You’ve heard it before: the only constant in life is change. Adapt and survive. Darwinian selection has always been an active force in the music business since the beginning. And those of us who live in NYC and work at The Orchard, see it every day. “The Force” has to be strong if you’re going to make it here. Just ask late blooming soul singer Charles Bradley or cancer survivor Sharon Jones, now hotter than ever since her Lincoln car commercial featuring “Midnight Rider.”
Hey all, I’m Nikoo, joining The Orchard team as Interactive Marketing Manager in the UK. Previously, I was head of Digital Marketing training at Music Ally, where my over-excitement about great marketing campaigns led me to also write the “campaigns” section for Music Ally’s digital marketing magazine Sandbox.
If you’re not familiar with the worldwide institution that is BalconyTV, cancel your plans because you have some videos to watch. For those of you that don’t live under a rock, BalconyTV has a new way for you to listen to their seemingly endless live performances captured from around the globe. Say hello to BalconyTV Records!
The project’s founders launched a label to give you the opportunity to listen to live, handpicked tracks from their favorite artists. With that, you can find killer BalconyTV recordings on your streaming service or online store of choice.
It’s only been a few months since South by Southwest 2016 and we’re already gearing up for next year in The Orchard office. SXSW planning has begun and the action is kicking off with the 2017 SXSW PanelPicker, now officially up and running.
That’s right, the polls are open and voting has commenced! The Orchard’s SXSW 2017 music panel idea came from our ever-innovating sync licensing team. It’s called “You Got The Sync, Now What?”
By now, you’ve heard the buzz around Snapchat, every millennial’s favorite social platform. The app revolves around Stories, or a stitched-together series of photos and videos that disappear after 24 hours. Users adorn their Stories in doodles, text and silly lenses like the classic “face swap” that allows friends, family members and sometimes even dogs to swap faces. What did we do before that feature?
But don’t mistake Snapchat’s casual, silly vibe for anything less than serious competition. The app, founded less than 5 years ago, already has an audience of 150 million daily active users (that’s 10 million more than Twitter) and shows no signs of slowing down. As of March, it’s also the fastest growing social network in history. (more…)