Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Freeloader Friday: Sweet Apple, I Divide, The Crookes, Tobacco, Haley Bonar, Dylan Shearer, Thee Oh Sees, Neal Schon, Winger &The Glitch Mob

Sweet Apple - The Golden Age of GlitterAlright, Freeloaders. It’s that much-anticipated time of the week again. And this time, we’ve got loads of different music goodies to dish out to you. So let’s get to listening!

Who doesn’t love a full-album stream? No one, obviously! So you should be psyched to hear that we’ve got three on hand for you. For starters, there’s Sweet Apple’s power-Pop, delightfully charged album that’ll send you daydreaming about old-school Cali Rock. Next, I Divide’s anthemic-Rock backed by riotous and hardcore elements, and The Crookes top us off with their refined Brit-Rock crooning.

Moving on to our track premieres, we’ve got Tobacco revving things up with a heavily industrial dark-synth style, Haley Bonar’s light and lovely vocals atop a catchy, girly-Rock melody and, finally, delicate 60’s vibes from Dylan Shearer, who offers up a gentle, British folk. But we swear he’s from San Fran.

Now to really serve you up this week, we’re showing you four stellar music videos to keep you thoroughly entertained. Check out Thee Oh Sees totally-trippified graphic video (warning: it’ll have you completely hypnotized), Neal Schon’s fiery, Psychedelic jam, a look back at those childhood imaginary battles with Winger and, to put the cherry on the cake, The Glitch Mob finish things up with another one of their brilliant cymatic visuals.

That wraps up the week in musical goodness for us; make sure you find some time to take a listen to these beauties. We’ll see you back next week!

Sweet Apple: Full album stream via Rolling Stone
The Golden Age of Glitter out now on Tee Pee Records

I Divide: Full album stream via Rock Sound Magazine
Last One Standing out April 14 on Dstry Everything

The Crookes: Full album stream via Shout4Music
Soapbox out April 14 on Fierce Panda Records

Tobacco: “Streaker” track premiere via DIY
Ultima II Massage out May 13 on Ghostly International

Haley Bonar: “Kill The Fun” track premiere via Stereogum
Last War out May 20 on Graveface Records

Dylan Shearer: “Mold in the Fold” track premiere via Brooklyn Vegan
garragearray out April 15 on Castle Face Records

Thee Oh Sees: “Drop” video premiere via Spin
Drop out April 19 on Castle Face Records

Neal Schon: “Exotica” video premiere via Vintage Guitar
So U out May 19 on Frontiers Records

Winger: “Tin Soldier” video premiere via Guitar World
Better Days Comin’ out April 22 on Frontiers Records

The Glitch Mob: “Becoming Harmonious” video premiere via YouTube
Love Death Immortality out now on Glass Air

Get “Comfortable” with Marcos Valle’s “Estrelar”

Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.”

Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy, funky “Estrelar” is taken from a self-titled 1983 album issued by Som Livre, Brazil’s leading independent label. As with the three previous songs used in the campaign to date [Odetta's "Hit Or Miss," Lou Johnson's "The Beat" and Les Paul and Mary Ford's "Fool To Care" respectively],  it’s a cool, under the radar vintage gem that perfectly encapsulates the campaign’s message about being your awesome self. We were thrilled to work with ad agency Wieden + Kennedy on this one.

Pick Jason Pascal and Erol Cichowski’s Brain at the Billboard Latin Music Conference

JasonPascal_ErolCichowskiWith the Billboard Latin Music Conference coming up in just under two weeks, we at The Orchard are excited to have our very own Jason Pascal, VP of Licensing & Associate General Counsel, and Erol Cichowski, VP, International, represent us throughout the conference at multiple panels. The Latin Music Conference, taking place in Miami, features a host of musical performances, roundtable discussions, keynote speakers, showcases and panels.

The first panel on which we find one of our own is Meet the Executives: One on One Sessions with Key Players. On this panel, taking place on Monday, April 21 from 3-5PM, Erol will speak, discuss, and share what it means to be a modern executive and give helpful advice to up-and-coming leaders along with other key music industry executives from companies such as YouTube, Billboard and Sound Exchange.

