The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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“Life Lessons” According to Handguns

handgunsSince their 2012 release of Angst, Handguns has seen transformative change. This Pop-Punk band out of Harrisburg, PA is now made up of an entirely different lineup than its original, and it shows. Their new album, Life Lessons, out July 8th on Pure Noise, is “a record about self-realization, rebuilding, letting go of the past and focusing on what’s in front of you,” says lead vocalist Taylor Eby.

Handguns joined All Time Low on their “A Love Like Tour” this past spring and teamed up with producer Paul Leavitt (All Time Low, Dangerous Summer) and All Time Low member Alex Gaskarth while recording Life Lessons. Leavitt worked with them at Valencia Studio in Baltimore, with Gaskarth pitching in to help with vocal production.

Three tracks, “Sleep Deprived,” “Heart vs. Head,” and “Queens,” from Life Lessons are available for streaming now and you can pre-order the new album, too.

Handguns will be on tour with Hundredth, Counterparts, and more this summer; check out dates and details after the jump.

… Continue Reading

Welcome, Evan!

June 11, 2014 Orchard News No Comments

Evan DanielsIntroducing Evan Daniels, Coordinator, Quality Control


I’m proud to be the newest member of The Orchard’s Operations team!

I’m from Detroit Michigan and I attended college in Grand Rapids Michigan. I joined my college’s radio station and eventually became the General Manager. That experience led me to pursue a career in music. After graduating, I moved out to NYC in 2010 and worked for Sony Music, then for an agency called Superfly.

I also love traveling, being active (I went to Europe and ran Tough Mudder last year), movies, and going to shows/exhibits. You know, boring stuff mostly.

Some of my favorite bands of the moment are SOHN, Kwabs, Tycho, Jon Hopkins, Warpaint and Mos Def. The last concert I went to was The Soil & The Sun.

I look forward to meeting and building with all of you!

Indie Vets Debut New Supergroup: French Style Furs

French Style FursLongtime friends and artists Nathan Willett, Matt Maust and Nathan Warkentin debut their first album as French Style FursIs Exotic Bait, in just under a month. This seemingly unknown band is in reality a “supergroup” made up of familiar pieces: two-thirds Cold War Kids (Willett and Maust) and one-third We Barbarians (Warkentin).

Maust and Warkentin started working together in the studio in 2013, soon joined by Willett, who approached them with the idea to use Thomas Merton poetry as inspiration for the lyrics. With this, the spontaneous collaboration began. Merton, a Trappist monk, gives distinct purpose to the music, as his poetry explores spirituality, social justice and pacifism.

The group premiered their first live show as French Style Furs on June 2nd at The Satellite in Los Angeles. They will continue a Monday night residency there for the rest of the month and then play two shows in New York around the time of their album release.

Three tracks from the album have already been released for streaming on BULLETT, as well as lyric videos for “All The Way Down” and “Solitary Life.”

Pre-order Is Exotic Bait, due out on July 8th, and check out tour details below.

… Continue Reading

Label Spotlight: Linear Labs

Adrian Younge1In this Label Spotlight, we wanted to highlight self-taught musician, recording engineer, record store owner of LA-based The Artform Studio, and founder of record label Linear Labs: Adrian Younge. He’s been busy with some exiting upcoming projects including a new Souls of Mischief album, There Is Only Now, due at the end of the summer, and a new Ghostface Killah record.

At what point did you realize that you wanted to be so involved with music?

I realized that I wanted to become seriously involved with music around ’96. At this point, I began sampling music and realized that my mind was going further than the limitations presented in sampling. I decided to pick up instruments in hopes that one day I’d be able to not only make music, but release this music via an artisan label of my own.

I have to ask, are you more biased to recording analog or digital?

I am a strictly analog recording engineer. For the type of music I create, the analog format is just better served. I seek to create a modern sound that is based on the nostalgic breaks revitalized during the golden era of Hip Hop. I have nothing against digital recording, but tape-based soundscapes are just more pleasing to my ear.

Where do you draw a lot of your creative influences from when creating a new album or working with other musicians?

I own a record shop in Los Angeles called “The Artform Studio,” and most of my inspiration is fueled by this record collection. My co-owner, Patrick Washington, is also a record enthusiast and we share rare records daily. Ironically, it’s the old music that inspires my new music. In short, my artistic palette is satisfied by studying unique and old records.

