On August 8, 2018 Monitor Latino hosted the first Digital Summit Convention, a meeting place for professionals in the music industry at one of the key venues in Latin America: Centro Cultural Roberto Cantoral. The programming organized by Monitor Latino was engaging and full of interesting presentations. The Orchard Mexico Team attended the event including Claudia Ochoa (Director) along with… Read more »
Welcome To YouTube Music!
As Daily Rind readers, you probably already know that YouTube is one of the primary pillars of today’s music industry. In recent years, YouTube has become even more of a global hub for music and it’s easy to see why: you can quickly hop between official releases, fan uploads, reaction videos, choreography videos, and much… Read more »
What Is a Retail Marketing Plan?
The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Digital Film Marketing And The Importance Of Category Management
Later this summer, the US Open of Surfing will take over huge swaths of Huntington Beach (July 28th to August 5th for those of you SoCal residents hoping to attend). Prior to that, the Royal Wedding is due to take place on Saturday, May 19th. Every June is LGBTQ Pride Month in the U.S. with Father’s Day taking place… Read more »
How Billboard’s Updated Streaming Methodology Will Impact Charts
After announcing potential adjustments to their chart methodology in October 2017, Billboard finalized changes pertaining to how streams are weighted on the Billboard Hot 100 and the Billboard 200 charts, this week. The key takeaway is that plays on paid subscription-based services (such as Apple Music and Amazon Music) or on hybrid paid/ad-supported services (such as Spotify… Read more »