The Orchard and Nuclear Blast have been friends a long time, continuously working and innovating together in the Metal genre and New Media for many years. We’re excited to celebrate the label’s 25th milestone this Fall!
Since Nuclear Blast‘s inception in 1987, founder Markus Staiger has developed it into one of the biggest independent labels in the world. Founded in Donzdorf, Germany, Nuclear Blast has launched such artists as Meshuggah, Testament, Nightwish (Europe-only), Children of Bodom, Anthrax (Europe-only), Dimmu Borgir, All Shall Perish, Epica, Exodus and Accept. They are now 150 employees strong and have offices operating in L.A. in addition to their original hometown offices in Donzdorf.
The Orchard began its collaboration with Nuclear Blast in 2006 as their exclusive digital distributor outside of Europe. As our suite of services has expanded, we have been proud to partner with Nuclear Blast to execute some of the most innovative Interactive Marketing campaigns in modern independent music. We’re also thankful that Nuclear Blast is always willing to embark on frontiers that labels of their genre haven’t ventured into before.
Here are some highlights from our solid partnership with Nuclear Blast:
A Mobile Metal First
In May 2009, we launched the first Metal iPhone app with the Nuclear Blast artist Suffocation via our partnership with app developer Mobile Roadie. This was swiftly followed by the Nuclear Blast Radio app, which was the first of its kind in the genre, as well.