Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Welcome, Tiffany!

March 12, 2014 Orchard News No Comments

Tiffany EdwardsIntroducing Tiffany Edwards, Accountant

Hi everyone! My name is Tiffany. Here’s a little bit of background: I started out working for WOR news talk radio in the accounting department until the station was sold in 2012. After that I worked temporarily for Teach for America and now I’m here at The Orchard!

I’ll give just a few random things about me. Well, I’m addicted to sweets / cookies / cake / all of it (which is a little difficult since I have severe allergies to nuts and strawberries amongst other things). I pretty much like all genres of music as long as it’s something I can sing along to (not that I can sing at all). My parents are from Trinidad and so I’ve grown up listening to “soca;” it’s my favorite at parties. Every year I look forward to going to Trinidad for carnival, which they say is the second best after Brazil. I like to change my hair quite drastically and frequently so if you see someone walking around the office that you don’t recognize, chances are it’s probably me.

I have to say The Orchard is unlike any other place I’ve worked, from the pinball machine in the reception area to the keg you guys pulled out on my first day here during the CMJ music marathon. The stairwell performances also add a really nice touch. I think The Orchard is a pretty cool place, with some really amazing talented people. I tend to be a little more introverted, but I’ve always been a quiet person. However, I do look forward to meeting you all!

To Monetize or Not to Monetize… It’s Not Even a Question!

money_fallingA question we’re often asked in the YouTube realm is whether it’s better to block or monetize user-generated content (UGC) in order to optimize an official music video. When UGC is being monetized, it means that a claim has been applied on behalf of a copyright holder who can now see stats and collect revenue on that video, while a block would make that video unviewable. In the vast majority of cases, our answer is “monetize,” and here’s why:

UGC videos help people discover new music. A viewer might see a random cat video, hear your song in the background, and just like that — you’ve got a new fan! If the only option for a viewer is an official video on an artist’s YouTube channel, he is far less likely to stumble upon your awesome track. Consider UGC like free promotion, which can have a positive impact not only on your YouTube business, but on your sales as well.

UGC can be incredibly entertaining and provides viewers a greater variety of videos to watch. We know the official music video is awesome, but viewers will only watch it so many times. UGC can offer a new and refreshing option to hear that same song time and time again.

Let users express their fandom. Users often use the audio of bands and artists they love in their videos. It’s only natural! Encourage them to share their love for you by allowing their videos to remain viewable. It’ll mean both a wider presence and a happy fan — win/win.

UGC and official videos can coexist to result in more revenue than one video alone. In most cases, a UGC video is a supplement to an official video, not a replacement. The likelihood of UGC detracting from your views is generally higher only when there’s an exact replica of your video — and these can always be addressed on a case-by-case basis.

Next time you’re weighing the pros and cons of monetizing UGC using your audio, think about that song or artist you discovered while watching a YouTube Fails compilation, or that guilty pleasure proposal video you sent to all of your friends and coworkers on Monday morning.

The Orchard Chart Toppers: February

The Orchard Chart Toppers

February may have been a cold, cold winter month, but it was sizzling hot on the charts. Symphonic Metal band Within Temptation and Electronic masterminds The Glitch Mob both got Hot Shot Debuts on Billboard and were all over their respective genre charts around the world; Danish rapper L.O.C. reigned steady at the top of his local chart; Elisa and Negramaro continued to make the Italian charts their home, and we continued to see our Action Sports and Documentary films on iTunes charts everywhere, with a few Horror flicks in there too. What can we say, it was a good month and we couldn’t be prouder!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING March 2, 2014

Billboard Top 200 Albums
#83 — RuPaul: Born Naked [RuCo Inc.]
#186 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#76 — RuPaul: Born Naked [RuCo Inc.]
#145 – Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#175 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#197 — Heart: Fanatic Live From Caesar’s Colisseum [Frontiers]

Billboard Independent Albums
#18 — RuPaul: Born Naked [RuCo Inc.]
#35 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#42 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Billboard Heatseeker Albums
#33 – Moonshine Bandits: Calicountry [Average Joe's]
#41 — Deafheaven: Sunbather [Deathwish Inc.]
#43 — Chris Ardoin: Back Home [Maison De Soul / Flat Town Music Comps]
#44 — Guided By Voices: Motivational Jumpsuit [GBV Inc. / Revolver USA / Fire Records]

Billboard Tastemaker Albums
#17 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Dance / Electronic Albums
#4 — RuPaul: Born Naked [RuCo Inc.]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top Albums
#3 — L.O.C.: Sakrilegium [SGMD]

iTunes Top 200 Albums
#122 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

iTunes Dance Albums
#1 — RuPaul: Born Naked [RuCo Inc.]

