Freeloader Friday: Drowners, The Spook School & More

drownersondesireHello Freeloader fam, my name is Chris Calabrese and I will be taking over this beat for the next few weeks. I am excited to give you your Friday fix of new tracks, and we got a good one for you this week. Let’s have a look.

We’ll kick off this weekend with a new single from New York’s own Drowners. The track, titled “Pick Up the Pace,” is the first off of the band’s new album, On Desire. Drowners frontman Matt Hitt promised the new record will be both darker and easier to dance to than previous releases, and “Pick Up the Pace” delivers on that promise. With catchy riffs, moody melodies and ominous breaks, this track seems perfectly indicative of what is to come.


Back to Africa: The Spread of Music Across the Atlantic

praiaIt was yet another business week of meetings in the Cape Verdean capital of Praia. It started with a celebration of traditional hip-shaking (to put it mildly), which you can witness in our most recent viral African Dance hit video by Maahlox Le Vibeur. The Orquestra Nacional de Cabo Verde followed by getting all Funana and playing the highest speed folk songs you may ever hear, between a couple of great daytime jam sessions from various local artists like BilanAngolaJack Nkanga — you’ll hear more of these names soon. It ended for me in a Haitian voodoo session from Vox Sambou that had even me dancing…

Life is tough sometimes.


Welcome, Elissa!

Elissa FederoffIntroducing Elissa Federoff, VP, Theatrical Distribution

Hello Everyone! I’m very excited to be starting at The Orchard. I’ve been working in film now for a while, got my start with an internship at THINKFilm during the company’s glory days — BORN INTO BROTHELS, MURDERBALL, etc. at a time when you could send your resume through the web and actually get a call back. From there I went on to working for The Weinstein Company, Lionsgate, Oscilloscope, Weinstein again, and most recently for RADiUS-TWC. My favorite movie is DIRTY DANCING, can recite any line from it; I definitely saw it when I was too young to understand any of the “adult themes,” and I’m pretty sure that trip to the local Cinema 1-2-3 formed my future need to work in film.

Creating Customer Avatars: Better Target Your Audience

Bloom-Factor’s-Customer-Avatar-Worksheet-1Avatars: they don’t just Airbend anymore (or interact with the Na’vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better experience when an advertiser has a clearer definition of exactly what the customer wants. You, as an advertiser, can foster this experience by creating and analyzing a customer ‘avatar.’


Nothing Is “Tired Of Tomorrow” — What About You?

unnamed (3)Philadelphia-bred Alternative band Nothing is back with their latest record, and contrary to the album’s title, Tired Of Tomorrow, we’re looking forward to tomorrow — May 13th, specifically — because the music is that good.

Recorded over the course of a year with producer Will Yip, this follow-up album to Guilty of Everything revolves around a balance of opposites and contradictions, and touches on topics such as love, death, denial — all tied together with catchy choruses, complex lyrics and a groove that will leave you wanting more.