Get Familiar With YouTube’s New Monetization Icons
In the last few months, YouTube has been implementing new controls and guidelines in order to address advertiser concerns around where their ads are placed. These protocols encourage brands to resume their campaigns and end the so-called “adpocalypse” — or major marketer boycotting due to ads running alongside inappropriate or hateful videos. It seems that YouTube’s actions have had the desired effects: recovering advertisers’ trust and returning creators earnings to status quo.
As part of some of these recent changes, users have seen their videos classified as ‘not suitable for all advertisers,’ limiting the number of ads served on those videos.
Out Today by The Orchard: OMD, Steve Winwood & More
We’ve got one more long weekend before the long hall to Thanksgiving. We hope you enjoy yourselves wherever you are This Labour Day. This weeks releases from The Orchard include one of the all-time greats of new wave returning with another incredible album, a best of project capturing the greatest hits of one of the most talented singers of all time, and uplifting pop-punk tunes with a heavy twist.
To start of this weekend the world renowned group known by the unique moniker Orchestral Manoeuvres In The Dark (or OMD) is back with a brand new album called The Punishment of Luxury. (more…)
The Best Kind Of Summer Camp
The independent retail community gathered together last week to celebrate the annual event the physical business created ten years ago, Record Store Day. Over two hundred store owners and staffers met in New Orleans to network, socialize and party at RSD Summer Camp. Along for the ride were supplier attendees from record labels, audio and video distribution companies, turntable manufacturers and apparel and toy merchandisers to converge and share ideas on preserving this tangible shopping experience.
Introducing Alessio Radoccia, Marketing Manager, Italy
Hi everybody, I’m Alessio the newest Marketing Manager for the Italian territory. I’m very excited to become a part of the wonderful team at The Orchard!
As a professional, I’ve worked primarily in the music business because it’s the only thing I’ve always wanted to do in my life. After graduating with a degree in Marketing and a postgraduate degree in Music Communication, I joined one of the leading independent Italian dance land pop labels, Energy Production (Italian home to Bob Sinclar, DJ Antoine to name a few). At Energy Production I assisted the Digital Manager and then quickly drifted into the family of Made In etaly, a digital distributor in the Italian business.
YouTube Music Upgrades Offline Listening
An exciting new development for YouTube Red now offers users more control over what music and videos they play, and when. YouTube Music now allows you to select songs to play offline, which means that you can take your favorites with you on trains, airplanes, the great outdoors and anywhere else without a reliable Wi-Fi connection. For artists and labels, this means more opportunities for your content to be played and greater potential payoff from marketing and natural momentum.
YouTube Red has been around for one to two years now, depending on the territory. There are a number of draws for the service including ad-free streaming, the ability to continue playing videos in the background while using other apps after locking the screen and exclusive video content in the form of YouTube Red Originals. Additionally, YouTube Music, which is included with YouTube Red, allows subscribers to listen to YouTube’s large and unique archive of music offline.