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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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TikTokでは「ありのままの自分」を見せるべし! 「音楽以外のアイディア」をリスナー獲得につなげる、アーティストのための活用術...

日々さまざまなショートサイズの動画がアップされているTikTok。2020年はここ日本でも瑛人「香水」、YOASOBI「夜に駆ける」など「TikTok発」のヒット曲がチャートを席巻し紅白出場を果たすなど、いよいよ音楽プロモーションに不可欠なソーシャルプラットフォームとして認知された感があります。 コロナ禍でさらにユーザー数を伸ばしたTikTok TikTokは、ユーザーが自分という存在を他のユーザーに対してダイレクトに表現することに最適な動画アプリです。中国で生まれた同アプリは、アメリカ産の競合...

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Facebook 2020 Best Practices

Over a decade and a half after its launch onto the scene, Facebook takes the crown for the largest social media channel in the world. With over 2.5 billion monthly active users, it’s important to always find new and creative ways to connect with your audie...

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Prepare Your Channel For ‘Made For Kids’

If you’ve logged into YouTube lately, you’ve probably noticed a banner detailing changes to content “Made For Kids” and that you need to comply. These changes are affecting everyone on the platform, and all content needs to be marked as Made For Kids or No...

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IG, You G, We All G on IGTV!

With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form v...

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Five Essential Content Assets You Need For Your Next Release

Our Marketplace partner, Radar Creatives, have recently launched a new tool allowing commissioners to search creative profiles to find talented designers, artists, filmmakers and the like. With more info on this update, we have Lizzie Cooley from Radar with...