Posts Categorized: Industry Trends

Alexa Spreads The Word With New Release Notifications


There’s no doubt, voice activated smart speakers have become a major influence within the music consumption ecosystem. According to a recent study by AudienceNet, these smart speakers are the driving force behind many listener habits including overall service adoption. A leader in the smart speaker scene, Amazon has recently launched a ‘New Release Notification’ feature for Echo devices in… Read more »

Marketing Music in 2018: Music Ally’s Sandbox Summit


This year The Orchard sponsored and participated in Music Ally’s Sandbox Summit. The all day conference was held at London’s Art House in central London on October 31st and drew music industry leaders across the global digital marketing space. We were very proud to have representatives from both our Nordic and UK Interactive Marketing teams speak on panels throughout the day. These creative… Read more »

Submit Your Music for the Independent Music Awards


Back again, the Independent Music Awards are providing members of The Orchard with a bonus Free Song entry to the program’s 17th annual edition. Click HERE to enter in any IMA Album, EP, Song, Producer, Video and Design category, and you’ll receive a coupon with your receipt to submit a Free Song entry. Whether it’s a debut release… Read more »

Built By Girls: Championing S.T.E.M Leaders Of Tomorrow


According to the Economics & Statistics Administration (ESA), 47% of jobs in the United States are held by women, but only 24% hold careers in STEM. Despite this gender disparity, S.T.E.M (Science, Technology, Engineering, Mathematics) has also proven to provide smaller wage gaps in comparison to Non-STEM fields. Here at The Orchard, we take pride in female leadership across all areas. We… Read more »