The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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Welcome, Tara!

February 18, 2015 Orchard News No Comments

image (1)Introducing Tara Mulvaney, Operations Manager, Performance Rights Services

Hi everyone, my name is Tara Mulvaney and I’m very happy to join the Performance Rights Services team.

I come to The Orchard directly from Harry Fox Agency where I most recently worked as a Distributions Technology Analyst to support the implementation of innovative royalty applications and related systems. I’m currently working on my Master’s at NYU Gallatin with an area of concentration on Business, Technical, and Creative Aspects of Music in Media.

I’m looking forward to meeting and working with everyone!

Martial Arts’ Next Big Thing: “Kung Fu Elliot”

static1.squarespaceWhat happens when Napoleon Dynamite is mixed with a few Jackie Chan-esque films? You get Kung Fu Elliot, one of our recent film acquisitions and the documentary that’s headed your way next week.

How could those two very different genres quite possibly meld together into movie form? It’s simple, really. You’ve got Elliot “White Lightning” Scott — Canada’s first great action hero (or so he hopes). Elliot, the amateur, very low-budget filmmaker he is, has already taken a stab at filmmaking with They Killed My Cat, among other non-blowout karate short films he’s made. Though not the blockbuster knockout expected, it’s amassed (somewhat) of a cult following. This martial arts fetish along with aspirations for a Hollywood hit make for an interesting bit of nonfiction by way of Elliot himself.

Hence why Jaret Belliveau and Matt Bauckman (filmmakers and directors in their own right) asked to document the making of Elliot’s next film, Blood Fight. In doing so, the perplexing eccentricities of this Canadian martial artist are captured. The film explores not just the making of Elliot’s film, but his real-life complex crisis. The initial humor slowly flows into a much deeper and darker look into Elliot’s background, his lies and how he plans on making it out on top.

The documentary, which raked in awards at this past year’s Fantastic Fest and Slamdance, is hitting movie theaters & VOD next week, and you do not want to miss out on this next cult classic. Check out more info on our press release, and watch the official trailer below:

Short But Sweet: Using Album Trailers to Build Buzz

February 18, 2015 Featured News, YouTube 1 Comment

Album TeaserWe recently talked about the benefits of bootstrapping your album release promotion on YouTube through simple but effective lyric videos. Treating YouTube as the music streaming service that it is by using these videos is a huge benefit for drawing on search and discovery. With that in mind, we can take simplicity one step further with a well-planned album trailer to supplement your release. These short, but punchy videos can draw a lot of attention when used the right way, ultimately expanding your reach and awareness.

Benefits

Don’t underestimate the power of short-form content. With decreasing attention spans and increased noise in the music industry, you need to get your message across unobtrusively, but with precision. An album trailer accomplishes both of these goals incredibly well.

Often lasting only 30 seconds, these little videos can pack a punch. The idea is to introduce and announce your album with vital information for the viewer to immediately take action. Displaying a compelling visual with key information and action items gives the user what they need without wasting their time. In 30 seconds or less, they know when and where to get more of your music.

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Can’t Get Enough of Butch Walker

ButchWalkerAfter welcoming Dangerbird Records to The Orchard family, I think we can speak for the whole team when we say we were very excited to work with the label’s extensive and acclaimed catalog, starting with the multi-talented Butch Walker.

As soon as we heard Butch’s Afraid Of Ghosts was to be our first release with Dangerbird, we digital retail marketing folk jumped to promote it to our accounts. As a singer/songwriter titan deeply rooted into Rock and Roll’s rich soil, Butch really lets his music speak for itself, weaving intimate stories of love, loss and life into a unique tapestry of lyrical imagery. This recipe resulted in a massive amount of coverage of the album its first week in stores, and ultimately a spot at #1 on Billboard’s Top New Artist Albums chart.

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What The #&@$ Do You Do, Aaron?!?

Aaron Ford
Director, Digital Advertising
Joined The Orchard in April 2012

You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day?
It’s all true — every word of it! With my experience at other companies, I got a first-hand taste of advertising, fan segmentation, and measuring the behavior of those who mean the most to creators: the fans. In the Interactive Marketing department, I had a more holistic role of which advertising was a small part. Whether it was hosting a fan Q&A with Todd Rundgren or making a hashtag contest out of Fuck Buttons DIY cubes, it was really a blast. As we started to gain access to various advertising technologies, it reignited that obsession with how fan data, segmenting it, and using it to maximize awareness or sales for our clients could have a major impact. As I started to take on more of the advertising duties for the Interactive Marketing team, it became clear that our clients valued digital advertising enough to warrant it becoming a full-service department.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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