The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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In The Moment: The Value of YouTube’s Real-Time Analytics

YouTube-logo-full_color (1)YouTube Analytics are an incredibly powerful tool that provide a wealth of knowledge and insight into your channel’s performance. However, normal analytics typically have a delay of 24-48 hours, leaving you waiting to track recent performance. Perhaps you’ve noticed this delay when the view count gets “stuck” at 301+ on a newly published video. That’s just YouTube validating the views to make sure they’re authentic, but if you’ve worked hard to set up a premiere with a partner or are meticulous about tracking video performance, the delay can be a bit frustrating. Fortunately, YouTube recently rolled out a feature to provide real-time analytics for your videos.

Real-time analytics are estimates, but still very useful. For individual videos, YouTube provides two data graphs:

1) Hour-by-hour for a sliding window of the last 48 hours

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2) Minute-by-minute for a sliding window of the last 60 minutes

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YouTube has stated that there is a few minutes of latency between when the views take place and the data populates the graph, but obviously this is a much shorter wait than 24-48 hours for normal analytics. Most importantly, you can use this real-time data to gain valuable intel to improve your channel’s performance. For instance, you could see how initial video views are affected by the time you publish in order to find optimal times to post new videos. Or you could see how views correspond to social chatter and make improvements to your strategy on the other platforms.

To view real-time analytics, head to the analytics section of your channel and click on “Realtime.” To get even more info out of your YouTube analytics, check out our post on vidIQ‘s Google Chrome extension here.

Welcome, Vipul!

January 21, 2015 Orchard News No Comments

VipulChopraIntroducing Vipul Chopra, Graphic Designer

Hello everyone! My name is Vipul, I’m the new Graphic Designer for The Orchard.

A quick background: I just moved to New York earlier this month from Orange County, California and graduated in the spring of 2014 from California State University, Long Beach, with a BFA in Graphic Design, concentrating mainly on branding.

Things I like about New York so far:

  • Working at a company like The Orchard, where I get to create design for the music & film industry
  • Awesome public transportation. It’s easy to get around anywhere and everywhere (vs. Cali, where I had to drive all the time)
  • Awesome variety of food
  • Tons of things to do: museums, bars, Central Park, all sorts of Meetups. (Design is very concentrated in NYC and that is a big inspiration for me moving here.)
  • I feel very safe in the city

Things I like to do for fun:

  • Go to museums and art/design galleries
  • Play and watch anything basketball. (I can’t wait to watch a Knicks or Nets game live.)
  • Explore and travel
  • Try all sorts of new food
  • Hang out with friends and bar hop!

I’m looking forward to working with everyone here, and appreciate the warm welcome.

Visualize It: Make Your Social Media Stand Out With Images

January 21, 2015 Featured News, Marketing No Comments

Visualize-Your-Goals-Dreams-and-Achieve-ThemA picture is worth a thousand words… or so they say. And with the focus on video with major platforms like Facebook, it is worth integrating visuals into your digital marketing strategy. When? How? What? Here are a few examples and networks to think about.

So you have a video release planned? Create 10-15 second clips of the video to tease on your socials leading up to the premiere, and upload to Instagram and Facebook natively. Facebook’s video functionality allows you to add a call to action at the end of the video you are uploading; this is where you can add the official video link within the teaser to drive fans to watch the full length content. Twitter video cards are starting to roll out, so keep an eye out to start incorporating these into your video strategy as well.

How about audio? Have a song you want to give your fans a sample of? Create a video using your album art, press photos, or images with a sample of the track. This type of content also works well for the afore-mentioned platforms and is fairly easy to create in iMovie or programs like Animoto. Bonus: check out this great blog post on album trailers.

I personally love GIFs and using them as content when marketing a release. Tumblr is a great place for GIFs. Grab stills from your video and create one in Photoshop, or use GIFYouTube to grab directly from your video on YouTube. While GIFs don’t work well on every network, you can use apps like Cinemagram to build cinemagraphs that can be shared to Facebook, Twitter, Tumblr, and Email. Tie in visual platforms, for example Pinterest, to showcase artwork or stills from a video release. You can link to the full length content in the Pins description, and YouTube also shares easily to Pinterest. Check out this awesome case study on how Kina Grannis rolled out her “My Dear” video using Pinterest.

