Posts Categorized: Industry Trends

What Is a Retail Marketing Plan?


The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »

How Billboard’s Updated Streaming Methodology Will Impact Charts


After announcing potential adjustments to their chart methodology in October 2017, Billboard finalized changes pertaining to how streams are weighted on the Billboard Hot 100 and the Billboard 200 charts, this week. The key takeaway is that plays on paid subscription-based services (such as Apple Music and Amazon Music) or on hybrid paid/ad-supported services (such as Spotify… Read more »

So Much For The Internet Making Things Easier: Why Every Indie Needs A Ninja


Bill Wilson and Laurens Kusters have a long history in independent music. As a founder of Blackout! Records and a current VP of Digital Strategy at The Music Business Association, Bill alongside I Scream Records founder and manager to Sick Of It All, Laurens, developed a brand new resource — Indie.ninja. The site connects independent labels to… Read more »

5 Tips to Help You Get Radio Airplay


As one of our long-time partners, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. We asked Founder and A&R Head, Marvin Kuijs, for some tips for our budding artists seeking airplay. Check out his advice below! To secure airplay as an independent artist is one of the biggest challenges there is… Read more »

The Age of Video & The Future Of Advertising


It is evident that video has dominated 2017. This is because unlike emails, tweets, or a photo, videos content is the closest to reality. We are able to feel that we are a part of the same story the video is sharing. It takes over our imagination, hearing, and sight; this is currently the only format compatible with our… Read more »