Posts Tagged: data

Digital Advertising: Clicks Are Not a Measurement of Success

Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

Music Trends: From CD Era To Streaming Era

Once upon a time, in a world where streaming wasn’t yet created, the only way to measure the success of a song or an album was to measure the number of purchases. As with many data indicators, once the information is pulled and used, the data often loses meaning. If you think about the current streaming era, you’ll… Read more »

Take Your Data To Go with The Orchard’s Mobile Analytics App

Quick! Now! Instant! Easy! In the fast-moving world that has become our normal, effortless access to information is key. At The Orchard, we’ve always promoted transparency and prioritized the communication of actionable and informative analytics in our client dashboard, The Orchard Workstation. Now, for the first time, we’re bringing one of our most popular tools to Music… Read more »

Mo Data, Mo Problems (but Mo Performance Royalties)

ISRC, UPC, Song Title, Version, Artist, Composer, Release Name, Duration, Label, Imprint. These are just a few of the pieces of data that identify your songs. How about Country of Recording? Nationality of First Producer? Gender of drummer’s first born?!! Ok, I made that one up… but it probably couldn’t hurt to include it. In… Read more »