The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Supercharged YouTube Analytics with vidIQ Vision

September 16, 2014 Featured News, YouTube No Comments

vidiq_logo_lightEver wonder how your YouTube video compares to others? How about its traction on social media? You can track your own stats in YouTube Analytics, but stats on other videos aren’t readily available. Well, if the thought of all this makes your wheels turn and your heart beat faster, check out vidIQ. This site makes a helpful browser plugin that can help you wrangle all this info together effortlessly.

With a couple of clicks, you can install vidIQ’s Google Chrome extension, called vidIQ Vision, to get stats on any YouTube video right on the watch page. Once added, the extension will load a small window next to YouTube’s play window with lots of helpful stats at a glance. vidIQ will track view stats that you don’t typically see like View Rate (views per hour), Average View Percentage, and even the number of subscribers driven by that video. You can also see the video’s level of social engagment across Twitter, Facebook and LinkedIn including shares, comments and posts.

The coolest thing about vidIQ Vision is that it loads all of this information on every video, even if you didn’t upload it. Without it, you can only see base level stats on videos, like views and likes. Unless the video is on your channel, that’s all you get. vidIQ Vision helps surface this information on other videos to improve visibility. They also sum up the plethora of stats into a single rating called the vidIQ Score. Though the score is proprietary and an average of other stats, it’s a great way to benchmark your content against content from other creators.

This extension is a must-have for those working with social media, marketing and programming, but also a fun tool for the curious viewer. Check it out by installing here.

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What Your Band Photo Says About You

September 15, 2014 Featured News, Marketing No Comments

Disclosure_bandimageThis article, written by Hardly Art Records publicist and USF band member, Jason Baxter, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Band photos can be tricky, but even if you’re camera-shy, they’re an absolute necessity for your press kit. If you’re working with a label, they may subsidize a photo shoot with a professional photographer, which is the best way to guarantee you’ll end up with well-composed and useful band photographs. For some artists this isn’t an option though, and hiring a pro can seem like an unnecessary expenditure if you’ve got a friend with a decent eye and a DSLR. Either way, you’re going to want to make sure your photos satisfy these key requirements:

  • Variety. The more images you have to choose from, the more likely you are to find three or four that capture everyone’s best angles and give a faithful impression of your band’s “look.”
  • Color and black and white. Lots of regional papers and other print media only publish in black and white, and you can’t always assume that a desaturated color photograph will look good on the printed page. It helps to plan ahead and work with a photographer that shoots on both types of film, or has the image editing skills to turn a high-contrast color picture into a striking and eye-pleasing black and white one.
  • Resolution. Always shoot at the highest possible resolution. 300 dpi is usually the standard benchmark. A large image can always be shrunk to fit certain dimensions, but a small one will look worse and worse the more you enlarge it.
  • Accuracy. Misrepresenting your band is a sin of the highest order. Include every member of your band, don’t dress or pose in a way that’s disingenuous to how you appear when you perform, and for heaven’s sake, don’t hide or obscure your face. The last band to really get away with that, in my opinion, was Disclosure (pictured above) – but they get a pass because they aimed for something that was iconic and pretty much heretofore unseen, and it paid off in press coverage.

Even within the confines of these requirements, there’s still a lot of room to be creative – just ensure your photo is saying what you want it to say about your band.

Of all the band photos I’ve encountered in my career, they typically fall into six general categories:

… Continue Reading

Freeloader Friday: Iron Reagan, HOMESHAKE, Kina Grannis & More

781676727025Good afternoon, you very fine Freeloaders! It would appear that there’s a chill in the air (at least up here in New York), and I’m totally into it. Whether you’re running around the office getting prepped for the weekend or getting all geared up to catch that Northern Lights display tonight, we’ve got a fresh new sampling of free music for you to check out. Let’s go.

There is a badass album on the way from Iron Reagan (hitting next week, to be exact), but the fine gents have been so kind as to give us a preview – a full album preview! It’s a thrash of blood, guts, and all-out Metal gore. Prepare to blast your face off with this Goth-Punk 24-track punch in the face.

