Welcome, Milagros!

Milagros Pellet-LastraIntroducing Milagros Pellet-Lastra, Interactive Marketing & Advertising

Hello everyone, my name is Milagros Pellet-Lastra and I am very happy to be joining The Orchard family!

Born and raised in Buenos Aires, I went to University to study Advertising, focusing on Media Planning. Currently, I am enrolled in an Executive Program focused on Digital Product Management. Prior to The Orchard, I’ve worked for communication and advertising companies, such as IMS Corporate and Initiative Media, primarily as an Account Executive.


The Evolution Of The YouTube Feed

YouTube feedSince YouTube was founded in 2005, it has been transformed from a simple search engine into a website that’s completely personalized and based on user behavior. YouTube has grown through numerous experiments and re-designs by expanding itself into the world of artificial intelligence. But, of all the important achievements that YouTube has made, the evolution of the feed is by far the most noteworthy. (more…)

Out Today by The Orchard: Tracy Lawrence, Sleigh Bells & More

Tracy LawrenceThanksgiving is so close, you can almost smell the turkey. Instead of waiting two whole weeks, we’ve got a few exciting releases that are here much sooner than the food coma festival approaching. Listen to throwbacks from a country phenomenon reimagined by… well everyone, a live album from a rap natural and a rock group that’s back with a thoughtful and chilling sound, all out today.

Tracy Lawrence is back with an album of his greatest hits as well as two new tracks. But there’s a twist: Tracy’s songs have been covered by the who’s who of country stardom including Jason Aldean, Luke Bryan, Big & Rich, Tim McGraw and many more. Everyone came together to celebrate the Good Ole Days and contribute to an incredible release via Lawrence Music Group. Check out the preview below and get the full album here.

musical.ly: The Music Industry’s Secret Weapon

While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry.

A mixture of social platforms; musical.ly provides short-form video length similar to Vine, lip syncing capability comparable to Dubsmash, filters like Snapchat and Instagram and the ability to edit video speed within the app. The tool lets teens be creative with all their favorite features rolled into one!


Welcome, Rocío!

Rocío Fraga GilIntroducing Rocío Fraga Gil, Label Manager, PANLATAM

Hi everyone, I am Rocío Fraga Gil and I’m very excited to be joining The Orchard!

I will be graduating shortly from film school, here in Buenos Aires. Previously, I had different roles in various independent short films, mainly as a producer, but also within photography and editing. I am interested in lots of really diverse directors such us Hong Sang SooMatias Piñeiro and Éric Rohmer. Also, I’m very passionate about photography, develop my own film and enjoy creating zines with my photos as gifts for my friends.