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YouTube Really Wants You To Subscribe

YTSubscribeYouTube has hit the streets this month with advertising urging passersby to subscribe to some of its top creators. This is one of the first major physical ad campaigns pushed by the video streaming service specifically promoting channels. New Yorkers have started spotting ads like the giant one pictured left in NoHo as well as in the subway. And YouTube ads are planned to make their way to other cities as well as network TV.

So why does this matter? Well, for one thing, a major push by a mostly internet-based company like YouTube into the “real-world” is something to watch. Although the ads boast multi-million subscriber numbers, most people probably don’t know who these internet “celebrities” are. Likewise, most casual YouTube users don’t even subscribe. The majority of users still rely on the platform simply as a search-and-discover tool. And therein lies the impact of this campaign.

YouTube has been pushing the importance of subscription to both creators and users for some time now. Most recently, YouTube’s Head of Entertainment, Alex Carloss, made a compelling speech on the topic driving home the value of engaging a devoted returning fan base rather than a casual audience. The exact impact that subscribers have on views is still largely debated, but the concept points to a larger shift by YouTube. Deciding to pair a physical ad campaign with major channels and subscription has a feel more akin to network TV. Getting these brands and channels out in the open provides a new level of exposure to channels that normally rely solely on rabid internet sharing for promotion.

It’ll be interesting to see what the impact of this bold move will be on these channels and YouTube as a whole. Though it’s not exactly a complete game changer, it’s interesting to see an apparent shift in user behavior that YouTube may be looking for. This doesn’t necessarily mean you should change what you’re currently doing on YouTube, but you may want to push more focus toward subscribers to see if there’s an impact on your channel. For a quick way to rope in more subs, try enabling your channel’s In-Video Programming settings to ad subscribe links to your channel. See you on the subway ride home, YouTube!

Pick Jason Pascal and Erol Cichowski’s Brain at the Billboard Latin Music Conference

JasonPascal_ErolCichowskiWith the Billboard Latin Music Conference coming up in just under two weeks, we at The Orchard are excited to have our very own Jason Pascal, VP of Licensing & Associate General Counsel, and Erol Cichowski, VP, International, represent us throughout the conference at multiple panels. The Latin Music Conference, taking place in Miami, features a host of musical performances, roundtable discussions, keynote speakers, showcases and panels.

The first panel on which we find one of our own is Meet the Executives: One on One Sessions with Key Players. On this panel, taking place on Monday, April 21 from 3-5PM, Erol will speak, discuss, and share what it means to be a modern executive and give helpful advice to up-and-coming leaders along with other key music industry executives from companies such as YouTube, Billboard and Sound Exchange.

On Wednesday, April 23 from 6-7PM, Erol and Jason will be co-working a roundtable as a part of the Tú a Tú Roundtables & Happy Hour, discussing what we do best, digital distribution.

These are bound to be some great panels and discussions, so if you’re in Miami during the conference, come find us! We’ll be at the JW Marriot Marquis.

The Orchard Chart Toppers: March

The Orchard Chart Toppers

Spring is finally rearing its pretty face, and that’s just how we like to celebrate the top charting artists and films of the month. Tycho had a killer first week with his album Awake, even showing up in iTunes charts as a pre-order, and Withered Hand took over the UK charts with New Gods. The movie “Why We Ride,” about the passion of motorcycles riders and the “soul of their machines,” settled nicely into iTunes’ Sports and Documentaries charts around the world, and we continued to have a great presence in Russia, Turkey and Brazil. Rock on!

WEEK ENDING March 30, 2014

Billboard Top 200 Albums
#105 — Tycho: Awake [Ghostly International]
#165 — Asia: Gravitas [Frontiers Records]

Billboard Current Albums
#98 — Tycho: Awake [Ghostly International]
#137 — Asia: Gravitas [Frontiers Records]

Billboard Digital Albums
#10 — Tycho: Awake [Ghostly International]

Billboard Independent Albums
#24 — Tycho: Awake [Ghostly International]

Billboard Heatseeker Albums
#50 — The White Boys: The White Boys [Shoot To Kill]

Billboard Dance / Electronic Albums
#5 — Tycho: Awake [Ghostly International]

Italy Top Albums
#16 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#11 — Tony Carreira: 25 Anos [Farol Musica]