On Wednesday, April 23 from 6-7PM, Erol and Jason will be co-working a roundtable as a part of the Tú a Tú Roundtables & Happy Hour, discussing what we do best, digital distribution.

These are bound to be some great panels and discussions, so if you’re in Miami during the conference, come find us! We’ll be at the JW Marriot Marquis.

“It’s not TV. It’s Netflix.”

Rotisserie Chicken: An Original From NetflixWill 2014 be a turning point in the “battle for screen time?” 

Amazon Studios announced its new slate of series orders from their unique, popular vote-driven pilot process last week — and while Netflix and Hulu took a more casual approach to unveiling their latest batch of original content, the user reviews for April Fools release “Rotisserie Chicken” so far are decidedly mixed: “[Two stars] A sophomoric effort. Poor use of thyme. Poorly conceived denouement, with a narrative arc which goes nowhere. Could use more garlic.” But in what’s become tech-giant tradition, this blend of creative marketing and disruptive instinct belies the level of investment in the multi-billion dollar war being waged over one of the 21st century’s most competitive commodities: consumer attention in a fragmented media landscape.

Just three years ago, all the major streaming competitors in what Hulu’s head of content Andy Forssell calls “the battle for screen time” were on the ropes (or in the case of Amazon, hadn’t even entered the ring yet). Netflix’s shift to streaming seemed terminally botched by its “Qwikster” debacle, Hulu was up for sale (and struggling to fetch anywhere near its asking price), and while YouTube was seeing impressive traffic for its original content, monetizing those views was proving difficult as marketers became disillusioned with the value of Pre-Roll ads.

Flash forward to 2014 — Netflix is nominated for 14 Emmys (winning 3) and tops 31 million subscribers (HBO, by comparison, has 29 million), Hulu‘s parent companies (Fox and Disney) have taken down the “For Sale” sign and doubled-down with a $750M investment in the streaming service’s future, and Amazon Prime has been growing so rapidly that new sign-ups had to be capped during peak periods of December 2013 to avoid exceeding their operational capacity. Perhaps more tellingly, YouTube and other online outlets are crashing the Upfronts – a week of presentations by broadcast TV executives to all the major advertising clients — using the industry’s own Nielsen data against it with an aggressive pitch that more 18-34 year olds (49% of the total demo) can be reached through advertising on their online platforms than on the most popular FX (45%), TBS (44%), Comedy Central (41%) or AMC (40%) broadcast packages.

Numbers like these engender a great deal of confidence in the future of streaming, and the larger trends in consumer behavior are unmistakable: streaming is here to stay, and content is still king regardless of platform. For decades, studios and broadcast networks have spent billions on preserving artificial restrictions on consumers — from appointment television to 90-day holdbacks from theatrical release on VOD/DVD/Digital sales — so seeing billions invested on tearing down these barriers and maximizing consumer choices is thrilling, regardless of the outcome.

Welcome, Sarah!

April 9, 2014 Orchard News No Comments

sarah kim video programming coordinator the orchardIntroducing Sarah Kim, Video Programming Coordinator

Hi all, I’m thrilled to be joining Video Operations and to be a part of the Orchard family!

I’m originally from Los Angeles and went to school next door at NYU where I studied journalism. This led me to a lot of odd jobs at different magazines (the Martha behind the “Ask Martha” column at the Martha Stewart Magazine — that was me!). My respect for journalism took me to reality television, where I worked as an associate producer for shows on Discovery, Esquire and Animal Planet, unfortunately all involving betrayal and none involving food.

When I’m not working, I’m struggling to maintain mediocrity in my fantasy basketball league. I really (REALLY) like Tyson Chandler and I pretty much build all my teams around him, which makes for a lot of great trash-talking, but not very good teams.

I feel fortunate to be surrounded by so many people who are very good at what they do. If you have any questions (or fantasy advice) shoot me a comment below!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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