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New Analytics Feature: YouTube UGC Matches

The Orchard AnalyticsHot off The Orchard press! You can now view your YouTube UGC Matches (a.k.a. Claims) data in The Orchard Workstation.

Let’s back up for a second: a “UGC Match” is a user-uploaded video that contains your content. It might be audio that’s used in the background, a visual clip, and so on. UGC Matches are identified either automatically by YouTube’s Content ID system, or manually by our Video Services team members.

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More on Autoplay: YouTube’s New Default Feature

AutoPlayYouTubeAutoplay. It’s a feature we’ve seen creep into the DNA of social platforms like Facebook, Instagram, and soon enough, Twitter. On these platforms, autoplay allows us to preview natively uploaded content as we scroll our newsfeeds. Any videos posted by your friends and any of your ‘liked’ or followed pages’ posted videos will begin playing automatically on mute unless you choose to enable audio. It’s important to note a fundamental distinction between what the term “autoplay” means to these originally non-video-centric social platforms (Facebook, Instagram, Twitter) and what it’s referring to with YouTube’s recent roll out.

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4K & Ultra High Definition: Fact of Fad?

FullHD_vs_UltraHD-x600If you’ve walked into an electronic store recently you’ve probably seen displays and TVs promoting this new fancy 4K and/or UHD concept. So, what is that? How does it work and how does it affect The Orchard and our clients? Below, I’ll provide a concise update and aim to provide some perspective on whether this is fact or fad.

What is 4K / UHD?

4K refers to the video frame size 4096 x 2160 which is exactly twice the size of 2K (2048 x 1080) made popular in digital cinema since the turn of the century. UHD on the other hand is the more accessible version of 4K, ideal for Television and 16 x 9 devices. Just as the extra wide frame size of 2K was passed over for Television in favor of the now common HD frame size 1920 x 1080, UHD is the more accessible version of 4K at 3840 x 2160. This frame size works nicely with the HD aspect ratios and TV sizes we’ve come to live with and expect. If history repeats itself, 4K should come to be the new digital cinema standard with UHD becoming the new Television and home entertainment standard.

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New Focus for YouTube Artists

YouTubeForArtistsEarlier this week, YouTube announced a new music-centric site called YouTube for Artists, geared toward helping artists grow on the platform. As YouTube’s user base continues to expand and evolve, more creators are turning from amateur to pro. Both the quality and quantity of the music they’re making are rapidly increasing, making YouTube one of the largest resources for discovering and listening to music. YouTube for Artists strives to tap into this pool of talent to help artists connect to resources that will allow them to bring their music to the next level.

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10 Ways YouTube Changed the Music Biz

YouTube-logo-full_color (1)This year, YouTube celebrates a decade since its launch in February 2005. For those of us who were scouring the internet for videos from the very beginning, you know how much has changed since YouTube’s start-up days. This is especially true when it comes to music. From cover songs to music videos that went viral, the video platform not only changed how we discover music, it’s also created new revenue streams for talent. Let’s take a look at 10 milestones that shaped the YouTube music business as it exists today.

1. Discovery
Can you imagine what the world would be like without this guy? Whether you’re clicking on suggested videos, searching for that awesome band that opened the show last night, or browsing the platform to find pretty much anything else (literally), YouTube has proven to be an incredible discovery tool for all its users. It’s a priceless avenue to success for previously unknown singers and musicians, athletes, pop culture icons, models, and comedians.

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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