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The Orchard Welcomes Hasbro To Magic Star Children’s Division

The Orchard Welcomes Hasbro To Magic Star Children’s Division

The Orchard and Magic Star, The Orchard’s official global division of children’s and family entertainment, are excited to welcome Hasbro to the global team! Magic Star will release new music surrounding Hasbro’s powerhouse brand portfolio and use their expertise in the kids and family space to deliver music to support Hasbro’s product lines and future marketing initiatives. 

“Music plays an integral part in many of our children’s programming, as it allows kids to engage with our characters and storylines in exciting ways,” said Matt Proulx, Vice President, Location Based Entertainment at Hasbro. “Stories are meant to teach kids important life lessons, celebrate major family moments, and much more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they’re watching. Music featured on our beloved shows, like Peppa Pig, can be taken off TV screens or tablets, so families can listen to the tunes on the go and add to their playlists. ”

“We are thrilled to be partnering with Hasbro on their rich array of amazing kids and family brands and very much look forward to bringing their associated stories and characters to life through the power of music,”said Will Speer, Managing Director, Magic Star.

In 2022, Magic Star became The Orchard’s official global division of children’s and family entertainment. The new partnership expanded The Orchard’s current children’s roster to create a robust, expanded global pipeline and to support new music releases. Magic Star has built up a roster of both established and developing artists since its launch in October 2019 and will now have access to even more of the most globally recognized entertainment brands. Children’s favorites and the number one most globally broadcast TV property in the world, Peppa Pig will now be complemented by Magic Star’s deep marketing reach across the globe.

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