I oftentimes feel like Frodo scuttling along in the Fellowship. I do concede, though, that my laugh is awesome, and I would go toe-to-toe with anyone in a laughing competition. I’ll go all day.

I started at The Orchard in the Compilations department. I spent the majority of my day figuring out different ways to package and sell very relaxing, soothing piano music. The majority of my hours were spent meditating, and I left the office every day a complete and total zen master. It was not uncommon for me to float cross-legged down Lafayette on my way to the 6 train. After a few months on the team I was given the opportunity to shift over to the Operations Department, where I handled day-to-day operations for distribution and top-tier clients. I proudly held that title until a month ago, when I moved within the department to store integrations. Whenever The Orchard signs a deal with a new store, I help ensure that they get set up from a technological standpoint. I also serve as a sort of “utility player” on the Ops team, handling various tasks as projects come up.

Ha! We hope you haven’t lost your Zen mojo on the Ops team!

Can you tell us more on what exactly getting a store set up entails?
Getting a new store set up requires a great deal of coordination from the Business Development, Tech, and Operations teams. A new store is like a new relationship; when you meet someone new, after you’ve done extensive background checks on them to make sure they’re not insolvent, you’ve got to make sure that you can communicate effectively and that there’s room for growth for your future. When Business Development signs on a new store, I reach out to say “Hello!” and set up their FTP (File Transfer Protocol) information in OA so that they can receive all the content we’re supposed to give them. When tech updates our XML specs to reflect new tags in our metadata, I write to the stores to make sure they’re aware of the changes and that it won’t cause any issues on their side. Each deal is different, and there’s no set amount of time that it takes from first contact to first delivery, but Operations is part of the process throughout.

Got it. On another note, you are the proud owner of two Orchardite fish and a heck of a fish tank. What can you tell us about how this came to be and your experience to date with Gerald and Chester?
In October of 2013, fellow Ops member Lauren Davidheiser received a bouquet of of flowers in a vase from her mother for her birthday. Weeks later, long after the plants died, I took the initiative to transform the abandoned vase into a fish tank. Gerald was introduced to The Orchard in early November, and he has since moved from that vase into a proper fish tank complete with a living plant, a plastic crab, and a sunken yellow submarine. Gerald is a slow, methodical and brilliant fish. His demeanor demands your attention, and his calm nature can soothe even the most frenzied of Orchardites. He is a blessing to all who see him, and his wisdom stretches far beyond his years.

Chester, a bottom-dwelling catfish, was purchased in late March of 2014. He was found dead on the morning of June 23rd, 2014. The cause of death is unknown.

Oh no! We’ll make sure to keep our pets away from you from now on. Thanks for making us laugh while telling us what the #&@$ you do, Jonathan!

number of instruments you play + which one you like best: I play six or seven instruments, but only one or two very well. I don’t like one the best, but I am most proficient on violin and guitar.
what you’d be doing if you weren’t working in music: Hopefully something way worse and more miserable, otherwise I’m wasting my time
favorite team to watch in the FIFA World Cup this year: Nothing will ever compare to the DPRK team from 2010. They are my all-time favorite.
random fact: I’m red-green colorblind, but what my eyes lack in rods/cones is more than made up for in clarity and distance; my vision is better than 20/20. I’m also ridiculously good at seeing stereogram images (Magic Eye).

Freeloader Friday: The Black Angels, Catey Shaw, Souls of Mischief, PS I Love You, The Pains of Being Pure at Heart, To The Wind, Kina Grannis, French Style Furs, Amp Live, & Animal Years

The Black Angels: Clear Lake ForestAs the month of June comes to a close, and the World Cup ramps up, it’s time to keep that summer energy going. Good news: we’ve got the best music and videos from this week to pump you up as we head into the weekend!

