The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Dan!

May 14, 2014 Orchard News No Comments

dantruongIntroducing Dan Truong, Director, Release Strategy & Financial Planning, Video Retail

My name is Dan and I’m really excited to be joining the Video Retail team!

I was born and bred in Worcester, Massachusetts, but after 14 years in New York I’m almost ready to call myself a New Yorker. I’m coming from Focus Features where I was a member of the finance team, oversaw the greenlight modeling process and helped to launch the digital-first label Focus World.

When I’m not working, I like to nerd out with design, illustration and some amateur programming. And of course, I watch a lot of movies (some of my favorites from last year were The Act of Killing and The Great Beauty). I also shoot a mean game of pool!

Get to Know Your Fans (Really Well) with YouTube Fan Insights

1900113_266170920211205_747889287_nYou know how many views your channel is getting and generally where they are coming from. But is each fan created equal? Sure you love all of them, but wouldn’t you like to know which ones are having the most influence on your content? Now, thanks to YouTube, you can see which fans are interacting with your content the most and sharing it with others.

YouTube’s recent addition to Channel Insights and Analytics is the Fans page. This gem allows you to creep on your viewers just enough for you to make some actionable production decisions. If your channel has at least 1,000 subscribers, this page will populate with your channel’s most “influential” viewers. Influence is based on a combination of the number of subscribers that viewer has on his own channel and his level of engagement on yours. Engaging actions from fans can be anything from likes, comments and shares to playlisting your videos.

The best part about this new functionality is its counterpart, titled simply, “Insights.” Not to be confused with your channel’s YouTube Analytics and Demographics section, Insights is much more powerful and linked directly to your Fans list. If you already have access to the Fans page (i.e. you have 1k subscribers or more), you can enable Insights by linking your channel to Google+ and creating a new circle. If you’ve been putting off using Google+, this new feature alone is reason enough for you to finally jump in.

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When you visit the Insights page for the first time, you’ll be prompted to create a new circle. For those of you that don’t know, a circle is simply a grouping of fans/followers. YouTube will auto-populate this circle with the profiles from your Fans section, but you’ll be able to edit this however you’d like. Once this is saved, your new Insights page will fill in key information about this specific group of fans.

This is where your decision making and promotional plans come into play. For each fan in your Insights section, you’ll see his or her recent activity with your channel (likes, comments, shares), other channels and videos they’ve viewed, and a demographics overview. By reviewing this information, you can carefully assess how fans are reacting to your channel as well as other channels they may like. Don’t be afraid to pivot slightly to cater to what these fans seem to like most about you (or others).

Once you’ve gotten to know your fans, you’ll probably want to reach out to them and reward them for being so great. The most powerful tool in Insights is the ability to send updates and videos exclusively to this group. You can share private and unlisted videos with only your Fans Circle to give them special messages and premium content. This behavior encourages others to follow your channel more closely and subscribe to gain access to this elite group. Drive fan loyalty and reward your top fans!

After you’ve gotten used to the Fans and Insights pages, be sure to update your circle regularly. Watch for new top fans and add them to the circle once you feel they’re similar to others in that group. It’s also important to note that these new features work best if your fans are also following your page on Google+. YouTube is making an effort to encourage fans to follow you, but you should be sure to do the same.

Though these new features could border on the stalker side of social media engagement, the real value is in being able to gain insight on your fan base. Before now, fans were just numbers and statistics. Being able to interact more directly and focus on core groups of fans separately could mean a big boost to your brand’s following. Use responsibly!

Freeloader Friday: TOBACCO, Baths, Animal Years, Gold-Bears, Tombs, Vanna, PAWS & Honeyblood

TOBACCO - Ultima II Massage CoverWell would you look at the time! I do believe it’s Friday afternoon, which only means one thing. Well, ok, it can mean a plethora of things, but you get the idea – it’s the weekend! And what better way to usher it in than with a shortlist of some the latest and greatest in new music releases out there? So here you go, Freeloaders, let’s get the weekend going right.

A major player to start you off: TOBACCO. Now this is a very, very heavy start – be warned. It’s brutal and stark and terrifying, but so very well worth your time: a full album stream of riotous, paranoia-stricken Electronica. Speaking of, there’s another Electronic-fueled full album stream by way of Baths. This one, though, is much more tame, more beat-centric and ambient based. Once you’ve had your fill of house-heaviness, make your way over to Animal Years’s album stream: rhythmic, melodic Indie-Rock for those downtime moments over the weekend.

