The LGBTQ Community & YouTube: A Love Story

LGBT YouTubeThose in the LGBTQ community have been early adopters of almost every social media platform, all the way back to the days of Bulletin Board Systems and listservs. YouTube is no exception: From the platform’s launch in 2005, LGBTQ activists have utilized the platform to spread their stories and campaigns, and more than a handful of personalities have launched entire media careers through their channels.

YouTube is one of the most respected brands by LGBTQ consumers, and has officially celebrated LGBTQ Pride Month across the platform since 2013. Just two of the biggest LGBTQ YouTube Stars, Gigi Gorgeous and Tyler Oakley, have nearly 1 billion views between the two of them, and have expanded their media empires into mainstream television and film gigs. What has made YouTube such a good home for this community, and what lessons can YouTubers of all stripes take from their most successful stars?


Welcome, Eric!

Eric Benoit WelcomeIntroducing Eric Benoit, Digital Catalog Integrations Coordinator

Hey, everyone! I hail from the booming metropolis of Allendale, NJ and spent the last four years attending Middlebury College in VT. I interned for both MTV and Animal Planet before getting my first full-time gig at The Orchard.

Music has always taken up a huge portion of my life. I write and produce electronic music, and I also like to sing and play guitar. I was the musical director of an a cappella group called the Mamajamas in college. It was silly.


Facebook vs YouTube: Which is the Best for Your Video Campaign?

facebook-vs-youtube-online-videoFacebook vs YouTube: these two game-changing platforms have become a contested rivalry in online music video streaming. With massive emphasis now behind native video players, is Facebook today’s place to start an artist’s video campaign? Or with its creator-friendly programs, advanced Content ID and monetisation options, is YouTube the way to go? In this post, we’ll compare the two to help you make the best decision for your artist. 

Freeloader Friday: Meatbodies, Clap Your Hands Say Yeah & More

Welcome back, Freeloaders. My name is Christiane and I’ll be taking over our weekly get together. As always, we have some seriously great songs to last you all weekend long, from psych rock to soul searching. Let’s get started!

First off is California garage rock outfit Meatbodies‘ second single, “Haunted History,” from their upcoming album Alice. It’s a fuzzy, badass psych-rock track that will undoubtedly draw comparisons ranging anywhere from Bowie to T. Rex. Frontman (and frequent Ty Segall collaborator) Chad Ubovich’s sharp songwriting, however, is what truly makes this track its own. Stream it here and sit tight for their new album Alice on February 10th.


William Onyeabor: A Humble Talent Will Be Greatly Missed

William Onyeabor MemoriamWe are very saddened to hear that William Onyeabor has passed away last Monday, January 16th, at his home in Enugu, Nigeria, at the age of 70. The Orchard is grateful to have experienced such a kind, talented soul and we wish to send our thoughts and condolences to all those who knew and loved the magnetic musician.

William Onyeabor was a legendary artist who broke ground in the world of electronic-funk, composing and self-releasing 9 albums between the years of 1977-1985. In 2013,  Luaka Bop reintroduced the world to Mr. Onyeabor with the compilation Who Is William Onyeabor? The re-issue was wonderfully successful and inspired the 2014 film documentary “Fantastic Man” and a global tour by David Byrne & the Atomic Bomb Band! His music caught the attention of fans all over the globe and continues to inspire many contemporary artists.