iTunes Italy Top Albums
#13 — Elisa: L’anima vola [Sugar Music]

iTunes Portugal Top Albums
#3 – Various Artists: 100 Hits Dancefloor 2014 [Vidisco]

iTunes Russia Top Albums
#9 — Владимир Высоцкий: Избранное [Мелодия]
#14 — Okean Elzy: Избранное [Nikitin]
#20 — Basta: Баста 4 [Gazgolder]

iTunes Brazil Top Albums
#1 — Gusttavo Lima: Do outro Lado da Moeda [Som Livre]
#5 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#6 — Varios: Sertanejo nas Pistas 2 [Som Livre]
#9 — Varios: Pancadão das Marchinhas [Som Livre]
#12 — Marcos e Belutti: Marcos e Belutti – Acustico [Som Livre]

iTunes Turkey Top Albums
#8 — Gökhan Türkmen: En Baştan [Adim Muzik]
#9 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya PRE-ORDER [Gam Production]
#10 — Kazım Koyuncu: Dünyada Bir Yerdeyim [Halkevleri Derneği]

iTunes Documentaries US
#8 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 — Slow Food Story [Autlook Film Sales]
#13 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Sports Movies US
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign US
#5 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries CA
#4 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#5 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#20 — Valhalla [Sweetgrass Productions]

iTunes Documentaries UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#19 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign UK
#18 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries AU
#2 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#14 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#20 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 – Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

… Continue Reading

Stream Our Texas-Sized SXSW 2014 Music Sampler

sxsw_texas-sized-samplerIt’s hard to believe, especially given the seemingly inexhaustible supply of cold and snow heaped on us here on the East Coast this winter, but SXSW is once again right around the corner. To that I say YEE FREAKING HAW! Goodbye twenty degree weather and the possibility of snow flurries. Hello to the relative certainty of warmer temps and the inevitability of good BBQ, breakfast tacos, margaritas, cold beer, and more great music than you can shake a stick at.

The team has spent the last few weeks listening to as much music as we can by artists who will be performing next week to get ourselves in the right frame of mind. And because we also want you to be in the right frame of mind, we’ve assembled the following massive 200-track Spotify playlist (also available on Playlists.net) featuring some of our favorite tracks from Tweens, Jessica Hernandez & The Deltas, Sam Roberts Band, Leif Vollebekk, Albert Hammond, Jr., DJ Rashad, We Were Promised Jetpacks, Lizzo, Travis Barker, and many many others.

Now all we have to do is dig up our warm weather gear.

Freeloader Friday: Tycho, Max Cooper, Bradford Cox, Nothing, Thee Oh Sees, TOBACCO, Fan Modine, L’Orange, Tweens, Asia & Khushi

Tycho - AwakeIt’s that time again, fellas. The weekend has arrived (mini celebration), and with that comes some music-listening goods for you to do with as you please. So let’s have at it!

Well hellloooo there Tycho — this new album should be listened to over and over again in preparation for some warmer months (perfect timing, given this weekend’s springing forward…?). Moving even deeper into the Electronic field, Max Cooper’s got a choppy beat-buzzer of an album that’ll absolutely set the tone for some rave-athons. But if you’re in the mood for some wispy soundtrack melodies, Deerhunter’s Bradford Cox has got you covered. Anyone else seeing an instrumental-heavy theme here?

Now if you don’t have the time this weekend for those phenom albums, we get that (but have a listen at some point). That’s why we’ve got plenty of short and sweet tracks for ya, too. Check out Nothing’s steady beat in their garage-grunge track, Thee Oh Sees‘ gorgeous harmony-driven one, TOBACCO‘s fuzzy and warped cassette-tape groove, Fan Modine’s good-feelin,’ laid-back rock sound, and of course, L’Orange’s piano-tinged jazzy-Rap track featuring Blu.

For those of you in favor of some visual entertainment to go along with your tunes, we’ve got some good-lookin’ music vids for you to push play on. Tweens‘ newest video is a DIY-inspired throwback to VHS tapes, and it couldn’t be more charming. Then there’s Asia’s John Wetton and his sunset walk along the beach ode, and Khushi’s play on light and dark, with lots of dramatic screen switcharoos.

And there you have it, a playlist specially-made to get you through the weekend. Now remember, spring is coming (slowly, but surely) — reset your clocks, and we’ll see you (an hour earlier) Monday morning!

Tycho: Full album stream via NPR First Listen
Awake out March 18 on Ghostly International

Max Cooper: Full album stream via Pitchfork Advance
Human out March 10 on FIELDS

Bradford Cox: Full album stream via Pitchfork Advance
Teenage Original Soundtrack out March 11 on Cinereach Productions

Nothing: “Bent Nail” free track download via iTunes
Guilty of Everything out now on Relapse Records

Thee Oh Sees: “The Lens” track premiere via Pitchfork
Drop out April 19 on Castle Face Records

TOBACCO: “Eruption” track premiere via Pitchfork
Ultima II Massage out May 13 on Ghostly International

Fan Modine: “One Company Town” track premiere via PopMatters
Cause Célèbre out April 1 on Lost Colony Music

L’Orange (featuring Blu): “Need You” track premiere via Okayplayer
The Orchid Days out April 8 on Mello Music Group

Tweens: “Be Mean” music video premiere via Stereogum
Tweens out April 8 on Frenchkiss Records

Asia: “Valkyrie” music video premiere via USA Today
Gravitas out March 25 on Frontiers Records

Khushi: “Phantoms” music video premiere via DIY
Phantoms EP out now on Laissez Faire Club Records

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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