As a producer and small record store business owner, at what point did you decide to move into the label side of the music business with Linear Labs?

I’ve always dreamed of owning a record label, but timing is everything. I wanted to take my time to learn the retail aspects of selling music before starting a label that is primarily focused on digital and physical record sales. After running a record store for three years, I felt the time coming near; this feeling was secured upon learning of label veteran, Andrew Lojero’s, desire to commence this venture together. Lojero is my partner in Linear Labs and is a kindred spirit, very passionate about the curation of captivating music. We feel that the time has come to change the modern landscape of the record business as it applies to modern soul music and we plan to do this with an artisan approach.

We are extremely excited about some of the upcoming releases like Souls of Mischief due out later this summer and a few other amazing albums in the works. How do you manage your time between studio and the label?

Lojero essentially runs the label logistics and I focus on the curation of the music. He creates a daily agenda for us to review as it pertains to music business as well as music production. I couldn’t do this without him and we are hoping to start a musical empire together.

What was the most compelling project that you’ve worked on up to this point in your career?

The Souls of Mischief project is definitely my most compelling to date. It forced me to become a better all around musician and producer, especially because they are four of the greatest lyricists ever assembled. Also, this project serendipitously introduced me to Ali Shaheed Mohammed of A Tribe Called Quest. He is a person that has become a dear friend and musical partner on the creation of this Souls of Mischief project, along with our own project (between Ali and myself) slated to be released on Linear Labs. This entire project changed my life and I hope it touches people in a novel way.

Get People to Your Shows With These Social Media Tactics

This article, written by Andrew Hall, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Social media is a huge tool for your band to connect with your fans these days. With people rarely looking up from their smartphones and laptops, a simple band poster on the wall to promote your show just ain’t going to cut it anymore. Here’s what you need to do on your social media accounts to get people out to your next show.

Create an event

Sonicbids-create_an_eventFirst things first: you’re going to need to create a Facebook event, as well as upload the details of your show to other show discovery sites. This is really day one stuff, but you must make it as easy as possible for people to find and share your event information. Facebook allows you to do that with their platform, as well as other integratable show discovery apps like Bandsintown and Songkick.

If there are several bands on the bill, coordinate with each other to ensure that you’re all directing your fans to the same place. Having three or four different Facebook events floating around for a single show will only create confusion and dilute your promotional efforts.

Leverage your community

sonicbids-leverage_your_communityOnce you have a place to direct people to, it’s time to start leveraging your resources, creativity and community to help fill that room.

Think about it: as a band, you really do have a lot of resources that you can leverage to get people to your show. You can give away things like tickets, merch, drinks – all physical things that would require winners to show up to your event to claim them, and all things that would not break your bank to give away, with a potential large return.

So with the prizes and rewards laid out, now is the time to be creative. Asking people to simply invite friends to your event is a great way to start. It’s a simple button for people to click, and immediately your community and exposure grows. This allows your fans to become your advocates, and you can reward those who work the hardest. However, you can take it even a step further…

Create fun contests to engage and build excitement

sonicbids-build_excitementTie in your promotion with the theme of your show. One way that you can encourage your fans to engage with you and each other by creating fun competitions and contests. Use sites like Instagram and Twitter to develop that community conversation, and don’t forget to use simple and unique hashtags to help track and keep things organized.

Not only will this help you establish that authentic connection, it’ll get people excited for the show. Even if they don’t win, they’re still sharing more than just the event – they’re sharing your brand.

Unless you’re huge like The Black Keys, it’s important to keep timing in mind. You can’t be bombarding people, but you also have to give them enough time to catch on. Generally, having a 2-4 week promotion plan is a good amount of time to get the job done.

sonicbids-black_keys_build_excitementMake sure that you’re tagging the venue you’re playing at in these posts, as they’ll love your hustle and exposure to their venue. They’re definitely more likely to share a unique promotion or contest you’re running, as opposed to the boring, “We’re really excited to be playing at ________. Check us out!” Posts like that don’t give any insight into who you are or what your show and community is like, so have fun with it!

And don’t forget — once you’ve used these tactics to play to a full house, it’s your job to make sure they have an amazing time and to capitalize after you’ve melted their faces.

About The Orchard

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