Tag Archives: Facebook

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Facebook Watch Goes Global & Introduces New Features

As users spend more and more time watching video content, social networks have been taking a more hands-on approach to video in response. Facebook’s more formalized vision for video content launched under the “Watch” section last year and, as you read this ...

Think Outside The Feed: DMs & Augmented Reality

With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...

Target The Best Audience For Every Campaign

It's important for artists to post engaging content frequently on socials, whether it’s videos or text. Not only does this keep your audience up-to-date, but the more you connect with your fans, the better data you can gather to develop effective advertisin...

IG, You G, We All G on IGTV!

With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form v...

Facebook Tips, Tricks and Best Practices: 2018 Edition

Social media is a continuous learning and adapting process. It may seem like as soon as you have a full understanding of a platform, something changes and you are right back to square one. That is when our yearly best practices come to the rescue! There’...