Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Engage with Streaming Services to Better Engage Your Fans

Engage with streaming services: playlistingAs more and more of our clients here at The Orchard see streaming services generating a major share of their revenue, a blog post about marketing your releases on streaming services seems pertinent.

À-la-carte download stores do not always have the discovery dimension that full-length streaming functionality offers, and the structure of the store is very much built around a lead homepage and a few editorial pages. Marketing your releases on such a service is therefore highly dependent on the relationship you’ve built with the editor and the quality of your pitch.

With streaming services who boast about 20 million tracks open to for users to browse and listen to, the game has somewhat changed. Other than Beats who position themselves slightly differently, a lot of these services make heavy use of algorithms to populate their recommendations or browse sections, limiting editorial placement so far.

To help increase your visibility despite these restrictions, here are a few guidelines on what you can do to market your content on streaming services:

Less is more (isn’t it always?)
It’s more effective to make fewer playlists containing a limited number of tracks (10-15) and keep them updated regularly. Every time you update your playlist, your followers receive a notification.

Keep an eye on what’s trending
Consider including tracks that are popular at the time into your playlist in order to increase your chances of gaining more followers. Your playlists don’t necessarily have to include releases from your catalogue only.

Weave your own web
Good ideas for artist playlists are themes such as what they listen to before going on stage or what they listened to while writing their album. These playlists also offer a great opportunity for artists from a same label to include each other.

As a label,  you can take advantage of a large catalogue by creating playlists around  one of your strongest genres.

Be active on the service, even when you don’t have a recent release
No matter what stage you’re in in producing a new record, it is important that you not wait until said release is coming out to start engaging with streaming platforms. On a service like Spotify, you want to build a base of followers before the release comes out, so that when it finally does, all your followers get a notification about it.

In a nutshell, you want to keep your profile exciting. If you need ideas or additional best practices, keep an eye for service-specific resources, like Spotify for Artists, and follow our updates on The Daily Rind.

What The #&@$ Do You Do, Adam B.?!?

Adam Brostoff
Video Operations Manager
Joined The Orchard in October 2012

It seems as though Video Operations keeps growing and growing. And we see you guys watching movies a lot. Tell us, what the #&@$ you do?
You’re certainly right, we’re growing! January 2013 was just myself; February 2013, Tim Vargas joined us and now February 2014, Video Operations consists of 7 people working everyday to ensure that our music video, film, and TV content is ingested and delivered properly! That means QC’ing or watching each film, episode, or video. We look to make sure that the video quality is intact, the audio sounds good, there are no iTunes style guide issues, and ultimately that the product delivered to us appears to be the best possible asset. On the delivery side, this means monitoring our delivery feeds and making sure no internal issues like bad metadata, encoding issues, or Aspera/SFTP connection issues get in the way. It also means updating our feeds to the retailers with any new requirements. For example, most platforms are requesting closed captioning for the hearing impaired and subtitle language files. This requires us to have the XMLs and V.E.C.T.O.R. updated to ensure we’re storing, tagging and delivering the new assets to each store’s liking.

In a nutshell, Video Operations reviews, corrects and delivers all video content on behalf of The Orchard and our clients. As manager, I help prioritize our needs with Product/Tech, maintain our relationships with our counterparts at retailers, and monitor our film/TV deliveries and feeds. Since we work in a currently evolving side of the business, new standards, metadata/XML updates and new store integrations are all part of what I do as well. I also aim to make sure everyone on my team, and even outside of it, has what they need to succeed.

Fun stuff! Are we growing at this rate because our film/TV catalog is getting larger, and can you give us some fun facts and stats so we can get an idea of just how much?
Our catalog is not only getting larger, it’s getting smarter! We’re now delivering every film to iTunes, Amazon and YouTube. We’re also delivering more and more content to our cherry picking stores XBox, Sony Playstation, VUDU, Hulu, Comcast, and Netflix — all because of an increased focus on sales from the Film team. To put things in perspective, we used to max our capacity at 50 films a month; we now max out at about 30 films per week! Additionally, we’re delivering far more content than we ever used to: in November 2012, we delivered 475 videos between iTunes, Amazon, and YouTube, and we only did 123 videos the year before that.

Apparently you like partying with famous rappers in Vegas. What’s the story and can we join in next time?
Party? Vegas? Nooo… Every year there is a convention in Vegas for the National Association of Broadcasters (NAB), you can imagine the type of crowd an event like that draws — let’s just say there aren’t too many rockstars or rappers in the bunch. I was out there by myself and looking for something to do the night before the convention and figured I’d attend the convention “after hours” event at one of the Vegas clubs. I certainly expected to be networking over some red wine and maybe a luke warm buffet, instead… I was treated to a surprise Snoop Dogg concert in a small Vegas club! I finagled my way to a balcony directly across from the stage and proceeded to jam to Snoop hits till the wee hours. The next day at the convention my conversation starter couldn’t be beat!

That’s AMAZING! Glad to finally know what the #&@$ you do, Adam, and how much fun you are in Vegas.

favorite winter feel-good activity: Definitely my wife, my dog, and some Netflix!
guilty pleasure album: Currently anything with Action Bronson.
best and worst habit: Best habit, I follow quite a few relevant news feeds in an effort to stay up to date on our industry — worst habit, I wait too long to grab lunch!
random fact: I’ve licensed music to quite a few reality TV shows.

Welcome, Tiffany!

March 12, 2014 Orchard News No Comments

Tiffany EdwardsIntroducing Tiffany Edwards, Accountant

Hi everyone! My name is Tiffany. Here’s a little bit of background: I started out working for WOR news talk radio in the accounting department until the station was sold in 2012. After that I worked temporarily for Teach for America and now I’m here at The Orchard!

