It’s been a while since YouTube rolled out its Cards feature — the mobile-friendly evolution of annotations — which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards: Video or Playlist, Channel, Donation and Link (which includes both Merch and Associated Website) — check… Read more »
Posts Tagged: Video
Freeloader Friday: Rick Springfield, Charles Bradley & More
I like to think of Freeloader Friday as that “friend that always has a pack of gum.” You know, like when you’ve been drinking coffee all day at work but are going to meet friends and need to freshen up. Music can do the same thing — figuratively, of course. Check out The Orchard‘s flavors of the… Read more »
Winter is Coming: Why That’s a Good Thing for YouTube Ads Revenue
Like it or not, summer is long gone, Halloween came and went, and now the leaves are falling. Pretty soon it will be winter, and with it will come an onslaught of ads, gift giving, holiday jingles and peppermint, so much peppermint. Are you prepared? For YouTube creators, the holiday season is, without a doubt,… Read more »
Freeloader Friday: Floating Points, Jonathan Butler & More
It’s Friday and you’re in the right place for all the latest and greatest music from The Orchard! Freeloader Friday is your chance to take a load off and let us do the heavy lifting. We’ve gathered up our freshest content and we’re bringing it straight to you. Earlier this month, UK-based electronic artist, Floating Points, earned a Freeloader Friday… Read more »
Post-Album Rollout: 5 Tactics for Ensuring Your Music Has a Long-Term Impact
This article, written by marketing/public relations professional and music journalist Eric Bernsen, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! With months and sometimes even years going into the creation of a new body of work, it’s an understood expectation that artists put together… Read more »
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