The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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The Compilation: From an Artist’s Perspective

recordsI got a call recently from a fellow songwriter, who is based out of Arizona. He was asking for my advice about hiring a PR person for his upcoming album release. It’s his 4th album, and he wanted to do it right this time and plan ahead. He mentioned a PR agency I’d heard of here in NY. They seemed to have an okay reputation, but they wanted to charge him $3,500 a month. (!) It was a hefty price tag for an artist who, despite having great music, is still not well-known enough to compete with Ryan Adams in the eyes of the press or the general public. I ended up talking him out of it and recommending some other more affordable options.

My songwriter friend is not a novice, nor is his situation unique. Like many lesser-known artists, he’s not backed by anything except his own hard work. He’s not behind the times, he’s just doesn’t live in a major metropolitan area. He’s also one of many talented artists I know just like him: trying to figure out how to keep making music, and moreover, to get people to hear it.

The point here is not to depress anybody, but to present yet another way for my friend here, and artists everywhere, to be heard: the resurgence of the COMPILATION, brought back into our lives as the modern mixtape.

The point of a physical music compilation in the record store days was for labels to introduce their new artists. Sometimes these compilations waited like hidden jewels in music store bargain bins, or got mailed out with magazine subscriptions. They presented a grab-bag full of new ear morsels for us music nerds everywhere to cut and paste and put on our own mixtapes for friends. It was a point of pride to come up with a band nobody had ever heard of before, especially in my hometown of Oklahoma City. To us Midwestern kids, unknown bands were like exotic rare birds that had flown in from the land of cool to save us from hearing Garth Brooks all day, every day.

But now the choices are so vast, there are so many SoundCloud and Bandcamp artist profiles, that as both listeners and artists, the thrill has changed. Word of mouth is not merely helpful, but we rely on it. We need the tastemakers and the music journalists to filter the choices for us, otherwise it’s too overwhelming. Long gone are the days where we listened to THE RADIO to determine what’s good for us. The phrase “alternative music” came about because people wanted an alternative to the mainstream Top 40 programming. Now we almost have too many alternatives to the mainstream, a lot of which have been lumped into one big unclear channel called “indie.” And so the question remains, how do smaller artists get their music heard?

Unlike an expensive PR budget, having a song on a compilation does not cost the artist $1,000-$3,500 a month. Nor does it have an expiration date of a typical 3 month PR campaign. It’s the new breed of mixtape, but the sky is the limit with how many ears it can reach. A well-curated compilation album also has more weight to it than a simple streaming playlist, yet it has all the equal benefits when it can be transferred onto a streaming service. So for someone more under the radar, finding ears to hear your music is no longer limited to who has heard of you and feels like buying your album. If you’re on a compilation with 20 other artists, the fans of those artists will be introduced to you, and the snowball effect occurs… without paying an additional dollar for publicity.

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Change Is In The Air for Spotify’s Desktop Platform…

November 10, 2014 Featured News, Marketing No Comments

Spotify_ios-sdkWe’re soon going to be seeing some changes from Spotify, regardless of whether we see Taylor Swift albums return or not. Spotify is in the process of a major redevelopment of their desktop platform! If you’re in New Zealand, Australia, Singapore, Denmark, Ireland, Norway, Bulgaria, Czech Republic, Cyprus, Estonia, Iceland, Latvia, Lithuania, Malta, Philippines or Slovakia, you’ll start to see the new and improved platform slowly roll out, with 100% of Spotify users in all territories seeing the platform in early 2015. No further info yet on what to expect, but we think it’s going to be pretty cool.

As part of the roll out, Spotify is phasing out their third party apps. Once the new platform is launched, it will no longer be possible to run third party applications within the desktop client. Never fear though if you are looking for tools to build apps outside of the Spotify platform! Spotify has just launched their new Web API and mobile SDK’s for iOS and Android. If you have any questions on how to use these tools, please check out the FAQ’s on Spotify Developers site.

Freeloader Friday: Machine Head, Open Mike Eagle, JAWS & More

November 7, 2014 Freeloader Friday No Comments

888831779803Well Freeloaders, there appears to be a chill in the air. And by chill, I mean fall is kicking into very high gear here in NY (seriously?!). It’s time to start your cold-weather prepping. So while you’re busy pulling out sweaters and wool socks, let us do you a favor and provide you with some music samples you need to hear this week.

