Easily Customize All Your Videos with YouTube End Screens
Every YouTube channel’s quest: to keep viewers watching more and more of their content. But how do you achieve this goal? There are endless tricks and methods that creators and channels use to keep their audience within their channel’s ecosystem, whether that’s through playlisting, cross-video promotion or the trusted end card. These all help keep viewers with you and that helps the all-important watch time to go up.
Traditionally end cards have been a very effective way of turning one view into two views, and more. The trouble with these is that they require an element of graphic design and thereon an ability to work the graphic into a video edit, which is not only time-consuming but may well require a lengthy procedure and pass through many different people before a video can be uploaded.
Freeloader Friday: Sleigh Bells, Hajk & More
Happy November my freeloading friends! Hopefully you’ve all recovered from your Halloween parties. I’ve been contently eating left over candy all week so I feel great. I also feel great because we’ve had some excellent activity at The Orchard this week, with plenty of new tracks and videos coming in daily. As always, we have a few hand-selected for you in observence of Freeloader Friday.
It’s almost release week for Jersey-born, Brooklyn-based duo Sleigh Bells and their new LP Jessica Rabbit is everything we hoped for. The Bells have always been killer, but these two brought their signature sound to the next level with these 14 twisted tracks. Backbreaking beats, ripping guitar licks and shimmering synths give Jessica Rabbit a stadium rock edge and an 80s pop attitude. Frontwoman Alexis Krauss tears it up vocally, inciting chills on tracks like “Throw Me Down the Stairs” and “I Can Only Stare.” You need to hear it. Luckily, you can catch a full stream here.
Label Spotlight: Demon Music Group
A BBC Worldwide-owned company, Demon Music Group is the UK’s largest independent catalogue record label. They specialise in marketing physical and digital catalogue music with repertoire coming from both major and indie companies worldwide. They also have their own library of rights and imprints, including Edsel, Crimson Productions, TRAX Records, 100 Hits, Access All Areas, Demon Records, Little Demon and others.
In this Label Spotlight we met with Paul Tucker, Digital Sales Manager for Demon Music Group, to find out more about what makes them who they are.
The Orchard & Jeff Deutchman Want Your Vote on “11/8/16″
Although you’ve probably been hearing this a lot recently, we mean it when we say: Election Day 2016 just got way more interesting.
The Orchard is teaming up with producer Jeff Deutchman to bring you 11/8/16, a documentary that follows the Election Day experience for individuals of all walks of life, all across America. We’ll be documenting this historic election in over 25 states with more than two-dozen esteemed filmmakers including Academy Award-winner Daniel Junge, Emmy Award-winners Eugene Jarecki, Martha Shane, Lana Wilson and many, many more.
YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level
For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like product placements, promotions and sponsorships. In the last year, the top 100 advertisers have increased their spending on YouTube video ads by 50 percent.
Building on this, YouTube recently announced Google’s acquisition of FameBit — a technology platform company that facilitates sponsorships and paid promotion between creators and brands. (more…)