This article, written by electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!
Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.
70 percent of your content should build your brand
The large majority of your content should be centered on your story and brand. Maybe your brand is hardcore, but your personality has a sense of humor. Blend the two in a way that gives your followers a window into who you are. A few examples are:
- posting a picture of your singer belting out that third take in the studio
- writing a sincere thank you note to your fans who follow and support you
- sharing an interesting article relevant to your genre of music – something you yourself would read
- posting a video of the band dancing backstage