Checking In on YouTube Red: New Territories, Original Content & TV Integration

YouTube-TVNearly 10 years after Google acquired YouTube and turned a desktop hub for cute cat videos into a money-making machine, YouTube’s influence is still growing. Since the launch of YouTube Red back in October 2015, the platform has charged into different realms of the entertainment industry, expanding to new countries and fine-tuning the YouTube experience across platforms. There have been so many updates and changes, it can be difficult to keep up — that’s why we’re here to recap some of the biggest things happening in the YouTube universe this summer.  (more…)

Freeloader Friday: Terra Lightfoot, Meshuggah & More

Terra-LightfootHey Freeloaders, how was your week? Well, let me tell you about mine: everything was just gravy until I had to write this week’s Freeloader Friday. This batch of free tracks was SO good, that I had a very hard time selecting three to write about. It’s never easy, but this week was especially difficult. Well, here goes nothing…

Singer/songwriter Terra Lightfoot came to our office a few weeks back for a Radial Live session and it was fantastic. Although it was a solo performance, she commanded the attention of the room with her soulful melodies and blues guitar chops. She was also really freakin’ nice. Anyway, her new album Every Time My Heart Runs Wild delivers the same raw power that she did in person. The production is perfectly crisp, putting her warm guitar tone and passionate vocals front and center. Terra’s sound is big and beautiful and the album does her homegrown style justice. Give it a stream and you’ll know exactly what I’m talking about.


Welcome, Eryk!

Eryk-AughenbaughIntroducing Eryk Aughenbaugh, Catalog Assistant, Owned Content

Hi everybody, my name is Eryk Aughenbaugh and I am a Catalog Assistant with The Orchard’s Owned Content department. Prior to The Orchard, I spent five years burning pavement in various roles from Assistant to Office Manager to Producer for many not-for-profit and D.I.Y. theater artists and organizations, while also self-producing my own work through trial and mostly error. I’m currently completing an M.F.A in Playwriting while listening to Robert Johnson and Mai Dhai.

Richard Gottehrer on Writing the Perfect Song & Judging the International Songwriting Competition

RIchard-Gottehrer-ISCEvery year, we partner with the International Songwriting Competition, or ISC, to support them in their search for the best songwriters in the world. 71 winners in more than 20 categories reap over $150,000 in cash and prizes as well as valuable exposure to some of the top executives in the biz.

This year, however, is more special than previous years. Our very own Richard Gottehrer, Co-Founder and Chief Creative Officer of The Orchard — not to mention a decorated songwriter and producer himself — is among the ISC judges.


How Danish Newcomer Vida Sophia Grew Her Facebook Likes by 460% with $150

190374987097Nathalia Sophia Barat, a.k.a. Vida Sophia, is an exciting newcomer from the Danish underground scene. The promising Copenhagen-based star, who was chosen as one of 20 Danish names to make it big in 2016 by Spotify Denmark, unveiled her debut EP Soundtrack earlier this year. Her brand new single, “I Never Surf,” is a gloomy summer single revisiting the 60s, and is due out this week. It is the first track from her upcoming follow-up EP coming in November 2016.

Earlier this year the Danish/Israeli singer caught the attention of Brazilian youngsters with her single “Royal Line” which was added to Spotify Brazil’s playlist Música do Dia. This was quickly reflected in Vida Sophia’s top 5 cities on Spotify, all Brazilian with the biggest one being São Paulo. In fact, 80% of all Vida Sophia’s streams on Spotify come from Brazil.