Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné
There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...
2021 Billboard Music Awards Reveal Winners
The Billboard Music Awards returned to its regularly scheduled May slot this year after a delayed October show in 2020 due to the COVID-19 pandemic. The show was hosted live from Los Angeles’ Microsoft Theater by Nick Jonas and featured stunning performanc...
The Orchard’s Mitch Dudley and Naji Grampus Named Billboard R&B/Hip-Hop Power Players
Congratulations to two of our very own Orchardites, Mitch Dudley and Naji Grampus, on being listed in the 2020 Billboard R&B/Hip-Hop Power Players feature! Mitch Dudley, Label Management Director at The Orchard, has worked closely with G Herbo (Mac...