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5 Artists You Should Know: Kenya

With a variety of regional languages, ethnic groups, and geographical environments, Kenyan music has a complex history. There is a diversity of folk music, sung most frequently in Swahili or native languages. Traditional Kenyan music included instruments a...

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The Orchard, Sony Music & 88rising See the FUTURE of Japanese Music 

First, The Orchard helped level the playing field for independent artists & labels. Then, The Orchard brought local music to a global audience. On that front, we’re just getting started.  Recent music consumption data reflects that Japanese mus...

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Celebrating Norwegian Artists: Spellemannprisen Winners 

The Spellemann Awards, often referred to as the Norwegian Grammy Awards, is an annual music award ceremony established by the International Federation of the Phonographic Industry (IFPI). This year’s ceremony was held on April 4 at The Hub in Oslo to celeb...

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MBA for Africa Releases Second Album with The Orchard

MBA for Africa, a pioneering music industry education programme founded by Godwin Tom, is thrilled to release their second album Pepple Street in partnership with The Orchard, out today. MBA for Africa equips participants with the knowledge and tools ne...

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Plan Your Buy For Record Store Day – April 20, 2024

Record Store Day, on Saturday, April 20, has just announced their 2024 official list of music to celebrate “the culture of the independently owned record store.”  The celebration includes exclusive vinyls, performances, meet and greets, and more. T...

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Celebrating Canadian Music: 2024 JUNO Award Winners

On Sunday evening, the JUNO Awards were held in Halifax, Nova Scotia to celebrate Canadian music. Hosted by Nelly Furtado, the ceremony was full of incredible up-and-coming artists and legends of the industry. Congratulations to our distributed artists and...

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Submit Your Art For A Chance To Featured In Peso Pluma’s Global Art Gallery

Get ready for an international celebration of music and art! The Orchard is excited to announce the launch of our global fan art campaign, El Mundo De La Doble P, featuring Mexican artist, Peso Pluma. We invite fans from all over the globe to submit the...

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2024 Global Music Conference Overview (Updating)

In 2024, a diverse array of global music conferences is set to captivate enthusiasts and industry professionals alike. Mark your calendars with the dates and conferences below to connect with music industry professionals in Q1 2024.  * = The Orchar...

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Instagram 2024 – What’s New?! 

Instagram has over 2 billion monthly active users and is the world’s third most used app, behind Facebook and TikTok. With its ever-growing user base, Instagram keeps expanding what they offer and last year wasn’t any different! It started as an app for po...

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66th Annual GRAMMY® Nominations Announced

The Recording Academy has revealed the 66th annual GRAMMY® nominations! The awards will take place on February 4th, 2024 at Crypto.com Arena in Los Angeles, CA. Congratulations to The Orchard’s labels and partners on 45+ nominations! Silvana Estrada (Gl...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music distribution company, please read the outline below which will address any questions you may have. Please know that The Orchard is...

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...