The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Sarah!

April 9, 2014 Orchard News No Comments

sarah kim video programming coordinator the orchardIntroducing Sarah Kim, Video Programming Coordinator

Hi all, I’m thrilled to be joining Video Operations and to be a part of the Orchard family!

I’m originally from Los Angeles and went to school next door at NYU where I studied journalism. This led me to a lot of odd jobs at different magazines (the Martha behind the “Ask Martha” column at the Martha Stewart Magazine — that was me!). My respect for journalism took me to reality television, where I worked as an associate producer for shows on Discovery, Esquire and Animal Planet, unfortunately all involving betrayal and none involving food.

When I’m not working, I’m struggling to maintain mediocrity in my fantasy basketball league. I really (REALLY) like Tyson Chandler and I pretty much build all my teams around him, which makes for a lot of great trash-talking, but not very good teams.

I feel fortunate to be surrounded by so many people who are very good at what they do. If you have any questions (or fantasy advice) shoot me a comment below!

Case Study: Red Fang “Whales and Leeches”

Red Fang

Goals

As a big priority for Relapse Records, our goal with Red Fang’s third album, Whales and Leeches, was to create an engaging digital marketing campaign that exposed the band’s music to new fans while giving their existing fan base the high quality interactions they were used to.

Tactics

Given the band’s charismatic and fun nature, optimizing Red Fang’s social media was key. We provided social post guidance that maximized our other marketing endeavors and organized a Reddit AMA to get fans excited and engaged about the album. We also designed multiple iterations of a Red Fang splash page with an embedded YouTube video, pre-order information for multiple retailers, tour dates and our Red Fang game link.

Speaking of, we highlighted the band’s penchant for fun, beer-chugging antics with an interactive online game, created by developers Eyes & Ears. The game challenged fans to digitally chug beers to the tune of Red Fang’s music, progressively unlocking new tracks from Whales and Leeches. We included multiple links to pre-order the album in various formats, and required fans to connect their Twitter accounts to join the Leaderboard, further leveraging the social aspect. The highest scorer won a Red Fang Prize pack.

Using the loyalty platform Tunespeak, we ran a ticket/prize pack giveaway for both legs of Red Fang’s North American tour from October through December. The contest encouraged fans to listen to, watch and share content for points to win the prize for each city. We also set up a SoundCloud guitar solo contest for fans to upload their original solos for the song “Blood Like Cream” to a group created for the contest. We received social support from SoundCloud on their blog, Facebook and Twitter, and the winner took home a gigantic prize pack including a custom guitar pedal from guitarist David Sullivan.

On the video side, we coordinated the filming of three videos at YouTube’s Next Labs space: an interview for Metal Injection, whose channel is part of our Multi-Channel Network (MCN), a track-by-track album commentary for Relapse’s YouTube channel, as well as a play-through video which premiered on Gear Gods. Additionally, we secured VEVO playlisting and coordinated a Rolling Stone exclusive premiere for the “Blood Like Cream” video.

Last, we ran an extensive and successful ad campaign including Facebook, Adwords, pre-roll and banner ads. We built a remarketing group through the splash page to better target our ads, and placements included Rolling Stone, AV Club, TimeOut, Loudwire and more.

Results

  • Facebook Page Likes increased by 30.2% and Twitter followers increased by 18.8%
  • Beer-chugging interactive game attracted 16,295 unique visitors and 41,802 pageviews in one month, with an average visit duration of 2:07 minutes (NB: typical average page visit < 1 minute)
  • The Tunespeak giveaway generated 41.9% share-to-action participation, with 56% of full songs played and 69% of full videos viewed
  • 75 entrants submitted their original recordings for the SoundCloud guitar solo contest, which is impressive given the specific and highly-involved task at hand
  • Whales and Leeches debuted at #67 on the Billboard Top 200, #12 Independent Albums, #9 Hard Rock Albums and #21 Tastemaker Albums

The Orchard Chart Toppers: March 2014

The Orchard Chart Toppers

Spring is finally rearing its pretty face, and that’s just how we like to celebrate the top charting artists and films of the month. Tycho had a killer first week with his album Awake, even showing up in iTunes charts as a pre-order, and Withered Hand took over the UK charts with New Gods. The movie “Why We Ride,” about the passion of motorcycles riders and the “soul of their machines,” settled nicely into iTunes’ Sports and Documentaries charts around the world, and we continued to have a great presence in Russia, Turkey and Brazil. Rock on!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING March 30, 2014

