Out Today by The Orchard: Lucero, Adult Karate & More


Happy Friday music fans! Grab your umbrellas and fans because this Friday is a murky scorcher. You’ll hear rock, electronic, and some very intense metal comparable to the current end-of-summer haze. First, Lucero delivers a stunning ten track album co-produced by Grammy winner Matt Ross-Spang. Next, Adult Karate introduces a diverse, vintage new wave sound. Finally, metal lovers rejoice with an album united in darkness from Integrity and Krieg. So turn up the volume, experience new music, and get your weekend started with these records, all Out Today.

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Embracing What’s Different: Take A Look Inside OddChild Music


Founded by Marc Williams in 2011, OddChild Music is an independent management company and record label based in London, UK. The company was named after Labrinth who Marc described as an Odd Child due to his extreme talents. Home to gifted and different “Odd Ones” such as Etta Bond, Avelino and Raf Riley to name a few, OddChild embraces creative freedom across all genres, hip-hop, R&B, rap, reggae, dance and more.

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Community Posts: Opportunities and Best Practices


YouTube is often viewed as a hybrid platform at the intersection of social media and entertainment, and the new Community feature fully embraces and takes advantage of this notion.

If you’re an active subscriber on YouTube, you may have seen activity from the channels you follow that looks more like social media posts than a video upload. As a creator, you may see this as a new opportunity, and you’re absolutely right. Community posts operate under a social media logic that allows creators to develop a relationship with their audience in a way that goes beyond a regular video upload schedule. These posts increase interaction and awareness via polls, animated GIFs, images, text, video, tour announcements and more; a new level of engagement between channel and subscriber within YouTube that wasn’t really available before.

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Out Today by The Orchard: G Herbo, Like Pacific & More


As you turn your fans to top speed and try to avoid the mid-summer humidity, we’ve got some fresh new tunes to help you cool things down. First, Chicago rapper G Herbo releases his new album, which is even more playful than his last. Next, punk band Like Pacific is back with their sophomore album. Lastly, get your spiritual juices flowing as Santeria band Okonkolo delivers a special project via Big Crown. Read below to learn about these impressive releases, all out today.

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LAMC & The Orchard: A Friendship Made In Music


The LAMC (Latin Alternative Music Conference) is held in New York each year and draws industry players from around the world to participate. With panels, showcases, and networking events, the conference brings everyone together to share and discuss Latin music within the US market. Attendees include all varieties of music lovers, such as media, retailers, marketers, distributers, artists and fans.

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