The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Boost Your Reach with Your Very Own YouTube Billboard

YTBillboardHave a new album or film coming out soon? Of course you do! But do your fans know about it? Pre-release promotion is a no brainer, but ask yourself how you are conveying that message. YouTube is one of the most powerful tools available for making your voice heard, though it’s often underutilized as a promotional tool. Consider your video’s watch page as a virtual, interactive billboard for your message. Creating a simple, yet compelling video announcement can invoke pure excitement among eager fans while allowing you to convert potential sales right off the bat.

Let’s take an album release for example. If you want to draw a genuine response from your audience, they’re going to want a taste of what to expect. Tease a track that fans have never heard before with creative imagery behind the audio. You’ll build up expectations while also leaving your audience wanting more. Time this the right way and your album will already have eager eyes waiting in anticipation for street date.

Aside from giving fans a sneak peak at what you’re promoting, you also have some prime real estate to work with to take care of business. Display vital information like the album title and release date in both your video’s title and description (or burned directly in the video itself). More importantly, give your fans the opportunity to buy the album instantly. You’ve gotten them amped up for the release, now turn that excitement into a sale by including pre-order links in the videos description and in-video annotations.

What if your following isn’t that great on YouTube yet and your fans are more centered around Facebook or Twitter? No problem! This strategy will work there too. Create your video billboard the same way we talked about above, and simply copy and paste the link as a post anywhere else on social media. As long as your vital information is included in the video’s title or burned into the video itself, you’ll get traction anywhere else your fans are. Excited fans will spark up conversation either on YouTube itself or directly in your social posts, all leading up to a strongly boosted street date.

Check out our decorated example below:


Welcome, Konstantinos!

June 18, 2014 Orchard News No Comments

KonstantinosAdamIntroducing Konstantinos Adam, Account Coordinator, Video Services, Greece

Allow me to introduce myself.

My name is Konstantinos Adam and I am beyond excited to be joining forces and to be a part of the Video Services team here at The Orchard.

I was born and raised in Greece and for as long as I remember myself, I have always had a big passion for music. I can always recall moments of my life from back in the day when my father used to educate me about music and its magic, as he was and still is a big music lover, while listening to records out of his huge record selection.

Not a long time after I reached the age of 6 years old, I decided that I wanted to extend my passion for music into practice and so I began taking classical guitar lessons and theory of music. While I was pursuing a career in the music field, I was also very interested about pursuing simultaneously a career in Marketing and Business Economics, which I finally did after I got accepted at the Aristotle University of Thessaloniki.

After I graduated and received my Bachelor’s, I thought it was time for me to combine both of my passions for Marketing and Music. After some time, I started to work as a Digital Marketer to one of the biggest independent Greek record label, Heaven Music.

I enjoy listening to Jazz, Soul and Electronic music (I know they are very different genres but can be combined harmoniously) and attending live performances (last two I can remember were Trentemoller and Dee Dee Bridgewater).

Amazon Prime Music Kicks Off in the U.S.

amazon_prime_musicIt seems that everyone is getting into the streaming music market these days, including Amazon who launched Amazon Prime Music in the United States late last week. The new service is being bundled into the existing Amazon Prime subscription service rather than launched as a standalone product.

That means that existing Amazon Prime customers paying $99 a year for free shipping, streaming of TV shows and films, plus access to a lending library of e-books will now also be able to access Prime Music’s catalogue of streaming songs. The service is ad-free, with no restrictions on how often individual songs can be played and is compatible with iOS, Android, PC and Mac devices, as well as Amazon’s Kindle Fire tablets. Customers will be able to download songs for offline listening too.

Prime Music also includes “hundreds of Prime Playlists” created by Amazon’s editorial team, grouped by genre (Pop, Alternative & Indie Rock) as well as context (Happy & Upbeat, Party Time & Entertaining, Work, Study & Reading etc.).

At launch, Amazon Prime Music has “over a million songs,” which may seem considerably smaller than rival services; by contrast, Spotify and Deezer both claim to have more than 30 million songs. Another difference: new content will only be made available 6 months after its original release date. So it has less music and limited content, which begs the question of how appealing this service will be to consumers.

Some critics have already chimed in. BusinessWeek called the service “half-baked,” declaring “there is little reason to believe that Prime Music will lure people away from Spotify or Rdio.” The tech columnist at USAToday agreed: “If you’re already a paying subscriber to Spotify, or huge fan of Pandora, nothing in Amazon’s new Prime Music offering, introduced last Thursday, will make you want to switch.”

I think for the time being, Prime Music will be viewed as a perk or extra for already existing Prime members and can also be seen as a great re-introduction to Amazon Music. To find out for yourself, check out the introductory video below and try it out free for 30 days:

Who Do You Dance For?

Dance For MeFifteen-year-old Egor is forced to grow up fast when he leaves his native Russia behind to pursue a dance career in Denmark. “I didn’t feel like leaving at all. I just felt like dancing extremely much,” explains Egor in the opening of Katrine Philp’s film debut, “Dance For Me.” Blessed and cursed with a brilliant ability to dance, Egor must give up normal teenage life with his family in Russia for the opportunity to train and compete as fourteen-year-old Mie’s ballroom dance partner in Denmark. This feature-length documentary film, which premieres on PBS (POV Documentaries) on July 21st, tells the story of the pair’s decision to sacrifice everything in order to achieve perfection.

As this Danish Film Institute review points out, it is quickly apparent that for Egor and Mie, “being good is not enough, they want to be legends.” The pressure of this ambitious goal weighs heavy on the young dancers. Egor struggles with his distance from home and the culture shock of life with Mie’s family in Denmark. Through the pain, Egor maintains a stoic face and performs with grace and precision. As soon as the couple begins to dance, it is easy to forget that they are only children.