I’ll give just a few random things about me. Well, I’m addicted to sweets / cookies / cake / all of it (which is a little difficult since I have severe allergies to nuts and strawberries amongst other things). I pretty much like all genres of music as long as it’s something I can sing along to (not that I can sing at all). My parents are from Trinidad and so I’ve grown up listening to “soca;” it’s my favorite at parties. Every year I look forward to going to Trinidad for carnival, which they say is the second best after Brazil. I like to change my hair quite drastically and frequently so if you see someone walking around the office that you don’t recognize, chances are it’s probably me.

I have to say The Orchard is unlike any other place I’ve worked, from the pinball machine in the reception area to the keg you guys pulled out on my first day here during the CMJ music marathon. The stairwell performances also add a really nice touch. I think The Orchard is a pretty cool place, with some really amazing talented people. I tend to be a little more introverted, but I’ve always been a quiet person. However, I do look forward to meeting you all!

To Monetize or Not to Monetize… It’s Not Even a Question!

money_fallingA question we’re often asked in the YouTube realm is whether it’s better to block or monetize user-generated content (UGC) in order to optimize an official music video. When UGC is being monetized, it means that a claim has been applied on behalf of a copyright holder who can now see stats and collect revenue on that video, while a block would make that video unviewable. In the vast majority of cases, our answer is “monetize,” and here’s why:

UGC videos help people discover new music. A viewer might see a random cat video, hear your song in the background, and just like that — you’ve got a new fan! If the only option for a viewer is an official video on an artist’s YouTube channel, he is far less likely to stumble upon your awesome track. Consider UGC like free promotion, which can have a positive impact not only on your YouTube business, but on your sales as well.

UGC can be incredibly entertaining and provides viewers a greater variety of videos to watch. We know the official music video is awesome, but viewers will only watch it so many times. UGC can offer a new and refreshing option to hear that same song time and time again.

Let users express their fandom. Users often use the audio of bands and artists they love in their videos. It’s only natural! Encourage them to share their love for you by allowing their videos to remain viewable. It’ll mean both a wider presence and a happy fan — win/win.

UGC and official videos can coexist to result in more revenue than one video alone. In most cases, a UGC video is a supplement to an official video, not a replacement. The likelihood of UGC detracting from your views is generally higher only when there’s an exact replica of your video — and these can always be addressed on a case-by-case basis.

Next time you’re weighing the pros and cons of monetizing UGC using your audio, think about that song or artist you discovered while watching a YouTube Fails compilation, or that guilty pleasure proposal video you sent to all of your friends and coworkers on Monday morning.

The Orchard Chart Toppers: February

The Orchard Chart Toppers

February may have been a cold, cold winter month, but it was sizzling hot on the charts. Symphonic Metal band Within Temptation and Electronic masterminds The Glitch Mob both got Hot Shot Debuts on Billboard and were all over their respective genre charts around the world; Danish rapper L.O.C. reigned steady at the top of his local chart; Elisa and Negramaro continued to make the Italian charts their home, and we continued to see our Action Sports and Documentary films on iTunes charts everywhere, with a few Horror flicks in there too. What can we say, it was a good month and we couldn’t be prouder!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING March 2, 2014

Billboard Top 200 Albums
#83 — RuPaul: Born Naked [RuCo Inc.]
#186 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#76 — RuPaul: Born Naked [RuCo Inc.]
#145 – Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#175 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#197 — Heart: Fanatic Live From Caesar’s Colisseum [Frontiers]

Billboard Independent Albums
#18 — RuPaul: Born Naked [RuCo Inc.]
#35 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#42 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Billboard Heatseeker Albums
#33 – Moonshine Bandits: Calicountry [Average Joe's]
#41 — Deafheaven: Sunbather [Deathwish Inc.]
#43 — Chris Ardoin: Back Home [Maison De Soul / Flat Town Music Comps]
#44 — Guided By Voices: Motivational Jumpsuit [GBV Inc. / Revolver USA / Fire Records]

Billboard Tastemaker Albums
#17 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Dance / Electronic Albums
#4 — RuPaul: Born Naked [RuCo Inc.]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top Albums
#3 — L.O.C.: Sakrilegium [SGMD]

iTunes Top 200 Albums
#122 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

iTunes Dance Albums
#1 — RuPaul: Born Naked [RuCo Inc.]

iTunes Italy Top Albums
#13 — Elisa: L’anima vola [Sugar Music]

iTunes Portugal Top Albums
#3 – Various Artists: 100 Hits Dancefloor 2014 [Vidisco]

iTunes Russia Top Albums
#9 — Владимир Высоцкий: Избранное [Мелодия]
#14 — Okean Elzy: Избранное [Nikitin]
#20 — Basta: Баста 4 [Gazgolder]

iTunes Brazil Top Albums
#1 — Gusttavo Lima: Do outro Lado da Moeda [Som Livre]
#5 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#6 — Varios: Sertanejo nas Pistas 2 [Som Livre]
#9 — Varios: Pancadão das Marchinhas [Som Livre]
#12 — Marcos e Belutti: Marcos e Belutti – Acustico [Som Livre]

iTunes Turkey Top Albums
#8 — Gökhan Türkmen: En Baştan [Adim Muzik]
#9 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya PRE-ORDER [Gam Production]
#10 — Kazım Koyuncu: Dünyada Bir Yerdeyim [Halkevleri Derneği]

iTunes Documentaries US
#8 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 — Slow Food Story [Autlook Film Sales]
#13 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Sports Movies US
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign US
#5 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries CA
#4 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#5 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#20 — Valhalla [Sweetgrass Productions]

iTunes Documentaries UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#19 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign UK
#18 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries AU
#2 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#14 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#20 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 – Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

… Continue Reading

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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