Spain Top 20 Albums
#20 — Txarango: Som Riu [Discmedi]

iTunes Top 200 Albums
#90 — Tycho: Awake [Ghostly International]

iTunes Electronic Albums
#2 — Tycho: Awake [Ghostly International]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#12 — The Glitch Mob: Drink The Sea [Glass Air / Shoot To Kill]

iTunes Italy Top Albums
#12 — Elisa: L’anima vola [Sugar Music]

iTunes Spain Top Albums
#11 — Txarango: Som Riu [Discmedi]

iTunes Portugal Top Albums
#8 — Various Artists: Winter Jam [Vidisco]
#9 — Various Artists: Anual 2014 Mix [Vidisco]
#11 — Various Artists: Dança Koduro 10 [Vidisco]

iTunes Russia Top Albums
#19 — Okean Elzy: Избранное [Nikitin]

iTunes Poland Top Albums
#2 — Artur Rojek: Składam się z ciągłych powtórzeń [Kayax]

iTunes Brazil Top Albums
#7 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#15 — Luan Santana: O Nosso Tempo é Hoje (Ao Vivo) [Som Livre/Globo]

iTunes Turkey Top Albums
#5 — Gökhan Türkmen: En Baştan [Adim Muzik]
#14 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya [Gam Production]

iTunes Sports Movies US
#19 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Documentaries CA
#17 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Into The Mind [Sherpas Cinema]
#20 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Documentaries UK
#15 — Exposure Vol. 1 [Chuck Fryberger Films]
#19 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies UK
#7 — Exposure Vol. 1 [Chuck Fryberger Films]
#10 — Why We Ride [Gnarlynow Ent & Walking West Ent]

… Continue Reading

The Orchard Chart Toppers: February

The Orchard Chart Toppers

February may have been a cold, cold winter month, but it was sizzling hot on the charts. Symphonic Metal band Within Temptation and Electronic masterminds The Glitch Mob both got Hot Shot Debuts on Billboard and were all over their respective genre charts around the world; Danish rapper L.O.C. reigned steady at the top of his local chart; Elisa and Negramaro continued to make the Italian charts their home, and we continued to see our Action Sports and Documentary films on iTunes charts everywhere, with a few Horror flicks in there too. What can we say, it was a good month and we couldn’t be prouder!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING March 2, 2014

Billboard Top 200 Albums
#83 — RuPaul: Born Naked [RuCo Inc.]
#186 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#76 — RuPaul: Born Naked [RuCo Inc.]
#145 – Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#175 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]
#197 — Heart: Fanatic Live From Caesar’s Colisseum [Frontiers]

Billboard Independent Albums
#18 — RuPaul: Born Naked [RuCo Inc.]
#35 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]
#42 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Billboard Heatseeker Albums
#33 – Moonshine Bandits: Calicountry [Average Joe's]
#41 — Deafheaven: Sunbather [Deathwish Inc.]
#43 — Chris Ardoin: Back Home [Maison De Soul / Flat Town Music Comps]
#44 — Guided By Voices: Motivational Jumpsuit [GBV Inc. / Revolver USA / Fire Records]

Billboard Tastemaker Albums
#17 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Dance / Electronic Albums
#4 — RuPaul: Born Naked [RuCo Inc.]
#7 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top Albums
#3 — L.O.C.: Sakrilegium [SGMD]

iTunes Top 200 Albums
#122 — The Glitch Mob: Love Death Immortality [Glass Air / Shoot To Kill]

iTunes Dance Albums
#1 — RuPaul: Born Naked [RuCo Inc.]

iTunes Italy Top Albums
#13 — Elisa: L’anima vola [Sugar Music]

iTunes Portugal Top Albums
#3 – Various Artists: 100 Hits Dancefloor 2014 [Vidisco]

iTunes Russia Top Albums
#9 — Владимир Высоцкий: Избранное [Мелодия]
#14 — Okean Elzy: Избранное [Nikitin]
#20 — Basta: Баста 4 [Gazgolder]

iTunes Brazil Top Albums
#1 — Gusttavo Lima: Do outro Lado da Moeda [Som Livre]
#5 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#6 — Varios: Sertanejo nas Pistas 2 [Som Livre]
#9 — Varios: Pancadão das Marchinhas [Som Livre]
#12 — Marcos e Belutti: Marcos e Belutti – Acustico [Som Livre]

iTunes Turkey Top Albums
#8 — Gökhan Türkmen: En Baştan [Adim Muzik]
#9 — Çeşitli Sanatçılar: Bir Eksiğiz: Ahmet Kaya PRE-ORDER [Gam Production]
#10 — Kazım Koyuncu: Dünyada Bir Yerdeyim [Halkevleri Derneği]

iTunes Documentaries US
#8 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 — Slow Food Story [Autlook Film Sales]
#13 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Sports Movies US
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#8 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign US
#5 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries CA
#4 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#5 — Why We Ride [Gnarlynow Ent & Walking West Ent]

iTunes Sports Movies CA
#5 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#6 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#20 — Valhalla [Sweetgrass Productions]

iTunes Documentaries UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies UK
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#19 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

iTunes Foreign UK
#18 — Slow Food Story [Autlook Film Sales]

iTunes Documentaries AU
#2 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#14 — Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]
#20 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#3 — Why We Ride [Gnarlynow Ent & Walking West Ent]
#12 – Making Your Mark: The Snowboard Life of Mark McMorris [Manifesto Sport Management]

… Continue Reading

The Orchard Chart Toppers: January

The Orchard Chart Toppers

2014 has certainly started with a bang! With highly anticipated releases out from Sharon Jones & The Dap-Kings, Drowners and L.O.C. to upcoming albums that hit the charts as soon as pre-orders went live like The Glitch Mob and Tycho, we got a slew of #1s around the world and in various genres. Our films have been killing it too, with hits in Documentaries, Actions Sports, Independent and even Horror.  We couldn’t be honored to be working with such high-caliber artists. Congrats!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING February 2, 2014

