Highlight Your Brand on Instagram

Announced in December, Highlights is already becoming an important and useful tool on Instagram. The feature works exactly as it sounds, it is a way to highlight some of your favorite Instagram Stories, placing them at the top of your profile even after they’ve timed out.

To create a Highlight simply hit the “New” button on your profile. From there, you can select one or more of your current Instagram Stories, or older archived Stories. Click ‘Next’ and this will lead you to a screen where you can edit the cover and name the Highlights Bucket. As a tip, create a cover Instagram Story aligned with your brand before you start adding Stories to the desired Highlight. This way your highlights are uniform and brand-focused.


The Time Has Come For ‘Instant Love Volume 1’

A year-long project, Instant Love has accumulated culturally transformative tracks song by women, to women. The project developed by Instant Record’s Allison Zatarain and Richard Gottehrer hits the nail on the head of the global gender discussion, sparking new questions about femininity and the way we listen to music. The theme resinates with listeners in a variety of ways; whether that’s supporting the LGBTQ community, women’s rights, sisterhood, motherhood, friendship, feminine positivity or gender non-conformity, the list goes on. Just like any great work of creative art, the message has infinite interpretations.


The Orchard’s Artists Earn 48 Spellemannprisen Nominations

Awards season just got a lot more exciting for the unparalleled artists under The Orchard’s worldwide umbrella. Of the 99 nominations dealt for Norway’s Spellemannprisen 2017, aka the “Norwegian Grammy Awards,” nearly half come from The Orchard’s roster and our recently acquired Nordic distributor, Phonofile. Here’s some insight on a few artists on the ballot.

Hailing from Oslo, infectious pop/rock four-piece Hajk is in the running for this year’s Pop Group award. Their latest release, a self-titled debut, is a 38-minute sprint filled with ear worm melodies, delicate musicianship and memorable one-liners. Check out my favorite track, “Magazine,” below. (more…)

Out Today by The Orchard: Anvil, The XCERTS & More

Close out of your emails, grab your headphones and power down because it is finally Friday: the best day of the week. It’s the last day of work with a full weekend to look forward to and of course, it’s packed with new music and films. This week at The Orchard, we’ve got a classic metal band kicking into high-gear, a pop-rock UK group that will have your heart racing and a wildly exciting film full of love and mystery, all Out Today.

You might have heard us mention a not-so-little German label called SPV and their legendary in-house imprint, Steamhammer. From our new label partner comes a huge release by metal favorite, Anvil, titled Pounding The PavementKnown for 1980’s hits like “Metal on Metal” and “Slip Kid,” the group resurfaced in part thanks to the 2008 documentary Anvil! The Story of Anvil. The tale of two best friends continuing to pursue the rock and roll dream captures the band’s personality and quirky demeanor. (more…)

Exorcise Your Demons With William Friedkin’s “The Devil & Father Amorth”

For all of those who love a good head-spinning horror film, this one’s for you: The Orchard has acquired worldwide rights to Academy Award winning director William Friedkin’s The Devil & Father Amorth. The highly anticipated documentary is slated for a theatrical release in on April 20th followed by a worldwide digital release.

If Friedkin’s name rings a bell (or sends a chill down your spine), you probably know him from a little film called The Exorcistthe groundbreaking movie that he directed in 1973. Now, forty-five years after The Exorcist made waves in theaters, Friedkin returns to the controversial subject in documentary form with The Devil & Father Amorth.