This week The Orchard announced its partnership with renowned UK record label Disturbing London. As part of this agreement, Disturbing London’s entire artist roster will have access to The Orchard’s suite of artist and label services. Additionally, international artist manager and Disturbing London co-founder Dumi Oburota will join The Orchard as a Global A&R Consultant. This partnership marks a new chapter for Disturbing London, with a roster that includes Tinie Tempah, Yxng Bane, WIZ 36IX, The Indien, and more recently producers like Elevated, Eight9FLY, Honeywood6, and Chucks.
Disturbing London has been at the forefront of the Hip-Hop and R&B music scene in the UK for more than 10 years, and has signed and developed some of the most prominent artists in the country. Oburota has been tapped by The Orchard to help sign and develop global Hip-Hop and R&B artists to The Orchard’s roster.
Oburota will work closely with the company’s roster with a hands-on approach in the studio, whilst offering his expertise as an A&R and global brand builder. Since its inception, Oburota has played an integral role in Disturbing London’s success – spearheading international artist campaigns and expanding the company’s offering into record label services, publishing, fashion design, brand partnerships, event curation, digital services, and more.
In making the announcement Oburota said, “Artists these days want to have a level of ownership and independence and The Orchard is the best in the game. They have built a great global business. It’s booming. This move brings me back to my core beliefs: Development, Songs, Partnerships, Globalization, and Disruptive innovation.”
Ian Dutt (Managing Director, The Orchard) says: “Dumi brings to The Orchard a wealth of music industry knowledge and a passion for developing talent which makes him the perfect addition to The Orchard family. He is a vested international player who has a key creative vision and insightful strategy in the ever-changing entertainment industry while delivering results.”