Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...
How To Integrate Your Music Into The Facebook Platform
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. That’s an increase of 12% year-over-year from September 2019. Facebook reaches 59% of the world’s social networking populatio...
Tips to Effectively Market Your Music with Workstation
A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...
Facebook gets a Facelift: 2021 Best Practices
With over 2.74 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. Facebook has seen a year-over-year increase of 12% in its active users since September 2019 (active users are those who have log...
A Virtual SXSW Kicks Off
It’s that time of year again, except, well, virtual. SXSW will kick off this week fully online. Taking part within the “Connection in Disconnection” track, The Orchard’s Jennifer Schwartz, who manages a number of creative artist and label digital marketing...
SXSW Opens Community Voting For 2021, Check Out The Orchard’s Panels!
It’s that time of year again to cast your vote for the panels you want to see this upcoming March. While there’s a chance that SXSW may look different this year, given social distancing measures due to COVID-19, the music industry (let alone industries acr...