The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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When & Why Should You Invest in Radio Promotion?

November 3, 2014 Featured News, Marketing 1 Comment

thesyndicate_logo_2014We’re happy to welcome our partners from The Syndicate to The Daily Rind! In this guest blog post, Robert Wilcox, Senior Manager of Alternative Radio Promotion, tells us when and why you should invest in radio promotion. Take it away, Rob! 

So you’re in a band, or perhaps you’re a manager of an up-and-coming artist — or perhaps you run a record label and have a release you want to create additional exposure for. What do you do to create awareness for a piece of art that needs to be heard? Where do you go? How do you bridge the gap between a local fan base and a national audience? As we’ve all learned, cream does not always rise, and it takes more than just a message in a bottle to make sure you’re being received in an ocean of new and/or already established artists.

Studies have shown that radio is still the number one source for new music discovery — and it’s as simple as flipping a switch or clicking a mouse. As a radio publicist, I too can attest to this, and feel that in any field of marketing, knowledge is power in taking full advantage of these tools. Much like a conversation you’d share with the knowledgeable clerk at your local mom and pop record store, radio promotion serves the purpose of cultivating positive dialogue about your music between the promoter and the programmer of a radio station — focused on turning them onto new ideas and sounds across various genres.

If you find that there’s been an organic build in awareness for you or your artist preceding a new release — independent or through a label — or you’re planning to go on tour in support of that release, you should consider radio promotion. This is especially important when your release has national distribution, either physically or digitally, as radio support can help influence immediate sales. In doing so, there are several arenas in which you can enlist a radio publicist to promote your record: College and “Non-Comm” Radio, Specialty Radio, and Commercial Radio.

For decades now, the College Radio format has existed as a source of new music discovery, regardless of genre. College Radio can also be a great launching pad for artists looking to test the waters of their commercial viability. Many artists, especially in the Indie genre, have seen their rise to notoriety through college radio. The Adult Album Alternative (or Triple A) radio format is representative of Indie and Singer/Songwriter “tastemakers” like WXPN in Philadelphia, KCMP in Minneapolis, WFUV in New York City, KCRW in Los Angeles, and KEXP in Seattle — all of whom happen to be Non-Commercial radio stations, either listener supported or university affiliated. Equally well known, the AAA format also includes commercial stations like WRLT in Nashville and WCNR in Charlottesville. These stations tend to play music that skews towards independent and heritage artists, and encompass a wide array of genres.

It’s not uncommon to also see artists from this side of the dial “cross over” into the world of Commercial Alternative Rock radio, where some recent examples include Vampire Weekend, Arcade Fire, and Mumford & Sons. But before these artists were in regular Rock rotation alongside bands like The Foo Fighters or M83, they were getting their first debut spins on commercial alternative New Music Shows — better referred to as the Alternative Specialty format. Alternative Specialty is a radio format designed to act as the testing ground for slightly more “underground” acts who are nudging their way into the mainstream. Well-respected stations like KROQ in Los Angeles, WRFF in Philadelphia, and WEQX in Albany all carry weekly specialty programs designed to feature new music from artists both old and new.

Regardless of the format, a good promoter will be there to help navigate and decide upon the appropriate avenues for your music. Not all music is meant for the radio (and that’s perfectly okay), but if you have a desire to be heard, choose a publicist that shares the same burning desire. The secret code to all of this is that when the right song hits the right ears, it can lead to wonderful results — whether you’re a radio programmer who’s inspired by a promoter to fall in love with a track, or a casual listener looking to purchase “something new” for their music collection.

— Robert Wilcox, The Syndicate

Freeloader Friday: Young Fathers, Jessica Hernandez & the Deltas, The Budos Band & More

October 31, 2014 Freeloader Friday No Comments

858454003302It’s one of those most wonderful days of the year again! Time to get dressed up, decked out and get your freak on with all the goblins, spooks and vamps running around town. It’s Halloweeeeen! But when you’re not #trickortreating this weekend, you’re going to need a tune fix. So let’s get started with this Halloween’s Freeloader Friday!

Straight off their hot and massive Mercury Prize win, Young Fathers roll out a full album stream of the praiseworthy album. You are definitely going to want to hear every single Rap-Experimental groove. Also, be sure to check out the grand debut from Dems. These dudes (who, alongside Young Fathers, hail from the UK) also have a nice groove goin’ on, but in an Electronic, Indie white-boy kind of way. Both are solid, and should not be missed.

Moving onwards & upwards, you’ve got four track premieres to catch. The Skull (how appropriate!) have rolled out a deep, dark, old-school Rock track; the ever-lovely Kina Grannis covers Sia’s “Chandelier,” as voted on by YOU; tētēma debuts a chant-driven Jazzy Synth tune; and Senser releases a beloved Heavy Rock-Rap classic, matched to Dance Electronic beats by way of DJ Awe.

And then, of course, there are the videos. Go to a top-notch mariachi Rock party with Jessica Hernandez & the Deltas (BYOB of tequila!), get totally freeeeaked out with old-time Hollywood blood, guts & gore from The Budos Band (you’re going to want to play this at your Halloween house party on the big screen), run through rivers and woods in extraordinary fashion with PROM, and learn lessons about “twu luv” from Allo Darlin’s hilarious take on relationships.

That should keep you covered for the weekend. Now get out there and show off our costume! #HappyHalloween2014.

