Music Biz wrapped on May 17th after four days of panels, meetings and some good ol’ fashion Nashville fun. Since our last visit The Orchard announced the expansion of our Nashville team with Jess Phelps as our new General Manager. It was a very exciting week to connect and celebrate with our partners, especially in the Music City. Our team returned with new insights and a surge of energy for projects ahead.
Having worked closely with Kelsea Ballerini and the Black River Entertainment team, our Senior Vice President of Content, Alan Becker, was happy to see Kelsea honored at the 60th Music Biz Awards. Kelsea performed at the Awards Breakfast & Presentations and was presented with a Gold RIAA plaque for “Legends” by Presidential Award recipient and RIAA CEO Cary Sherman.
Head of North American Retail Marketing, Mary Ashley recaps the week stating, “Our retail team came in strong, kicking off Monday morning with a flood of meetings starting with accounts and ending the night with dinner alongside Thirty Tigers. By Tuesday morning we were back at it with retailer meetings and an evening with Black River Entertainment that segued into team-building beverages at Robert’s. From label meetings to account meetings, casual to business reviews it was an insane few days, but we killed it and look forward to connecting the dots from our meetings into actionable growth this year. ”
Our one and only COO, Colleen Theis moderated a panel focused on marketing Latin music in the US, with esteemed guests Marcos from Pandora, Dennis from Tropisounds and David from Nielsen. “We celebrated the expansion of our Nashville team and spent quality time with great clients and friends from all sides of the business,” Colleen states.”We had an incredible amount of positive feedback from labels and accounts on the evolution of The Orchard over the past year, and our strategic vision for the future. The affirmation feels great. I also breathed the same air as queen Dolly Parton, who was in conversation with Linda Perry during an afternoon of programming around women in the industry. It was an inspiring and amazing afternoon. ”
Amanda, our new Senior Director of Account Management, recently rejoined our team and had a blast at the conference, “…MusicBiz was insane in the best way possible! The timing couldn’t have been better since I just rejoined the company and was able to spend time with all of our accounts, some of our label partners and of course all of The Orchard team that was there representing. Really excited for all things to come this year.”
It was wonderful to regroup with accounts and labels in the Music City and experience what’s to come for our ever-evolving business.