Winner of the Audience Favorite Award at the American Documentary Film Festival in 2013, nominee for Best Documentary Feature at the 2013 Raindance Film Festival and official selection at no less than four other festivals including Durham Full Frame, Auckland Documentary Edge Festival and Amsterdam IDFA, “Dance For Me” captures the beauty of these young dancers in moments of sadness, struggle, and success as they strive for perfection.

The film is out today on iTunes, and you can check out the trailer below:

Marketing with Raw Links vs. Managed Links

georiot_logo_homeHere at The Orchard, we love GeoRiot. We’ve written about how they can make you money before, as well as where to put your affiliate links to maximize your revenue. Today, we bring you a guest post from Jesse Lakes, GeoRiot‘s CEO, so he can tell you all about the difference between raw links and managed links, and how GeoRiot can help you make the most of your geo-targeted affiliate links. 

Promoting your music in international online marketplaces like iTunes and Amazon can be challenging, especially for independent musicians and record labels. Today we discuss one crucial tool that should be in every musician’s toolbox — a link management platform.

“Raw links” is the term we use for links that send users to a very specific item in a third party storefront, such as Amazon or iTunes. While using raw links in your marketing campaigns has been the industry standard since the dawn of the Internet, as online commerce evolves, so should your links.

The new standard of linking to items in the Internet’s largest stores is to use a “link management” platform. These services can range from a simple URL shortener (similar to to a specialized platform where the consumer facing link is first pointed to the platform, then redirected to the appropriate song or album (like GeoRiot). When you put an additional layer between a click and the final destination, you unlock some incredibly beneficial tools, which we discuss below.

Future Proofing

Using a good link management platform with your marketing efforts gives you some great insurance as it offers you the ability to edit the final destination URL for your links. This is a lifesaver when your marketing efforts include promoting music via social media, email, press releases, blogs, and/or articles where you either have no ability to edit the original link or there are significant delays involved. Instead of having to manually change the link for each individual promotion you’ve done, you can instead just edit the destination once, and the links you’ve already marketed will automatically use the new redirect.

An example of when this comes in handy is when a new version of your album or song becomes available after you’ve already started your campaigns. All you’d need to do is update the URL to point to the new item in your link management platform once it’s available. While it may not be an everyday practice, you’ll thank yourself for the forward thinking if you do find yourself in a pinch.

Watching your traffic

Keeping a pulse on your marketing efforts is an essential step to getting your music out to the masses. Being able to answer a question like which campaigns or social media channels are sending the most clicks to your music is important in helping you decide where to invest your marketing time and resources. Unfortunately, with raw links, you won’t get any of those details, which leaves you in the dark about what’s working and what’s not.

Most link management tools offer at least basic reporting on things such as referrers (websites that sent traffic to those links), the geography of where your clicks are originating, and a overview of the type of device used when clicking the link — all of which can provide incredible insights to your listeners.

Specialized Tools

A specialized breed of link management tools offer even more benefits including incorporating a major e-tailor’s affiliate programs to help you earn commissions, localizing and translating links for a global audience, and giving deeper insight through advanced reporting and tracking.

Both iTunes and Amazon have affiliate programs that reward musicians for sending traffic into their storefronts. Leveraging these programs is a no-brainer for independent musicians and labels as it pays them for an activity they are already doing — sending traffic into these stores. However, the affiliate programs require different tracking IDs for different regions so some intelligence is required to determine when to use the appropriate affiliate ID, which depends on the listener’s geo-location. When choosing a link management platform be sure to pick something that at a minimum supports affiliate links, and ideally one that incorporates support for all of a retailer’s affiliate programs.

One massive advantage of selling/marketing music on Amazon or iTunes’s platforms is that you reach a truly global audience, which means potentially more sales if you send users to their local storefront (something raw links don’t accomplish). However, because of licensing and distribution agreements, and language and currency differences, links will differ between storefronts so using a raw link won’t cut it. When an international user clicks a link that directs them to the incorrect storefront or the link errors out, your chances of converting that click to a sale go down significantly.

Intelligent link management platforms alleviate this problem by “localizing” and “translating” a link. Localization refers to when the service sends each user to their own local storefront instead of whichever store the original link is from. Translation is where the ID of the item is different between stores and the service needs to not only localize, but also swap out the correct ID for the same item in the new store. Both localizing and translating links give your users the best possible experience, which makes it much more likely for them to purchase and enjoy your work.

Another benefit of the more advanced link management platforms is sophisticated reporting and tracking capabilities. What if instead of just seeing total clicks from different social channels or marketing campaigns, you could also measure how efficient your different links were at making a sale? Actionable information, when acted upon, can boost the efficiency of your marketing.

If you are actively marketing music inside the iTunes or Amazon ecosystem, we encourage you to check out or reach out at My team and I have built what we feel is the best link management platform around. All of the features I’ve mentioned above are available for zero up front cost, and you’ll never reach for your wallet to pay for our service. We also offer free support for the Amazon and iTunes affiliate programs, so reach out with any questions you may have. Happy linking!

GeoRiot is a company that provides industry-leading affiliate linking capabilities to indie musicians and labels. With a single, unified link, Amazon, and iTunes traffic is directed to the appropriate, geo-specific item in that user’s local storefront to improve international user experience. Additionally, the GeoRiot service allows musicians to leverage the many country-specific affiliate programs simultaneously, typically doubling their affiliate commission simply by sending traffic to purchase their music. GeoRiot has served over 2 billion clicks for thousands of clients worldwide.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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