Out Today by The Orchard: Floating Points, Origin & More

Happy Fourth of July weekend, everyone! Time to fire up the grill, watch some fireworks and get drunk on patriotism. Here at The Orchard, we’re celebrating this great nation the best way we know how: with some awesome new releases. So before you go out and enjoy the summer sun, kick off your long weekend with this week’s highlights.

Musical omnivore Floating Points released his newest project through Luaka BopReflections – Mojave Desert, which features new music and a short film to go with it. Man behind the music, Sam Shepherd, flexes his creative muscles in the first of a series of recordings in different locations across the globe. The entire project was recorded in the Mojave Desert and the electronic post-rock musician incorporates the sounds of nature around him to add ambient texture to the unique and expansive sound. The mesmerizing exploration of the space is more than just a great listen, but a full blown immersive experience. Check out “Silurian Blue” below, then take a trip to the desert here.

Catalog Time Capsule: Lightning Bolt “Wonderful Rainbow” (2003)

Wonderful RainbowWelcome to Throwback Thursdays, a spotlight on a gem from The Orchard catalog that was released a long, long time ago.

Album: Wonderful Rainbow
Artist: Lightning Bolt
Released: March 4, 2003
Genre: Rock


Press Play: What Musicians Can Learn From YouTube’s Gaming Community

The last time you heard from me on The Daily Rind, we did an in-depth look at the LGBT community and some of the lessons this dedicated community could teach you about your own YouTube business. This time, I’ve decided to take a look at an even larger community that’s still growing in number and cultural cache every single year: video gamers.

Gaming is one of the biggest categories of content on YouTube, and gaming-focused services like Twitch.TV have been on the forefront of pushing live streaming into the mainstream. What strategies do gaming companies and individual gamers use to craft an audience on YouTube, and what lessons can we learn from them in the music industry? What opportunities are there for collaborations between these two verticals?


Now Presenting, @OrchFilms!

The Orchard film team is excited to announce the launch of our new film-dedicated social handle: OrchFilms!

Through OrchFilms, we’ll be working to further elevate The Orchard’s social presence within the film space, while also nurturing a film-focused fan base. Our channels will focus on celebrating and showcasing our films, filmmakers and talent while also connecting our film content to current affairs, events and trends. We’ll be posting exclusive talent messages, film announcements, never-before-seen art, fan-generated content and more.


iPluggers: Now With A New & Improved Interface

ipluggersLongtime Marketplace partner, iPluggers has completely renewed its look with major improvements to its interface. The iPluggers app is now easier to use and syncing your release to the service only takes a handful of clicks.

A little background on iPluggers:

iPluggers services over 30 thousand FM, AM, local, satellite, digital, in-store, college and online radio stations. You may already be familiar since iPluggers is used by a multitude of industry labels and artists including Pitbull, INNA, Shaggy, Alexandra Stan, Mario Winans, Tito Jackson, Daddy Yankee and many more.