For short, sweet new listens, check out Atlanta-based Gold-Bears and their Pop-plush swoon-Rock. Still short, but much less sweet, there’s Tombs’s new track. Don’t let the initial slow fuzziness fool you – this is very much a jittery, hell-laden hardcore tune.

Following suit of hell-themed tracks, Vanna offers up a lyric video that encompasses intense screamo vibes. In other videos, you can join PAWS as they take on the American road, and jam with Honeyblood, back and forth between studio and sea.

And that, my Freeloader friends, is a complete wrap on the week. Happy Weekend!

TOBACCO: Full album stream via Pitchfork Advance
Ultima II Massage out May 13 on Ghostly International

Baths: Full album stream via Pitchfork Advance
Ocean Death out now on anticon

Animal Years: Full album stream via American Songwriter
Sun Will Rise (Deluxe Edition) out now on Mike McFadden Music

Gold-Bears: “Yeah, Tonight” track premiere via Stereogum
Dalliance out June 3 on Slumberland Records

Tombs: “Deathtripper” track premiere via AV Club
Savage Gold out June 10 on Relapse Records

Vanna: “Holy Hell” lyric video premiere via Vans Warped Tour
Void out June 17 on Pure Noise Records

PAWS: “Owls Talons Clenching My Heart” video premiere via Bullett
Youth Culture Forever out now on FatCat Records

Honeyblood: “Killer Bangs” video premiere via NPR
Honeyblood out July 15 on FatCat Records

Balkan Beat Box Talks Dirty To You

balkanbeatboxUnless you have been living under a rock for the past few weeks you have probably heard the hit Jason Derulo song “Talk Dirty.” The track is fairly ubiquitous these days. However, you probably did not know that the skronky saxophone sample that is essentially the centerpiece of the song appears courtesy of The Orchard.

“Talk Dirty” samples parts of the master recording “Hermetico” by Balkan Beat Box, which was included as part of our acquisition of the JDub Records catalog back in 2012. We licensed out the use of “Hermetico” in the Derulo recording.

Since its release, “Talk Dirty” has taken the world by storm, reaching #1 in charts in the UK, Australia, Belgium, Germany and Israel and charting in the top 10 in the US (#3) and several other countries. The track has sold over 2.7 million copies in the US alone, and the video has over 175 million views on YouTube.

It’s hard to leave your house without hearing it:

More info on the track: Talk Dirty (Jason Derulo song) on Wikipedia

Watch the video on YouTube: Jason Derulo – “Talk Dirty” feat. 2 Chainz (Official HD Music Video)

Even Forbes has weighed in: Jason Derulo’s Talk Dirty: It’s All About The Sax

Jimmy Fallon and Kevin Spacey caught the fever:  Jimmy Fallon Does Barbershop Version of ‘Talk Dirty to Me’ [Video]

Welcome, Sara!

saralunardelliIntroducing Sara Lunardelli, Client Services Representative, International

I’m a former Rock star wannabe born and raised in Venice. Already at the age of 18, I had to face the harsh reality that my band sucked and that we would never become the new Metallica, so I obviously decided to go to uni, and study what every Rock star would have studied… Literature.

Fighting fog, high water and the daily crowd of tourists I graduated in foreign languages and literature at Ca Foscari University in Venice. I’ve always loved humanities and during my undergrad, I had the chance of studying a good mix of subjects from Philosophy to Film Studies.

After my degree I realized that what I really wanted to do was to somehow work in the music industry, so I moved to London and did a Masters in what was the natural continuation of what I had previously studied… Management.

I really loved studying in London. During my Masters, I learned to look at things from a different point of view, which was brand new to me. While writing my dissertation I became slightly obsessed about Amanda Palmer who ended up being the case study of the dissertation itself.

After my Masters, I interned for a small recording studio in North London for a few months. I started as an intern at The Orchard last summer, worked here part-time and now I have officially joined the team!

I obviously like music… a lot! I like Indie music (Rock and Metal are probably my favorite genres), but my guilty pleasure is 80′s and 90′s Dance music (and I mean really Trash Dance music). I also like dogs, sneakers, books, carbohydrates in any shape and form and hate sweet corn. (Selfie included.)

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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