If you haven’t already read our previous Performance Rights blog post, Don’t Get it Twisted: Musical Composition vs Sound Recording, please take a moment to do so now to better understand the foundation of performance rights.
Keep It Interesting: Marketing With Instagram In 2019
As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular platform, you ought to know your stuff.
What Is a Retail Marketing Plan?
The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Snapchat Tips, Tricks & Best Practices: 2018 Edition
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »
Metadata: A Race Record Labels Can Win
The music industry’s supply chain is a relay race that passes information from stakeholder to stakeholder, with the goal of getting musical product from creator to fan while also assuring appropriate parties have been compensated. Exchanging the baton into the right hands efficiently is key. Relays are won in the exchange zone, where the hand-off… Read more »