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Find Your Music All In One Place With YouTube’s Official Artist Channel

This year, YouTube gradually introduced its Official Artist Channel (OAC) program in an effort to consolidate an artist's entire body of work into a single channel. An Official Artist Channel merges the artist’s existing owned and operated, Topic, and artis...

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Get To Know Your Subscribers With New YouTube Analytics

In the process of amassing viewership on YouTube, gaining subscribers is key. Subscribers are your most devoted fans. These are the people that engage in conversations in the comments sections, and the people that are expanding your fan base by sharing your...

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Boost Your YouTube Channel Performance in Four Steps

Metadata and SEO can often seem trivial for busy companies and creators with high video volume on YouTube, especially when content is a top priority. Quality content is certainly the most important part about driving viewership, but how that content is pack...