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Welcome, Bernardo!

November 5, 2014 Orchard News No Comments

Bernardo ErwesIntroducing Bernardo Erwes, Client Relations & Marketing Manager, Brazil

First of all I would like to thank Liana Brauer for introducing me to The Orchard, and The Orchard for giving me this opportunity to work with the passion of my life that I always dreamed of being involved with somehow, which is music.

I have been a huge fan of Metal since I was around 11, but I also love Classical Music and Rock as well.

I listen to music whenever possible; on the streets, in the subway or bus, car… basically anywhere.

My favorite bands mostly come from Scandinavia, which is home to some of the best Black/Death Metal in the world. It might sound a little strange for someone who is not familiar with the genre, but Metal is founded on incredible sounds and lyrics, some of which focus on ancient History and Myths from Sweden, Norway, Finland and other European countries and also things from our daily life, but in a different “metal” way.

I am also a big fan of History, which was one of the reasons that I chose to study Law at University.

Before joining The Orchard, I worked for several years for an IP Law Office called Dannemann, Siemsen, Bigler & Ipanema Moreira. After nearly 4 years there, I wanted to try to get closer to my passion for music so when I saw an opportunity in an Online Music Agency, I chose to take a chance in this new world.

One thing led to another and now I am part of The Orchard Brazil team and it has already been a pleasure to work for this company which I realized is THE opportunity for me to work with my passion for music.

Looking forward to meeting you all and working together!

Gear Up For The World Cup With Our Brazilian Sampler

SpanningTheGlobe_BRAZIL_playlistIn anticipation of the FIFA World Cup 2014, which kicks off next Thursday in Rio, we’ve updated our Brazilian sampler with a variety of contemporary and vintage tracks that should lend themselves quite nicely to your viewing party soundtrack.

Highlights include a collaborative World Cup-themed anthem from multi-Platinum Sertaneja duos Victor & Leo and Jorge & Mateus; a hugely popular single from Axé singer Claudia Leitte, whom you might know from the official tournament anthem “We Are One (Ole Ola),” also featuring Pitbull and Jennifer Lopez; and recent music from Techno-Pop sensation Gaby Amarantos, MTV Brazil’s 2012 “Artist of the Year,” and Samba supergroup Monobloco, who both appear on Coca-Cola’s official tournament anthem “Todo Mundo / The World Is Ours,” which has 32 different versions that have reached the Top 10 in 40 different countries.

Happy listening.

Brazilian Artists Come Alive to Save the Rainforests

Rainforest Alliance-logoThe Rainforest Alliance, an international non-profit focused on Rainforest conservation, has joined up with multiple Brazilian artists to create an interactive music film project, The Floresta da Tijuca Sessions, to raise global awareness about the rainforests. The project will feature an amazing selection of Brazilian artists, including music by Grammy award-winning Caetano Veloso and Lenine, as well as Criolo, Emicida, Pretinho da Serrinha and Sistah Mo Respect. Supermodel and Rainforest Alliance board member Gisele Bündchen lends her voice to the project as narrator.

I’m Alive” — both film and song — was composed and recorded inside the Tijuca Forest in the heart of Rio de Janeiro, giving it an authentic feel for the beauty of the rainforest. The song features excerpts from Caetano Veloso’s classic Nine Out of Ten and original material by all the featured artists inspired by the relationship we have with nature and global awareness about the rainforest. 

The single will be released tomorrow, on Earth Day, so make sure to check it out and do your part to raise awareness for those breathtaking and treasured Brazilian rainforests.

Fantástico.

Take A Musical Journey to Brazil

July 2, 2013 Artist News No Comments

SpanningTheGlobe_BRAZIL_playlistSince Brazil has been very much in the global spotlight lately (and no doubt will continue to be for the foreseeable future), we thought we might compile a sampler of a few of our favorite Brazilian or Brazil-inspired artists.

