Posts Tagged: Strategy

Welcome, Amanda V.!


Introducing, Amanda Vuong, Senior Analyst, Strategy & Finance I am ecstatic to be joining The Orchard family! I come from Sony Music where I was in a finance rotational position for two years. One of these rotations was based here, at The Orchard so some employees may recognize me from my previous stint last November through April.

Welcome, Alex!


Introducing, Alex Luton, Strategy & Finance Director, Film & TV Hello all, I am Alex Luton. I was born in Montreal and raised in New Jersey. I stayed close to home for college and received my B.A. in Psychology from Fairleigh Dickinson University. After graduating and feeling that I had seen all there was to… Read more »

Creating a YouTube Strategy Without Official Music Videos


YouTube has become the most accessible resource for rich media and drives our demand for variety in unprecedented ways. Over the years, music has cemented itself as a pillar of the YouTube ecosystem, and we expect that same level of variety to suit our listening habits. It was never enough to search for an artist and… Read more »