Posts Tagged: VR

Three Music Licensing Trends You Need to Know


It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Think of all the games, apps (not just music centered), experiences and even workouts that set the stage… Read more »

Meet Your Friends In A Virtual Reality


More and more we’re seeing tech giants hedging their bets on the success of virtual reality platforms. Facebook and most recently Google, have all thrown their hats into the ring in the battle for VR supremacy. Common visions of virtual reality evoke images of isolated individuals living out virtual lives in digital worlds reminiscent of… Read more »

Dive Into YouTube VR, YouTube’s New Virtual Reality App


A few months ago, we mentioned how YouTube was building a standalone VR-app to be part of the reignited wave of VR-based products that have become increasingly popular in recent years. YouTube’s announcement regarding the design of this app proves that the virtual reality experience is gaining significant attention. It also shows that YouTube understands its potential… Read more »

VR: Virtual Reality, Very Ready


It is hard to determine how a product will be received by the public. Sometimes brands try to create demand for new products to expand their line, for example when Pepsi tried to launch Pepsi A.M., intended as a breakfast substitute for coffee or tea. It didn’t work. Sometimes the public has such a strong perception of… Read more »