The Orchard today announced details around its global distribution partnership deal with Rimas Entertainment. Started in 2014 by Noah Assad, Rimas Entertainment boasts an artist roster that includes Bad Bunny, Jowell & Randy, Arcángel, Eladio Carrión, and more. Under the distribution agreement, Rimas Entertainment’s entire artist roster will have access to The Orchard’s full suite of artist and label services.
Furthermore, Rimas Entertainment is creating a new company called SONAR, a label, in partnership with The Orchard, that is dedicated to distributing music for independent artists. With this new venture, Rimas and The Orchard will use their respective strengths around release strategy, distribution, and artist development to support new and emerging artists throughout Latin America.
In 2020, Rimas Entertainment soared throughout global music markets with the releases of Bad Bunny’s YHLQMDLG, LAS QUE NO IBAN A SALIR, and EL ÚLTIMO TOUR DEL MUNDO, which is the first all Spanish album to hit No.1 on Billboard’s Top 200, as well as Bad Bunny being named the publication’s Top Latin Artist of 2020.
This global distribution agreement will also cover Rimas Entertainment’s catalog material and new projects. Additionally, Rimas Entertainment’s artists’ YouTube channels will become a part of The Orchard’s Multi-Channel Network.
“I feel incredibly grateful for this new partnership with The Orchard family,” said Noah Assad, CEO, Rimas Entertainment. “I’m so thankful to join forces with The Orchard’s incredible teams, including Brad Navin and Jason Pascal. Now that we have finally joined forces, we are extremely happy to begin this new journey and eager to continue bringing more music to the world.”
“The Orchard along with Noah’s creative vision will give these artists the tools to further break barriers through the power of their music,” said Brad Navin, CEO, The Orchard. “The landscape of global music has changed and fans are looking for new sounds to experience. Together, we are creating a pipeline for these artists to build a more diverse fan base and audience.”