Billboard Top 200
#69 — Red Dragon Cartel: Red Dragon Cartel [Frontiers Records]
#93– Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Current Albums
#60 — Red Dragon Cartel: Red Dragon Cartel [Frontiers]
#81– Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Independent Albums
#18 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Heatseeker Albums
#8 — Cecile McLorin Salvant: Womanchild [Mack Avenue]
#14 — Amy Ray: Goodnight Tender [Daemon Records]
#16 — Primal Fear: Delivering The Black [Frontiers]
#16 — Drowners: Drowners [Frenchkiss Records]

Billboard Tastemaker Albums
#9 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Hot Singles Sales
#1 — Vince Gelonese: Every Dream [Omni Entertainment]

Billboard Hard Rock Albums
#3 — Red Dragon Cartel: Red Dragon Cartel [Frontiers]

Billboard R&B Albums
#10 — Sharon Jones & The Dap-Kings: Give The People What They Want [Daptone Records]

Billboard Jazz Albums
#3 — Cecile McLorin Salvant: Womanchild [Mack Avenue]

Billboard Tropical Airplay
#1 — Johnny Sky: “With Or Without You” [Premium Latin]
#6 — Renzo: “Perdi El Control” [Mayimba Music]

Italy Top Albums
#7 — Elisa: L’anima vola [Sugar Music]

Portugal Top 30 Albums
#4 — Tony Carreira: 25 Anos [Farol Musica]

Denmark Top 40 Singles
#6 — L.O.C.: “Marquis” [SGMD]

ARIA (Australia) Top Albums
#19 — Various Artists: Triple J Like A Version 9 [ABC]

iTunes Top 200 Albums
#148 — Red Dragon Cartel: Red Dragon Cartel [Frontiers Records]
#161 — Within Temptation: Hydra (Bonus Track Version) [Nuclear Blast] * pre-order

iTunes Metal Albums
#1 — Within Temptation: Hydra (Bonus Track Version) [Nuclear Blast] * pre-order

iTunes Metal Songs
#5 — Within Temptation: “Dangerous (feat. Howard Jones)” [Nuclear Blast]

iTunes Italy Top Albums
#6 — Elisa: L’anima vola [Sugar Music]
#10 — Negramaro: Una storia semplice (Deluxe Edition ) [Sugar Music]

iTunes Denmark Top Albums
#1 — L.O.C.: Sakrilegium [SGMD]

iTunes Denmark Hip Hop/Rap Albums
#1 — L.O.C.: Sakrilegium [SGMD]

iTunes Sweden Top Songs
#1 — B. Robin: “Fired (feat. J-Son)” [Cosmos]

iTunes Russia Top Albums
#1 — Sherlock: Music from Series 3 (Original Television Soundtrack) [Silva Screen]
#5 — Владимир Высоцкий: Избранное [Мелодия]
#13 — Grigory Leps: The Best [Nikitin]
#19 — Nautilus Pompilius: Эта музыка будет вечной. Наутилус — 30 лет [First Music Publishing]
#20 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Turkey Top Albums
#3 — Various Artists: Sounds of Anjelique, Vol. 7 [Yeni Dunya Muzik]
#6 — Fazil Say: İlk Şarkılar [Ada Yayincilik]
#12 — Oğuzhan Koç: Ben Hala Rüyada [Esen Elecktonik San]
#16 — Çeşitli Sanatçılar: Organize Oluyoruz, Vol. 3 [Dokuz Sekiz Muzik]

iTunes Brazil Top Albums
#4 – Varios Artistas: Amor à Vida – Internacional [Som Livre/Globo]
#6 — Jorge e Mateus: Live in London – At Royal Albert Hall [Som Livre/Globo]
#8 – Claudia Leitte: Axemusic (Ao Vivo) [Som Livre/Globo]
#18 — Jorge e Mateus: A Hora é Agora (Ao Vivo em Jurerê) [Som Livre/Globo]

iTunes Documentaries US
#14 — Into The Mind [Sherpas Cinema]

iTunes Sports Movies US
#15 — Into The Mind [Sherpas Cinema]

iTunes Documentaries CA
#8 — Into The Mind [Sherpas Cinema]
#11 – Slednecks 16 [Slednecks Inc]

iTunes Sports Movies CA
#11 — Into The Mind [Sherpas Cinema]
#15 — Slednecks 16 [Slednecks Inc]

iTunes Documentaries UK
#7 — Into The Mind [Sherpas Cinema]

iTunes Sports Movies UK
#3 – Into The Mind [Sherpas Cinema]

iTunes Documentaries AU
#18 — Beyoncé: Life Is But A Dream [Sony Music]

iTunes Sports Movies AU
#8 — Moto 5: The Movie [The Assignment, Inc.]

… Continue Reading

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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