Next, ease your mind into dreamy bliss with HOMESHAKE’s latest track, another warbly jam of Indie-Groove effervescence from Mac DeMarco’s guitarist. Mark Boone Junior (yep, you know him from Sons of Anarchy) makes a very cool appearance this week with a cover of an original song written by Sonny & and performed Cher, and most recently made cool again by Beyonce and Jay Z. There’s also Army of the Pharaohs’ latest lyric-genius thumper and a Classic Rock big-hitter from Mr. Big.

And finally, make sure you feast your eyes upon these videos: Exodus’s lyric video (whose literary content is just as exceptional as AOTP’s), Kina Grannis’s absolutely precious and breathtakingly adorable real-life wedding day snapshot, and PS I Love You’s ode to black, white and graphic design.

Get to listenin,’ Freeloaders!

Iron Reagan: Full album stream via Pitchfork
The Tyranny of Will out September 16 on Relapse Records

HOMESHAKE: “Making A Fool Of You” track premiere via Vogue
In The Shower out October 7 on Sinderlyn

Mark Boone Junior: “Bang Bang (My Baby Shot Me Down)” track premiere via Entertainment Weekly
Bang Bang (My Baby Shot Me Down) – Single out now on Rock the Cause Records

Army of the Pharaohs: “The Tempter and the Bible Black” track premiere via Hip-Hop DX
Heavy Lies The Crown out October 21 on Enemy Soil

Mr. Big: “The Monster in Me” track premiere via Guitar World
The Stories We Could Tell out September 30 on Frontiers Records

Exodus: “Salt the Wound (ft. Kirk Hammett)” lyric video premiere via Rolling Stone
Blood In, Blood Out out October 14 on Nuclear Blast

Kina Grannis: “My Dear” music video premiere via WSJ
Elements out now on One Haven

PS I Love You: “For Those Who Stay” music video premiere via Q Magazine
For Those Who Stay out now on Paper Bag Records

The Orchard Chart Toppers: August 2014

September 12, 2014 Featured News, Orchard News No Comments

The Orchard Chart Toppers

As we bid farewell to the summer months, we also bid congrats to some great acts who made themselves known on the charts this past month. Highlights include the hot new band Jessica Hernandez & The Deltas. This brand new act has shown tremendous organic growth, seducing fans at every turn, and landed some impressive spots on the charts with their debut Secret Evil. Join the bandwagon, guys. Spanish brother Gemeliers took their local charts by storm as well, and label Vidisco released such awesome compilations, that together with other big local artists, they pretty much monopolized half of the Portugal official charts. Way to go!

August also saw the release of our very first theatrical film, Rich Hill. We all went to see the premiere as an exciting summer outing, and the film clearly hit home around the world. It’s a must-see — bring some tissues.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING August 31, 2014

Billboard Top 200 Albums
#133 — Accept: Blind Rage [Nuclear Blast]

Billboard Current Albums
#111 — Accept: Blind Rage [Nuclear Blast]

Billboard Independent Albums
#22 — Accept: Blind Rage [Nuclear Blast]

Billboard Heatseekers
#18 — Will Dailey: National Throat [Wheelkick]
#26 — Jessica Hernandez & The Deltas: Secret Evil [Instant Records]

Billboard Tastemakers
#19 — Accept: Blind Rage [Nuclear Blast]

Spain Top Albums
#2 — Gemeliers: Lo Mejor está por venir [Pep's Records]

Portugal Top Albums
#2 — Various Artists: Kizomba Mix – Mixed by DJ. Manu Santos [Vidisco]
#3 — Various Artists: Caribe Mix 2014 [Vidisco]
#4 — Tony Carreira: 25 Anos [Farol]
#9 — Various Artists: Piradinha 3 [Vidisco]
#12 — Various Artists: Latin Hits 3 [Vidisco]
#15 — Various Artists: Disco Ouro 2014/15 [Espacial]
#17 — Various Artists: Caribe 2014 – o Teu Toque [Vidisco]
#18 — Various Artistas: Kuduro Portugal Vol. 2 [Espacial]
#20 — David Carreira: A Força Está Em Nós [Farol]

