Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London.
My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the digital marketing teams at Ministry of Sound and Anjunabeats, and my most recent role was Director at Digital Marketing agency Motive Unknown.
As you can probably tell from my work experience, my music taste definitely tends towards the club kid end of the spectrum, particularly progressive and deep house (think John Digweed, Hernan Cattaneo, Henry Saiz, Guy J). On the dance music front, I occasionally write articles for a digital dance music magazine called Decoded, and I’m also part of the team curating this year’s ADE conference.
Other random stuff… I also like to blog my own music industry musings when I get the chance; I’ve been a mentor for Girls In Tech, and am really passionate about promoting gender equality for women in music (and beyond!); I got my first DSLR last Christmas, and am now a totally amateur (but very enthusiastic) attempter of photography.
Really looking forward to meeting and working with you all!
The Orchard is excited to welcome Lucy Blair to our London team, reinforcing our commitment to providing innovative and purposeful label services. Find out more about our growth in the U.K. in our official press release.