The continued growth of recorded music revenue in 2018 is incredibly exciting for our industry and fosters opportunities for labels, managers, and artists to be even more creative when planning their releases. Musicians are touring more than ever, we’ve seen incredible music videos, and publicity remains an ever important part of a comprehensive marketing plan…. Read more »
Posts Tagged: tips
Snapchat Tips, Tricks & Best Practices: 2018 Edition
A lot has changed for Snapchat in the last year. Certain user- and brand-friendly features have been added in order to remain competitive with its main rival, Instagram Stories. Despite the changes in the social media landscape, Snapchat has retained its trademark feature: 24-hour limit on Stories. Although the app’s growth as slowed down since we last shared our Snapchat… Read more »
Metadata: A Race Record Labels Can Win
The music industry’s supply chain is a relay race that passes information from stakeholder to stakeholder, with the goal of getting musical product from creator to fan while also assuring appropriate parties have been compensated. Exchanging the baton into the right hands efficiently is key. Relays are won in the exchange zone, where the hand-off… Read more »
5 Reasons Why People Aren’t Watching Your YouTube Videos
This article, written by our very own Orchardite, Aaron Ford, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! Let’s talk about YouTube. We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and… Read more »
Be a Good Host and Tidy Up Your Website!
It’s a fact that in 2012, the web is becoming more and more social and you hear a lot of talk about your Facebook, Twitter, YouTube strategies and what it is changing for artists and bands. But that doesn’t mean you should forget about the oldest tool of the Internet: your website. Indeed your website… Read more »
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