We’re starting strong with a bunch of tracks this week! The Black Angels are back with their classic Indie Rock fuzz, and this time it even has a psychedelic edge. Then, Catey Shaw croons on her new catchy Pop anthem about love conquering all. Go old-school with Souls of Mischief‘s latest track featuring Snoop Dogg and produced by Adrian Younge. It’s a Hip-Hop call to action about living in the present. Next, PS I Love You laments about leaving home through grainy guitars and crowd-led back-up vocals. The Pains of Being Pure at Heart lighten things up in typical Indie fashion with addictive hooks over cascading keys. Finally, things get intense on the latest from To The Wind. It’s a Hardcore apology, and you won’t be the one who’s sorry.

Now, for some eye candy, watch Singer-Songwriter Kina Grannis wander the forest at night in the brand new video for her dark, but ethereal lead single. Then, check out French Style Furs‘ new black and white music video. The song is “poetic punk urgency” and the video is as artsy as it gets. Amp Live muses on money’s eternal ability to change people in the video for his Oakland Hip-Hop take on the Biggie Smalls sentiment “mo’ money, mo’ problems.” Finally, go back to the 70’s with the new video for Animal Years‘ “jolt of musical serotonin.” You’ll be dancing right along with Bailey Noble (yes, she’s from True Blood) and wishing you too lived in 1972 Palm Springs, CA.

Well there you have it, Freeloaders! Enjoy your weekend!

The Black Angels: “Sunday Evening” track premiere via The Quietus
Clear Lake Forest out July 22 on Blue Horizon

Catey Shaw: “Revolution” track premiere via Refinery29
Revolution out now on Complex/Lefthook

Souls of Mischief: “There Is Only Now” track premiere via Sway’s Universe
There Is Only Now out now on Linear Labs

PS I Love You: “Friends Forever” track premiere via Noisey
For Those Who Stay out July 22 on Paper Bag Records

The Pains of Being Pure At Heart: “Kelly (Winter Station Demo)” track premiere via NoiseTrade
Days of Abandon out now on Fierce Panda

To the Wind: “Hands of the Clock” track premiere via Alternative Press
Block Out the Sun & Sleep out July 22 on Pure Noise Records

Kina Grannis: “The Fire” music video premiere via The Frisky
Elements out now on One Haven

French Style Furs: “Turn Or Burn” music video premiere via BlackBook
Is Exotic Bait out July 8 on Frenchkiss Records

Amp Live: “Penny Nickel Dime (feat. Anya & Prof)” music video premiere via WSJ
Headphone Concerto out August 5 on Plug Research

Animal Years: “Forget What They’re Telling You” music video premiere via Team Coco
Sun Will Rise (Deluxe Edition) out now on Mike McFadden Music

“Isolated:” More Than Just a Surfing Paradise

Isolated CoverWhen Executive Producer Geoff Clark and Director Justin Le Pera gathered a group of feral surfers to make a documentary film about going to uncharted territory to surf undiscovered waves, their “Endless Summer” mission quickly turned into an adventure more like “The Cove.” As the five surfers travel to West Papua in Indonesia to seek out the last great wave, they also find a lost world of danger, cruelty and even real-life cannibals. Deemed the “best non-fiction film of 2013” by Phil Hall at Film Threat, “Isolated” reveals the story of a forgotten people whose subjugation has yet to be recognized or addressed.

Out this week, “Isolated” has been featured in over thirty Film Festivals in seven countries and won the Best Film Award at the Portuguese International Film Festival in 2013. The film’s subtlety in sending a political message without taking the focus too far from surfing makes it extremely effective in convincing viewers of the importance of the cause.

“Isolated” has gained much media attention due to the fact that it’s produced and narrated by actor and celebrity Ryan Phillippe. His large social media following resulted in the support of over fifty other powerful celebrities, as well as hundreds of everyday people. Together, Phillippe and the other creators of the film started an awareness campaign that asks people to become an “Isolated Ambassador for Peace.” The movement has been successful thus far in gaining awareness, but the main goal is to get 25,000 signatures on a “petition requesting the White House to force the Obama Administration to address the Human Rights crisis in West Papua.”

Watch the trailer below for a preview of this intense and moving film, and find it live on stores now.

