Posts Tagged: analytics

Take Your Data To Go with The Orchard’s Mobile Analytics App


Quick! Now! Instant! Easy! In the fast-moving world that has become our normal, effortless access to information is key. At The Orchard, we’ve always promoted transparency and prioritized the communication of actionable and informative analytics in our client dashboard, The Orchard Workstation. Now, for the first time, we’re bringing one of our most popular tools to Music… Read more »

How to Build a Video Strategy with YouTube Traffic Sources


Developing a successful video strategy involves significant consideration and planning in the content, production and promotion of a given campaign. Without sufficient data on which to base key decisions, a strong campaign could miss the mark completely if the audience and YouTube ecosystem aren’t considered as well. The best way to produce a successful video campaign is… Read more »

What The #&@$ Do You Do, Jess?!?


Jess Chung Software Engineer Joined The Orchard in June 2014 As a valued member of our tech team and representing the smart, fierce, female engineers of the world, please tell us, what the #&@$ do you do?!!? That’s a lot of pressure. First of all, I want to say that I have worked on two… Read more »

Unlock Video Rankings With YouTube’s Music Insights


Music ranking and charts have been evolving ever since digital became a viable consumption method. From physical to downloads and downloads to streaming, video is now taking hold as a strong indicator of chart ranking among labels and artists. YouTube’s definitively made itself the premier destination for streaming video, but also one of the best… Read more »

YouTube Playlists, The Other UGC


The mixtape has long been a part of music culture. Ever since the 8-track and the cassette, fans have spent countless hours compiling tracks into audible lists that vary from a simple top favorites to highly conceptual themes. For some, mixtapes are creative outlets that can hold deep meaning. For others, they are simply a… Read more »