Posts Categorized: Marketing

The Orchard is on Facebook!


Last week Facebook had nearly 71 million unique visitors in May – that’s more than MySpace! What does this mean for us? Facebook has become a powerful marketing vehicle for businesses, artists, celebrities, and individuals who want to communicate in real time what’s happening in their lives. Facebook gives The Orchard an opportunity to take… Read more »

Let’s Twitter!


If you’re not already a follower, Twitter is a micro-blogging, social networking service that enables its users to send and read other users’ updates (tweets) as they happen.  Tweets are text-based posts of up to 140 characters, displayed on the user’s profile page and delivered to other users who have subscribed to them (followers). From… Read more »

The Orchard Special Sauce Meets Passion Pit…


It used to be hard to get into the iTunes Store – and most other digital outlets, for that matter. But now, any artist or label can upload their content – cheaply, quickly, and easily through a number of intermediaries. What was once revolutionary has now become a commodity, and the market has become totally… Read more »

How Bands Can Avoid Making 7 Big SEO Mistakes


Reposted from Jason Feinberg’s article on MediaShift There is an entire school of thought, as well as a sizable industry, dedicated to the optimization of websites to show up higher in Google search rankings. Search engine optimization (SEO) techniques vary from simple content changes to tricks that game Google’s system, referred to as “black hat”… Read more »