Get the ball rolling with some heavy-banger album streams. First up, there’s super-group The Skull, who’re out now with their doom & gloom Metal debut. Follow that up with Machine Head’s Hardcore Metal mutiny, which has a very cool interactive playlist to go along with it. Next, stream Lee Bannon’s dark House EP – it’s a little bit trippy Soundtrack, a lot Drum n’ Bass Electronic, but phenom beats through and through. Finally, get Experimental & Instumental with VLHLL and her Darkwave synths.

On to track premieres! Only two this week, but they’re worth their weight in gold. New group Orange Cassettes sees Radio 4’s Anthony Roman and Elefant’s Mod making futuristic Disco Rock. Then blast your speakers for Open Mike Eagle’s super witty Rap groove. This is one to put on repeat – you don’t want to miss his epic wordage.

Moving on to music videos: Lowland Hum replays family-video moments from years past, JAWS take you inside a beautifully-colored love story, and The Black Opera don a sharp black & white color scheme to focus on their philosophical theme.

Now, that should be enough to entertain you while your unpacking last year’s wintry clothes. Enjoy your weekend!

The Skull: Full album stream via Decibel
For Those Which Are Asleep out now on TeePee Records

Machine Head full album stream via YouTube
Bloodstone & Diamonds out November 10 on Nuclear Blast

Lee Bannon: Full album stream via XLR8R
Main/Flex EP out now on Chillectro / Babygrande Records

VLHLL: Full album stream via Electronic Beats
Leaning on Shadows out now on Artoffact Records

Orange Cassettes: “Go In the Light” track premiere via Stereogum
Go In the Light out now on Ring the Alarm

Open Mike Eagle: “Late Show” track premiere via Pigeons and Planes
Dark Comedy out now on Mello Music Group

Lowland Hum: “Four Sisters: Part One” official music video premiere via Team Coco
Four Sisters out now on Spacebomb Records

JAWS – “Swim” official music video premiere via Vevo
Be Slowly out now on Rattlepop Records

The Black Opera: “The Beginning of the End” official music video premiere via Okay Player
The Great Year out now on Mello Music Group

The Orchard Chart Toppers: October 2014

The Orchard Chart Toppers

October was a month for the Hard Rockers and Metalheads of The Orchard, with some top positions for Relapse Records, Pure Noise Records, Nuclear Blast and Ipecac Recordings with Obituary, State Champs, Exodus and the Melvins, respectively. That doesn’t mean other genres did get their say: Soul got a good rep there with The Budos Band, and Army of the Pharaohs nailed it for Hip Hop, too. Abroad, Goat made its presence known in the UK and Turkish sensation Cem Adrian hasn’t left the iTunes Turkey Top Albums chart since he hit #1 with even just his pre-order. On the film front, Action Sports doc Days Of My Youth has been a chart staple, and one of our latest theatrical releases, Harmontown deserves a big shoutout too. Hats off, everyone!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING NOVEMBER 2, 2014

Billboard Top 200 Albums
#75 — Obituary: Inked In Blood [Relapse Records]

Billboard Current Albums
#73 — Obituary: Inked In Blood [Relapse Records]

Billboard Independent Albums
#17 — Obituary: Inked In Blood [Relapse Records]

Billboard Tastemakers Albums
#18 — Obituary: Inked In Blood [Relapse Records]

Billboard Heatseekers
#12 — Grouper: Ruins [kranky]
#14 — The Budos Band: Burnt Offering [Daptone Records]
#27 — Abysmal Dawn: Obsolescence [Relapse Records]

Spain Top Albums
#9 — Gemeliers: Lo Mejor está por venir [Pep’s Records]

Portugal Top Albums
#1 — Varios Artistas: Kizomba Mix 2014 – Mixed by DJ Manu Santos [Vidisco]
#2 — Varios Artistas: Mais Kizomba Hits 2 [Vidisco]
#3 — Varios Artistas: Era So Jajao [Vidisco]
#12 — HMB: Sente [ Farol Música, Lda.]
#14 — Leandro: Sou Um Homem Feliz [Espacial]

