Hello everyone, my name is Scott Eggensperger and I’m joining The Orchard as a software engineer. Most recently I was working as a web developer and project manager at Adoptive, a branding and technology agency here in Manhattan. Prior to that I was an engineer for a few different aerospace manufacturing companies in Los Angeles, primarily working with operations research models related to scheduling optimization problems.
Earlier this month, Facebook announced new crossposting video features for all Pages. How can you utilize this in your marketing campaigns?
Let’s say your artist is releasing a video for their new single and they upload it to their Facebook Page. Previously, you as the label would share the artist’s post to promote the video release (or vice versa). You were not able to see any insights on how the video was performing outside of the public facing stats that appear on the post itself, for instance views, comments and shares. Often times, this led to duplicates of the same video being posted from different Pages. There was no clear way to aggregate the video performance amongst various posts.
The nominations for the 17th Annual Latin Grammy Awards have just been announced, recognizing artistic and technical excellence in the recording arts and sciences, with a particular emphasis on Spanish and Portuguese-speaking recordings. The Orchard is proud to announce that many of our Latin clients are nominees for 27 of the total 48 award categories at this year’s Latin Grammys.
It gives me great pleasure to say once again: Happy Friday, Freeloaders. I hope your young autumn is treating you well and that Halloween costume brainstorming has begun. No matter how your week was, it’s about to get better because we have a bangin’ batch-o-tracks for you this week. Let’s dive in!
Opening up this week’s Freeloader floor is a fantastic song from Daptone Records super group, The Olympians. Comprised of members of Lee Fields, the Dap-Kings, Charles Bradley and more, The Olympians are an instrumental funk powerhouse. The band’s debut track “Sirens of Jupiter” is a immediate indicator of the strength and experience behind this team of musicians. In a swirling climax of funk virtuosity, guitars wah, trumpets blare and flutes whistle over a groove so otherworldly, it could have only been crafted by the gods themselves. If you’re even a tad bit into the soul genre, get excited about The Olympians’ upcoming self-titled record. I can sense an instant classic at the peak of Mt. Olympus…
Last week, Apple released its new iOS 10 and with it, the new version of Apple Music we’ve been waiting for. Never ones to wait when we can dive in full steam, we’ve gone through its sleek new interface and updated our Apple Music Best Practices accordingly. These tips are as fresh as the new app. (more…)