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The Orchard + IODA: Better Together.

March 6, 2012 Orchard News 7 Comments

The Orchard and IODA have always shared the same DNA: we build technology to empower the people and companies that create the music and films that we love. We were both born out of digital, way before digital was a meaningful business to most others, so we were (and still are) highly focused on creating efficient and effective distribution platforms.

Our singular goal is, and always has been, to provide high value and impeccable service to our clients. On a macro level, we recognize that we have a responsibility as advocates for independent content creators, and we will continue to be a voice and a force to ensure their needs are addressed. We’ll continue to create more products and services around distribution, marketing and sales to benefit our clients.

Richard Gottehrer, co-founder of The Orchard, loves to remind us that our tagline during our early years was “A Place To Grow.” As we started working with larger independent labels we dropped the tagline (although Richard will argue that even the most sophisticated of businesses still has room to grow), but we’ve never stopped growing the opportunities for our clients. We want our clients — new and old — to have better opportunities to grow their audiences and businesses, which will enable them to spend more time making music, music videos and films.

The Orchard will continue to be a pioneer and a devoted partner to our clients as we combine these two great companies.

We’re Thankful For… 15 Key Milestones at The Orchard

The Orchard is 15 years old! We’ve been on quite a ride since 1997, when things like Google, the iPod, YouTube, music hack days and Facebook didn’t exist. (Can’t wait to see what the next 15 years will bring.)

So, in honor of this birthday, the community of businesses and people that have contributed to our history and the changes we’ve experienced in the music industry, each month we’ll post 15 things that we’re thankful for. Let’s kick it off with some key events:

  1. Richard Gottehrer and Scott Cohen start The Orchard in the Lower East Side of New York City, when the LES was still punk rock (1997)
  2. We’re the first company to supply independent music to online retailer CDNOW (more like CDTHEN) (1998)
  3. Huge one stop Valley Media goes out of business, taking The Orchard’s clients’ CDs with it, and thrusting us into digital
  4. London Calling: We open our European headquarters in London (2003)
  5. iTunes asks, we deliver….. the largest catalog of independent music in the world (2003)
  6. We become the first independent distributor to hit one million paid downloads and streams; that’s a whole lotta customers served (2004)
  7. Since video killed the radio star, its about time we begin to digitally distribute video; we’re among YouTube’s first monetization partners and iTunes’ first independent film deals (2008)
  8. The heat is on – as in heat map! We enhance our client dashboard with the Release Builder content management system and basic marketing and analytics tools (2008)
  9. We add physical distribution to our platform of services, making it much easier for us to market across all retail channels (2008)
  10. Bigger better faster stronger… Deloitte ranks The Orchard as the 66th fastest growing technology company in North America, ahead of Sirius, Constant Contact and RIM (Research in Motion) (2009)
  11. Pitbull’s Orchard-distributed single “Krazy” is certified gold; damn, that’s Krazy (2009)
  12. Continuing the tradition of Orchard CEOs who have great hair, Brad Navin becomes CEO of The Orchard (2010)
  13. Jackpot! We celebrate profitability (2010)
  14. The Orchard Marketplace debuts with 20 sales and marketing tools from third-party partners, connecting our cool clients with cool companies through our API (2011)
  15. It’s all about scale… we’re digitally optimized with 91% of our catalogue processed via Release Builder (2011)

Richard On The Radio

August 3, 2011 Orchard News No Comments

Last week, our favorite Orchadite and Co-Founder of The Orchard, Richard Gottehrer, hosted a show on East Village Radio. As usual, Richard didn’t disappoint. The show featured tunes from Bo Diddley, The Strangloves, Dum Dum Girls, Dion, George Jones, Spank Rock, and a whole lot more. The show also featured a guest appearance from Ali Boyd who discussed her upcoming documentary The Man is Dead: The Peter Kelley Story about her uncle, Peter Kelley.

You can see photos of the show here, and stream the show in it’s entirety here. IT’S RICHARD ON THE RADIO!

The Orchard, SXSW, & Texas: The Perfect Trifecta

March 9, 2011 Orchard News 1 Comment

The Orchard will be hosting a Day Party and Official SXSW Showcase on Friday, March 18th. The Day Party is a private event at Bar 96 with performances by Pepper Rabbit, Chris Bathgate, Ivan & Alyosha, and Kina Grannis. The Official Showcase is from 8pm-2am at Cedar Street Courtyard and will be open to SXSW badges and wristbands. The showcase will include performances by Keepaway, Generationals, Dodos, Charles Bradley & The Menahan Street Band, The Black Angels, and The Soundtrack of Our Lives.

As if that wasn’t enough…our CEO, Brad Navin, will be moderating a panel on Friday, March 18th at 3:30pm. Additionally, our Co-founders, Scott Cohen & Richard Gottehrer will be speaking on SXSW panels on March 16th and the 17th.

More details listed below.


… Continue Reading

Richard Gottehrer Talks Shop On FOX Business

October 6, 2010 Industry Trends No Comments

Check out The Orchard’s co-founder, Richard Gottehrer, live in the FOX Business studio today. Richard discusses his career in music, and how everything eventually led up to The Orchard. He also gives a shout out to The Black Angels. We love this man!

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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