Billboard Top 200 Albums
#105 — Tycho: Awake [Ghostly International]
#165 — Asia: Gravitas [Frontiers Records]

Billboard Current Albums
#98 — Tycho: Awake [Ghostly International]
#137 — Asia: Gravitas [Frontiers Records]

Billboard Digital Albums
#10 — Tycho: Awake [Ghostly International]

Billboard Independent Albums
#24 — Tycho: Awake [Ghostly International]

Billboard Heatseeker Albums
#50 — The White Boys: The White Boys [Shoot To Kill]

Billboard Dance / Electronic Albums
#5 — Tycho: Awake [Ghostly International]

Italy Top Albums
#16 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#11 — Tony Carreira: 25 Anos [Farol Musica]

Spain Top 20 Albums
#20 — Txarango: Som Riu [Discmedi]

iTunes Top 200 Albums
#90 — Tycho: Awake [Ghostly International]

iTunes Electronic Albums
#2 — Tycho: Awake [Ghostly International]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#12 — The Glitch Mob: Drink The Sea [Glass Air / Shoot To Kill]

iTunes Italy Top Albums
#12 — Elisa: L’anima vola [Sugar Music]

iTunes Spain Top Albums
#11 — Txarango: Som Riu [Discmedi]

iTunes Portugal Top Albums
#8 — Various Artists: Winter Jam [Vidisco]
#9 — Various Artists: Anual 2014 Mix [Vidisco]
#11 — Various Artists: Dança Koduro 10 [Vidisco]

iTunes Russia Top Albums
#19 — Okean Elzy: Избранное [Nikitin]

iTunes Poland Top Albums
#2 — Artur Rojek: Składam się z ciągłych powtórzeń [Kayax]

iTunes Brazil Top Albums
#7 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#15 — Luan Santana: O Nosso Tempo é Hoje (Ao Vivo) [Som Livre/Globo]

iTunes Turkey Top Albums
#5 — Gökhan Türkmen: En Baştan [Adim Muzik]
#14 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya [Gam Production]

iTunes Sports Movies US
#19 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Documentaries CA
#17 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Into The Mind [Sherpas Cinema]
#20 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Documentaries UK
#15 — Exposure Vol. 1 [Chuck Fryberger Films]
#19 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies UK
#7 — Exposure Vol. 1 [Chuck Fryberger Films]
#10 — Why We Ride [Gnarlynow Ent & Walking West Ent]

… Continue Reading

Freeloader Friday: Thee Oh Sees, Clap Your Hands Say Yeah (Ft. Matt Berninger), Honeyblood, Kina Grannis, Nothing & Sebastian Bach

Thee Oh Sees - DropIt’s that time again! The weekend has arrived. And with it, quite an array of music out there to get you going on your 2-day hiatus. So, as always, we’ve compiled our own little list of ditties for you to enjoy.

First up, Thee Oh Sees‘ latest track off their upcoming album. This one’s a flurried frenzy of guitar riff delights with plenty of nods to power-Punk Rock. Following suit, Clap Your Hands Say Yeah’s latest tune comes parading out the doors with a riveting bass and those alluring, wiry vocals from Ounsworth paired alongside the dark drawl of Matt Berninger’s (The National) voice. The cherry on top of this guitar-themed track sesh? Glasgow gals Honeyblood have a lush twee-Rock track that plants a seed of 60’s Go-Go girls in the mind — maybe it has a little something to do with that “Go, go, go on” line? Regardless, these are some pure Rock babes.

Freeloader Fridays wouldn’t be complete without a few pleasing-to-the-eye music vids, so let’s see what we’ve got this week. There’s Kina Grannis’s totally charming lyric video that includes quite a cast of YouTube characters. Then, Nothing’s kind of hilarious video of them rocking out ultra hardcore to a completely phased-out audience that eventually riots with tomato-throwing. And, finally, Sebastian Bach really turns up the heat with scantily-clad seduction to drive the “Temptation” theme home.

So there’s the short, sweet and varied playlist for all you Freeloaders this week. Enjoy the weekend, and see you back here on Monday!