Young Fathers: Full album stream via Drowned In Sound
Dead out now on anticon

Dems: Full album stream via Noisey
Muscle Memory out November 3 on Sew in Love

The Skull: “Sick of It All” track premiere via High Times
For Those Which Are Asleep out November 4 on TeePee Records

Kina Grannis: “Chandelier (Sia Cover)” track premiere via YouTube
Elements out now on One Haven

tētēma: “Tenz” track premiere via The Quietus
Geocidal out December 8 on Ipecac Recordings

Senser: “Age of Panic (DJ Awe Remix)” track premiere via NoiseTrade
Stacked Up XX out November 17 on Strike Back

Jessica Hernandez & The Deltas: “Sorry I Stole Your Man” official music video premiere via Idolator
Secret Evil out now on Instant Records

The Budos Band: “Aphasia” official music video premiere via Bloody Disgusting
Burnt Offering out now on Daptone Records

PROM: “Flickers” official music video premiere via Impose
Keeping Company out now on Crazy Heart Records

Allo Darlin’: “Bright Eyes” official music video premiere via Stereogum
We Come from the Same Place out October 7 on Slumberland Records

The Orchard’s Globetrotting Affair with “Meet Me in Montenegro”

Screen Shot 2014-10-29 at 5.33.54 PMEver have one of those summer study-abroad romances? Those short, stinging flames tend to burn out quickly, never to be though-of again. But Alex Holdridge and Linnea Saasen are a one-of-a-kind couple. Not only did they rekindle the flame, they’ve got a movie to prove it!

Meet Me in Montenegro follows LA-based filmmaker Anderson (Holdridge) and Norwegian dancer Lina (Saasen) as they attempt to revive a once vibrant romance. After another film project falls through, Anderson packs his bags for Berlin for some R&R with friends (played by Homeland’s Rupert Friend and Jennifer Ulrich). While staying in the city, Anderson unexpectedly runs into Lina and the present-day love story unfolds. Although the stars finally align for the couple, Anderson and Lina must ultimately decide if they’re love can survive given the circumstances.

As you might’ve already guessed, the film’s lovers are real-life couple Alex and Linnea, who co-direct and star in the movie. The two met randomly while in Berlin and clicked. But rather than let their chance destiny fall to the wayside, the two decided to quite literally write their own fate by traveling around the world, hand-in-hand, to make a film that reflected their extraordinary romance.

There’s the real love story, and a remarkable one at that! After its TIFF premiere, we decided we needed to reel this one into The Orchard catalog. Lucky for you, we’ll be releasing Meet Me in Montenegro next year in theaters! For now, read the official press release and Indiewire’s coverage to get more details.

Welcome, Alberto!

October 29, 2014 Orchard News No Comments

AlbertoMuerzaIntroducing Alberto Muerza, Client Relations & Marketing Assistant, Spain & Portugal

Hello everyone! Some of you may know me as I’ve been working as a​n intern​ in the Spanish office for over a year now. For the rest, I’m Alberto! Hi!

My first contact with The Orchard was three years ago when I did my internship during the summer of 2011 while I was studying Music & Media Management at the London Metropolitan University. After finishing my degree, I spent a few months getting more work experience at Universal Music Publishing at their UK offices, but as I was missing a lot my sunny Barcelona, I decided that it was about time to come back home. So after a greasy re-encounter with the Spanish Orchardites (we went to a burger place for lunch), I was back on board at The Orchard.

When I’m not at The Orchard, it is quite likely that you can find me running in Montjuic, a mountain close to the city and one of the nicest places in town, or having drinks with my friends at any bar, which at some point in the evening, any bar can also be one the nicest place in town.

Interesting fact: during my last year at college I was one of the winners of the Marketing and Promotional Orchard campaign for the artist Mike Viola.

I hope I get the chance to meet and work with you very soon.

4 Creative Ways to Sell More Merch

October 28, 2014 Featured News, Marketing No Comments

merchThis article, written by Founder of New Artist Model, Dave Kusek, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

A lot of people in the music industry call merchandise one of the best revenue streams musicians have left. Sometimes, however, getting people to buy your branded T-shirts or other knick-knacks can be difficult, especially when you’re just starting out.

Merch can become a great revenue stream for you and your band – if you have some strategies in mind when pitching and selling your merch. Here, we’ll cover four you can start implementing right now or at your next show.

1. Let people know you’re selling merch

Okay, this one isn’t exactly “creative,” but you’d be surprised how many musicians fail to do it, whether it simply slips their minds, or they aren’t comfortable playing salesmen.

We’ve all been to a concert where the excitement of the music and being with friends means we just don’t think about merch. Something as simple as mentioning that you have a merch table or even directly asking fans to check out what you’ve got for sale will increase the number of people who stop by.

If you want to really go above and beyond, take some time to walk through the audience (not during any other band’s performance, of course) and get a conversation going with fans. Carry some merch with you and make transactions right from your smartphone with a card reader like Square.

2. Make it fun

Sometimes the prospect of T-shirts isn’t enough to draw fans to the merch table. Once you actually get people there, however, the chance that they will buy greatly increases. One of the best ways to get people to walk over to the merch table is to make it an event. Don’t entirely leave your merch to some random assistant or venue employee – before and after the show, hang out there yourself!

Of course, you could just hang and talk to fans and that will certainly be effective, but, if you want to go one step further, take some time to think about how you can really turn it into a fun event. If your audience is primarily teenage girls, set up a photo booth with fun props where fans can take pictures with you and the band. If you play Hip-Hop or EDM, host a spur-of-the-moment dance contest over by the merch stand. Something fun will draw people – and purchases.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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