Posts Tagged: Video

5 Ways for Musicians to Use Facebook Video


2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. The Orchard has been working with Facebook’s video offering… Read more »

Live Streaming for Musicians: Periscope vs. Meerkat


meerkat-periscope

“Explore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s? For those living under a social media… Read more »

New Analytics Feature: YouTube UGC Matches


Hot off The Orchard press! You can now view your YouTube UGC Matches (a.k.a. Claims) data in The Orchard Workstation. Let’s back up for a second: a “UGC Match” is a user-uploaded video that contains your content. It might be audio that’s used in the background, a visual clip, and so on. UGC Matches are identified… Read more »

More on Autoplay: YouTube’s New Default Feature


Autoplay. It’s a feature we’ve seen creep into the DNA of social platforms like Facebook, Instagram, and soon enough, Twitter. On these platforms, autoplay allows us to preview natively uploaded content as we scroll our newsfeeds. Any videos posted by your friends and any of your ‘liked’ or followed pages’ posted videos will begin playing automatically… Read more »