I hope you are feeling visually inspired!

New Year, New YouTube Goals

January 20, 2015 Featured News, YouTube No Comments

With every new year come New Year’s resolutions. For some folks, these can range from: eating healthier, saving money, or breaking bad habits. But what about your YouTube goals? Don’t worry, it’s not too late. Here are 10 New Year’s resolutions every YouTube creator should have, along with reasons for why these resolutions will help grow your audience.

1. Develop a Programming Schedule That You Can Stick To

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Captivate your audience by building a cohesive viewing experience across your channel. Come up with a long-term plan and develop a content strategy that is feasible. One tactic for doing this is to come up with a theme to hook your audience. These can be weekly, biweekly, or monthly — whatever works for you and your channel’s content. Throwback Thursday, for example, is a popular theme that lends itself to pointing toward older content.

Are you unsure as to what time and day is best for publishing new content? Here’s a yearly calendar you can refer to from Tubefilter.

2. Create End Cards

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End cards are a great space to promote additional content, and are proven to be most effective in getting clicks from fans without disrupting the viewing experience. The additional content can be the next video in a series, a link to purchase merch, or a call to subscribe to the channel. Click here for some examples.

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Freeloader Friday: Red Baraat, The Black Ryder & More

January 16, 2015 Freeloader Friday No Comments

888295186223Who out there is lucky enough to be getting Monday off for MLK Day?! Our office is! But before we all head out for the 3-day weekend, there’s one last thing to do (duh). So let’s take a look at some of the hottest releases from the week!

Red Baraat is our one and only album stream of the week, and rightfully so. No other album can compete with what these guys are throwing down! The brass band utilizes infectious rhythms from Hip-Hop, Funk, Cumbia, and tons of other genres to create an undeniably danceable album. You’ll want to have this playing at your next party, so preview it now.

For a totally different sound (think mellowed-out Indie Rock, much in the style of some Sparklehorse tracks), try out The Black Ryder, the Aussie-based duo who’s about to rock your world. Next, there’s Jesse Harris‘ latest: a Folky, almost Jazzy frill of guitars and harmonies with pal Star Rover. Play this track in the midst of your early-morning, post-night-out haze. Then turn to Fucked Up‘s Young Guv (AKA Ben Cook) for a Funkadelic groove —  surprising coming from him, right?! But SO worth the listen. Follow that up with Vision Fortune‘s Jam, completely warped and electronically heady. Top it all off with Dirty Dishes and their masterful romp of Psychedelic Alt-Rock, and you’ll be all set for a last-minute road trip with this star-studded lineup!

When you’ve got some free time for your eyes, be sure to check out this trio of music videos, starring: Malik B & Mr. Green, ft. Philly urban street scenes; Mount Eerie, ft. trippy, distorted dream images; and Magalie, ft. a totally 80s fluorescent dance-a-thon.

Stream or download, whatever you choose, but make sure you hit up all these fantabulous releases from the week. And most importantly, have a phenom weekend!

Red Baraat: Full album stream via NPR
Gaadi of Truth out January 20 on Sinj Records

The Black Ryder: “Seventh Moon” track premiere via Louder Than War
The Door Behind the Door out February 24 on The Anti Machine Machine

Jesse Harris and Star Rover: “Catch the Ash” track premiere via PopMatters
No Wrong No Right out February 10 on Dangerbird Records

Young Guv: “Wrong Crowd” track premiere via Fader
Ripe 4 Luv out March 10 on Slumberland

Vision Fortune: “Back Crawl II” track premiere via Fader
Country Music out February 9 on ATP/Recordings

Dirty Dishes: “Guilty” track premiere via Entertainment Weekly
Guilty out January 27 on Exploding in Sound

Malik B and Mr. Green: “We Gonna Make It” music video premiere via OK Player
Unpredictable out February 24 on Enemy Soil

Mount Eerie: “This” music video premiere via Stereogum
Sauna out February 3 on P.W. Elverum & Sun

Magalie: “Love Criminal” music video premiere via Vevo
Love Criminal out February 15 on Ovation Records

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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