The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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What The #&@$ Do You Do, Aaron?!?

Aaron Ford
Director, Digital Advertising
Joined The Orchard in April 2012

You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day?
It’s all true — every word of it! With my experience at other companies, I got a first-hand taste of advertising, fan segmentation, and measuring the behavior of those who mean the most to creators: the fans. In the Interactive Marketing department, I had a more holistic role of which advertising was a small part. Whether it was hosting a fan Q&A with Todd Rundgren or making a hashtag contest out of Fuck Buttons DIY cubes, it was really a blast. As we started to gain access to various advertising technologies, it reignited that obsession with how fan data, segmenting it, and using it to maximize awareness or sales for our clients could have a major impact. As I started to take on more of the advertising duties for the Interactive Marketing team, it became clear that our clients valued digital advertising enough to warrant it becoming a full-service department.

… Continue Reading

Freeloader Friday: The Bright Light Social Hour, Say Lou Lou & More

February 13, 2015 Freeloader Friday No Comments

889176191589There’s no Snowpocalypse scheduled for the weekend, but there is most certainly a wintry wind that’s coming on strong. So, to make this short and sweet, here’s a very, very brief recap of a few track premieres that happened this week.

The Bright Light Social Hour teamed up with Francis Preve to turn their already perfected Psych Rock into a (bear with me) dance floor hit. Yep, you read right. The remixed track keeps its groovy, Rock vibe, but adds an infectious Dance beat to it. You’ve gotta wonder how they thought this one up. Twin-sister duo Say Lou Lou have a danceable, dream Pop track that naturally flows right into queue. It’s fresh, catchy and dreamily disco-tastic, covering up the lyrics of unrequited love (the perfect track for some this Valentine’s Day weekend).

Next up (in very rare form), not one, but two premieres from Torche. That’s right — they’ve got this ‘track-a-day’ thing going on leading up to release, and just this week they pushed out two newbies. First, ‘Undone’ – a nasty, gnarly quickie. It takes off in riotous form, and barrels down the line with banging repetition. Second: ‘Blasted,’ a bit more of a fun-loving Rock track (at least, as fun-loving as Torche can be).

Winding things down, be sure to hear Royal Thunder‘s slow, faded Stoner Rock, taking 90s Grunge to another level with Miny Parsonz’s vocals. And finally, hear Terri Walker‘s initial Acoustic Soul ease into R&B groove. Cue the R&R with this one.

Told ya we had a short one with this week! So with that, enjoy the weekend (hopefully you’ve got a 3-dayer like us!).

The Bright Light Social Hour: “Infinite Cities Remix (ft. Francis Preve)” track premiere via Earmilk
Space Is Still the Place out March 10 on Frenchkiss Records

Say Lou Lou: “Nothing But a Heartbeat” track premiere via The Fader
Nothing But a Heartbeat out now on Cosmos

Torche: “Undone” track premiere via Alt Press
Restarter out February 24 on Relapse Records

Torche: “Blasted” track premiere via Paste
Restarter out February 24 on Relapse Records

Royal Thunder: “Forget You” track premiere via YouTube
Crooked Doors out April 7 on Relapse Records

Terri Walker: “They Say So Much” track premiere via NoiseTrade
Entitled out March 9 on Terri Walker

The Orchard Chart Toppers: January 2015

The Orchard Chart Toppers

We’ve kicked off 2015 strong with some excellent releases and films getting themselves noticed. It’s always a pleasure to give them a tip of our hat in these monthly posts. January’s highlights include epic supergroup Sweet & Lynch, which reunites Michael Sweet (Stryper, Boston), George Lynch (Dokken, Lynch Mob), James Lomenzo (White Lion, Megadeth) and Brian Tichy (Whitesnake); Danish Hip Hop favorite L.O.C. and his killer EP, Grand Cru – Musik Inspireret af Livet  (which translates to “music inspired by the life”); the Horror/Thriller Preservation, which The Orchard picked up back in September last year,  and Minecraft: Into The Nether, a gripping documentary around the most popular video game on YouTube.

