Posts Categorized: Industry Trends

Built By Girls: Championing S.T.E.M Leaders Of Tomorrow


According to the Economics & Statistics Administration (ESA), 47% of jobs in the United States are held by women, but only 24% hold careers in STEM. Despite this gender disparity, S.T.E.M (Science, Technology, Engineering, Mathematics) has also proven to provide smaller wage gaps in comparison to Non-STEM fields. Here at The Orchard, we take pride in female leadership across all areas. We… Read more »

Vevo Sunsets Website and Mobile App


If you visited Vevo’s website during the last month or so, you may have seen a message similar to that shown below stating: “From June 6, 2018 head over to youtube.com/vevo to keep watching your favorite music videos.” Vevo has shuttered elements of its consumer-facing website and mobile apps as it shifts towards growth opportunities on YouTube and other outlets,… Read more »

The Meeting Of Minds At Midem 2018


This past week, Cannes opened its arms once again to the global music community as Midem presented its annual conference. With attendees from over 80 countries, discussions were held over the course of four days on the issues we are facing today as well as what’s in store for the future of the music industry. After… Read more »

What Is a Retail Marketing Plan?


The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »