The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up.

Prepare Your Content
We’re not going to go into the specifics of audio and video editing, but you’ll want to begin by creating an audio file that presents snippets of your tracks (15-30 seconds) with clean cross-fades. Write down the timestamps for the start of each new song (i.e. 0:00, 0:23, 0:48, etc). Then you’ll want to use Photoshop or a similar graphics editing program to create the art for your video. Be sure to include album art or an image of the artist and the track listing.  Pro Tip: Use the dimensions 1920 x 1080 to make sure your art is set for HD. Something like this:

JessHernandez(PseudoTrack1)

Next, use video editing software like Final Cut Pro or Adobe Premiere Pro to sync your audio and art. Export the video and you’re ready to move on to YouTube.

Annotate on YouTube
After uploading the video to your channel, find it in your Video Manager and click “edit.” Then navigate to the annotations tab:

annotation

Click the “Add Annotations” button and select Spotlight:

Screen Shot 2014-04-24 at 2.51.32 PM

Resize the annotation box so that it fits around your first track name:

Screen Shot 2014-04-24 at 2.57.16 PM

Then, check the link box in the bottom right corner and paste the URL for the video in the box. Leave the start time as 0:00:00.0 since this is the first song. (For the rest of the songs, you’ll use the corresponding start times that you wrote down earlier):

Screen Shot 2014-04-24 at 2.58.45 PM

Finally, resize the time bar to extend for the entire video:

Screen Shot 2014-04-24 at 3.01.49 PM

Repeat the previous steps to create annotations for each of the songs.  You can also create annotations that link back to your channel page, an external merch store like iTunes, other videos and more. When you’re finished, click “Save” and “Publish.” That’s it!

Be sure to test the video out and make sure your annotations are working properly. You now have an interactive album preview video to share with your fans! Want to learn more about annotations? Read our blog post Convert Viewers to Customers with YouTube Merch Annotations.

Welcome, Lee!

April 30, 2014 Orchard News No Comments

Lee WesterfieldIntroducing Lee Westerfield, Chief Financial Officer

People make The Orchard such a special place. I’ve worked with Brad and the team consulting for a few months now, getting to know many talented and good people. When I first visited, what caught my attention were the extraordinary strategic opportunities in front of The Orchard — pathways that will extend our lead in digital music & video distribution, and may well reshape our corner of the media landscape worldwide. What I came to learn after working inside the tent here at E 4th Street is something quite a bit better, just how different and how wonderful a place The Orchard will be as a place to come and work each day. I couldn’t be more excited to join you all.

And on a lighter note, my daughters and I love checking out Balcony TV together. We get to explore music and talent from all over the world. My 11-year-old girl thought this one was funny and voted her favorite: Jessie J Gets Ugly — Funny Faces. Have fun, check it out, think like a tween. And thanks for welcoming me aboard.

10 Quick Pinterest Tips

pinterestlogoYou’ve surely heard of Pinterest by now, right? Just in case, Pinterest is a growing network which allows you to easily share content by “pinning” images found online (think of it as a pretty bookmark) to a “board.” These can be shared through a link or by following the creator, and boards and pins can be viewed publicly and are consistently (well, the good ones!) updated. The platform lends itself to visually sharing information simply.

Here are 10 Pinterest facts and tips you should know:

#1 – Pinterest is one of the primary ways people share stuff online. Coming in third to Facebook and Twitter, but topping email, Pinterest’s sharing stats are growing the fastest. Time to stop ignoring it and sign up!

PNGConsumerTrends

#2 – Tag users you are pinning from. Simply posting “@” before the person’s username will tag them. This is great way to engage with fans and influencers as they can see you are posting their content.

#3 – It’s all about the visual. Post your content, whether that’s gifs made from stills from your upcoming video, artwork, behind-the-scenes photos, etc. Avoid black & white or blurry pins.

#4
 – Get verified. Verifying your website on Pinterest lets people know that you own it. Doing this also gives you access to analytics.

#5 Review your analytics. See site metrics such as pins, repins, impressions, clicks and reach. Check out Pinterest’s Web Analytics Walkthrough video.

#6 – Partner with media sites. Do you make a mean veggie lasagna, have a crafty hobby or great personal style? Look into ways you can partner with blogs or sites where you could “guest pin” on one of their boards to cross promote.

