Here at The Orchard, we love a good roundtable chit-chat about what’s going on in the industry. So, as you might’ve guessed or already know, we’re really big on conference panels! Next year’s SXSW is no different (yes, we’re already deep in planning…). For the occasion, we have two very important topics to discuss, along with killer speakers who’ll knock your socks off with their knowledge. We just need YOU to get your vote in by September 5th so that we can make these hot-topic discussions come to life.
Everyone is on YouTube these days, probably even your grandmother. It’s one of the best places out there for new music discovery, and can also be a great tool in an artist’s revenue-making back-pocket. But lots of artists and labels keep getting caught up in the same YouTube conundrum — which is more valuable: making a profit off these videos, or reaching worldwide glory status through exposure? Do we even have to choose? In the panel we’ve pitched, titled “Exposure vs. Revenue on YouTube: Must We Choose?,” our own Sarah Caliendo, VP of Video Services, along with YouTube’s Elliott Walker and Bob Lugowe of Relapse Records will lead you through the ins and outs of creating your own YouTube strategy. Exciting, informative stuff, right?!
Film distribution is another heavy-hitter in conversation these days — think day-and-date release rise — and we’re all over it with plenty to say. In our suggested panel, which we’ve called “To Window Or Not To Window: Film Release Strategies,” we’ll talk about all the different elements to consider when releasing a new project. From release platforms to distribution strategies, each film needs its own, specific implementation process, and who better to take you through them than our Senior Manager of Film Distribution, Danielle DiGiacomo, along with Adam Klaff of VHX and Harmontown Director Neil Berkeley. Together, they will discuss and give concrete examples of all the windowing opportunities out there and, depending on the film, audience and genre, determine which tactics to use.
Hopefully you’ve already gotten your SXSW badges and are all set for the big shindig. We hope you’ll support our panel picks and will choose to be part of the conversation by voting away (just click on the “vote for my session idea” icons above!). Don’t delay — voting ends September 5! See y’all in Austin.