Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Freeloader Friday: Tycho, Max Cooper, Bradford Cox, Nothing, Thee Oh Sees, TOBACCO, Fan Modine, L’Orange, Tweens, Asia & Khushi

Tycho - AwakeIt’s that time again, fellas. The weekend has arrived (mini celebration), and with that comes some music-listening goods for you to do with as you please. So let’s have at it!

Well hellloooo there Tycho — this new album should be listened to over and over again in preparation for some warmer months (perfect timing, given this weekend’s springing forward…?). Moving even deeper into the Electronic field, Max Cooper’s got a choppy beat-buzzer of an album that’ll absolutely set the tone for some rave-athons. But if you’re in the mood for some wispy soundtrack melodies, Deerhunter’s Bradford Cox has got you covered. Anyone else seeing an instrumental-heavy theme here?

Now if you don’t have the time this weekend for those phenom albums, we get that (but have a listen at some point). That’s why we’ve got plenty of short and sweet tracks for ya, too. Check out Nothing’s steady beat in their garage-grunge track, Thee Oh Sees‘ gorgeous harmony-driven one, TOBACCO‘s fuzzy and warped cassette-tape groove, Fan Modine’s good-feelin,’ laid-back rock sound, and of course, L’Orange’s piano-tinged jazzy-Rap track featuring Blu.

For those of you in favor of some visual entertainment to go along with your tunes, we’ve got some good-lookin’ music vids for you to push play on. Tweens‘ newest video is a DIY-inspired throwback to VHS tapes, and it couldn’t be more charming. Then there’s Asia’s John Wetton and his sunset walk along the beach ode, and Khushi’s play on light and dark, with lots of dramatic screen switcharoos.

And there you have it, a playlist specially-made to get you through the weekend. Now remember, spring is coming (slowly, but surely) — reset your clocks, and we’ll see you (an hour earlier) Monday morning!

Tycho: Full album stream via NPR First Listen
Awake out March 18 on Ghostly International

Max Cooper: Full album stream via Pitchfork Advance
Human out March 10 on FIELDS

Bradford Cox: Full album stream via Pitchfork Advance
Teenage Original Soundtrack out March 11 on Cinereach Productions

Nothing: “Bent Nail” free track download via iTunes
Guilty of Everything out now on Relapse Records

Thee Oh Sees: “The Lens” track premiere via Pitchfork
Drop out April 19 on Castle Face Records

TOBACCO: “Eruption” track premiere via Pitchfork
Ultima II Massage out May 13 on Ghostly International

Fan Modine: “One Company Town” track premiere via PopMatters
Cause Célèbre out April 1 on Lost Colony Music

L’Orange (featuring Blu): “Need You” track premiere via Okayplayer
The Orchid Days out April 8 on Mello Music Group

Tweens: “Be Mean” music video premiere via Stereogum
Tweens out April 8 on Frenchkiss Records

Asia: “Valkyrie” music video premiere via USA Today
Gravitas out March 25 on Frontiers Records

Khushi: “Phantoms” music video premiere via DIY
Phantoms EP out now on Laissez Faire Club Records

BalconyTV Brings The World to The Orchard

BalconyTVI have been asked to write a post for The Daily Rind in light of the news that BalconyTV has joined forces with The Orchard.

But as I say this, I can already hear some of you asking “What? Who? Why? Where?”

So with that, here’s a CliffsNotes guide to the story of BalconyTV. Hopefully I can keep it even more concise than CliffsNotes. A small pamphlet, perhaps.

Without further ado…

BalconyTV was started in June 2006 by myself and two friends in our Dublin apartment. It was an idea that came from a hangover. Stepping out onto my apartment balcony to get some fresh air, I suddenly realized what a great view we had of Dublin city. Pointing this out to my friends, I suggested that we really should take more advantage of this amazing appendage to our apartment. And with that the idea of BalconyTV was born.

Our initial thought was to film a very simple daily show from our apartment balcony and post it online. It was to be short and sweet and take a minimum amount of work. One day we would film some local wildlife, and another day we might film the changing weather. I thought it might be a kind of artsy view into everyday Dublin.

Then we had the idea to invite some local bands up to play songs. The format would be simple: one camera, one song, and preferably one take. I would hold the camera, plug in a microphone, and my flatmates would be presenters. The less thinking involved the better. It was all about keeping it real. (Or not thinking too much basically.)

The simplicity of this caught on, and before you know it we began getting contacted by bands from all over that wanted a slot on BalconyTV. To them it was fun and colorful, and let’s face it… we were giving artists that classic Beatles rooftop moment that they all wanted.

Most of the artists we filmed were relatively low profile local artists. Unlike some other web shows, we felt that if an artist was OK, we would give them the chance to perform. This M.O. is what made it possible for us to film some major talent before they were famous, like The Script, Mumford and Sons, Una Healy to name a few. What followed was some nice press coverage and award recognition, and we realized our simple and fun concept clearly had more to it. Quantifying that “more” was the tricky part.

