The Orchard Chart Toppers: May 2015


The Orchard Chart Toppers

Oh what an exciting month May was! Bringing #1s from around the world and running the gamut in genres and formats, we couldn’t be happier to salute local stars like Ukraine’s Океан Ельзи, Turkey’s Ceza, Latvia’s Prāta Vētra, Brazil’s Jorge & Mateus and Luan Santana, Portugal’s DJ Manu Santos and Spain’s regular chart toppers, Gemeliers. The legendary Whitesnake didn’t disappoint either, with The Purple Album hitting Top Official, Hard Rock, Rock, Independent, Tastemaker charts from the U.S. and U.K. to Sweden. On the film front, our roster kicked butt: the hilarious New Zealand mockumentary What We Do In The Shadows dominated the Top Movies, Independent, Comedy and Horror U.S. charts, hitting #1 in the latter three. Propeller: A Vans Skateboarding Video accomplished a similar feat worldwide with #1s in Documentary, Sports and Independent and #3 in Top Movies. And there’s more… we’ll let you explore the list to find out.

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Unlock Video Rankings With YouTube’s Music Insights


Music InsightsMusic ranking and charts have been evolving ever since digital became a viable consumption method. From physical to downloads and downloads to streaming, video is now taking hold as a strong indicator of chart ranking among labels and artists. YouTube’s definitively made itself the premier destination for streaming video, but also one of the best sources of music discovery. Billboard has been including YouTube rankings in its weekly top charts for the past couple of years now, and SiriusXM has entered the fray with its YouTube 15 radio show. Now YouTube has launched its own take on music charts with Music Insights, bringing with it some interesting opportunities.

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Live In The Moment with Spotify’s Latest Updates


SpotifyRunningStreaming with Spotify has just made its largest application update in over a year with a few new and exciting additions to their mobile platform.

This update not only provides users with algorithmic and professionally curated mixes but it automatically offers listeners music based on their current setting. Whether you’ve just woken up, are on your commute or even feel like catching a few ‘zzz’s,’ Spotify has you covered. They have appropriately dubbed this new feature ‘Spotify Now,’ which means what you want to listen to, well, right now.

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Case Study: Nightwish “Endless Forms Most Beautiful”


Nightwish

GOALS
Finnish-based Nightwish, the country’s top-selling band globally, composes some of the world’s best and most loved Symphonic Metal. When they announced they’d be releasing their 8th studio album, Endless Forms Most Beautiful, with Nuclear Blast this year, we got cracking on a marketing campaign that would speak to the band’s devoted fan base and engage them on a personal level.

TACTICS
The promotional power of video continues to grow, so we focused a large portion of the campaign here. Along with the band’s announcement of the new album, they also revealed North American tour dates in support of the release. We took advantage of Facebook’s video platform to announce these dates by having the band shoot personalized videos for each city and upload the shoutouts natively to their Facebook page. The one-minute clips went live after tickets went on sale and included album release info, supporting acts for the shows and a snippet of the band’s new song, “Élan.”

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Laugh Til’ It Hurts: The Orchard Lands Mob Comedy “A Stand Up Guy”


AStandUpGuy_DannyAAbeckaserGet ready for your abs to burn, because The Orchard has just acquired writer/director Mike Young‘s funny mob-affiliated flick, A Stand Up Guy.

“What do you mean funny? Funny how?” you might ask.

The film follows the story of a low-level mobster, played by Danny A. Abeckaser, who enters the Witness Protection Program after getting mixed up in some no good business. Once off the grid, he performs a stand-up comedy routine that ends up going viral, resulting in accidental fame that puts his protection in jeopardy. Whoops.

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