YouTube’s been up to a lot this year, all culminating in the launch of their long-awaited subscription service, Music Key. To help you pinpoint the highlights, we’ve put together this chronology of YouTube events to note:
YouTube launched a new comment management feature, making it easier to flag, remove and reply to all the comments you get on your awesome videos. This was a direct response to channel creators requesting a solution after YouTube nixed their in-app inbox.
YouTube turned itself into an honest wom… erm… service by auditing videos and removing fraudulent views. True fan engagement just can’t be bought.
Playlists got some love with new data reports in YouTube Analytics. An essential part to your channel’s success, playlists are a great way to increase watch time, encourage a lean-back viewing experience and cross-promote in interesting ways.
Fan Insights launched, giving channel creators additional info on their most influential fans. With more than just your standard numbers, but not enough to put you in the creep-zone, Fan Insights allow you to create Google+ circles of your top fans and reward them in a personalized way for their support.
Just as February brought on view audits, June followed suit with subscriber reviews. YouTube removed all inactive accounts from subscriber numbers, inducing a slight dip in subs that month for most channels, but giving you a more accurate picture of your channel as a whole.
With mobile-everything growing in spades, YouTube launched a Creator Studio app to open up basic channel management and analytics on-the-go. Because who wants to wait until they get home to see the latest view count on that new video?
It’s not just mobile though, smart TVs are making themselves indispensable these days too. So YouTube improved its TV app – starting with Xbox One — with better navigation and channel pages.
YouTube’s Creator Academy is awesome. If you haven’t looked through it yet, you now have no excuse: as of October, it’s available in 20 new languages, including French, German, Spanish, Italian, Japanese, Portuguese, Turkish, Russian and more.
Music Key lands to wrap up the year’s big events. Launched in the U.S., U.K., Finland, Ireland, Italy, Portugal and Spain, Music Key offers features like art tracks, album playlists, topic channels and more. We’ve written about the launch, and gone into more detail on each feature, too.
That’s it! Pretty good year, YouTube. Looking forward to seeing what you have up your sleeve in 2015!