Welcome, Gabriela!

Gabriela HorowitzIntroducing Gabriela Horowitz, Product Marketing Manager

My name is Gabriela Horowitz and I am a new Product Marketing Manager here at The Orchard.

I am a graduate from the University of Southern California, where I studied Creative Writing and Communication Design. Shortly thereafter, I moved to New York where I began working at IBM Watson in client engagement and product marketing. My work focused specifically on how businesses can integrate chatbots and natural language understanding applications into their customer experiences. I learned a great deal about how artificial intelligence can work with humans to solve complex problems but, with a love for music and film, I am excited to start my adventure here at The Orchard.

Holiday Home Stretch: Catch Up On YouTube’s New Updates

Everyone’s favorite time of the year is here: that last holiday quarter, when YouTube watchtime and ad revenue is at its absolute strongest. The combination of tentpole holidays such as Halloween, long breaks from work and school and the rush of holiday shopping, means more eyes and dollars are competing for YouTube attention than any other time of the year. Make sure you’re up-to-date on the latest YouTube features below, and check out some of our previous “Greatest Hits” to optimize your catalog and releases through the end of the year and beyond.

Out Today by The Orchard: Henry Jamison, L’Orange & More

Remember, during your search for a last minute costume this weekend and realizing you may be getting a bit old for this – you are not alone. Despite indecisive stances on holidays and attempting to find a social event, giving new music a listen is much easier challenge. Enjoy releases from a folk artist who effortlessly creates a wave of serenity, a rap duo bringing the beats and tales from growing up in The Bronx, and a multifaceted producer focused on creating a story through sound, all Out Today.


The Orchard & finetunes Celebrate Biggest German Chart Success in the Company’s History

The finetunes catalogue earned four chart-placements in CW42, the most single-week chart positions in the company’s recent history.

German based Kettcar‘s Ich vs. Wir, via Grand Hotel van Cleef, hit #4. Farin Urlaub‘s recent release Berliner Schule, via Völker Hört Die Tonträger, landed at #5. Terrorgruppe’s Superblechdose, via Aggropop-Records / Destiny Records, hit #30 and Trettmann‘s DIY, via SoulForce Records, took the #31 spot. (more…)

In Loving Memory of David Balfour

The Orchard is saddened by the passing of beloved friend, colleague, and business partner, David Balfour. Since his diagnosis in 2015, David fought MND (motor neuron disease) with courage and positivity. David was passionate about music and dedicated over 20 years to his career in the industry, invigorating the independent music community with his insightful reporting diligence for publications such as Record Of The Day and Music Week. Many are honored to have worked with him during his time at finetunes.

“We all are struggling for words to express how sad we are about David’s passing. Everyone that worked with him at finetunes will remember not only a colleague but a friend. We lost one of the smartest characters in digital music distribution. All of us enjoyed his passion for music, his strategic approach and his perceptive reporting on the future of music. Our condolences and hugs go out to his family.” – Oke Goettlich, founder of finetunes  (more…)