Three Music Licensing Trends You Need to Know
It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage with incredible soundtracks. After all, we truly live in a world of screens lending itself to unlimited potential possibilities for sync and licensing.
Fairly licensing music to companies at an appropriate value will generate a higher ROI to rights holders, and will be protected if (and when) new legislation takes place. Here are three positive trends and companies that you should be licensing your music to. (more…)
Introducing, Brandon Peters, Director of Digital Marketing
I’m really excited to be a new part of The Orchard. I have had a long time crush on the music and film distribution company and am honored to be a part of the growing team.
I come to The Orchard with over 8 years of experience working in independent film distribution with both Cohen Media Group and Strand Releasing. Digital marketing is such an exciting department of the business and I look forward to exploring new ways to keep us ahead of the curve.
The Best Of The Best: 2017 Latin GRAMMY Award Winners
The Orchard’s Latin labels continue to expand and dominate the industry. We’d like to congratulate all those Latin GRAMMY nominees and winners. It is our pleasure to release music from such gifted artists and labels across the globe.
“Siempre Es Así” by Juan Treviño featuring AJ Castillo brought home the title of Best Regional Song. The poetic ballad features talented instrumentation that truly embody the Regional Mexican genre. From Penfo Music, get the Grammy-winner’s full album, Fragmentos and listen to the winning track below.
Adrianne Haslet Captivates In New Music Video From PBSM
Danish alt-rock duo PBSM recently dropped their title track “Dance Floor” off their new EP via Møs Møs. The single’s accompanying music video features skillful ballroom dancer, Adrianne Haslet. In addition to being a beautifully gifted dancer, Adrianne has an inspiring message.
Out Today by The Orchard: Sharon Jones & the Dap-Kings, Hoops & More
You may not be hearing from us as much next week as we spend time with family or maxing out our credit cards in the spirit of Black Friday. Nevertheless, we have a few masterful releases that are sure to keep you jamming. This week we pay tribute to a beautiful and vivacious artist along with her familial band in an album of unreleased magic, a talented and simplistic indie lo-fi album and a Latin album that will get you grooving, all out today.
There was no such thing as slowing down in the eyes of Sharon Jones. The late singer left this world last year but not without making the absolute most of her last moments. From wildly energetic performances on the road to recording her next album, Jones lived her final time to the fullest with the Dap-Kings at her side. The contagiously vibrant performer lives on through her posthumous release aptly titled Soul Of A Woman. Because she was surely one hell of a woman with a whole lot of soul. Her light shines through the new album, taking the classic feel of 60’s and 70’s R&B and injecting it’s own authentic spirit. Listen to ‘Matter of Time’ below and find the full album here.