It got most interesting when we began getting requests from viewers around the world who felt that BalconyTV was such a great way of showcasing local talent that they wanted to do the same thing in their city. So with that, and still with no grand plan, we launched BalconyTV in Hamburg, London and Poznan (Poland). Suddenly, BalconyTV was being presented and produced by new voices and personalities, and we were dipping into sounds and cultures that we otherwise would never have heard.

With the production of this now internationally formatted web series, the question began to be asked….

“But wait, how do you make any money out of this?”

Ugh. I do hate that question. Our gut answer? “We do it for the love of it. We do it for the Rock n’Roll. We do it for fun.” As it turned out, that was only half baloney. The fact is, BalconyTV had always been fun to produce and when managed well, does not have to be too time consuming. But finding a viable business model for BalconyTV was inevitable, and with online video evolving constantly, it was hard to understand what BalconyTV meant in this changing landscape.

That’s where The Orchard comes in. Teaming up means the future is bright for BalconyTV. We are optimistic that it will allow us to continue building the incredible network  of producers we already have, while putting a few more building blocks in place that will give that crazy initial idea increased sustenance.

Today, BalconyTV is produced in 50 locations around the world. Just last week, we launched BalconyTV in Budapest. We even produce BalconyTV in Crimea (currently in the cockpit of world events). We have produced over 10,000 shows that have been viewed over 50,000,000 times. And the artists. Well there have been too many great ones to list them all, but to recommend just ten more, try KimbraEdward SharpeJessie JTommy Cash (Johnny’s bro), KodalineLittle Green CarsMatt CorbyEd Sheeran, Victor Wooten and Sara Pi. Seriously, that list showcases the level of talent we work with daily.

If this is all new to you… we hope you like it.

Launching a New Website: Evolution, Not Revolution

Some of you may have noticed we have recently had the pleasure of launching a new corporate site.

Screen-Shot-2014-02-12-at-5.58.19-PM

Websites can get outdated faster than one may think, and revamping them can be a daunting task, which doesn’t help in staying current. When it came to The Orchard’s website, which had only undergone a few minor design changes in 4 years, I realized we needed to change our approach. Away with the one-man design team; enter the cohesive design system.

“Graphic standards guides” are boring, but The Orchard is fun. Could we standardize the way we present ourselves to the world, without becoming drab and predictable?

The key concept that helped us tackle the paradox is flexibility. By designing everything to change, we’ve made a framework that doesn’t stifle creative approaches. These modular sets of rules can be updated individually, slowly over time, to stay fresh and keep up with The Orchard’s evolving brand.
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Welcome, Chris!

March 5, 2014 Orchard News No Comments

Chris HeydtIntroducing Chris Heydt, Software Engineer

I’m thrilled to be here at The Orchard, working at the intersection of technology and media. My first gig out of college was at Citigroup, where I worked for two years as an information security analyst. I then joined Sony Music (Sony BMG at the time) as a software engineer, where I spent six years building and maintaining systems that powered sales and distribution of ringtones as well as e-commerce sites for Sony artists. After a subsequent stint at a startup focused on children’s financial education, my path has brought me back to the world of digital media.

I’m excited to be joining the Technology team as a Software Engineer, where I’ll have the privilege of working with some really smart people.

Welcome Opus Docs, The Orchard’s New Documentary Channel

opusdocsPublic defenders fighting for the rights of poor people on trial in the Deep South of America; a professional strongman who can bend a penny with two fingers; a teacher of autistic young men in Newark, New Jersey; what do these characters have in common? Well not much, other than that their stories are riveting, and their lives the subjects of finely crafted and unforgettable documentary films. These documentary films — Gideon’s Army, Strongman and Best Kept Secret, are just three of the award-winning non-fiction films that are part of Opus Docs, a new owned and operated channel launched by the Orchard.

The YouTube channel will serve as the core of the channel, hosting trailers and extra content from the films that will link out to other platforms where the films can be watched (like iTunes and Amazon) and most importantly, the Opus Docs’ Hulu channel. With a slate of films that have been curated from the most prestigious film festivals around the globe — Sundance, Berlin, South by Southwest, Telluride, IFF Rotterdam, L.A. Film Festival, IDFA in Amsterdam, even Moscow and Minsk! — Opus Docs showcases the artistry and vision of both emerging and veteran nonfiction filmmakers, who filter stories that are important, quirky, humorous, enlightening and inspiring through their beautiful and unique lenses.

Recently released and upcoming docs including Rebecca Richman-Cohen’s Emmy-nominated immersion into the trial of alleged Sierra Leone war criminal Issa Sesay, War Don Don; Stefano Sardo’s rapturous look into the history of a global food movement, Slow Food Story; and Jared Goodman’s Captive Beauty, a look into a beauty pageant inside a Medellin, Columbia womens’ prison (Executive Produced by Oscar-nominated filmmaker Joe Berlinger), will be available on the Hulu Opus Docs’ channel four to six months after their initial releases on download-to-own and paid rental platforms including iTunes, Google Play, and Amazon Instant Video.

The Orchard’s Film team is thrilled to be adding Opus Docs to its collection of curated and branded channels and expanding the audience for these remarkable — and entertaining — stories. Read the full press release on our website.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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