Italy Top Albums
#10 — Andrea Bocelli: Opera – The Ultimate Collection [Sugar Music]

iTunes Top 200 Albums
#150– Grouper: Ruins [kranky]

iTunes Turkey Top Albums
#3 — Cem Adrian: Sana Bunları Hiç Bilmediğin Bir Yerden Yazıyorum [Dokuz Sekiz Müzik]
#6 — İnsan Nasıl Unutabilir Ki: Cem Özkan [TMC Film Müzik]
#8 — Resul Rindar: Dalgalan Karadeniz [Esen]
#12 — İncir Reçeli 2 (Soundtrack): Çeşitli Sanatçılar [Dokuz Sekiz Müzik]

iTunes Brazil Top Albums
#4 — Suricato: Sol-Te [Som Livre/Globo]
#6 — Malta: Supernova [Som Livre/Globo]
#8 — Varios: Império – Nacional [Som Livre/Globo]
#9 — Henrique e Juliano: Ao Vivo em Brasilia [Som Livre/Globo]
#10 — Sambô: Sambô Em Estudio e Em Cores [Som Livre/Globo]

iTunes Latvia Top Albums
#15 — Dazadi Izpilditaji: Latviešu Teātra Zelta Dziesmas [Mikrofona Ieraksti]

iTunes Czech Republic Top Albums
#1 — Various Artists: Karel Kryl 70 [Supraphone]
#8 — Lenka Dusilová & Baromantika: V hodině smrti [Supraphone]

iTunes Portugal Top Albums
#1 — Various Artists: Summer Jam 2014 [Vidisco]
#3 — Various Artists: Mais Kizomba Hits 2 [Vidisco]
#15 — Various Artists: Kizomba Mix [Vidisco]
#16 — HMB: Sente [ Farol Música, Lda.]
#17 — Various Artists: Era So Jajao [Vidisco]

iTunes Top Documentary Movies CA
#4 — 509 Films: Volume 9 [509 INC]
#6 — Days of My Youth [Red Bull Media House]
#12 — Slednecks 16 [Slednecks Inc]
#13 — Boondockers 11 [Dan Gardiner Films]

iTunes Top Sports Movies CA
#7 — 509 Films: Volume 9 [509 INC]
#8 — Days of My Youth [Red Bull Media House]
#13 — Slednecks 16 [Slednecks Inc]

iTunes Top Documentary Movies AU
#17 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies AU
#18 — Moto 5: The Movie [The Assignment, Inc.]

iTunes Top Independent Movies AU
#14 — Rich Hill [Dinky Pictures]

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Welcome, Bernardo!

November 5, 2014 Orchard News No Comments

Bernardo ErwesIntroducing Bernardo Erwes, Client Relations & Marketing Manager, Brazil

First of all I would like to thank Liana Brauer for introducing me to The Orchard, and The Orchard for giving me this opportunity to work with the passion of my life that I always dreamed of being involved with somehow, which is music.

I have been a huge fan of Metal since I was around 11, but I also love Classical Music and Rock as well.

I listen to music whenever possible; on the streets, in the subway or bus, car… basically anywhere.

My favorite bands mostly come from Scandinavia, which is home to some of the best Black/Death Metal in the world. It might sound a little strange for someone who is not familiar with the genre, but Metal is founded on incredible sounds and lyrics, some of which focus on ancient History and Myths from Sweden, Norway, Finland and other European countries and also things from our daily life, but in a different “metal” way.

I am also a big fan of History, which was one of the reasons that I chose to study Law at University.

Before joining The Orchard, I worked for several years for an IP Law Office called Dannemann, Siemsen, Bigler & Ipanema Moreira. After nearly 4 years there, I wanted to try to get closer to my passion for music so when I saw an opportunity in an Online Music Agency, I chose to take a chance in this new world.

One thing led to another and now I am part of The Orchard Brazil team and it has already been a pleasure to work for this company which I realized is THE opportunity for me to work with my passion for music.

Looking forward to meeting you all and working together!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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