Posts Tagged: promotion

Submit Your Music for the Independent Music Awards


Back again, the Independent Music Awards are providing members of The Orchard with a bonus Free Song entry to the program’s 17th annual edition. Click HERE to enter in any IMA Album, EP, Song, Producer, Video and Design category, and you’ll receive a coupon with your receipt to submit a Free Song entry. Whether it’s a debut release… Read more »

iPluggers: Now With A New & Improved Interface


Longtime Marketplace partner, iPluggers has completely renewed its look with major improvements to its interface. The iPluggers app is now easier to use and syncing your release to the service only takes a handful of clicks. A little background on iPluggers: iPluggers services over 30 thousand FM, AM, local, satellite, digital, in-store, college and online radio stations. You may already… Read more »

Safely Send Your Music to Influencers with Play MPE


The Orchard is excited to share that we have partnered with Play MPE, one of the leading players in promotional digital music delivery. Through this relationship, clients of The Orchard will enjoy preferential pricing to service their music through Play MPE. With over 80,000 industry contacts in radio and press, Play MPE has been working closely with industry influencers… Read more »

Short But Sweet: Using Album Trailers to Build Buzz


We recently talked about the benefits of bootstrapping your album release promotion on YouTube through simple but effective lyric videos. Treating YouTube as the music streaming service that it is by using these videos is a huge benefit for drawing on search and discovery. With that in mind, we can take simplicity one step further… Read more »

How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule


This article, written by electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much… Read more »