A Reeperbahn Collaboration Celebration

Reeperbahn 2017This year, The Orchard and finetunes joined forces. In celebration of this global collaboration, our teams united to host an event at Reeperbahn Festival. The festival took place September 20th through 23rd, boasting a huge number of showcases, conferences, panels and more, all throughout Hamburg, Germany. With more than 40,000 visitors, 4,700 delegates from over 58 countries, 600 live concerts, 420 bands, in over 70 locations within four days, the festival has grown astronomically and continues to get more and more attention from the global music community.


What The #&@$ Do You Do, Liz?!?!

Liz Snair, VP, North American Label Management
Joined RED in July 2007

As a leading force of our Label Management team, what the #&@$ do you do Liz?

The label management department is a one-stop shop for our labels. We get involved in every aspect of their interaction with The Orchard, from creating release timelines, to assisting in the setup of physical and digital releases, to working with the sales & marketing teams, reacting to and helping create drivers, and more.


Out Today by The Orchard: Terra Lightfoot, Pale Honey & More

Baseball and Halloween decor seem to sum up the first half of October. Step away from the constant deja vu this month with three new releases, Out Today. Two artists are repping Canada with their unique voices and uplifting beats, while a Swedish act charms you with a set of mysterious vocals and powerful drums.

Despite some downtrodden lyrics, you can’t help feeling inspired by the newest body of work from Terra Lightfoot. New Mistakes marks the Canadian singer/songwriter’s third studio album via Sonic Unyon Records and celebrates the good, the bad and the ugly of life as we know it. Her deeply rich vocals effortlessly coat each track with a folk rock blend. Beyond powerful lyrics and soothing tones, Lightfoot‘s signature guitar riffs fill New MistakesFeel the passion and pain of “Paradise” in preparation of the new album.

Are You Using Instagram Stories To Its Full Potential?

Instagram StoriesWith Instagram’s introduction of Polling for Instagram Stories, you might be asking yourself if you’re using the feature to its full potential. You’re not alone. It seems every week there is a new update to the popular social media app. You could be surprised as Stories in particular, has become more and more useful as a marketing tool. Here’s a guide to the ins and outs of Instagram Stories:

Welcome, Amanda V.!

amanda vuongIntroducing, Amanda Vuong, Senior Analyst, Strategy & Finance

I am ecstatic to be joining The Orchard family! I come from Sony Music where I was in a finance rotational position for two years. One of these rotations was based here, at The Orchard so some employees may recognize me from my previous stint last November through April.