See ya back next month for more film and music Chart Toppers around the world!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING FEBRUARY 1, 2015

Billboard Top 200 Albums
#120 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Top Album Sales
#61 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Current Albums
#59 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Independent Albums
#15 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Hard Rock Albums
#6 — Sweet & Lynch: Only To Rise [Frontiers Records]

Denmark Official Albums Charts
#8 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Top 200 Albums
#163 — Sweet & Lynch: Only To Rise [Frontiers Records]

iTunes Denmark Top Albums
#4 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Russia Top Albums
#13 — Obe Dve: Doch Rybaka [Trendy Lab]
#16 — Various Artists: Soyuz 55 [Studia Soyuz]

iTunes Ukraine Top Albums
#5 — Океан Ельзи: The Best Of [Gogol BL]
#6 — Океан Ельзи: Земля [Gogol BL]
#7 — Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#8 — Ivan Dorn :Randorn [First Music Publishing]
#17 — Ляпис Трубецкой: Матрёшка [Soyuz Music]

iTunes Czech Republic Top Albums
#4 — Aneta Langerova: Na Radostii [Supraphone]

iTunes Top Documentary Movies US
#3 — Minecraft: Into the Nether [The Orchard]
#20 — Rich Hill [Dinky Pictures]

iTunes Top Independent Movies US
#17 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies CA
#4 — Minecraft: Into the Nether [The Orchard]
#9 — Ride: World Elements [Four Oh Four]
#10 — Slednecks 17 [Slednecks Inc]
#16 — Shred Bots The Movie [AWSM LLC]

iTunes Top Sports Movies CA
#3 — Ride: World Elements [Four Oh Four]
#4 — Slednecks 17 [Slednecks Inc]
#7 — Shred Bots The Movie [AWSM LLC]

iTunes Top Documentary Movies UK
#1 — Ride: World Elements [Four Oh Four]
#8 — Minecraft: Into the Nether [The Orchard]
#20 — Days of My Youth [Red Bull Media House]

iTunes Top Sports Movies UK
#3 — Ride: World Elements [Four Oh Four]

iTunes Top Independent Movies UK
#7 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies AU
#3 — Minecraft: Into the Nether [The Orchard]
#4 — Ride: World Elements [Four Oh Four]
#6 — Moto 6: The Movie [The Assignment Inc]
#14 — Prime Wake Movie [BFY Productions]

iTunes Top Sports Movies AU
#1 — Ride: World Elements [Four Oh Four]
#5 — Moto 6: The Movie [The Assignment Inc]
#10 — Prime Wake Movie [BFY Productions]

iTunes Independent Movies AU
#5 — Minecraft: Into the Nether [The Orchard]

… Continue Reading

A Very Special Valentine’s Day 2015 Mixtape

a very special valentine's day 2015 mixtapeThe exchange of mixtapes is a time-honored courtship ritual for music nerds the world over. Well-documented in “High Fidelity,” “Nick and Nora’s Infinite Playlist,” “Love Is a Mixtape,” and every relationship I’ve been in since I was 15, it’s a great way to show a potential romantic partner that, what you might lack in things like “charisma” and “basic social skills,” you totally make up for in “owning a tape deck” and “knowing who the Paragons are.”

So in honor of that holiday this weekend that nobody actually likes but everyone begrudgingly celebrates anyway, we made you a mixtape! We made it on Spotify, because that’s easier than making a copy of the tape for everyone who reads the Daily Rind.

<3 Your Secret Admirer in the Compilations Department

The Orchard Goes Down to the Border in “Cartel Land”

10854395_1595955510635280_7125245618147132113_oSo often in war zones, citizens are left stranded in situations that have no clear black and white moral compass, leading them to question where the road truly diverges between right and wrong. Such is the case with the protagonists in Matthew Heineman‘s award-winning documentary Cartel LandBut rather than twiddle their thumbs, these harrowing citizens answer their questions of morality by taking the law into their own hands.

Director Matthew Heineman was initially drawn to the world of Mexican and Arizonan vigilante groups after reading articles about their ongoing involvement in the war on drugs. When he dug deeper, his findings were so chilling and unlike any he’d ever seen, he only knew of one solution: record it all on film.

In Cartel Land, which by the way won both Sundance’s Directing Award and Special Jury Award for Cinematography in U.S. Documentary Competition, Heineman gives his audience unparalleled access to lands overrun by drug cartel both north and south of the U.S./Mexico border. Think Breaking Bad meets Robin Hood, and you have the Autodefensas and team “Nailer,” two vigilante groups who’ve taken it upon themselves to fight against the terrorizing drug lords wreaking havoc in their lands. As you might expect, this true-life western walks a very thin line between good and evil.

We’ve picked up this absolute gem of a documentary, what Collider calls “a tight, dark, and powerful narrative that’s almost too dramatic to be true,” and we’ll be pushing it out digitally and theatrically later this year. For more info, read our official press release, The Hollywood Reporter’s news on the deal, and watch a sneak-peek below:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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