Live Shows Turn Virtual Fans Into Real Ones

kinaGrannisLiveinParis 3Going to concerts is both a privilege and a fun part of my job. Recently, I was able to attend a Kina Grannis show in Paris with my youngest child, 13-year-old Penelope. I found myself taking in the crowd around me, turning my head and watching as the audience reacted, and witnessing casual fans turn into loyal fans — or “fidelisés,” as the French expression goes — as the show went on. Occasionally, I too am so taken by an artist’s show that I become a fan myself. I find this is especially the case when I bring one of my kids with me. At this show, my daughter’s enchantment enthralled me. In fact, I think Penelope could probably write a more convincing post about the concert than me. She was so captured by Kina Grannis’s singing and songwriting talent and presence on stage, which you can see in this video she took during the show (the photo above is also hers).

As professionals in digital music distribution here at The Orchard, we have witnessed many artists develop their fan base through YouTube videos and Internet marketing. In my opinion, Kina Grannis and her management have brought this concept to a very high level, taking on projects most could never even imagine. If you haven’t seen the incredibly sweet music video for her song “In Your Arms,” you will be shocked to learn how much creativity and time was put into it in this Making of “In Your Arms” (Stop Motion Animation) video. It is projects like this that captivate online viewers enough to come back and keep watching.

The pivotal moment, however, comes when you turn your virtual following into something that can actually make you money. In France, and in many other places, we’ve done this for Kina by tapping into our retail connections and securing prime placement across digital storefronts, like iTunes, pictured below.


Beyond this, time permitting, we can also contribute to more ‘out of the box’ connections aimed at facilitating further recognition and supporting upcoming events. In this case, it could be via one-on-one meetings with key local bloggers and industry figures, such as Virginie Berger from Don’t Believe The Hype (DBTH) Agency or Isabelle Wekstein, a very important legal representative for artists and labels within the French Cultural Industry.

I actually experienced part of this effect at my own personal “expense,” but that expenditure was a positive sign of the possible growth of an artist and the music business in general. There was no way that Penelope, new fan of Kina Grannis, would leave that concert hall without a really cool t-shirt, a poster signed by a very nice woman, and the promise of a signed CD, even if she can — and will — listen to that same music for close to free on various streaming sites. Live shows offer an opportunity to bring in revenue via tickets and merchandise; but, more importantly, they allow artists to connect with fans in a way that makes them more committed to supporting that artist for years to come.

So I’m a bit out of pocket, but really happy to have helped facilitate musical discovery. Thanks Kina and Jonathan, Philippe Giard from The Orchard, and Penelope, of course. And to everyone who helped make this feeling happen, you know who you are…

Welcome, Dylan!

June 25, 2014 Orchard News No Comments

Dylan LewisIntroducing Dylan Lewis, Retail Marketing Coordinator

After 18 years of knowing nothing but chalkboards, tests and grades (and food/fun), I am happy to say I’ve arrived at my first full-time job after graduating Syracuse University last month. I could not be more thrilled that this first gig is here at The Orchard. I received my Bachelors in Music Business and Trumpet performance with a focus in classical, jazz and funk/rock. While at SU, I had the opportunity to play in a mega-funk-rock-fusion band called The Monk where we frequently dined at a restaurant called Fenton’s Wharf.

Since I started playing the trumpet 12 years ago, I knew music was what I gravitated toward most and it eventually became my passion as well as my hobby. Throughout high school and college, I participated in marching band, concert bands, jazz bands. My first venture into the music business proper was an internship in sales at Universal Music Group after my sophomore year. That solidified my desire to pursue a career in this industry. Two years later, after interning at WEA and Island Records, I had the opportunity to gain experience abroad at The Orchard’s London Office. That led me back to where I sit now as the new Retail Marketing Coordinator.

I am very excited as I begin my career in this jungle of a business and I hope that I meet and work with as many of you as possible. I’ve already gotten my feet pretty wet and I am excited to take the plunge.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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