The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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New Year, New YouTube Goals

January 20, 2015 Featured News, YouTube No Comments

With every new year come New Year’s resolutions. For some folks, these can range from: eating healthier, saving money, or breaking bad habits. But what about your YouTube goals? Don’t worry, it’s not too late. Here are 10 New Year’s resolutions every YouTube creator should have, along with reasons for why these resolutions will help grow your audience.

1. Develop a Programming Schedule That You Can Stick To

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Captivate your audience by building a cohesive viewing experience across your channel. Come up with a long-term plan and develop a content strategy that is feasible. One tactic for doing this is to come up with a theme to hook your audience. These can be weekly, biweekly, or monthly — whatever works for you and your channel’s content. Throwback Thursday, for example, is a popular theme that lends itself to pointing toward older content.

Are you unsure as to what time and day is best for publishing new content? Here’s a yearly calendar you can refer to from Tubefilter.

2. Create End Cards

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End cards are a great space to promote additional content, and are proven to be most effective in getting clicks from fans without disrupting the viewing experience. The additional content can be the next video in a series, a link to purchase merch, or a call to subscribe to the channel. Click here for some examples.

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Freeloader Friday: Red Baraat, The Black Ryder & More

January 16, 2015 Freeloader Friday No Comments

888295186223Who out there is lucky enough to be getting Monday off for MLK Day?! Our office is! But before we all head out for the 3-day weekend, there’s one last thing to do (duh). So let’s take a look at some of the hottest releases from the week!

Red Baraat is our one and only album stream of the week, and rightfully so. No other album can compete with what these guys are throwing down! The brass band utilizes infectious rhythms from Hip-Hop, Funk, Cumbia, and tons of other genres to create an undeniably danceable album. You’ll want to have this playing at your next party, so preview it now.

For a totally different sound (think mellowed-out Indie Rock, much in the style of some Sparklehorse tracks), try out The Black Ryder, the Aussie-based duo who’s about to rock your world. Next, there’s Jesse Harris‘ latest: a Folky, almost Jazzy frill of guitars and harmonies with pal Star Rover. Play this track in the midst of your early-morning, post-night-out haze. Then turn to Fucked Up‘s Young Guv (AKA Ben Cook) for a Funkadelic groove —  surprising coming from him, right?! But SO worth the listen. Follow that up with Vision Fortune‘s Jam, completely warped and electronically heady. Top it all off with Dirty Dishes and their masterful romp of Psychedelic Alt-Rock, and you’ll be all set for a last-minute road trip with this star-studded lineup!

When you’ve got some free time for your eyes, be sure to check out this trio of music videos, starring: Malik B & Mr. Green, ft. Philly urban street scenes; Mount Eerie, ft. trippy, distorted dream images; and Magalie, ft. a totally 80s fluorescent dance-a-thon.

Stream or download, whatever you choose, but make sure you hit up all these fantabulous releases from the week. And most importantly, have a phenom weekend!

Red Baraat: Full album stream via NPR
Gaadi of Truth out January 20 on Sinj Records

The Black Ryder: “Seventh Moon” track premiere via Louder Than War
The Door Behind the Door out February 24 on The Anti Machine Machine

Jesse Harris and Star Rover: “Catch the Ash” track premiere via PopMatters
No Wrong No Right out February 10 on Dangerbird Records

Young Guv: “Wrong Crowd” track premiere via Fader
Ripe 4 Luv out March 10 on Slumberland

Vision Fortune: “Back Crawl II” track premiere via Fader
Country Music out February 9 on ATP/Recordings

Dirty Dishes: “Guilty” track premiere via Entertainment Weekly
Guilty out January 27 on Exploding in Sound

Malik B and Mr. Green: “We Gonna Make It” music video premiere via OK Player
Unpredictable out February 24 on Enemy Soil

Mount Eerie: “This” music video premiere via Stereogum
Sauna out February 3 on P.W. Elverum & Sun

Magalie: “Love Criminal” music video premiere via Vevo
Love Criminal out February 15 on Ovation Records

Ten You Might’ve Missed in 2014

We’re busy. You’re busy. We probably missed some of your favorite records this year. Here are a few of our under-the-radar favorites from 2014. Tell us yours!

The #1s: The Number Ones [Deranged Records]

The guff of these Irishmen! If you name your band AND your debut album “The #1s,” you’d best deliver. (See: Big Star’s “#1 Record.”) Guess what: they deliver. Ten punky power-popsicles with rowdy anthemic gang vocals and heartbroken lyrics that trace a strong lineage from The Undertones to The Figgs.

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Warm Soda: Young Reckless HeartsWarm Soda: Young Reckless Hearts [Castle Face Records]

The second album in as many years from the Austin-via-Oakland quartet fronted by Matthew Meltion [Bare Wires], Young Reckless Hearts is chock full of infectious power-pop odes to young love that rival anything in The Shoes’s classic discography. Get your swoon on  just in time for Valentine’s Day. You can stream the entire thing via Noisey.

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Haley Bonar: Last War [Graveface Records & Curiosities]

As NPR noted, this Midwestern US singer-songwriter’s fifth album is “so breezy and brief, so bright and agreeable” that it takes a few listens to absorb the “deeply ambivalent” lyrics. The songs are jangly cool, quietly anthemic, and smartly bittersweet. Bonus: her voice reminds us of Sam Phillips (the lady, not the Sun Records guy).

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Reddit Demystified

January 15, 2015 Featured News, Marketing 2 Comments

reddit-upvoteA few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily clad body in a room, and destructively gyrate until my joints were irreparably damaged. Unfortunately, I wasn’t blessed with the spryness or the hips, so I decided to opt for something less dangerous.

Without too much thought, I posted it to Reddit right before going to bed one night hoping that others would enjoy it as much as I did. When I woke up the next morning, to my surprise, it had generated almost 200 upvotes (part of Reddit’s voting system, explained later) and had risen to the top of the r/listentothis subreddit (a community on Reddit that concentrates on sharing music). The video, which initially had less than 1,000 views on YouTube, had garnered more than 10,000 in the span of a few hours, and artists such as Meghan Trainor and Betty Who were posting about it on Twitter. I could feel the Earth’s axis tilting from the relentless force of thousands of people violently shaking their butts to this music at the same time.

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Going to Extremes With Fanclub Media

947008_484432661628221_1218504280_nWe sure know how to pick ‘em. And they know how to pick us! We’ve just sealed a deal with Action Sports Film heavyweights Fanclub Media and we could not be more thrilled to have our two powers combined. We’ve always been huge fans of the digital Film & TV distributor, but now we get the remarkable honor of working side by side with them!

What’s happening, exactly? Well, Fanclub’s CEO Jim Martin and VP Marc Cuevas will join us in our LA and New York offices to help with our ongoing Film projects, specifically in the realm of Action Sports (remember our Red Bull announcement?).

These dudes have been doing the Extreme Sports thing for a while now. Fanclub began in 2008 and was the first ever (yes EVER) company to sell an Action Sports film in the iTunes movie store. So yeah, you could most definitely say these guys were ahead of their time. Since then, they’ve honed their craft, making huge waves in the world of digital film distribution and Action Sports. They’ve been at the top of the charts with their films, with features like Spike Jonze’s Pretty Sweet, Sherpas Cinema’s All.I.Can and all-time top-grossing Action Sports film, Art of Flight.

With our two catalogues put together, we’ll be able to give you the greatest, most awe-inspiring Action Sports films out there. Get ready for plenty of high-quality, action-packed adventure, and a very warm Orchard welcome to Fanclub Media!

For more reading material, check out the full press release here.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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