The tracks below run the gamut from Classic Samba to Contemporary Baile Funk. Highlights include “Nobody Can Live Forever,” a vintage classic by 1970’s Brazilian Funk/Soul superstar Tim Maia, whose extraordinary story is told in this short animated feature narrated by Devandra Banhart; the mellow “Samba É Tudo” from renowned singer/guitarist Celso Fonseca and his frequent collaborator, composer Ronaldo Bastos; a Pitbull-assisted remix of Brazilian sertaneja star Michel Teló ‘s 2010 smash hit “Ai Se Eu Te Pego,” which sold 16 million copies worldwide, reached #1 in 18 countries and made Teló the first Brazlian artist to hit the Billboard “Hot 100″ since Sergio Mendes; UK producer Sao Benitez’ English-language re-imagining of the Juca Chaves favorite “Take Me Back To Piaui;” and a 1971 recording of Dorival Caymmi‘s bossa nova classic “Das Rosas” by famed singer Maria Creuza.

Enjoy this musical journey on Spotify or Rdio, or directly below:

 

Funk Globo: The Sound of Neo Baile

May 23, 2013 Artist News No Comments

Funk Globo: The Sound of Neo Baile

What happens when DJs/Producers from around the world add their own unique style of ‘bass music’ in a blender with various ingredients extracted from the Morros (hills) of Brazil’s Favelas?

In the words of Mr. Bongo: “Welcome to Neo Baile, a new take on the traditional sounds and aesthetics of Brazil’s Baile Funk (or Funk Carioca) that challenges the established order to create something new, exciting and forward thinking. Mr Bongo is extremely proud to present The Sound of Neo Baile compilation, featuring 14 unreleased and exclusive tracks from worldwide producers that reinterpret the love-it-or-hate-it Brazilian Baile Funk sound. The compilation has been put together by two of the movement’s most knowledgeable players: Sao Paulo-based Funk na Caixa a.k.a. Renato Martins and London-based Sean Casey a.k.a. Bumps, founder of Club Popozuda.”

The release is a 17-track various artists compilation slated to drop worldwide June 10th, 2013. Just in time to add some more heat to the already sweaty summer dance floors! What’s it sound like, you ask? Well, it’s packed with plenty of bass, plenty of Brazilian Portuguese vocal samples, synth melodies and hints of the genre’s own ‘tamborzão’ (big drum) percussion loops. This release is perfect for those who already love Baile Funk, or just for those of us who aren’t fortunate enough to live in the Cidade Maravilhosa (Marvelous City a.k.a. Rio de Janeiro) but would like to shake their ‘bundas’ (butts) in their perspective cities around the world as if they really were at a Baile Funk Party in the Favela. I assume this explains the term ‘Neo’ in the title. It’s a new take on an already existing genre. Globo (globe) implies the international tinge to this project, as each of the producers on it is from different countries around the world. More influences the better, I say, as it adds to the already diverse sounds you hear on the comp.

To be clear, there is definitely a difference between straight ‘Funk Carioca’ and ‘Neo Baile Funk.’ For example, if you were to purchase a Baile Funk compilation in Rio, you might notice the rigid template of production from track to track. It’s a common trend in Electronic Dance genres across the board. For example, in Drum n Bass, they recycle the infamous 6-second loop called the ‘Amen break.’ In Baltimore Club music, it’s the ‘Think Break.’ In Reggaeton, it’s the ‘Dembow‘ break, and so on. In Funk Carioca, they use the ‘Tamborzao/Tamborzinho.’ According to Wikepedia, “Tamborzão beats use samples of Brazilian hand drums, particularly the atabaque, in arrangements that are close to the same as those used in Maculelê capoeira.

This release breaks that mold, and throws in 808 kicks, snares, hi-hats in multiple patterns… Trap/Hip-Hop, Kuduro/Soca, House, Baltimore Club, etc. All in all, it makes it a bit more accessible for the casual night clubber, mixing the genre with familiar sounds, while also blending perfectly with the original Rio-based productions. A win-win situation for all.

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