Thee Oh Sees: “Drop” track premiere via Stereogum
Drop out April 19 on Castle Face Records

Clap Your Hands Say Yeah (featuring Matt Berninger): “Coming Down” track premiere via Pitchfork
Only Run out June 3 on CYHSY

Honeyblood: “Killer Bangs” track premiere via Pitchfork
Honeyblood out July 14 on FatCat

Kina Grannis: “Dear River” lyric video premiere via YouTube
Elements out May 6 on One Haven

Nothing: “Bent Nail” video premiere via YouTube
Guilty of Everything out now on Relapse Records

Sebastian Bach: “Temptation” video premiere via Loudwire
Give ‘Em Hell out April 22 on Frontiers Records

All Eyes on SXSW 2014: From Our Client Managers

SXSW2014March may be over, but we’re still reeling from our SXSW experience. More than 30 Orchardites were in Austin this year, including a handful of our Client Managers, and they wanted share some thoughts and memories from the conference. Without further ado…

João Brasil‘s DJ set from The Orchard’s Happy Hour on Friday 3/14 was one of my favorite sets. His mash-ups of Baile Funk brought a much needed dance party vibe. Kind of the right place, right time, right grooves all coming together at once.” – Corey Sheridan

“Standout shows included Haley Bonar at the Ginger Man; Marijuana Deathsquads at The North Door (Totally Gross National Product Showcase) — Har Mar, Channy from Polica were guest vocalists — Astronautalis at Holy Mountain (First Ave Party): he does a freestyle rap at every show based on ideas from the audience. This one was about missing planes and bunnies. It was amazing. And Riverboat Gamblers at Jackalope: Mike Wiebe with a tambourine on a bar, then going behind bar to get/make people’s drink orders.” – Sarah Sandusky

“For me, the highlight was having the opportunity to meet with all of the labels I work with and spending time with them at our happy hours, various meals and their shows. It’s always awesome to put a face to an email and connect with people in a more relaxed, sunshine-filled environment. Joining the team over at Rock The Cause to participate in their panel on cause-based music during their day party was an honor; RTC and their teams are some of the most dedicated people working through music to make a change in the world. Additionally, having a chance to check out all the FatCat artists who have releases coming out later this year, including We Were Promised Jetpacks, Paws and Honeyblood, was pretty great. Stand out show though was closing this year’s SXSW trip with Travis Barker and Yelawolf :)” – Amanda Suriani

Eli Cook’s virtuoso blues-rock guitar wowed the crowd at Rowdy’s Saloon. Eli’s debut album for Cleopatra, Primitive Son, will be released on April 29th 2014.” – Riker Griffiths

Jessica Hernandez & the Deltas’ showcase at the Palm Door on Sixth on Friday, 3/14.” – Valeri Travagliante

Primitive Man hurled molten lumps of awesome dissonant crust at the Relapse showcase.” – Riker Griffiths

“I had been waiting for five years, patiently, to finally see Tinariwen. The last schedule performance they had in San Francisco was a few years ago, and I was traveling at the time. While the performance only consisted of six of the core members of Tinariwen, it didn’t at all seem thin, or that any parts were missing. In fact, it all seemed perfect. The show featured all new material from their new album Emmaar. While the set was short, it certainly did not disappoint. As the show came to a close, the band played through the last song “Chaghaybou,” bringing up members of their crew who danced on the stage. Shortly thereafter the lights went up, but the crowd was chanting for more… a true rarity that you don’t see often at SXSW, given everyone is too busy hustling from venue to venue.” – Corey Sheridan

Forest Swords at the Pitchfork showcase at Central Presbyterian Church — some gorgeous weather-beaten dubtronica here.” – Riker Griffiths

The Districts — a rag-tag group of underage rockers from Lititz, PA. They recently found a home at Fat Possum Records, which seems to be the perfect fit for the up-and-coming lo-fi rockers. The Districts had the dreaded early 12:00pm-12:30pm slot at the Another Planet / Noise Pop party at Red Eyed Fly. As they began the set, you could tell that the crowd was not giving the young group even half of their attention. However as the first track really opened up, and the riff-heavy rock took over, EVERYONE’S attention was now centered on these kids. The room began to fill out from the outside stage, and soon enough it was a full-on rock concert. The youngsters left it all on the stage — sweating through their clothes by the end of the second track, and leaving the audience in awe on how they magically avoided knocking each other over while rocking out on stage. Rare is it when you get a group of youngsters that demands a crowds attention at SXSW — even rarer when it’s that early in the day. In my years of attending SXSW, I feel like I have only seen one other band that had this effect on the crowd. And that was Delta Spirit, before they were “Delta Spirit.” Keep an eye out for these kids!” – Corey Sheridan

“Eoin Loveless from Drenge rocking out so hard at the British Embassy day party during “Bloodsports” that he accidentally unplugged his guitar. He seamlessly plugged it back in and carried on with the song.” – Valeri Travagliante

Until next year, folks!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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