Tag Archives: Strategy

5 Ways To Create The Biggest Impact With Your Next Music Video

A music video is a very important and useful asset to help promote new music. Get the best results and maximize your views with these new features and quick tips to include within your video release strategy. (more…)

Welcome, Amanda V.!

Introducing, Amanda Vuong, Senior Analyst, Strategy & Finance I am ecstatic to be joining The Orchard family! I come from Sony Music where I was in a finance rotational position for two years. One of these rotations was based here, at The Orchard so ...

Welcome, Alex!

Introducing, Alex Luton, Strategy & Finance Director, Film & TV Hello all, I am Alex Luton. I was born in Montreal and raised in New Jersey. I stayed close to home for college and received my B.A. in Psychology from Fairleigh Dickinson University...

Keepin’ Up With Instagram’s Latest Updates: Stories, Zoom, Comments

Over the past couple of months, Instagram has released some key updates that we think you should be aware of, including Stories, Zoom and Comments management. Take a look below to get an idea of how you can best utilize these updates and maximize your marke...

Creating a YouTube Strategy Without Official Music Videos

YouTube has become the most accessible resource for rich media and drives our demand for variety in unprecedented ways. Over the years, music has cemented itself as a pillar of the YouTube ecosystem, and we expect that same level of variety to suit our list...