#7 – Collaborate with your team. You can add users to a specific board where they can add/upload pins. That way you’re covered when your WiFi isn’t working in the van while you are driving through South Dakota on tour and you really need that fan submission contest board updated. Pinterest makes it easy to be collaborative with your team.

#8  Map it out. When creating a board, you have an option to add a map which allows you to upload a pin from a specific place or city. This can be a great way for fans to follow you on tour and see where you visited while on the road.

Pinterestmap

#9 – Showcase your promotional campaigns. Did you launch a contest where fans can submit their art or photos? Compile the best entries to a board to inspire more fans to get involved and current entrants to re-pin their photo or art.

#10 – Oh, How Pinteresting! Last, but certainly not least, read Pinterest’s blog. They showcase interesting pins, hacks and users that may provide you with some pinspiration.

Bonus: Pinterest has added a new search tool to let users add specific filters to their original search term. Read more on Guided Search.

Compilations: Be the Big Fish in a Little Pond

big-fishNEWS FLASH LABEL OWNERS: There is a lot of music out there. Billions of songs. Wait, check that, millions of songs… no… tens of millions of songs. There are tens of millions of songs available in almost any format you want — stream, download, CD, vinyl, etc. In fact, there is so much music that there is a tremendous amount of investment in the music industry directed solely toward finding, filtering, searching, recommending, sharing and discovering music that is available but we just can’t find it easily.

But rather than relying only on this technology to filter your music to the consumer, you have a simple tool that works surprisingly well: the music compilation. Stop rolling your eyes because, as Director of Compilations here at The Orchard, I can tell you that there is still a lot of money to be extracted from your catalog, and compilations accomplish this very effectively. So if you don’t want to make more money from your music, stop reading now.

Now, just as there are tens of millions of songs out there, compilations aren’t exactly few and far between. So I’m suggesting you consider a different approach: Be the big fish in the little pond. Look for unusual, specific, niche areas of your catalog and make compilations of THAT stuff. Trust me, people are looking for it.

Let me ramble for a bit to prove my point.

Thinking about making another generic 50 track classical compilation? Yawn. But “Classical Hits for your Workout…” or for a wedding… or for studying? People are actually looking for this! And it’s a lot easier to stand out among other classical albums this way. Got some tired New Age music? No you don’t, you’ve got “Music for Yoga.” Do you know how many Hip Hop mixtapes are out there? Too damn many. But what about “Essential Femmcees of Underground Hip Hop” or “Hip Hop Soul Samples?” And don’t even get me started on Hawaiian music (hint: people love ukuleles).

So do yourself a favor and take a closer look at your catalog, new or old, and examine it with this big fish/little pond concept in mind. Your music is worth listening to, you just have to package it in a way that people are looking for it.

Happy compiling.

Get The Popcorn: The Orchard and Shock Till You Drop Acquire Horror Film “The Canal”

The CanalTribeca Film Festival has just wrapped up, and its most talked about horror film “The Canal” has been officially acquired by…. us! The Orchard has all US/Canada rights to the psychological horror film, with plans to release the seat-grabber in theaters, as well as online, cable, satellite and physical stores through our horror film brand, Shock Till You Drop.

The Irish/UK co-production tells the disturbing tale of David Williams and his wife, Alice, who move into a beautiful period house by the canal with their small child, Billy. As David begins to suspect that his wife is cheating on him, he also starts to have nightmarish visions of an evil presence he believes inhabits his home. Eventually, brutal 20th-century murders are revealed and present-day horrors consume the protagonists. Written and directed by Ivan Kavanagh, the 90-minute flick stars Rupert Evans and Antonia Campbell-Hughes, with Hannah Hoekstra, Kelly Byrne and Steve Oram.

We aren’t the only ones excited about this deal. In discussing the acquisition, Producer at Park Films AnneMarie Naughton said “We’re excited to release the film through an innovative film distributor like The Orchard who is focused on digital releasing with a theatrical campaign, creative online marketing and sales transparency.”

“The Canal” will be joining the growing roster of horror movies supported by The Orchard’s owned and operated channel, Shock Till You Drop. You can catch a write-up of the acquisition on Deadline, Indiewire and Variety, and view the full press release here.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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