The Orchard Acquires Phonofile & finetunes

Phonofile & finetunes Better TogetherThe Orchard’s global family just got bigger adding leading independent distributors, Phonofile and finetunes. Both distributors will become wholly owned subsidiaries of The Orchard, giving The Orchard an expanded local presence in its European operations. All labels distributed by Phonofile AS of Norway and finetunes GmbH of Germany will gain access to The Orchard’s vast services across 25 territories worldwide.


Out Today by The Orchard: Fazerdaze, Take Me & More

Welcome again to our weekly segment, Out Today by The Orchard, where we give you the freshest finds from our labels’ new releases. This week have new material from New Zealand, a thrilling new film and a legendary surprise.

A wonderful label, Flying Nun Records is constantly putting out eclectic music from young acts that convey longevity in their momentum. In other words, when they put out a record from a new band, you know you’ll be hearing their name for years to come. Today is release day for New Zealander Fazerdaze‘s debut record Morningside, out on Flying Nun. The brain child of singer/songwriter Amelia Murray, Morningside is the creative culmination of years of songwriting done from Murray’s bedroom. The album is honest, approachable indie rock with the personality of a solo album and the sonic variance of a full band effort. If it sounds up your ally, stream it here and check out the video for ” Take it slow” below.


Welcome, Clay!

Introducing, Clay Gorman, Software Developer, Engineering Clay Gorman

My name is Clay Gorman I am very excited to join the Vector team at The Orchard.

I grew up in Placentia, Southern California and lived within Orange County for the majority of my life. My family and I just recently moved to Las Vegas about a year ago. We are enjoying it so far, but we are not looking forward to triple digits this summer!


Say Goodbye To YouTube Annotations

Bye AnnotationsEffective today, May 2nd, YouTube has turned off the ability to add or edit annotations. Moving forward, users will only being able to delete existing annotations and any others that remain will continue to display on desktop computers.

Annotations editor was launched back in 2008, before the world went truly mobile. A lot has changed since then and now that mobile devices represent the 60% of YouTube watch time, annotations have become outdated. Why go through the work of creating annotations that won’t even reach the majority of the audience?


The Full ‘Story’ Social Media Breakdown

With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apart:

Facebook Stories

Facebook is the latest app to roll out Stories to users. The new in-app camera makes it easy for users to apply fun filters, stickers and add comments to their photos before uploading directly to their Story or share with to friends directly. Unfortunately, at this time they haven’t rolled out the feature to Business Pages yet, so your band’s page is unable share Stories…for now.