Our anti-piracy Marketplace partner, MUSO, has some exciting updates to share in their constant fight against illegal downloads and sharing. Here to introduce them to us in this guest post is Co-Founder and Music Services Division Head, Andrew Chatterley.
Since making our service available in The Orchard Marketplace, we’ve continually expanded our suite of features to help rights holders deal effectively with piracy issues. MUSO‘s easy-to-use browser-based dashboard helps track illegal content from over 2 billion piracy webpages and facilitates the removal of illegal content across cyberlockers, torrents and illegal streaming sites. MUSO also automatically optimizes Google search results, giving rights holders a fighting chance to promote their content to potential audiences in the best way possible.
In its latest developments, MUSO recently announced a world first for online anti-piracy, signing a deal with Russian social networking site VK.com. An alternative to Facebook, the site boasts 250 million users. VK is the second most visited website in Russia and is seen as their most important channel for social media marketing. The problem for rights owners is that the site is also widely used as a portal to allow free and easy access to one of the world’s largest archives of unlicensed music and video, with a reported 77% of files being unauthorized. This results in having a devastating financial impact across the global music industry costing potentially up to $1 billion to rights owners.
As Co-Founder and Head of the Music Services division, I always say that this is a landmark day for anti-piracy across the music industry. This agreement, which affects European and other global rights owners, will see commencement into the removal of hundreds of MP3 sites that are freely making available their entire audio library to 32 million people via VK.com’s interface. We are very happy to have agreed to a system of implementing the removal of infringing content with VK.com. The rise of illegal MP3 one-click download and streaming sites are one of the biggest challenges facing the industry and MUSO is committed to staying one step ahead in helping our clients deal with their illegal piracy problems.
To expand a bit more, MUSO‘s agreement with VK allows the constant monitoring of their site, automatically sending takedowns if a VK user uploads the same track again. MUSO’s global client base will therefore be able to remove any illegal files available on VK’s API in an easy one-click process. Removing these live links from the hundreds of illegal sites linked through VK’s API will also help thwart the growing trend for English-language sites to use this API to provide downloads of not just MP3 files, but also videos and software. Websites like mp3juices.com and mrtzcmp3.net are two such examples and lead millions of users to download unlicensed songs for free, preventing artists from receiving any revenue.
The new VK takedown tool is available immediately, and you can take advantage of it straight from The Orchard Marketplace.