This article, written by marketing/public relations professional and music journalist Eric Bernsen, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! With months and sometimes even years going into the creation of a new body of work, it’s an understood expectation that artists put together… Read more »
Posts Tagged: Video
Unlock Video Rankings With YouTube’s Music Insights
Music ranking and charts have been evolving ever since digital became a viable consumption method. From physical to downloads and downloads to streaming, video is now taking hold as a strong indicator of chart ranking among labels and artists. YouTube’s definitively made itself the premier destination for streaming video, but also one of the best… Read more »
Love Gaming? Meet Twitch.
Do you or your artists have a passion for gaming? Is it a struggle to talk about an upcoming record but easy to have an in-depth conversation about Counter-Strike? It might be time to setup a profile on the social video platform, Twitch. Before you run away screaming “NO MORE SOCIAL NETWORKS,” let me explain… Read more »
5 Ways for Musicians to Use Facebook Video
2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform. The Orchard has been working with Facebook’s video offering… Read more »
Live Streaming for Musicians: Periscope vs. Meerkat
“Explore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s? For those living under a social media… Read more »
Featured Albums
Featured Films
Visit Us