Italy Top Albums
#17 — Elisa: L’anima vola [Sugar Music]

iTunes Top 200 Albums
#191 — Souls Of Mischief: There Is Only Now (Deluxe Version) [Linear Labs]

iTunes Italy Top Albums
#18 — Negramaro: Una storia semplice [Sugar Music]

iTunes Russia Top Albums
#3 — Smyslovye Gallyutsinatsii: Мысленный Волк (Лучшее 2000-2014) [Первое Музыкальное Издательство]
#5 — Various Artists: Танцевальный Рай 33 [2014 Studia SOYUZ]
#15 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Top Documentary Movies US
#8 — Rich Hill [Dinky Pictures]
#15 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies US
#6 — Into the Mind [Sherpas Cinema]

iTunes Top Documentary Movies CA
#11 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies CA
#10 — Slednecks 16 [Slednecks Inc]
#12 — Into the Mind [Sherpas Cinema]

iTunes Top Sports Movies UK
#19 — Into the Mind [Sherpas Cinema]

iTunes Top Short Films UK
#1 — NotBad [Anthill Films]

iTunes Top Documentary Movies AU
#10 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies AU
#17 — Into the Mind [Sherpas Cinema]

iTunes Top Independent Films AU
#11 — Rich Hill [Dinky Pictures]

… Continue Reading

3 Simple Ways to Improve Your Facebook Ads

September 11, 2014 Featured News, Marketing 1 Comment

Optimizing Facebook AdsIt is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition:

1. Use first-party data whenever possible.

Whenever one advertises, the first question is often about who should see the ads. Though prospecting targets allows you to discover engaged audiences that react to your message, using first-party data to retarget potential customers hones in on those most likely to purchase your product.

There are a few ways that first-party data can be collected. If you have an email list of your fans, you can import the list into Facebook and it will securely compare the email addresses to any matching Facebook IDs so that you can retarget these people with your ads. Another way that you can retarget is by embedding a tracking tag onto your website so that you can capture website visitors into an audience. If you’ve ever wondered how you’re getting served Facebook ads for websites you recently visited, it’s because of these delicious browser cookies that inform Facebook about your optimal advertising experience.

The ability to track and retarget people who have already been exposed to your brand is an invaluable tool. According to marketing expert Dr. Jeffrey Lant’s “Rule of Seven,” one should expose a product to a potential consumer at least seven times within an 18-month period in order to have the person remember the message and perhaps, even buy your product. Retargeting further expedites this process because the consumer has expressed initial interest by signing up for an email list or visiting your website. You have their attention; now you just need to keep it and make a sale.

2. Make sure you’re picking the right objective.

When setting up an ad campaign on Facebook, the first thing you need to ask yourself is “What am I trying to accomplish?” In fact, Facebook asks you what your objective is before you start creating your ad. Examples of objectives include website clicks, post engagements, and page likes. Though these are similar in very nuanced ways, the most significant reason to choose your exact objective is that Facebook will optimize your campaign to help you reach that goal.

Many campaigns we run use the “website clicks” goal, as we want fans to arrive at the digital retailer after the click: the clicks lead directly to a point-of-purchase. Facebook optimizes the impressions so that they are served to the audiences that yield the most website clicks. It prioritizes website clicks over other objectives such as engagement (shares, likes, comments, etc.). Selecting the right objective allows Facebook to work in your favor.

3. Use look-alike models. 

Prospecting potential customers incurs financial cost and can be an arduous process that may or may not yield positive results. In order to alleviate some of these uncertainties, you should create and target a look-alike model of the fans on your Facebook page. Look-alike modeling allows you to create a unique audience of people on Facebook who are very similar to the people who either like your page or are part of one of your first-party data groups. This similarity modeling is based on their interests, behaviors, and other demographic information. You can actually select a percentage between 1-10% to choose how similar and/or large you want this custom audience to be (1% being the top one-percent of people on Facebook who are the most similar and 10% containing a larger group of people who are less similar). You can create these for each country where you have enough fans for the algorithm to create a new audience.

Look-alike modeling opens the door to targeting people who are interested in liking your page or purchasing your product. These are people you would have never been able to identify through manual targeting. If you have a tight budget, you may not have the flexibility to discover new audiences on your own. Targeting a look-alike of your current fans is a viable and efficient method of engaging potential new customers.

With so much content on Facebook with which to compete, it can be a very difficult and daunting task to break through the noise and run an effective advertising campaign. However, following the aforementioned tips will ensure that your ads are reaching the right people and allowing for the appropriate type of engagement.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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