I’m so excited to be joining The Orchard as part of the LatAm team! I’m originally from Buenos Aires, Argentina, and although I hold a Literature degree, I’m a massive music fan. Music has always been one of my passions and, since I tried to become a musician myself but failed (my guitar teacher thought I was a lost cause), I decided to be the best listener that I could.
No doubt we’ve all written and read countless articles about streaming. There will always be those who declare it to be the shotgun-wielding saviour of the music industry, single-handedly delivering us to greener pastures and fatter pockets, and those who declare it to be nothing more than the final fart of a rotting corpse to which we dedicate so much of our professional lives. So I won’t throw my two cents into the mix. I do however want to address what could be interpreted as the gentle shift towards providing music consumers with a one-stop shop for all of their consumption needs, in particular the live music space and ticketing.
If you’re an Instagram user, you’ve likely seen brands and influencers alike posting pleas for you to turn on post notifications before Instagram updates their feed. And if you’ve heeded them all, you’re probably about ready to delete Instagram from your phone altogether. If the Instagram algorithm apocalypse has you worried (or numb from all the buzzing in your pocket), read on. It’s not as bad as you might think — we promise.
As a wise person once said, “You can listen to a great album hundreds of times, but you can’t watch a great movie hundreds of times — unless it’s Caddyshack.” While the very best films are undoubtedly worth watching over and over again, there’s no arguing it’s easier and more time-efficient to spin a great soundtrack a bunch of times than it is to keep re-watching the actual film. This is just one reason why a properly curated soundtrack album stands the test of time.
With The Orchard now a leader in the film and television distribution space, the company’s global reach in the music sphere makes it a natural fit to produce soundtrack albums for the film division’s offerings and select other cinematic releases. The Orchard is fully equipped to bring compelling soundtracks to fruition, expertly handling curation, distribution, sales, promotion, licensing and design.
Fans of intellectually invigorating hip-hop, rejoice — Ugly Heroes are back. The collaborative project of Detroit producer Apollo Brown and emcees Red Pill and Verbal Kent resurfaced this week with “This Word,” the first track from the upcoming LP, Everything In Between. Almost two years have passed since Ugly Heroes’ last work, but the group’s ethos has remained intact, putting the regular guy, “the everyday blue collar individual that makes the world go ‘round,” at the core of their music. Their latest track finds the trio in great shape, as it unlatches on our world’s current state. Apollo Brown demands respect as he blends hard-hitting boom bap beats with a synth reminiscent of a church organ. Meanwhile, Red Pill and Verbal Kent spit bars with surgical precision and raw ardor. Extremely excited for this June release.