Welcome, Jeffrey!

JeffFernandesIntroducing Jeffrey Fernandes, Catalog Assistant, Owned Content

Hi everyone, my name is Jeffrey Fernandes and I’m very happy to be part of The Orchard team over in Owned & Operated. When I’m not in the office, I’m a drummer and singer playing in many different bands and ensembles; the most fun of which is playing snare drum for Gallant Entertainment, who provides the drumlines for the Jets, Giants, Patriots, Knicks, Rangers & NYCFC. I’m also trying to stay busy and active in the New York musical theater scene, most recently wrapping up an Off-Broadway show at the Ars Nova theater back in March. A lot of my non-performing time is spent playing sports (go Orchard Ballers!), traveling, watching the Yankees and figuring out which music festival or show to go to next… Firefly will be the highlight of this summer! woop woop!

The Marketplace Presents: SoundBetter

SoundBetter-LogoMaking the perfect song is an art. Of course, you need poignant lyrics, laid against a matching tune, and a place to record and release it. But what about everything else that makes a song pop? Top-shelf mixing and mastering engineers, that killer session drummer or singer that brings the magic, charting beatmakers and producers. As an indie label, it can be hard to access good talent at an affordable price.

Enter: SoundBetter, our new Marketplace partner. Connecting you with the right people is their number one specialty, and they’ve built quite the network of vetted professionals. From Grammy Award-winning producers to seasoned international musicians, singers and songwriters, SoundBetter’s contacts span across thousands of cities around the world. All these, now at your fingertips through The Orchard Marketplace.


Live Stream Here, Live Stream There, Live Stream Everywhere

TumblrLiveNothing has taken the social media world by storm recently quite like live streaming videos. Tumblr is the most recent platform to jump on the live stream train following other sites like Twitter, YouTube and Facebook’s lead.

Social media is all about ‘in the moment’ content and engagement. We look at our newsfeed’s most recent updates to see what our friends are up to and even have to look at our Snapchat within 24 hours before content is dismissed as irrelevant and disappears forever. It’s really no surprise everyone has been so intrigued by live content.


Freeloader Friday: Blu & Nottz, Linying & More

Titans In the FleshHi all of you wonderful people! Once again, I present to you the latest and greatest of this week’s new tracks. Just like some vouchers from Ticketmaster that hopefully ended up in your inbox, these tunes won’t cost you a dime. Let’s begin!

If you couldn’t tell from the past couple of weeks, freeloaders, I have a bit of a thing for hip-hop. So, when rapper-producer duo Blu & Nottz shared the first song off of their coming EP Titans In the Flesh, I immediately put it on repeat. Each time “Atlantis” played, I noticed another nuance in Nottz’s sample-heavy beat or a clever rhyme in Blu’s smooth flow. The barbershop quartet-esque sample adds a welcome harmonic base (without all of the cheesiness) and Blu’s voice pierces through with the help of ample double tracking and delay. If the rest of the duo’s EP is this unique and cohesive, then Blu & Nottz will undoubtedly be considered Titans In the Flesh indeed.


More Than Just a Cat Video, a Captivating Video

cat videoAccording to Robert Kyncl, Chief Business officer at YouTube, the average person watches 1 hour 25 mins of video a day. That amount is growing by 25%, and more than half of all teenagers use YouTube as their music streaming platform and music discovery tool of choice. In fact, some of the most viewed channels on YouTube are music channels — Justin Bieber and Taylor Swift come to mind. Kyncl also predicts video will account for 90% of internet traffic by 2019.