For the first time ever, Aventura’s catalog has surpassed 1.5 billion streams in a single year across all streaming platforms, up 9.2 percent over the previous year. This total includes over 944 million audio streams and over 613 million video streams.
The Orchard’s Owned and Operated team achieved this new level of streaming success by implementing new marketing campaigns that re-engaged Aventura fans worldwide. It was a combination of digital ads for each market in both Spanish and English paired with a brand-new Aventura website — https://www.aventuramusica.com/ — featuring direct music video streaming and previously unreleased images, themed playlists such as breakup songs and throwback Bachata — that helped land and keep Aventura on the charts. Additionally, holiday promotions and a geo-targeted media plans were implemented in cities where former Aventura lead singer Romeo Santos was touring and in markets where radio was playing his new music.
Aventura’s catalog will continue to grow as our team posts new video content on YouTube (the #1 platform for Latin music), targets digital ads to fans throughout the year, re-introduces and sells Aventura merch to fans in the U.S., develops a new game plan at Pandora (one of the top Tropical music platforms) and launches the #AventuraSummer campaign around Washington Heights. The #AventuraSummer campaign will include a pop-up ice cream truck to give away free treats while playing Aventura’s catalog for the neighborhood. Highlights from the event will be featured in a forthcoming YouTube video. As an additional educational effort, our Owned & Operated team will be working with various dance schools creating “how to dance bachata” videos. This Fall, social engagement will be developed to celebrate the 15-year anniversary of Aventura’s Love & Hate album.
Our team is eager to continue growing Aventura’s legacy throughout this new fiscal year, and pushing marketing ideas forward for all of our catalogs.