Whether you’re an avid Marketplace user or new to the party, I’d like to spotlight one of our partners that’s added some value to its offering since it launched in our Marketplace last year: SoundOut.
To rewind: SoundOut is a service used by majors and indies alike that sends music to an active group of over 300,000 music consumers who listen to an unmarked track and rate and review it based on several criteria, all of which SoundOut then synthesizes and packages for you within a specific time frame based on the package you’ve opted into. This is a great tool to use if for example you’ve got an album prepped for release in Release Builder and you want to find your first hit single. You get a sample public reaction from closely vetted music lovers that includes track ratings, emotional ratings, demographics and detailed comments, all of which you can use to better market your release.
And because I know you’re thinking about it… don’t worry — several layers of safety measures are in place to protect your music: all music is stream-only, reviewers never know what they’re going to get, and they can only listen to the song once. No artwork is shown, and additional anonymity options hide both track title and artist name.
In addition to all of this amazing stuff, SoundOut also manages a Track Of The Day program, where it picks one star track to highlight to users each day and sends it either via email or via their Android mobile app. If one of your songs scores above 80% market potential, it will be considered to blast out, putting your music and your name in front of users looking to find the next #1 hit before everybody else. Of course, you get to approve the feature first — if your track is selected, SoundOut will contact you directly and make sure you’re on board.
Another way SoundOut helps get your music heard is through their “Tomorrow’s Hits Today” playlist. It has lived on CBS’ radio.com since 2011 and is entirely powered by SoundOut, making it a great predictor of future chart hits. Being eligible for the playlist abides by the same process as the Track Of The Day program: your track needs to score above 80% market potential to be considered, and you’ll get final approval on whether or not it’s ultimately included.
Get some insight into your next potential chart toppers and dive into the music discovery niche by installing SoundOut in the Marketplace. You can choose from several different plans, and we’ve negotiated a 20% discount just for our clients. Get a full demo and more deets in this introductory blog post, and as always, let us know what you think!